SMSS12 Panel: Facebook Marketing
Amy Porterfield, Phyllis Khare and Andrea Vahl, co-authors of Facebook Marketing: All-in-One for Dummies, discuss all things Facebook with moderator, Mike Stelzner.
- Amy Porterfield | FacebookAmy you are the expert on this hence the question. What tools can I use to create a 810 pixels wide landing page on my Wordpress Blog s...
- The Social Classroom with Phyllis Khare | FacebookThe Social Classroom with Phyllis Khare is on Facebook. To connect with The Social Classroom with Phyllis Khare, sign up for Facebook t...
- Andrea Vahl — Social Media Coach, Speaker and StrategistAndrea Vahl is a Social Media consultant, speaker, and trainer. Learn how to leverage Social Media sites such as Twitter, YouTube, Face...
Excited to have a session with @AndreaVahl who has been incredibly helpful and knowledgeable in the #smss12 LinkedIn group!- Q. What are creative brands doing with timelines?
Amy: Keep them dynamic and interesting. Change them strategically so they appeal to your audience. Mari's is cool. If I do a webinar, I change out my cover to promote it. BUT BE CAREFUL because FB has certain guidelines on promotion on cover photos. SMExaminer does a great job, too.
Crust Pizzeria takes photos of their customers, which is a nice idea for a local business.
Easy Lunchboxes does a great job of showing product. Show what you're selling - images speak loudly.
In general, images are more popular than ever. 
Timelines, what are creative bands doing? @marismith is one example. Change your timeline covers often #smss12
Think about keeping your Timeline cover photo dynamic by changing it out says @AmyPorterfield #smss12
No calls to action allowed on Timeline Covers, but featuring your product is AOK says @AmyPorterfield #smss12
You can't have a website or a call to action in Facebook Timeline but you can promote, such as events @smexaminer does it well on FB #smss12
- Amy: consider putting together your own image campaign. I did one with experts and their quotes and it was very popular.
- Facebook loves for people to express themselves. It seems images are getting prominent position in the news feed. #smss12 @AmyPorterfield
- Like quotes? So do your fans! Try photo quotes to encourage likes & shares recommends @AmyPorterfield #smss12
- Q: What should marketers understand about Edgerank?
Phyllis: Facebook has been experimenting with it. As you know, Edgerank is a magical math formula that decides what shows up in individual newsfeeds. Look into edgerankchecker (a free, non-Facebook tool). 
EdgeRank: Affinity of the fan, weight of media (video --> text), time decay @phylliskhare #smss12
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Suzanne DoughtyHi Phyllis, thanks for your comment and thanks especially for your webinar! I was madly typing, tweeting and curating tweets, so I might have missed some...more2012-05-25T04:14:50.134Z
Phyllis KhareGreat job of putting this all together! I tried to say focused on the questions, so it's great to see this now and enjoy all the tweets! 2012-05-25T03:15:24.536Z
- Suzanne DoughtyHi Phyllis, thanks for your comment and thanks especially for your webinar! I was madly typing, tweeting and curating tweets, so I might have missed some...Hi Phyllis, thanks for your comment and thanks especially for your webinar! I was madly typing, tweeting and curating tweets, so I might have missed some details. Feel free to let me know about edits that need to be made!more2012-05-25T04:14:50.134Z
- Phyllis KhareGreat job of putting this all together! I tried to say focused on the questions, so it's great to see this now and enjoy all the tweets! 2012-05-25T03:15:24.536Z
