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Wed, Sep 28 2011 07:50:07

Firestarters v3 conference @Google HQ

The great gathered from across agency land in v3 of the firestarters with the subject about what is the next agency Operating system. Hosted by @neilperkin at Google HQ at St Giles with talks from @melex from BBHLabs, @MartinBailie from Glue Isobar and James Craig from MEC. Finished off with an unconference session where people could open up the debate

  1. crowdsurfing
    Future structure of agencies? Reminds me of asking for directions in Wales only to be told "I wouldn't start from here myself" #firestarters
    crowdsurfing
    Tue, Sep 27 2011 13:36:48
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  2. SheaWarnes
    #creative #minds at #google for #firestarters event http://t.co/YkE5601R
    SheaWarnes
    Tue, Sep 27 2011 15:14:50
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  3. Florina_B
    RT @neilperkin: Marketing that is so good, it becomes a profit centre - that should be our aim. Fascinating idea from @melex #firestarters
    Florina_B
    Tue, Sep 27 2011 14:03:37
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  4. sharkiwhite
    RT @imjustmike: The difficulty with evolution is you can't see it as it is happening #firestarters
    sharkiwhite
    Tue, Sep 27 2011 14:04:07
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  5. getdancey
    Very good talks at #firestarters. Loved the reiterations of people saying agencies need to make things.
    getdancey
    Tue, Sep 27 2011 14:34:26
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  6. joshcarlton
    RT @neilperkin: Marketing that is so good, it becomes a profit centre - that should be our aim. Fascinating idea from @melex #firestarters
    joshcarlton
    Tue, Sep 27 2011 13:33:12
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  7. CMarieLemieux
    Culture eats strategy for breakfast @jamescaig #firestarters
    CMarieLemieux
    Tue, Sep 27 2011 13:43:16
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  8. jamessmi
    RT @anjali28: 'forget about being in an agency network, be a networked agency': @melex #firestarters
    jamessmi
    Tue, Sep 27 2011 14:44:17
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  9. martinbailie
    Last night's Google #firestarters talk uploaded. I will be collecting the builds on this shortly. http://j.mp/otSHNk
    martinbailie
    Wed, Sep 28 2011 06:14:49
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  10. mutlu82
    The NEW agency business model. Things are changing - Last night's Google #firestarters talk uploaded. http://j.mp/otSHNk (via @martinbailie)
    mutlu82
    Wed, Sep 28 2011 06:48:57
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  11. @martinBaillie's initial reflections
  12. crowdsurfing
    Hurrah - @martinbaillie daring to talk about agency revenue generation at #firestarters
    crowdsurfing
    Tue, Sep 27 2011 13:28:05
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  13. yuvalz
    RT @glueisobar: “@anjali28: Getting into @martinbailie's talk now > agencies too addicted to client cash to actually indulge in innovation #firestarters”
    yuvalz
    Tue, Sep 27 2011 13:30:25
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  14. sickonthenet
    RT @neilperkin: Interesting point from @martinbailie about agencies being addicted to short-term cash #firestarters
    sickonthenet
    Tue, Sep 27 2011 13:45:22
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  15. anjali28
    You can be a master at being a generalist, as well as a specialist: @martinbailie #firestarters > I'm particularly glad to hear that
    anjali28
    Tue, Sep 27 2011 13:27:43
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  16. CMarieLemieux
    Individual empowerment is key to the new agency model. @jamescaig #firestarters
    CMarieLemieux
    Tue, Sep 27 2011 13:44:51
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  17. crowdsurfing
    "Agencies focus on outputs whereas clients need outcomes" - too true @martinbaillie #firestarters
    crowdsurfing
    Tue, Sep 27 2011 13:31:24
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  18. shodan_uk
    RT @imjustmike: Agencies need to invent for themselves. Perhaps up to 50% of revenue should come from customers not clients #firestarters
    shodan_uk
    Wed, Sep 28 2011 05:19:32
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  19. graemewood
    Lloyds Banking Group monitor the Internet ??? #firestarters
    graemewood
    Tue, Sep 27 2011 13:51:03
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  20. imjustmike
    If we can get more in touch with our clients we will get more clients in touch with us #firestarters
    imjustmike
    Tue, Sep 27 2011 13:50:49
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  21. sparkyj
    #firestarters agencies who work with customers will be close to data create new revenue define new models
    sparkyj
    Tue, Sep 27 2011 13:33:36
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  22. SheaWarnes
    RT @neilperkin: Interesting point from @martinbailie about agencies being addicted to short-term cash #firestarters
    SheaWarnes
    Tue, Sep 27 2011 16:06:26
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  23. CMarieLemieux
    The future of the ad agency - Open data platform,Value added layer & Multiplatform delivery #firestarters
    CMarieLemieux
    Tue, Sep 27 2011 13:36:36
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  24. imjustmike
    New revenue streams such as buzz monitoring are already moving in house. Agencies need to keep innovating and adding value #firestarters
    imjustmike
    Tue, Sep 27 2011 13:41:37
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