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Social Media One-Night Stand Dec 2011 #cjsm

NYC, DEC 1, 2011: Collection of tweets/pix from an advanced social-media workshop, run by the Continuing Ed department of @ColumbiaJourn (ce@jrn.columbia.edu to get on the mailing list). Taught by @sree @travelogged @wordwhacker @ckanal. Learn more about the offerings at http://bit.ly/columbiajce

  1. In a 24-hr period starting at 7 am on Dec 1: 1,400 tweets, 283 tweeters,  2.8 million impressions, reaching 709,000. 
  2. NOTES FROM THE EVENT, INCLUDING HOW YOU CAN USE THIS TOOL, STORIFY

  3. BIG-PICTURE THOUGHTS

  4. DanBlank
    "Use social media in a way that helps others, not in a way that helps just yourself." @ckanal #cjsm
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  5. robin_schatz
    Why we're spending hours learning social media. RT@mashable Why 2011 Will Be Defined by Social Media Democracy - http://on.mash.to/u0JxNF #cjsm
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  6. jordoncloud
    RT @cometgonegreen: RT @wordwhacker: @Sree, "Tweets should be useful, informative, relevant, practical, actionable, timely, generous, credible, brief." #cjsm
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  8. JPHazelwood
    #INVEST in tools that advance your brand/career/business. Everything can't be free. Long-term returns often surpass initial cost. #cjsm
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  9. cyberroth
    Thank people for RTing, for FFIng you, for their efforts. It cements loyalty says @kategardiner says #cjsm
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  10. JoyceMSullivan
    Listening to @kategardiner talking about how to thank your followers who engage with you #cjsm "Wow! this person wrote back"
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  11. jennifermerritt
    RT @JoyceMSullivan: "Be generous to the people who are generous to you" words to live by using twitter @sree #cjsm cc @jack
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  12. DJRhettMC
    RT @Unl_CoJMC: “@sree: "Build a brand in 6 months. Used to take 6, 10, 20 years." #cjsm #socialmedia
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  13. DanBlank
    Always question your tools. Don't be afraid to try something new, find a more effective tool. @sree #cjsm
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  14. paula_todd
    #cjsm Prof Sree at Columbia spends at least 3-4 mins per tweet to make them Library of Congress-worthy. Think Twice/Click Once!
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  15. GOOGLE+ TIPS

  16. mattmcqueeny
    takeaway from @ckanal at #cjsm - ignore #googleplus at your peril. It will tie to search, so be ready
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  17. napril1023
    Google is delivering brands' Google+ pages in top search results, says @ckanal. #cjsm | Good or bad?
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