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Tue, Mar 20 2012 15:45:19

Boston API Jam's "marketing" problem

  1. It all started when @sqoot announced an "API Jam" on twitter:
  2. sqoot
    Sqoot@sqoot
    We're hosting an API Jam at the end of the month in Boston. Sign up now! sqoot.com/apijam
    Wed, Mar 14 2012 12:28:23
  3. Which originally linked to this.
  4. skitch
    ·
    Mon, Mar 19 2012 10:54:08
  5. The developer community, because it loves both code and realtalk, spoke out and called bullshit.
  6. steyblind
    Pete Karl II@steyblind
    @sqoot this API Jam page is incredibly offensive. 'Featuring' women, booze & massages is just the kind of popped-collar BS we need less of.
    Tue, Mar 20 2012 07:23:11
  7. DeMarko
    Dannel Jurado@DeMarko
    Not only do they diss pizza, but also sexist remarks? Shame on you Boston API Jam rebeccamurphey.com/i/4f68c81fecfb…
    Tue, Mar 20 2012 12:58:01
  8. kassandra_perch
    Kassandra@kassandra_perch
    Watching the Boston API Jam go down swiftly in flames of outrage is really bolstering my faith in the developer community as a whole.
    Tue, Mar 20 2012 12:52:57
  9. @Sqoot initially clarified that they, in fact, were just being hilarious.
  10. BoazSender
    Boaz Sender@BoazSender
    Why is "Women" a feature of your API jam?!: sqoot.com/apijam @workbarboston @sqoot
    Tue, Mar 20 2012 07:27:37
  11. sqoot
    Sqoot@sqoot
    just a little humor @BoazSender
    Tue, Mar 20 2012 07:33:38
  12. BoazSender
    Boaz Sender@BoazSender
    It's not funny @sqoot.
    Tue, Mar 20 2012 08:08:50
  13. Then, they Internet-chest-bumped with bros who didn't realize women could attend hacking events to hack, rather than to serve beer. Boom!
  14. ClarkleSparkle
    Jeff Clark@ClarkleSparkle
    @BoazSender @workbarboston @sqoot @jorydotcom Have you ever met a woman? They are def. a perk amongst sausage-fest hacking events.
    Tue, Mar 20 2012 07:33:46
  15. sqoot
    Sqoot@sqoot
    boom! @ClarkleSparkle
    Tue, Mar 20 2012 07:34:44
  16. So developers started reaching out directly to sponsors:
  17. pamasaur
    Pam Selle@pamasaur
    Hey @cloudmine, why are (were?) you sponsoring the (sexist) Boston API Jam? img.skitch.com/20120320-fmsc5… cc @marcweil @mccorkley
    Tue, Mar 20 2012 12:24:50
  18. And then sponsors started to bail.
  19. cloudmine
    CloudMine@cloudmine
    In light of what happened, we cannot support the @sqoot hackathon and are officially pulling our sponsorship.
    Tue, Mar 20 2012 13:01:26
  20. Apigee
    Apigee@Apigee
    We've pulled our sponsorship from the boston api jam, the marketing isn't consistent with our company values.
    Tue, Mar 20 2012 12:18:07
  21. heroku
    heroku@heroku
    Heroku will be pulling our sponsorship from the Boston API Jam.
    Tue, Mar 20 2012 12:33:26
  22. mongohq
    MongoHQ@mongohq
    After discussions with our founders, we are dropping sponsorship of the Boston API Jam. The marketing content does not reflect our values.
    Tue, Mar 20 2012 12:47:40
  23. Some just asked for unspecified "amends." I mean... ok. 
  24. WorkBarBoston
    WorkBar Coworking@WorkBarBoston
    Torqued about the sexist comments on the Boston API Jam. It's not who we are nor what we want to be part of. Pushing @sqoot to make amends
    Tue, Mar 20 2012 13:03:15
  25. But, nerds were heartened!

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