Social media research and studies
I'm constantly asked where I get information on the studies and reports I cite in talks and blog posts. They come from a variety of sources, but to make it easy, you can just follow this Storify story where I'll curate new research I find useful or interesting.
Study: The Future of Social Selling - SocialTimesSales professionals see the value of social media, but are still in the early stages of measuring ROI, according to a report conducted by Forrester Research and commissioned by Hearsay Social. Using social media, 80 percent of customers discover new brands, products, and services through family and friends, while 36 percent rely on salespeople, the researchers found.
Some B2B Brands Are Making Strides on Social MediaIt's hard to find social media standouts among business-to-business brands. In many cases, they're playing catch-up to their more social consumer cousins. Still, Vivaldi Partners Group identified six in a new report that urges B2B players to embrace social, blogs and online video.
15 Alarming Stats About Online PublishingPublishers' challenge of building audiences and generating revenue from those audiences is harder than ever online. An increasing array of publishers is vying for users' attention, making those all important eyeballs more difficult to come by. What's more, online ad prices continue to fall, and the majority of publishers are nowhere near figuring out how to make money from their mobile traffic.
Seniors Still Lukewarm on Web Activity - eMarketerSeniors show tepid online engagement, even as more join in for certain activities Marketers regard the 65-and-older population as a sleeping giant when it comes to digital usage. And for now, at least, the giant still mostly dozes.
Report: 70% of Consumers Trust Brand Recommendations From FriendsSeventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands.
Twitter marketing: B2B tech brands generate above average leads via social media contentPublished on As social media marketing becomes an increasingly standard practice for brands across the world, sites like Twitter must advance their ad offerings to attract wider markets. In the social network's recent assault on the marketing world, several new features help businesses get their social media content in front of the right users by taking advantage of Twitter's new audience-targeting capabilities.
The Mobile Life of Moms: Using Pinterest to Get New InsightsMoms are using their mobile phones to live more rewarding, connected, and efficient lives, according to our study. We asked the Mobile Life of Mom study participants to share on Pinterest how mobile phones impact their life as a mom. Here are some the top takeaways from the study.
Social Media Customer Service Faces a High BarJUNE 6, 2012 You can add customer service to the growing litany of shopping experiences affected by social media. Customers headed online...
Twitter Use 2012 | Pew Research Center's Internet & American Life ProjectOverview As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption reamins stea...
33% of Americans Will Access Social Networks Via Mobile By 2014Mobile social networking is booming: one-third of US consumers will log onto social networking sites via mobile devices at least once per...
Ketchum Digital Living Index | KetchumIt's hard to go more than a few minutes in a day without touching technology. That's not necessarily a drawback, however. Technology's ra...- Just-in-time Information through Mobile Connections | Pew Research Center's Internet & American Life ProjectOverview The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing people's communicat...
Facebook to Brands: You're Posting Stuff Wrong | Digital - Advertising AgeAmong the weirdness Facebook's existence has loosed upon the world is the idea that it's OK, and perhaps even good business, for brands t...
U.S. Mobile Users Love Apps, Especially Facebook | Digital - Advertising AgeIf its recent internet past is any bellwether, mobile may indeed represent the next major boost to Facebook's ad revenue. For one, U.S. s...- MediaPost Publications Savvy Social Media Users Influence Peer Purchases 05/03/2012For consumers, the golden rule is "buyer beware." For marketers, it should perhaps be: "beware of socially adept consumers." New research...
Click-Through Rates May Matter Even Less Than We Thought | Digital - Advertising AgeWe already know that click-through rates on online display ads are abysmal. Now a study from the startup Pretarget and ComScore revealed ...
Survey Finds Majority of Wikipedia Entries Contain Factual Errors | PRSA NewsroomNEW YORK (April 17, 2012) - Sixty percent of Wikipedia articles about companies contain factual errors, according to research published t...
Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online RiseWord-of-mouth recommendations and reviews, either from someone they know or a stranger's opinions online, are the most trusted sources of...
Study: Those Social Media Logos On TV Actually WorkThere is hardly a program or ad on TV these days that doesn't ask its viewers to like its Facebook page or tweet about it. According to a...
Data Points: How We Use Our MobilesContext is everything. Some mobile habits overlap, but there are significant differences in how consumers use their tablets and smartphon...
Social Media Breaks Down Barriers for Shoppers | AdweekAdd social media to the growing list of ways Hispanic consumers wield their power. A just-released study from OMD Latino, Mi Comunidad, f...- Nielsen Report: Blogs Still on the Rise | ClickZSusan Kuchinskas | March 12, 2012 Everyday humans are churning out more content than ever, and blogging remains an important avenue for c...
- Are Brands Ignoring Facebook’s Interactive Potential? - eMarketerThe eMarketer Daily Newsletter Europe Tops US in Mobile Ad Response Rates What Siri Means for the Future of Mobile Shopping China's Key I...
- What 120 Billion Facebook Impressions Can Tell Us | ClickZSundeep Kapur | February 23, 2012 I had the opportunity to review a study by BlitzLocal titled "What We've Learned From 120 Billion Faceb...
Social and the grey marketIt's easy to assume social networking is the domain of the young. Generation Y might have grown up with social, but there's a growing num...
