Fire service communicators

Social media highs and lows, deaths and inquests, and changing behaviour were discussed by communications teams from fire services around the UK, as Manchester hosted a one day seminar.

  1. The day was already gathering pace on social media before it officially got underway
  2. If you're interested in comms, blue lights services, PR & social media, you can follow today's conference on the hashtag #FirePRO
  3. #FirePRO wellyphant was a big hit with the kids Does NHS need one for A&E ? What would it be ?
  4. Will be following the @manchesterfire comms event chat today with interest - good for all comms and 999 services #FIREPRO
  5. Starting off the event was Bridget Aherne from Greater Manchester Fire talking about the interest in the Shaw gas explosion earlier this year and how the communications team dealt with this both online and offline.
  6. Fantastically detailed behind the scenes account of 2012's tragic explosion in Shaw, Gr Mcr, from @BridgetAherne at #firepro. Nice start.
  7. 11.15am first calls, 11.18am MEN tweets, 11.35am @manchesterfire tweets. First pic came from a resident. #firepro.
  8. Staggering information helped emergency services and media because it kept fresh angles #FirePRO
  9. Traditional media was prioritised at the Shaw gas disaster. Fire pics released via Twitter got 79 RTs and eased the pressure #firePRO.
  10. In times of crisis, use the people around you & other staff. Don't need trained comms officers to answer the phones @BridgetAherne #FirePRO
  11. Social media was used to direct people towards web resources... #firePRO.
  12. Search teams on site baffled the media. They didn't know what they were... #firePRO.
  13. A determined and coordinated approach to crisis management at the Shaw explosion resulted in @manchesterfire receiving an award. #firepro
  14. Other fab speakers included Dan Slee from Walsall Council who shared examples of how local government organisations have used Twitter during incidents in his area. Key learning is that it doesn't matter which organisation is tweeting as long as there is an authoritative voice. 
  15. Who'd have thought it @danslee had hair... Can we take any more revelations #firePRO http://pic.twitter.com/9nt9tEkD
  16. @danslee saying how they began with only one Twitter account in 2008 & quickly became clear it was too traditional an approach #firePRO
  17. We respond far better to people rather than a corporate logo. Organisations should be human with social media @danslee #FirePRO
  18. Hearing about how councils approached Twitter during the #riots there was a huge vacuum of info when some said nothing #firePRO
  19. Social media updates ft. images 4 times more likely to be shared - crucial tip from @danslee at #firepro
  20. Police & fire & public broke flooding news in Midlands last year. Trad media came in 2 hours later! #firePRO
  21. @danslee Showing how Chinese whispers can completely blow something out of proportion... Need real people talking about the facts! #firepro
  22. @danslee - legend! Witty, entertaining and good sense presentation on the use of digital media at #firePRO

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Sam Thomas

Bringing you stories from emergency services through social media

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