A Global View of Social Media: Part 2
Best Thinkers Series- June 12, 2012 A live, exclusive webinar from Social Media Today
Panelists
- Moderated by Robin Carey-founder and CEO of Social Media Today. @robincarey
- Brian Ellefritz, Vice President, Social Media Strategic Services at SAP. @BrianEllefritz
- Robin Grant, Global Managing Director at We Are Social. @RobinGrant
- Adam Zawel, Community Director at Palladium Group. @adamzawel
Audio Archive
Tweet Chat #smtlive
- The webinar began by discussing the importance of understanding cultural differences...
- Robin Grant states it's about doing your homework and researching the culture as well as the platforms that culture uses.
- Brian Ellefritz states that SAP makes sure employees have an understanding of the culture, and the language, as well as the necessary tools to reach those people. Empowering employees to be in-country ambassadors...
- Doing your homework involves speaking to people in that culture that really understand the people and how they use social media. It's not something you can spend 15 minutes on with a google search.
True investment in communities works best for B2B social as opposed to opportunistic approaches. @BrianEllefritz #SMTlive”- Adam Zawel goes on to discuss strategy...
RT @socialmedia2day: Breaking into a market in a different culture? Start small. @AdamZawel #SMTlive
MT @socialmedia2day: Some business truths & best practices transcend cultures. A community for that can be international @adamzawel #SMTlive- The panelists go on to discuss the benefits and challenges of using localized platforms over facebook, linkedin, etc....
