BI's IGNITION 2011 Future of Media Conference in NYC
Tweets from my experience at Business Insider's IGNITION 2011 "Future of Media" conference in New York City. Plenty of RTs and in chronological order...
- Getting ready for BI's Ignition conference tomorrow on the future of media... tkt.ly/rUeHNc
- Blodget says new media has more market value than old. $357 to $251 billion. #ignition2011
- Old media execs feel like they are "sitting at the kids table," with Google and Facebook being the adults b/c they are so big #ignition2011
- Blodget is getting into the "content vs distribution" discussion. "Distribution is killing it." #ignition2011
- #ignition2011 @hblodget "future of media is already here...all the power has shifted to digital...content distantly less impt than distrib
- Blodget: 1/3 of ad dollars spent on online. Mostly Google. TV is still biggest expense. #ignition2011
- Wow. Total US ad spending. Offline: 65%, Google 21%, All Other online 14% #ignition2011
- Analog will start being the exception within the nxt few yrs. Big TV is going to crack. The content+distribution will be king. #ignition2011
- .@adambain 50% of Twitter usage is through mobile . TV producers love Twitter. Helps make aware what's happening on TV. #ignition2011
- Where's the $ on Twitter? "2400 partners. Marketing team across the globe. Promoted tweets, trends, accts" -- @adambain #ignition2011
- "Display advertising is now 18 years old." Not really working. -- @adambain #ignition2011
- Retweets are a clear sign that consumers are interested in your content - @adambain #ignition2011
- Piperjaffery analyst: lots of innovation coming to living room / tv; Sony to lose out; wait to see what apple brings out. #Ignition2011
- Onswipe's CEO, Jason baptiste: tablet is the tv of this generation. #ignition2011
- @eleanoram re: tablet discussion... Seems they forgot iPad is not the only tablet on the market ;-) #ignition2011 #ipad
- Panel discussion on content readers. Everyone seems to love the iPad. #ignition2011
- CEO of Pulse says top 3 categories are world news, entertainment and tech #ignition2011 People spend 20-30 mins on Pulse at a time
- reading on iPad differentiates from other web devices because of the "primacy of the page" #ignition2011













