How social media got a bottle of Elijah Craig 21 from a liquor store in Mass to a guy visiting from England

My my friend from England, Christian aka @Documentally, messaged me on Twitter to see if I could get him a bottle of rare Elijah Craig 21, and deliver it to him when he visited the US for a wedding. Social media made it happen.

  1. I'm in Boston at a wedding soon.
    I'm in Boston at a wedding soon.
  2. After getting this message, I visited my local liquor store's Facebook page to ask about Elijah Craig 21 availability. When I got there, I saw that they had just posted about it's arrival, 30 minutes prior.
  3. Gary's Liquors: Elijah Craig Aged 21 Years
    Gary's Liquors: Elijah Craig Aged 21 Years
  4. I messaged them to reserve one and then drove over to pick it up.
  5. Hi, I just reserved one.
    Hi, I just reserved one.
  6. Then when Christian was here in the US, we met, had a nice lunch, and I delivered the Elijah Craig 21 to him. ;-)
  7. He also took the opportunity to record a podcast with me. 
  8. Visit Gary's Liquors. On Facebook. They do a great job promoting specials to their social media followers.
  9. Cheers!
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