Tips for community engagement in sports coverage

I asked my tweeps for examples of sports coverage using strong community engagement. They delivered:

  1. @stevebuttry I think Twitter has totally changed sports media. Creates an automatic conversation b/w media & audience virtually every event
  2. @stevebuttry I vote @CorkOnTheNFL's epic late-night Twitter Q&As & the great beat writer chats moderated by @allaboutgeorge and @JonBecker28
  3. @stevebuttry In addition to the list before, I've been livetweeting untelevised A's games at @OakGameLive. The response has been very good.
  4. @stevebuttry Our @Jpell915 does great live chats during HS hoops/hockey tournaments, through cover-it-live and Twitter. I'll send links.
  5. The first example offered above is a liveblog of an auto race, covered by the Lewiston Sun Journal:
  6. The second Lewiston example is a live chat covering three Maine state football championship games:
  7. @stevebuttry This goes 24/7 on our Sports index. Writers drop in at appointed times. Been going two years. live.theprovince.com/Event/Province…
  8. Cool! A 24/7 sports chat:
  9. @stevebuttry And our sports guys have an ongoing "hot topic" project where they ask a question to generate discussion. bit.ly/I29d5r
  10. The @Mariners crowd trying to spark something with the wave, maybe Tacoma Stars foot thunder too?
  11. @stevebuttry Anything and everything that @CindyBoren has done at WaPo. She blazed the sports SM trail.
  12. @stevebuttry My hubby is sports editor at Philly Inquirer, been blogging his training for a 10-miler. Big traffic, good audience engagement.
  13. In an email from the United Kingdom, David Higgerson offers some engagement examples from his colleagues at Trinity Mirror Regionals: Anthony Vickers (@untypicalboro), covering the Middlesbrough Football Club, gets strong engagement with the #borolive hashtag during games and with a daily #onthisboroday hashtag, "which invariably promotes discussion," David says. He's also a fan of Vickers' blog:
  14. 1957: Brian Clough plunders four in a 7-2 D2 home win over Huddersfield to take his tally to 40 for the season (in 44 games) #onthisboroday
  15. 1989: The D1 trapdoor creaks under BRucie's Boro after a ding-dong 4-3 home defeat to Nottingham Forest #onthisboroday
  16. More from Higgerson: "We do webchats too - this one by Chris Lepkowski who covers West Brom
    for us, takes place every week at the same time:

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Steve Buttry

I'm Digital Transformation Editor at Digital First Media.

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