April 2012 Sales 2.0 Conference Recap Day 1
A recap of all the presentations, keynotes, and breakouts from Day 1 of the Sales 2.0 Conference, April 2-3, 2012 at the Four Seasons Hotel in San Francisco.
- The New Standards of Sales Success 8:40–9:05 am
Speaker: Gerhard Gschwandtner, Founder & CEO, Selling Power 
RT @annekeseley: #s20c Does your CEO think salespeople aren't smart enough? @gerhard20 kicks off the Sales 2.0 conference in SF. #sales20
RT @cahidalgo: Less than 10%b of the room at #s20C know the value and velocity of their sales pipeline
Expert @CaitlinMarketng advice for blogging: start with target audience in mind. have specific message. curate content from diff sites #s20c
We need to create a social mindset & culture within our orgs - vis @gerhard20 #s20C
- G8t point. Sales needs to be about solutions. RT @Sales20Conf: "I've read your blog already and been to your site." #s20c
Great keynote by Gerhard @Sales20Conf this morning including several innovative ways to create value in the sales process #s20c- In Search of Sales Excellence 9:05–9:35 am
Market growth remains slow or nonexistent in many major markets – yet some companies still manage to thrive. McKinsey recently asked 120 successful sales leaders to share their secrets for driving sales growth. In this presentation, McKinsey's Jon Vander Ark will share practical insights and real-world examples of ways companies are innovating from predictive analytics to big data-driven market insights to new engagement models to relentless performance management and execution. The session will also uncover cutting-edge practices in digital sales and explore critical differences in the approach to developed versus emerging markets.
Speaker: Jon Vander Ark, Principal, McKinsey & Company - "Coming out of the recession, companies shifting from cost cutting to growth. How do the best do it?" Jon Vander Ark #SalesGrowth #s20c
- 1st proven strategy for sales success: Find growth before competitors. "Find best ponds to fish in" #SalesGrowth #s20c
- RT @HeinzMarketing: Top-performing sales orgs are investing 2-4% of resources on IDing opportunities "10 quarters ahead" via McKinsey #s20c
- #s20c attendees: Get a copy of #SalesGrowth book Jon Vander Ark has been referencing -- free copies are by our registration desk
- Best selling orgs have a tight integration between #marketing, #sales, #IT and even #strategy - Jon Vander Ark #SalesGrowth #s20c
- The Customer and YOU – How the Winners Are Defined by Superior Customer Experience 9:35–10:05 am
As global competition increases, products commoditize quicker and pricing pressure grows, how can companies create a truly sustainable source of differentiation? The answer is superior customer experience (CX). Kirk Mosher, VP of CX, CRM, and eCommerce Product Marketing at Oracle, will explore what defines a superior customer experience, why leading companies are investing in customer-experience solutions that enrich all interactions between a customer and your company, and how customer experience drives measurable business results across the customer lifecycle by accelerating customer acquisition, maximizing customer retention, improving operational efficiency and increasing total sales.
Speaker: Kirk Mosher, Vice President, CRM Product Marketing, Oracle
