Firestarters v3 conference @Google HQ
The great gathered from across agency land in v3 of the firestarters with the subject about what is the next agency Operating system. Hosted by @neilperkin at Google HQ at St Giles with talks from @melex from BBHLabs, @MartinBailie from Glue Isobar and James Craig from MEC. Finished off with an unconference session where people could open up the debate
Future structure of agencies? Reminds me of asking for directions in Wales only to be told "I wouldn't start from here myself" #firestarters
RT @neilperkin: Marketing that is so good, it becomes a profit centre - that should be our aim. Fascinating idea from @melex #firestarters
RT @imjustmike: The difficulty with evolution is you can't see it as it is happening #firestarters
Very good talks at #firestarters. Loved the reiterations of people saying agencies need to make things.
RT @neilperkin: Marketing that is so good, it becomes a profit centre - that should be our aim. Fascinating idea from @melex #firestarters
Last night's Google #firestarters talk uploaded. I will be collecting the builds on this shortly. j.mp/otSHNk
The NEW agency business model. Things are changing - Last night's Google #firestarters talk uploaded. j.mp/otSHNk (via @martinbailie)- @martinBaillie's initial reflections
An Emerging Agency OS – presentation from Google Firestarters 3Below is my talk in summary and the slides. There were some excellent builds on the ideas, which I will write about shortly. Thanks to everyone who added ideas in the ‘unconference' discussion and pub afterwards. So many good ideas. So much to explore!- Hurrah - @martinbaillie daring to talk about agency revenue generation at #firestarters
RT @glueisobar: “@anjali28: Getting into @martinbailie's talk now > agencies too addicted to client cash to actually indulge in innovation #firestarters”
RT @neilperkin: Interesting point from @martinbailie about agencies being addicted to short-term cash #firestarters
You can be a master at being a generalist, as well as a specialist: @martinbailie #firestarters > I'm particularly glad to hear that- "Agencies focus on outputs whereas clients need outcomes" - too true @martinbaillie #firestarters
RT @imjustmike: Agencies need to invent for themselves. Perhaps up to 50% of revenue should come from customers not clients #firestarters
If we can get more in touch with our clients we will get more clients in touch with us #firestarters
#firestarters agencies who work with customers will be close to data create new revenue define new models
RT @neilperkin: Interesting point from @martinbailie about agencies being addicted to short-term cash #firestarters
The future of the ad agency - Open data platform,Value added layer & Multiplatform delivery #firestarters- New revenue streams such as buzz monitoring are already moving in house. Agencies need to keep innovating and adding value #firestarters
