Tips for community engagement in sports coverage
I asked my tweeps for examples of sports coverage using strong community engagement. They delivered:
- @stevebuttry I think Twitter has totally changed sports media. Creates an automatic conversation b/w media & audience virtually every event
- @stevebuttry I vote @CorkOnTheNFL's epic late-night Twitter Q&As & the great beat writer chats moderated by @allaboutgeorge and @JonBecker28
- @stevebuttry In addition to the list before, I've been livetweeting untelevised A's games at @OakGameLive. The response has been very good.
- @stevebuttry Our @Jpell915 does great live chats during HS hoops/hockey tournaments, through cover-it-live and Twitter. I'll send links.
- The first example offered above is a liveblog of an auto race, covered by the Lewiston Sun Journal:
LIVE: The TD Bank 250Welcome to the crown jewel of short-track racing, the TD Bank 250 from Oxford Plains Speedway. Every year we strive to bring you outstand...- The second Lewiston example is a live chat covering three Maine state football championship games:
LIVE CHAT: Maine H.S. Football Super SaturdayJoin us here live all day Saturday as we bring you live updates and analysis from all three Maine high school football championship games...- @stevebuttry This goes 24/7 on our Sports index. Writers drop in at appointed times. Been going two years. live.theprovince.com/Event/Province…
- Cool! A 24/7 sports chat:
Province Sports 24/7 Legendary Canucks Live ChatThe Province is your online source of news on British Columbia, BC, Canada and around the world. Find local stories happening around Brit...- @stevebuttry Gotcha. Before the Super Bowl we did a #betterthanpats hashtag and used Storify. bit.ly/w3x3Q5
Your reaction: What is #BetterThanPats?The Giants are headed to the Super Bowl for a rematch with the New England Patriots. One could argue the Patriots are the most-hated team...- @stevebuttry And our sports guys have an ongoing "hot topic" project where they ask a question to generate discussion. bit.ly/I29d5r
sports-hot-topic | NJ.comItems with tag "sports-hot-topic" All items tagged with "sports-hot-topic" Most recent items are shown first. Show oldest items first- @stevebuttry @chrisegan5 is master sports tweeter. #1 followed reporter at KING 5. Also great on FB facebook.com/ChrisEgan5
- @stevebuttry Anything and everything that @CindyBoren has done at WaPo. She blazed the sports SM trail.
- @stevebuttry My hubby is sports editor at Philly Inquirer, been blogging his training for a 10-miler. Big traffic, good audience engagement.
- In an email from the United Kingdom, David Higgerson offers some engagement examples from his colleagues at Trinity Mirror Regionals: Anthony Vickers (@untypicalboro), covering the Middlesbrough Football Club, gets strong engagement with the #borolive hashtag during games and with a daily #onthisboroday hashtag, "which invariably promotes discussion," David says. He's also a fan of Vickers' blog:
- 1957: Brian Clough plunders four in a 7-2 D2 home win over Huddersfield to take his tally to 40 for the season (in 44 games) #onthisboroday
- 1989: The D1 trapdoor creaks under BRucie's Boro after a ding-dong 4-3 home defeat to Nottingham Forest #onthisboroday
Gazettelive - Anthony Vickers' Untypical Boro - New1 day ago ... BATTLE-scarred Boro took a big, big point with a spirited away day display at in- form Ipswich - but at what cost? With tw...- More from Higgerson: "We do webchats too - this one by Chris Lepkowski who covers West Brom
for us, takes place every week at the same time:









