Social Media
7 social media disasters of 2012
One Tweet can do a lot of damage. In no particular order, here's a look at some of the year's biggest blunders on social media
- 1: Newsweek's #MuslimRage
- A Newsweek magazine story written by a Dutch-Somali critic of Islam was followed by a social media push inviting users to discuss the magazine's cover using the #MuslimRage hashtag.
This week's Newsweek cover, on newsstands & the iPad today: #MuslimRage! Ayaan Hirsi Ali writes on how she survived it http://pic.twitter.com/QPnlRtf9- The hashtag was hijacked and turned into ridicule
Telling people you're a vegetarian because explaining you only eat halal meat is time consuming. Sigh. #MuslimRage- 2: #McDStories
- Perhaps the most well known of the hijacked hashtags, #McDStories was McDonald's attempt to get customers to talk about their experiences with the fast-food giant. And talk they did. Though not likely in the way Mickey D's had in mind
Meet some of the hard-working people dedicated to providing McDs with quality food every day #McDStories mcd.to/zEckNn
I found bones in my chicken mcnuggets TWICE! This is why I don't eat at @McDonalds #McDstories- 3: #Rogers1Number
- Disgruntled Rogers customers did not take kindly to this Tweet
With #Rogers1Number , 1 is the only number you’ll need! Register for this new free service here: roge.rs/znI1kX ^mm- The hashtag became a rallying cry for customers to gripe publicly about Rogers' customer service.
Customer service isn't saying "We're listening." Customer service is actually serving. #Rogers1Number #RogersFail
#rogers1number Hey Rogers how come my bill is so complex. Even the CSR was confused.
Kind of surprised Rogers hasn't pulled #Rogers1Number yet. Maybe they're on hold with Rogers customer service for the last 2 hours?- 4: Donald Trump
- In October, the real estate mogul cemented his rep as a constant source for ridicule when he announced via video on his Twitter feed that if President Barack Obama releases his college and passport records, he will contribute $5-million to a charity of Obama's choice.
You have all been waiting-- the response has been amazing! Watch my announcement now, press release to follow at 12:15. bitly.com/SivjCv- The mocking was quick and fierce.
