Historic headlines need to look forward

In discussions Saturday and today, I criticized the Saturday New York Times headline, "MUBARAK OUT." I argued that yesterday's old news should not be the headline. Others said newspapers covering historic news are kept for posterity, justifying such headlines. Tim McGuire suggested a blog post on the topic. I decided to use Storify to summarize the discussion.

  1. Jim Roberts of the New York Times started the discussion by tweeting and praising the Times front page (which had much to praise).
  2. I criticized the headline.
  3. Posterity yes, but "MUBARAK OUT" is old news this morning. RT @nytjim Front page of today's NY Times, for posterity: bit.ly/RKeVD
  4. @stevebuttry Though, the Times has more of a reason to make it front and center than, say, a midsized daily running wire copy.
  5. @mattwynn Absolutely. Not taking issue w/ front-and-center play, but old-news head. How about looking forward?
  6. Elaine Clisham, a friend and former colleague from the American Press Institute, discussed with me the value of having a headline to keep for posterity.
  7. @stevebuttry But a newspaper can be saved, framed, given to grandchildren as snapshot of history. Very valuable "job to be done."
  8. @stevebuttry Nope; not exclusively, but one of many revenue streams. Not necessarily current model, either.
  9. @eclisham I'm buying one to save. You know I collect historic newspapers. Also would save one with forward-looking headline.
  10. @stevebuttry Interesting question; wonder how many involved would insist on headline of "accomplishment" rather than forward-looking?
  11. @eclisham I think we've already established that those involved are more interested in Facebook & Twitter than newspapers.
  12. @stevebuttry Again, different job to be done. Bet a good number are interested in newspapers AND Facebook/Twitter, today. Just a hunch.
  13. In addition to the discussion with Elaine, I had a discussion by Twitter direct message with Steve Klein, which I quote here with Steve's permission:
    @steveklein: Posterity matters. It's one of the things that actually does differentiate print. Readers want print to make the moment historic forever.
    @stevebuttry: Posterity matters. I'll save a newspaper today (can't recall last one I bought), probably a Times. But how about a head for today's readers?
    @steveklein: The "head' for today's readers is online. Isn't that the point? Today's readers -- now's readers -- are online/mobile. News is ubiquitous.
    @steveklein: I save historic newspaper front pages much like I save some magazines -- like the famous Wired "Push" cover!
    @stevebuttry: I save historic newspapers, too. Bought this one. NYT, too. But woulda bought one w/ forward-looking head.
    @steveklein: I don't disagree (not the same thing as agreeing!) on saving historic papers w/forward spin angle. But I do like the frozen moment in time.
    @steveklein: But that speaks to the point (esp. as Mark Potts makes it): Newspapers are and have been frozen in time. It's been a great 400-year run.
    @stevebuttry: Agreed. I cherish my time in newspapers. Their refusal/inability to change grieves me.
  14. My friend and former Des Moines Register colleague Charles Apple, who does a great blog on newspaper design, rounded up front pages on the Egyptian revolution, with great commentary on design, photo choice and headlines. I noted that several achieve historic front pages with forward-looking headlines.
  15. How newspapers played the resignation of Egypt's president on today's front pages. bit.ly/ii96bK
  16. Roundup of #Egypt front pages by @charlesapple shows power of forward-looking heads: Egypt's new dawn (Guardian) ... bit.ly/ii96bK
  17. More forward-looking #Egypt heads: Exultation in Egypt, & a question: What's next? (Boston Globe); EGYPT IS HEARD (LAT) bit.ly/ii96bK
  18. Strib: A NEW START FOR EGYPT; KC Star: "WE CAN FEEL OUR FREEDOM" Historic heads capture meaning, not yesterday's news. bit.ly/ii96bK
  19. These heads were better than NYT's yesterday's-news head (MUBARAK OUT) as keepers for posterity, too. bit.ly/ii96bK
  20. Tweeps who defended NYT head yesterday as written "for posterity" set up false choice. Forward-looking head can capture historic moment.
  21. Great front page & forward-looking head: "EGYPT IS FREE" RT @johnrobinson Glad Charles mentioned the News & Record, too
  22. @stevebuttry Possibly premature headlines.Story isn't over yet. May be a case of the frogs and the stork.
  23. @PretendEditor Which were premature? None (except "MUBARAK OUT") implied that a story was over.

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Steve Buttry

I'm Digital Transformation Editor at Digital First Media.

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