SXSW 2016: People, Events, Brands, Beer and Food

This was my 10th year going to SXSW in Austin, TX.

  1. No lines at registration when you get there on the first day.

  3. SXSW is PEOPLE. This is the main reason that I continue to go each year. I'll see people from around the world who I only see once a year in Austin, and meet new people. Many have similar interests and a positive outlook. Want to get an injection of positivity, go to SXSW.
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