Korean Air Apologises for "Primitive" Ad Gaffe
The flag carrier of South Korea, Korean Air, has apologised and removed an ad on their website which labelled Kenyans as an "indigenous people full of primitive energy."
- An advertisement on the website of Korean Air, which labelled Kenya as a country with "indigenous people full of primitive energy", has been removed after Kenyans riled against it on social media.
The advert was meant to introduce the carrier's new flight schedule to Nairobi, due to start on the 21st of June from Incheon, Korea.
"Fly to Nairobi with Korean Air and enjoy the grand African savanna, the safari tour, and the indigenous people full of primitive energy," read the ad, which was posted on the airline's website.
Immediately afterward, hash tags like #PrimitiveEnergy went viral, as Kenyans posted a screen grab depicting the ad on both Twitter and Facebook.This forced the airline to apologize on its official Twitter account."The recent feedback of our notice of Nairobi had been removed from our website, and we will resume the page after revision," read the tweet.
Korean Air is the flag carrier and the largest airline in South Korea, and is due to start three weekly, non-stop flights to Kenya from Korea.
The reaction comes months after Kenyans on Twitter, best known as #KOT, forced the giant news network, CNN, to apologise and remove a video that depicted an isolated grenade attack at a bus station in Nairobi as a flare-up of violence across the country.
- Kenyans react on social media on the Korean Air's ad.
- The Korean Air later apologised for putting up the advert and removed it from its website.
Did you find this story interesting? like or comment as 6 already did!
- Abdinasir AminWe are full of energy alright; just not the primitive type!2012-06-19T07:23:25.284Z
- Simon KaheruThis is a great testament to the power of the internet, Social Media and Citizen Journalism in getting the world to change its stereotypical perceptions of "the...This is a great testament to the power of the internet, Social Media and Citizen Journalism in getting the world to change its stereotypical perceptions of "the South" and Africa. Now, we should all get more and more #indigenouspeople across the continent to sign up for Twitter and Facebook accounts and speak up whenever an ignorant Spanish Prime Minister texts something daft or another airline releases an ad with poor copy...and I suspect that Coca Cola is about to start hearing more about the '1 billion people share a Coke in Africa' idea.more2012-06-18T12:15:24.504Z
- Abubakr Ronoim so proud of all of you for the quick roasting of Korean air this is how we change Kenya and the world2012-06-18T11:41:54.788Z