Sales professionals see the value of social media, but are still in the early stages of measuring ROI, according to a report conducted by Forrester Research and commissioned by Hearsay Social. Using social media, 80 percent of customers discover new brands, products, and services through family and friends, while 36 percent rely on salespeople, the researchers found.

It's hard to find social media standouts among business-to-business brands. In many cases, they're playing catch-up to their more social consumer cousins. Still, Vivaldi Partners Group identified six in a new report that urges B2B players to embrace social, blogs and online video.

Publishers' challenge of building audiences and generating revenue from those audiences is harder than ever online. An increasing array of publishers is vying for users' attention, making those all important eyeballs more difficult to come by. What's more, online ad prices continue to fall, and the majority of publishers are nowhere near figuring out how to make money from their mobile traffic.

Seniors show tepid online engagement, even as more join in for certain activities Marketers regard the 65-and-older population as a sleeping giant when it comes to digital usage. And for now, at least, the giant still mostly dozes.

Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands.

Published on As social media marketing becomes an increasingly standard practice for brands across the world, sites like Twitter must advance their ad offerings to attract wider markets. In the social network's recent assault on the marketing world, several new features help businesses get their social media content in front of the right users by taking advantage of Twitter's new audience-targeting capabilities.

Moms are using their mobile phones to live more rewarding, connected, and efficient lives, according to our study. We asked the Mobile Life of Mom study participants to share on Pinterest how mobile phones impact their life as a mom. Here are some the top takeaways from the study.

JUNE 6, 2012 You can add customer service to the growing litany of shopping experiences affected by social media. Customers headed online...

Overview As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption reamins stea...

Mobile social networking is booming: one-third of US consumers will log onto social networking sites via mobile devices at least once per...

It's hard to go more than a few minutes in a day without touching technology. That's not necessarily a drawback, however. Technology's ra...

Overview The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing people's communicat...

Among the weirdness Facebook's existence has loosed upon the world is the idea that it's OK, and perhaps even good business, for brands t...

If its recent internet past is any bellwether, mobile may indeed represent the next major boost to Facebook's ad revenue. For one, U.S. s...

For consumers, the golden rule is "buyer beware." For marketers, it should perhaps be: "beware of socially adept consumers." New research...

We already know that click-through rates on online display ads are abysmal. Now a study from the startup Pretarget and ComScore revealed ...

NEW YORK (April 17, 2012) - Sixty percent of Wikipedia articles about companies contain factual errors, according to research published t...

Word-of-mouth recommendations and reviews, either from someone they know or a stranger's opinions online, are the most trusted sources of...

There is hardly a program or ad on TV these days that doesn't ask its viewers to like its Facebook page or tweet about it. According to a...

Context is everything. Some mobile habits overlap, but there are significant differences in how consumers use their tablets and smartphon...

Add social media to the growing list of ways Hispanic consumers wield their power. A just-released study from OMD Latino, Mi Comunidad, f...

Susan Kuchinskas | March 12, 2012 Everyday humans are churning out more content than ever, and blogging remains an important avenue for c...

The eMarketer Daily Newsletter Europe Tops US in Mobile Ad Response Rates What Siri Means for the Future of Mobile Shopping China's Key I...

Sundeep Kapur | February 23, 2012 I had the opportunity to review a study by BlitzLocal titled "What We've Learned From 120 Billion Faceb...

It's easy to assume social networking is the domain of the young. Generation Y might have grown up with social, but there's a growing num...