So your online business has always experienced praise for its crisp quality content from customers and admirers? But as of late, maybe you've noticed that your posts are facing a lot of stagnancy in reaching your perfect target audience?

Brands want to be publishers, but not that many are actually following through with useful content that people want. "For content to be successful (high views, shares, engagement) on the social Web, it needs to be entertaining or add value," said Joe Barbagallo, social media manager at Volvo Cars North America.

Digitas is bringing real-time native advertising to The Huffington Post. The partnership, described by Huffington Post Editor-in-Chief Arianna Huffington at Digitas's NewFront presentation on Thursday, will allow Digitas clients to quickly post content on the Huffington Post homepage.

Segmented, personalized content and more of it are top content marketing strategies Since the days of company newsletters sent via snail mail, business-to-business (B2B) marketers have used content marketing as a lead generation and customer relationship technique. Digital makes content marketing easier-but not easy, according to a new eMarketer report, "B2B Content Marketing: Best Practices for 2013."

Articles in a series on Mashable.com called "What's Inside" looked for all the world like the hundreds of other articles on the digital media site. But journalistically, they were something very different.

Pretend you're reading this at home, and your sweet tooth has taken control of your brain. In the cupboard, you've got raw ingredients for a caramel chocolate fudge cake recipe that looks amazing, though you've never tried it. There's also an excellent, expensive cupcake shop around the corner.

With the formation of a new content group, Interpublic's Weber Shandwick is expanding its remit far beyond what's traditionally been associated with a PR agency. Called MediaCo, the new unit is attempting to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing but still figuring out how to execute.

In the not-too-distant future, marketers finally will be able to target nearly anyone they want, any time they want, anywhere they want. Though the last 20 years held out the promise of doing this, with joined cookies, e-mail addresses and optimized banner copy, the technology fell short.

Thousands of marketers are now born-again content marketers (the palm print of well-known content marketing evangelists still visible on their foreheads). A study published this week said 95% of UK marketers "do content marketing". It's a milepost. From the dark art of bloggers to the secret sauce of edgy digital marketers, content marketing's now evolved into 'putting copy garnish on your website'.

You often hear of the lengthy approval processes required to get a campaign underway. That's not always the case anymore.With the demands of content marketing to fill a 365-day editorial calendar, along with the desire to respond to cultural events in near real-time to build relevance for your brand, the traditional content approval process doesn't always work.

Chris Hogg is CEO of Digital Journal and cofounder of /Newsrooms, a real-time content marketing network. Follow him on Twitter @chrishogg. Before we can decide whether or not brands need newsrooms, we need to think differently about the definition of a brand newsroom.

It's only fitting that a company co-founded by Thomas Edison is an early adopter when it comes to the most-important challenge for marketers today: figuring out social media. But although GE has jumped into new channels and platforms, like Instagram, Pinterest, Vine and BuzzFeed, don't think it's not giving deep thought to measurement.

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. But exactly how do you execute it once you have defined it, [...]

Brooke Howell is the newest member of the Rep Capital team! Today, she officially joins us as director of client services. She previously served as the small-business and entrepreneurship editor at SmartBrief, where she served as lead editor for newsletters on women's business leadership, franchising, insurance, wholesale distribution, the automotive aftermarket and the law.

Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we've naturally been driven to a host of metrics that include attributes of "engagement" and conversations shared online. This, in turn, has fueled the content marketing race - and ultimately, the quest for producing what is most relevant or valuable to a company's current and prospective customers.

It's an important, and undervalued, journalistic skill Curation has been steadily rising as a concept as the sheer volume of undifferentiated content has made it nearly impossible for mere mortals to find useful, thoughtful, contextual content on the Web. But its practice is undervalued.

Sure, brands can create content as part of their marketing and communications plans, but very few, if any, will create content that is on the level of

Have you ever asked yourself why a specific blog post stopped you dead in your tracks? Did you truly feel the author's pain? Maybe the po...

Starcom MediaVest Group on CES Social Media & Marketing Guide 2012 Cartoon Network Turns 20 The PR Factor 2012 2012 Cannes Lions Journal ...

I recently listened to Kevin Cain interview Marcus Sheridan for a podcast over at OpenView ventures. Kevin is the Director of Content Str...

Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and...

This is the era of content. Top marketers like Ford's Jim Farley have eyed it as one of their major challenges. In a way, this is nothing...

If content marketers don't stay ahead of upcoming trends, they might run into trouble. There are some tech advances and Google updates on...

Flickr Content is the new black, isn't it? Why? You need something to post to Facebook and Twitter, something to create your email market...