<![CDATA[Shaun Abrahamson · Storify]]>http://storify.com/shaunabeNodeJS RSS ModuleSun, 19 May 2013 19:12:41 GMT<![CDATA[Select Mutopo Press]]>

Some of our work happens in public. So we can share some of what others say when they see them.

Storified by Shaun Abrahamson · Wed, Apr 17 2013 07:31:19

The LifeEdited Apartment Turns Compact Space Into Living Large!The LifeEdited Apartment Turns Compact Space Into Living Large!
This project won the 2013 Architizer A+ Jury Award for the Living Small category. See the full list of winners here. Living in Manhattan sometimes can be rough-especially when your apartment is only 420 square feet.
The $300 house project: affordable, sustainable homes for allThe $300 house project: affordable, sustainable homes for all
When Vijay Govindarajan and I blogged about the idea of a $300 house in the Harvard Business Review, we had no idea that it would become a global project, with architects, designers and students vying to make their ideas come alive.
How To Use Conflict To Unlock CreativityHow To Use Conflict To Unlock Creativity
The average CEO spends 25% of his time coping with conflicts. It's worth asking how much of that conflict has truly been used for useful purposes, like fostering creativity?Business mythology is rife with tales of firms that use conflict to re-discover their true purpose.
Notícias: Últimas notícias sobre empreendedorismo, varejo, comércio, inadimplência, economia, inovação, mercado, franquias, legislação, eventos, crédito - Pequenas Empresas & Grandes Negócios - NOTÍCIAS - Empreendedor transforma apartamento de 39 m² em lar personalizável de oito cômodosNotícias: Últimas notícias sobre empreendedorismo, varejo, comércio, inadimplência, economia, inovação, mercado, franquias, legislação, eventos, crédito - Pequenas Empresas & Grandes Negócios - NOTÍCIAS - Empreendedor transforma apartamento de 39 m² em lar personalizável de oito cômodos
Fundador do site sobre sustentabilidade Tree Hugger, o canadense Graham Hill está sempre preocupado em achar soluções práticas para o dia a dia em uma cidade moderna como Nova York. Seu mais recente projeto é o LifeEdited, que trabalha o conceito de design sustentável para as pessoas conseguirem alcançar uma maior qualidade de vida com pouco.
Starbucks Hopes There Is No Java Jive From Contest ResultsStarbucks Hopes There Is No Java Jive From Contest Results
The next time you visit your local Starbucks and there is a big crowd keeping you from ordering a cup of coffee as fast as you would like, consider this: someone in that crowd may have contributed an idea to cutting down on cup waste.
A $300 idea that is pricelessA $300 idea that is priceless
FRIEDRICH ENGELS said in "The Condition of the Working Class in England", in 1844, that the onward march of Manchester's slums meant that the city's Angel Meadow district might better be described as "Hell upon Earth". Today, similar earthly infernos can be found all over the emerging world: from Brazil's favelas to Africa's shanties.
Using Design To Edit Our Lives, Improve Happiness & Reduce Eco-Impact [Video] - PSFKUsing Design To Edit Our Lives, Improve Happiness & Reduce Eco-Impact [Video] - PSFK
Graham Hill is expanding on the success he's had with Treehugger.com, a popular destination for green entrepreneurs and designers. In collaboration with Mutopo and Jovoto, LifeEdited is an open challenge to design life intelligently and optimally, with the smallest footprint. Mr.Hill renovated a 420 square foot space for himself and guests to present compelling frameworks for minimalist living.
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]]>http://storify.com/shaunabe/mutopo-presshttp://storify.com/shaunabe/mutopo-pressWed, 17 Apr 2013 14:31:19 GMT<![CDATA[Crowdstorm Conversations]]>

Snippets of conversations about Crowdstorms - book reviews, articles, events and classes.

Storified by Shaun Abrahamson · Fri, Apr 19 2013 08:30:15

Crowdstorming, você sabe o que é?Crowdstorming, você sabe o que é?
Propor melhorias de processos a partir da visão DO cliente é uma proposta de BPM. Observe uma dica a partir de ferramentas de marketing. "Brainstorming" já estamos acostumados a ouvir e muitas vezes até mesmo sem querer praticamos, mas e o Crowdstorming, você sabe o que é?
#Revue magazine taking a deep dive into the topic communities. Also featured this time our #crowdstorm book http://pic.twitter.com/xVmXsWkSwc · Bastian Unterberg
@ferlelo Regalate este en Kindle "crowdstorm: the future of innovation, ideas and problem solving" http://pic.twitter.com/JEN1I4LpxU · Sergio Romo
Matéria sobre o livro Crowdstorm #Mutopo na #HSM de março. Em abril tem curso na ESPM http://t.co/q5lDDL0iJR · Marina Miranda
Dino Dogan - The Future of Innovation: Video Interview with @ShaunabeDino Dogan - The Future of Innovation: Video Interview with @Shaunabe
Shaun Abrahamson, the author of Crowdstorm, sits down with me to answer questions about life, business, motivation, how to get people excited about your idea, first generation social media monitoring tools, and lots and lots more.
The $300 house project: affordable, sustainable homes for allThe $300 house project: affordable, sustainable homes for all
When Vijay Govindarajan and I blogged about the idea of a $300 house in the Harvard Business Review, we had no idea that it would become a global project, with architects, designers and students vying to make their ideas come alive.
How To Use Conflict To Unlock CreativityHow To Use Conflict To Unlock Creativity
The average CEO spends 25% of his time coping with conflicts. It's worth asking how much of that conflict has truly been used for useful purposes, like fostering creativity?Business mythology is rife with tales of firms that use conflict to re-discover their true purpose.
@shaunabe look what just just arrived! Many thanks Abe. Congrats again. Can't wait to get stuck in. http://pic.twitter.com/5zbtQFtCHz · graham lang
From Crowdsourcing to CrowdstormingFrom Crowdsourcing to Crowdstorming
The "crowd" has come to embody the organizations enabled by our new online connections. Crowdfunding provides an alternative to traditional sources of capital by directly linking those who need funding with those who have it. Collaborative consumption enables us to access assets such as homes or cars via online crowds.
Book-signing by @shaunabe "Crowdstorm": Future of Innovation Ideas & Problem Solving @ Austin Convention… http://instagr.am/p/Wum-NlHAlW/ · kat egan
Greg Galant's post on Vine · Vine
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]]>http://storify.com/shaunabe/crowdstorm-conversationshttp://storify.com/shaunabe/crowdstorm-conversationsFri, 19 Apr 2013 15:30:15 GMT<![CDATA[REWK2012]]>

Reflections from the first ever Re:Working Conference - February 24 2012 in New York City.

Storified by Shaun Abrahamson · Wed, Feb 29 2012 09:38:10

Find me here today. #rewk2012 http://t.co/VVOLC8z9 · allysahn
OMG. We're supposed to sticker ourselves with interests and I want it all!! #rewk2012 · Amanda McCormick
Lego Peter started the day,
RT @careerinbeta: Best Practices for working with fans. #rewk2012 http://pic.twitter.com/gcC5LzUs · Datenzelt
Then it was over to Rishad
Beyond Full Time Employment
This morning's panel discussion at the Re:working conference http://twitpic.com/8o6abp #rewk2012 #sketchnotes /cc @mutopo · MJ Broadbent
Meaningful work with Adam Grant
RT @mjbroadbent: More #sketchnotes from #rewk2012 Adam Grant: The Art of Motivation Maintenance http://twitpic.com/8o6ceg · Romain Le Bihan
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]]>http://storify.com/shaunabe/rewk2012http://storify.com/shaunabe/rewk2012Wed, 29 Feb 2012 17:38:10 GMT<![CDATA[COMUNIDADES SUBESTIMADAS]]>

Lições de como trabalhar com comunidades ensinadas por @kthread e @virtualpeter via Dr. Claw, Huffington Post e Lego (Social Media Week NY).

Storified by Shaun Abrahamson · Thu, Oct 27 2011 14:27:05

Uma das minhas principais lições na nossa sessão do Social Media Week NY foi que muitas organizações subestimam seu público. Focando no número de fãs quando deveriam estar construindo verdadeiros relacionamentos. Algumas histórias recentes ilustram muito bem esta diferença, enquanto as regras básicas da comunidade da Lego apontam para algumas considerações que valem a pena para aqueles que desejam trabalhar com comunidades.
An Unusual Suspect · Seth Christie
Vamos começar com o Dr. Claw, que até poucos meses atrás oferecia uma experiência única com seus Lobster rolls (sanduíches de lagosta vendidos direto do seu apartamento em Brooklyn, NY).

Fãs podiam pedir sanduíches de lagosta, dia e noite, via a fan
page do Facebook e logo recebiam um pacote do bom Doutor (Garras). Até que o departamento de saúde de Nova Iorque decidiu acabar com a sua operação doméstica.

Em seguida, iniciou-se a campanha “Save Dr. Claw” entre seus fãs que, conectados online, discutiam seu destino. De um lugar não revelado, Dr. Claw assegurou aos seus fãs que voltaria à ativa em breve.
The Brooklyn Paper: De-clawed! City stuffs underground lobster roll man
Better measure some handcuffs for Dr. Claw.
Recentemente, o The Huffington Post foi vendido para a AOL. A comunidade reagiu negativamente, empenhando-se em xingar ("huff"), soprar ("puff") e desestabilizar a recém formada empresa.
Por que o fim de operação ilícita de sanduíches de lagosta causa uma manifestação de apoio da comunidade enquanto uma mega-fusão faz com que outra comunidade se una para buscar a destruição?

Acho que a resposta está em compreender os relacionamentos entre organizações e comunidades. Eu não tenho certeza se as organizações (já) dão suficiente valor para as suas comunidades.
A resposta à comunidade #huffpuff foi rápida, com os envolvidos na venda ansiosos para não deixar dúvida sobre os méritos do novo casamento. Não faltou gente oferecendo versões detalhadas e esclarecedoras do papel dos colaboradores gratuitos do Huffington Post e do seu valor monetário.

Mas acho que eles não entenderam a razão da revolta. Não foi somente em defesa dos blogueiros que contribuíram gratuitamente, mas também em consideração às pessoas que escolheram o “Huffington Post” como fórum de discussão e debate, ou que elegeram linkar para o Huffington Post (enquanto conteúdo semelhante existia em outras publicações online).

A comunidade que retorna ao Huffington Post e linka para ele todos os dias, os comentários e contribuições, tudo parece ter sido subestimado.
The Economics of Blogging and The Huffington PostThe Economics of Blogging and The Huffington Post
Although The Huffington Post does not pay those who volunteer to write blogs for it, this content represents only a small share of its traffic. And, to put it bluntly, many of those blog posts aren't worth very much.
Acredito que o Huffington Post e a AOL não entenderam o valor criado pela comunidade por falarem somente de coisas como SEO, controles e métricas. Não houve qualquer discussão sobre o grupo de colaboradores fiéis além dos blogueiros. Acho que eles desconsideraram este poderoso trunfo do Huffington Post.

Curiosamente durante toda a nossa discussão sobre comunidades com Kristen Taylor e Peter Espersen, tivemos alguns temas recorrentes e este slide do Peter capturou um número de elementos que as organizações facilmente ignoram quando trabalham com comunidades.

Como vemos no slide abaixo, a venda do Huffington Post parece falhar em uma série de testes usados na comunidade da Lego. Estou muito curioso para ver como as coisas evoluirão nas próximas semanas, enquanto a comunidade #huffpuff segue se organizando e continua propondo alternativas para o Huffington Post.
Legos ground rules for how they interact with their fan communities. #smwgetpartners http://yfrog.com/h2bnwsaj · mikemonello
Kristen compartilhou o vídeo da nossa sessão, assim como seus slides, uma vez que não conseguimos visualizar todos durante o evento.
Também veja abaixo o excelente programa detalhando o curso sobre comunidades que a Kristen ensina na NYU ITP. 
How To Build an Online Community - Kristen Taylor - Technology - The AtlanticHow To Build an Online Community - Kristen Taylor - Technology - The Atlantic
An unusually literate and deep syllabus from New York University's tech graduate program about learning how to build online environments that people love
Finalmente, um pouco da história sobre como a Lego se reconstruiu trabalhando com a sua comunidade.
Jørgen Vig Knudstorp, CEO of Lego [Monocle]Jørgen Vig Knudstorp, CEO of Lego [Monocle]
The restructuring of Lego, and what it means to open source a design process. Tyler Br&#251;l&#233; interviews Lego chief J&#248;rgen Vig Knudstorp.
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]]>http://storify.com/shaunabe/misunderestimating-communities-por2http://storify.com/shaunabe/misunderestimating-communities-por2Thu, 24 Feb 2011 03:22:18 GMT<![CDATA[Life Edited]]>

Storified by Shaun Abrahamson · Thu, Oct 27 2011 14:28:46

This is so exciting to see! Smaller living spaces and multi-functional furniture (hopefully someone will design with eco-friendly furntiure) cut down on resources.

— Shaun Abrahamson · Tue, Feb 15 2011 17:26:42

I would love to live in an apartment like this!!!

— Shaun Abrahamson · Tue, Feb 15 2011 17:27:48

this design contest is a good effort to reduce our eco footprint

— Shaun Abrahamson · Tue, Feb 15 2011 17:28:13

Yeah, you get a "hit the nail on the head" from me as well. Clear drawings and renderings that actually tell a story rather than paint a pretty picture.

— Shaun Abrahamson · Tue, Feb 15 2011 17:49:48

Big congrats to all the winners. that was a lot of fun and a great learning experience. Maybe Graham's next project will be a whole apartment building to explore things like carbon neutral building, collaborative consumption, urban farming, green walls and roofs, etc. etc. etc...

— Shaun Abrahamson · Tue, Feb 15 2011 17:50:59

Congrats!!! I really loved your concept! Let me know if this will be on the market one day!

— Shaun Abrahamson · Tue, Feb 15 2011 17:59:50

I spent a lot of time looking at your idea, thinking about what the heck I could suggest to make better, but the truth is - it's awesome! Great job and good luck!

— Shaun Abrahamson · Tue, Feb 15 2011 18:03:57

Says Hill: 'The winning scheme from Romania featured a moving wall, a fairly common element in people's submissions. We really like the way the moving wall can easily transform a space from one large one to two smaller ones with different functions. We believe that, if the design of moving walls can be advanced enough that they are safe, easy to use and not too expensive, they will be a key component in small space design.'

— Shaun Abrahamson · Tue, Feb 15 2011 18:12:28

Adds Behar: 'The living room and couch set-up is quite luxurious considering the overall size of the apartment, and there resides the genius of this entry: each separate living function seems to maximize the entire space, rather than be confined to a compromised space.'

— Shaun Abrahamson · Tue, Feb 15 2011 18:12:37
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]]>http://storify.com/shaunabe/life-editedhttp://storify.com/shaunabe/life-editedWed, 16 Feb 2011 02:13:20 GMT<![CDATA[Misunderestimating Communities]]>

Lessons on working with communities from @kthread and @virtualpeter via Dr Claw, Huffington Post and Lego.

Storified by Shaun Abrahamson · Thu, Oct 27 2011 14:29:05

One of my main lessons from our Social Media Week session -many organizations are misunderestimating communities, focusing on counting fans when they should be building real relationships. A couple of recent stories seem to illustrate the difference quite nicely, while Lego's community ground rules point to some worthwhile considerations for those wishing to work with communities. 
An Unusual Suspect · Seth Christie
Lets begin with Dr Claw, who was until a few months ago, the purveyor of a rather unique Lobster roll experience. 

Fans of the Lobster roll might order day or night via a Facebook Page and receive a package from the good Doctor. That is, until the NYC Department of Health shut down his own-based operation. 

Then the outpouring began to "Save Dr Claw" as his fans connected online to discuss his fate. From an undisclosed location, he assured his fans, that he will return soon. 
The Brooklyn Paper: De-clawed! City stuffs underground lobster roll manThe Brooklyn Paper: De-clawed! City stuffs underground lobster roll man
Better measure some handcuffs for Dr. Claw.
More recently, The Huffington Post was sold to AOL. A very vocal response was a commitment to huff and puff and blow the newly formed entity down. 
Why does the end of an illicit Lobster rolling operation cause a community rally in support while a mega-merger causes another community to unite seek destruction? 

I think the answer lies in understanding organizations relationships with communities. I am not sure organizations value their communities enough (yet). 
The response to #huffpuff community has been swift with those involved in the deal no doubt eager not to draw into question the merits of the new marriage. People offering very detailed and insightful views of the role of free contributors to the Huffington Post and it's economics in general. 

But I think this misses the point. It is not just about bloggers who contributed for free, but also the people who chose the Huffington Post as a forum for discussion and debate or that chose to link to the Huffington Post (when similar content might exist elsewhere). 

The community that returns to the Huffington Post each day and links to it, comments on it and contributes to it, seems to have been undervalued. 
The Economics of Blogging and The Huffington PostThe Economics of Blogging and The Huffington Post
Although The Huffington Post does not pay those who volunteer to write blogs for it, this content represents only a small share of its traffic. And, to put it bluntly, many of those blog posts aren't worth very much.
I believe Huffington Post and AOL have misunderstood where the value has been created by talking about things like SEO and analytics. There has not been any discussion of loyal core contributors beyond bloggers. I think this misses a key "asset" of the Huffington Post. 
Interestingly throughout our discussion about Communities with Kristen Taylor and Peter Espersen, a couple of recurring themes appeared and this slide from Peter captured a number of elements that I think are very very easy for organizations to overlook when they work with communities. 

The Huffington Post deal seems to fail a number of the Lego communities tests, as highlighted below. I will be very curious to see how things evolve in coming weeks as the #huffpuff community organizes and continues to propose alternatives to the Huffington Post. 
Legos ground rules for how they interact with their fan communities. #smwgetpartners http://yfrog.com/h2bnwsaj · mikemonello
Kristen has shared video from our session as well as her sslides, since we didn't manage to get through all of them. 
Also check out Kristen's great outline of here NYU ITP class on communities. 
How To Build an Online Community - Kristen Taylor - Technology - The AtlanticHow To Build an Online Community - Kristen Taylor - Technology - The Atlantic
An unusually literate and deep syllabus from New York University's tech graduate program about learning how to build online environments that people love
Finally, some great background on how Lego has rebuilt the company by working with the Lego community. 
Jørgen Vig Knudstorp, CEO of Lego [Monocle]Jørgen Vig Knudstorp, CEO of Lego [Monocle]
The restructuring of Lego, and what it means to open source a design process. Tyler Br&#251;l&#233; interviews Lego chief J&#248;rgen Vig Knudstorp.
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]]>http://storify.com/shaunabe/community-equityhttp://storify.com/shaunabe/community-equityFri, 18 Feb 2011 20:02:19 GMT