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Published
Brand Advantage: Capturing & Delivering ValueDay 3: Professor Luc Wathieu talks about the role and psychology of pricing as well as communications, and customer management. Here is the education in tweetable bites.
sisarina
Thu, Apr 26 2012 15:06:11
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Brand Advantage: Creating a Winning PositionDay 2: Professor Prashant Malaviya talks about understanding market segmentation, developing the value proposition, and establishing the positioning and branding. Here is the education in tweetable bites.
sisarina
Wed, Apr 25 2012 21:03:16
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Brand Advantage: Customers & Your MarketDay 1: Professor Kurt Carlson talks about marketing, company analysis, competitor analysis in the morning and customer needs, persuasion and lifetime values & segmentation in the afternoon. Here is the education in tweetable bites.
sisarina
Tue, Apr 24 2012 16:38:37
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#DCTweetup 31: Building CommunityOur 31st #DCTweetup held at Current Sushi's Rosebar hosted with The Innovation Games Company. A panel discussion about building community with @KikilItalien @MSkiados & @ScottOser
sisarina
Fri, Apr 20 2012 11:56:41
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Charlotte Beers: Author of I'd Rather Be In ChargeGreater Washington Board of Trade had an author interview breakfast with Charlotte Beers thanks to Hooks Book Events. These are the livetweets from the interview.
sisarina
Thu, Apr 05 2012 15:18:00
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TEDxPotomacLive Viewing of TED2012TED2012 livetweets from TEDxPotomacLive hosted by TEDxPotomac at Cooley LLP. Tweets below are from Day 2 Session I: The Lab & Session II: The Earth.
sisarina
Wed, Feb 29 2012 15:24:18
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What's Next DC 2012Sisarina's take on What's Next DC conference at GWU via notes on Twitter
sisarina
Tue, Jan 24 2012 09:18:57
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#DCTweetup 29: Change Marketing with #WhatsNextDCOur 29th #DCTweetup held at 901DC hosted with @What'sNextDC. A panel discussion about change marketing with @JillFoster @VanessaFrench & @PeterLaMotte
sisarina
Thu, Jan 19 2012 16:34:40
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#Disruptathon 2011Networking, happy hour, technology & applications.
sisarina
Wed, Sep 28 2011 13:17:52
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