BI's IGNITION 2011 Future of Media Conference in NYC

Tweets from my experience at Business Insider's IGNITION 2011 "Future of Media" conference in New York City. Plenty of RTs and in chronological order...

  1. Getting ready for BI's Ignition conference tomorrow on the future of media... tkt.ly/rUeHNc
  2. Blodget says new media has more market value than old. $357 to $251 billion. #ignition2011
  3. Old media execs feel like they are "sitting at the kids table," with Google and Facebook being the adults b/c they are so big #ignition2011
  4. Blodget is getting into the "content vs distribution" discussion. "Distribution is killing it." #ignition2011
  5. #ignition2011 @hblodget "future of media is already here...all the power has shifted to digital...content distantly less impt than distrib
  6. Blodget: 1/3 of ad dollars spent on online. Mostly Google. TV is still biggest expense. #ignition2011
  7. Wow. Total US ad spending. Offline: 65%, Google 21%, All Other online 14% #ignition2011
  8. Flash sales & daily deals have become a form of advertising #Ignition2011
  9. Analog will start being the exception within the nxt few yrs. Big TV is going to crack. The content+distribution will be king. #ignition2011
  10. Interesting: Twitter is the voting mechanism on X-Factor. #ignition2011
  11. .@adambain 50% of Twitter usage is through mobile . TV producers love Twitter. Helps make aware what's happening on TV. #ignition2011
  12. Where's the $ on Twitter? "2400 partners. Marketing team across the globe. Promoted tweets, trends, accts" -- @adambain #ignition2011
  13. "Display advertising is now 18 years old." Not really working. -- @adambain #ignition2011
  14. Retweets are a clear sign that consumers are interested in your content - @adambain #ignition2011
  15. Piperjaffery analyst: lots of innovation coming to living room / tv; Sony to lose out; wait to see what apple brings out. #Ignition2011
  16. Alex kazim, ongo CEO: best thing apple did was not allow flash. #ignition2011
  17. Onswipe's CEO, Jason baptiste: tablet is the tv of this generation. #ignition2011
  18. @eleanoram re: tablet discussion... Seems they forgot iPad is not the only tablet on the market ;-) #ignition2011 #ipad
  19. Panel discussion on content readers. Everyone seems to love the iPad. #ignition2011
  20. CEO of Pulse says top 3 categories are world news, entertainment and tech #ignition2011 People spend 20-30 mins on Pulse at a time
  21. reading on iPad differentiates from other web devices because of the "primacy of the page" #ignition2011

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Scott Rodgers

Web strategy, online media, digital marketing, content marketing, inbound marketing. Owner of Accendo Digital. Co-founder of PioneerHQ.com.

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