Insight from Buzzfeed's Andy Wiedlin on creating an effective and compelling brand experience on social networks and the bottom line business results viral content delivers. A recap (+ more) of his presentation at the iStrategy conference in Chicago in October, 2012.

Storified by SarahSkerik · Fri, Oct 12 2012 09:28:01

facebook test.jpg · SarahSkerik

Sharing = earned media = credibility & it works like crazy with respect to good social advertising. @acwiedlin #istrategy

— Sarah Skerik · Tue, Oct 09 2012 08:08:12

Extroverts share more. Harvard study coming out today. (Huge surprise, eh?) @acwiedlin #istrategy

— Sarah Skerik · Tue, Oct 09 2012 07:53:47

Postive humor drives extroverts to share the most. @acwiedlin #istrategy

— Sarah Skerik · Tue, Oct 09 2012 07:54:06

Content that makes people feel good about themselves drives sharing. Example: http://ow.ly/ekQBg @acwiedlin #istrategy

— Sarah Skerik · Tue, Oct 09 2012 07:52:24

21 Pictures That Will Restore Your Faith In Humanity

People aren't always awful. Sometimes, they're maybe even just a little bit wonderful. Here are 21 pictures to remind you of that fact.

RT @SarahSkerik: We share what makes us look funny, cool, good, smart. @acwiedlin #istrategy

— Nate Hewitt · Tue, Oct 09 2012 08:09:01

If u want a big snowball effect, start with a big snowball (something that is relevant & interesting) via @acwiedlin #social #istrategy #yam

— Janet Chang · Tue, Oct 09 2012 07:59:12

Smart brands create content that is interesting & not interruptive that people like and want to share. @acwiedlin #istrategy

— Sarah Skerik · Tue, Oct 09 2012 07:47:44

Create content that is interesting and tells a story that involves people emotionally and is not heavy handed via @acwiedlin #iStrategy

— Victor Gaxiola · Tue, Oct 09 2012 07:55:26

You want a big snowball effect? You need to start with a big snowball. @acwiedlin #istrategy

— Sarah Skerik · Tue, Oct 09 2012 07:55:28

Be a relevant voice to your audience. (Relevance is a recurring theme here at #istrategy today). @acwiedlin #istrategy

— Sarah Skerik · Tue, Oct 09 2012 08:07:31

? to @acwiedlin on any @BuzzFeed b2b work: "We didn't think it would work but create great content & the audiences will find it." #iStrategy

— Rick Stoner · Tue, Oct 09 2012 08:17:01

RT @SarahSkerik: Social advertising is middle-funnel - consideration, engagement, interaction. @acwiedlin #istrategy

— Bruce Etzcorn · Tue, Oct 09 2012 08:27:24

Demand Gen: Creating Content that Converts #cmworld

Top selling and start helping. According to Rachel Foster (@copywriterTO) these are the words content marketers need to live by. In her s...

Check out what I did, who I met, where I went in Austin today.

Storified by SarahSkerik · Wed, Mar 14 2012 02:00:47

NCAA counsels schools to back off monitoring athletes' social accounts, citing privacy concerns. http://t.co/08SOy7DW

— Sarah Skerik · Tue, Mar 13 2012 06:32:50

The path to interest, and finding consumer intent signals among the noise: http://t.co/3QAeIjzo #sxsw

— Sarah Skerik · Tue, Mar 13 2012 06:39:26

RT @tmiale: Vetting in the Age of Social panel starts at 9:30. Come check it out. #sxsw #vetting http://t.co/SEBlNiKs

— Sarah Skerik · Tue, Mar 13 2012 06:40:30

@tmiale @codenamemax @tuphoff @mpranikoff break a leg, guys! have a great time at #vetting. #sxswi

— Sarah Skerik · Tue, Mar 13 2012 06:43:39

@codenamemax LOL love Tom pounding coffee in the background of the pic. Have a great time!

— Sarah Skerik · Tue, Mar 13 2012 06:51:55

Home from #sxsw.Great seeing you @codenamemax @jonnorp @lynetteradio @netreynolds @mikedmerrill @JennyDeVaughn @robgarner ...til next year!

— Sarah Skerik · Tue, Mar 13 2012 06:55:22

7 quirky tips to beat blogger block: http://t.co/TWVNpmYW #8 Go for a walk/jog/run. As blood pumps so do ideas! via @pushingsocial

— Sarah Skerik · Tue, Mar 13 2012 07:09:48

Yahoo v Facebook - the patents behind the suit, incl.lots of basics ( i.m., sharing with select friends, etc.) http://t.co/LpGP8L0b

— Sarah Skerik · Tue, Mar 13 2012 07:15:05

Excellent post re: committing to social media ROI. It's time. (Would expect no less from a Hawkeye/Cubs fan/Chicagoan) http://t.co/37VtkeJw

— Sarah Skerik · Tue, Mar 13 2012 07:22:11

@mattlacasse good post on @shonali 's blog re: getting serious abt measuring social. Props from a fellow Hawks fan/ Cubbies optimist

— Sarah Skerik · Tue, Mar 13 2012 07:26:27

@mattlacasse You assume correctly! Am hoping for a matchup w/ Oregon later this wk, got a Ducks fan father in law. #GoHawks

— Sarah Skerik · Tue, Mar 13 2012 07:30:47

@mattlacasse LOL there's always next year, eh? ;)

— Sarah Skerik · Tue, Mar 13 2012 07:44:28

RT @thomashynes: "We'd rather be right than first." - Alicia Stewart, CNN #vetting #sxsw

— Sarah Skerik · Tue, Mar 13 2012 07:45:02

Everyone's a curator ... or how the web is enabling public expression of interest: http://t.co/3BVliQT2

— Sarah Skerik · Tue, Mar 13 2012 07:45:05

RT @thomashynes: "The daily newspaper is getting lonely sitting on the driveway." @TonyUphoff #vetting #sxsw

— Sarah Skerik · Tue, Mar 13 2012 07:45:13

RT @thomashynes: Like @codenamemax I also check my email/networks before getting out of bed. There. I admit it. #vetting #sxsw

— Sarah Skerik · Tue, Mar 13 2012 07:45:31

RT @kevinlui915: Attending the @PRNewswire session on #vetting with @tmiale @mpranikoff @TonyUphoff #sxsw http://t.co/4ocZUfK1

— Sarah Skerik · Tue, Mar 13 2012 07:45:59

They clean up nice RT @victoriaharres: Photo: #SXSWi : Vetting in The Age of Social http://t.co/L8ZntFCP

— Sarah Skerik · Tue, Mar 13 2012 07:46:35

RT @crownpublishing: "Twitter breaks the news but its interesting where do people go to for vetting and details" @TonyUphoff #vetting

— Sarah Skerik · Tue, Mar 13 2012 07:47:18

"I take a look at the newspaper last." - @codenamemax #vetting #sxsw ^th

— PR Newswire · Tue, Mar 13 2012 07:49:48

Check out what I did, who I met, where I went in Austin today.

Storified by SarahSkerik · Tue, Mar 13 2012 02:00:40

The Chicago PR Daily is out! http://t.co/CfsYIqJY ▸ Top stories today via @zandrazuno @monicaheckman @windycitysocial

— Sarah Skerik · Mon, Mar 12 2012 09:45:00

<strong>Sarah Skerik</strong> checked in to <strong>Austin Bergstrom International Airport (AUS)</strong> · Sarah Skerik

<strong>Sarah Skerik</strong> checked in to <strong>Chicago O'Hare International Airport (ORD)</strong> · Sarah Skerik

Check out what I did, who I met, where I went in Austin today.

Storified by SarahSkerik · Mon, Mar 12 2012 02:00:29

Laboring under the illusion that I'm going to learn to code. #sxhope #SXSW

— Sarah Skerik · Sun, Mar 11 2012 07:32:06

#SXSW goers, come to the @iCrossing #eatup today from 4-7 pm at the Yume burger food truck in Google Village. Free burgers! #swsw #sxswic

— Kristen Deye · Sun, Mar 11 2012 07:54:23

@deye will try to stop by!

— Sarah Skerik · Sun, Mar 11 2012 07:55:52

<strong>Sarah Skerik</strong> checked in to <strong>Hilton Austin</strong> · Sarah Skerik

<strong>Sarah Skerik</strong> checked in to <strong>Hilton Garden Inn - Rio</strong> · Sarah Skerik

Awaiting Big Data for Everyman with the folks from @splunk. #sxsplunk

— Sarah Skerik · Sun, Mar 11 2012 09:03:31

Real-time is the new historical. You can watch history happen. @splunk #sxsplunk #bigdata

— Sarah Skerik · Sun, Mar 11 2012 09:18:36

RT @thomashynes: "If it weren't for CNN, I wouldn't know what was happening on twitter." - #sxfunny

— Sarah Skerik · Sun, Mar 11 2012 09:20:16

RT @annabelleblue: Ppl will always listen to someone. It's not about a 30-second spot. Most brands have marketers, not storytellers #sxvoice

— Sarah Skerik · Sun, Mar 11 2012 09:21:09

RT @sazzollini: Panelists are encouraging journalists to go off on their own to learn tech skills. #SXSW

— Sarah Skerik · Sun, Mar 11 2012 09:21:56

RT @victoriaharres:"I have more followers on some of my cultivated networks then the circ. at the first newspaper I worked at." @koci #sxswi

— Sarah Skerik · Sun, Mar 11 2012 09:22:54

@edbaig looking forward to your upcoming #sxsw session. how long has it been?

— Sarah Skerik · Sun, Mar 11 2012 09:24:06

one more for the team: #sxsw #sxplunk

— Sarah Skerik · Sun, Mar 11 2012 09:24:43

RT @annabelleblue: One of the biggest issues in digital media is "discoverability" - Sarah Passe at #sxvoice #sxsw

— Sarah Skerik · Sun, Mar 11 2012 09:25:30

The Chicago PR Daily is out! http://t.co/CfsYIqJY ▸ Top stories today via @manamica @thelocaltourist @KimMance

— Sarah Skerik · Sun, Mar 11 2012 09:30:05

Twitter is people talking #4sq is people doing. Consider the activities that generated the data. #sxsplunk

— Sarah Skerik · Sun, Mar 11 2012 09:34:07

Austin nook · sarahskerik

Blue^2 · sarahskerik

Back nook in Austin · sarahskerik

<strong>Sarah Skerik</strong> checked in to <strong>Hilton Austin</strong> · Sarah Skerik

Storified by SarahSkerik · Sun, Mar 11 2012 09:32:50

brand voice is important when it comes to content. Dont' let PR run amok #sxvoice

— Christophe Jammet · Sun, Mar 11 2012 09:27:15

You won't win friends if you only talk about yourself. #sxvoice #brandjournalism

— Red Barn Media Group · Sun, Mar 11 2012 09:27:12

Quantity gets seen. Quality makes friends. #sxvoice

— Jana McIntosh · Sun, Mar 11 2012 09:27:09

Authenticity = humanity and value. How do we get away from messaging to communicate personality in digital content? #sxvoice

— Andrea Dunbeck · Sun, Mar 11 2012 09:27:00

Transparency, authenticity, discoverability all necessary for brands and their content #sxvoice

— TalentMinded · Sun, Mar 11 2012 09:26:24

RT @daltonldorne: Good content is authentic, and true to your brand values. Discoverability is the biggest challenge #sxvoice #sxswi #eurorscg #erwwpr

— Katherine Cranford · Sun, Mar 11 2012 09:26:18

RT @bigfuel: People to listen to someone who has a story to tell. Brands don't need marketers; they need storytellers. #sxvoice #sxswi

— Kathy Osorio · Sun, Mar 11 2012 09:26:17

RT @nanifu: The key to creating great content is to seek out "passion points" around your brand. #sxvoice

— Christophe Jammet · Sun, Mar 11 2012 09:26:00

RT @brucemaudesign: Content creation is key, but how do you make it authentic? build it yourself, find your own audience. #sxvoice

— TheBlackKeyGroup · Sun, Mar 11 2012 09:25:49

RT @antsnguyen: Create a sincere & sustainable conversation with users. Make the brand human #sxsw #thinksxsw #sxvoice

— Alexis Green · Sun, Mar 11 2012 09:25:58

Best content transcends brand w/ mix of articles, info graphics, video, links, photos, etc. that span across on across interests. #sxvoice

— Michael Noble · Sun, Mar 11 2012 09:25:41

RT @lorennoel: Audiences are accepting of brands better when they have a community face and are not just brandX #sxvoice #sxsw

— Intrapromote · Sun, Mar 11 2012 09:28:36

wrapping a page's content with your branding makes it look like you're just going after a demographic. #sxvoice

— Christophe Jammet · Sun, Mar 11 2012 09:29:51

Storified by SarahSkerik · Sun, Mar 11 2012 09:27:09

RT @upstartguide: Those formerly known as the audience are the new collaborators. - @LanceWeiler #sxfrontline #sxsw

— What-if-Concepts · Sun, Mar 11 2012 08:29:58

.@LanceWeiler's Rules for Building Collaborative Storyworlds Part 1: #sxfrontline #sxsw http://pic.twitter.com/I0l9IsBK · Are U An Upstart?

RT @UpstartGuide: .@LanceWeiler's Rules for Building Collaborative Storyworlds Part 2: #sxfrontline #sxsw http://pic.twitter.com/zkWti5bp · nick teare

“@AmandaMcCormick: "It's much harder to design something simple than to design something complex." - @LanceWeiler #sxfrontline #sxsw”

— tevfik bülent öngün · Sun, Mar 11 2012 08:28:07

Storytellers can try following sentiment among audiences that could then change and shape stories #sxfrontline

— Mikhail Grinberg · Sun, Mar 11 2012 08:25:33

When Justin Beiber movie director got GI Joe movie, had to figure out how to incorporate 400k JB twitter fans to new project #SXfrontline

— King and Keck · Sun, Mar 11 2012 08:24:21

@LanceWeiler thank you for this great presentation. Will we have a chance to download it from your site or slideshare? #SXfrontline

— tevfik bülent öngün · Sun, Mar 11 2012 08:22:41

Simple takeaway from Multiplatform Storytelling: Start with the story first; technology must support it but not lead. #SXfrontline #SXSWi

— Rob DeMento · Sun, Mar 11 2012 09:09:27

Check out what I did, who I met, where I went in Austin today.

Storified by SarahSkerik · Sun, Mar 11 2012 01:00:42

Have a great wedkend !RT @JordanaGailard @annadeleo @KK_Mencke @SarahSkerik @RuthECisneros @joecardillo @knroach #FF

— Sarah Skerik · Sat, Mar 10 2012 05:36:56

Corporate reputation isn't accidental, it’s the byproduct of all the actions an organization takes.@garystockman #sxbetterbiz

— Sarah Skerik · Sat, Mar 10 2012 07:39:20

Susan G Komen crisis - what went wrong? 1. They didn't have any of their organization aligned behind them. #SXbetterbiz #SXSWi

— Casey Knox · Sat, Mar 10 2012 07:43:46

Handles for #sxbetterbiz @garystockman @melissawz @bobpearson1845 @Mark_Stouse

— Sarah Skerik · Sat, Mar 10 2012 07:44:07

You have to have engagement of the people who love you and stand by you. @melissawz #sxbetterbiz

— Sarah Skerik · Sat, Mar 10 2012 07:44:34

What went wrong for Komen? No internal alignment, didn't test the message, adhered blindly to policy. #sxbetterbiz

— Sarah Skerik · Sat, Mar 10 2012 07:46:21

There is an expectation on the part of constituents that corporations will listen. #sxbetterbiz @garystockman

— Sarah Skerik · Sat, Mar 10 2012 07:47:34

DITTO RT @annabelleblue: @CParizman For sure! Looking forward tom seeing @SarahSkerik and @codenamemax too! #Mashcon reunion

— Sarah Skerik · Sat, Mar 10 2012 07:48:00

When dealing w crises, you need to speak like a human being and reach people in their communities. @bobpearson1845 #sxbetterbiz

— Sarah Skerik · Sat, Mar 10 2012 07:52:03

Stay away from issues you don't want to be involved in. Don't advertise on controversial TV shows. @bobpearson1845 #sxbetterbiz

— Sarah Skerik · Sat, Mar 10 2012 07:52:37

Inclusiveness, listening & integrated communications. Develop programs that take all into account. @melissawz #sxbetterbiz #PR

— Sarah Skerik · Sat, Mar 10 2012 07:53:09

@annabelleblue I am in the BEST session! PR heavy hitters - CEOs from Porter, WaggEd, etc. talking abt Komen, other recent crises.

— Sarah Skerik · Sat, Mar 10 2012 07:53:47

RT @caseymaeknox: The era of media fragmentation - ending up in paid spaces we didn't really know they we there to begin with. #SXbetterbiz

— Sarah Skerik · Sat, Mar 10 2012 07:55:44

RT @hodiehawk:Nothing wrong with companies apologizing to their constituencies when a mistake is made. Humanize & personalize #sxbetterbiz

— Sarah Skerik · Sat, Mar 10 2012 07:56:01

A good mentor doesn't create clones, they help you build your better self. #txsw #SXSW

— Annalise Kaylor · Sat, Mar 10 2012 08:00:34

@jonnorp Imagine you're having a bit of a tough day today, hang in there.

— Sarah Skerik · Sat, Mar 10 2012 08:02:19

If you're guided by whether your audience likes you or not, you’ll end up doing the wrong thing. @bobpearson1845 #sxbetterbiz

— Sarah Skerik · Sat, Mar 10 2012 08:05:52

RT @mikeschaffer: @SarahSkerik @bobpearson1845 …or radio shows :) Lol . You at SXSW this year?

— Sarah Skerik · Sat, Mar 10 2012 08:08:59

When pushing change, ask what do your customers think? How is it going to be received? Are your constituents happy & involved? #sxbetterbiz

— Sarah Skerik · Sat, Mar 10 2012 08:12:11

@mikeschaffer Ditto. Stay dry!

— Sarah Skerik · Sat, Mar 10 2012 08:17:16

Check out what I did, who I met, where I went in Austin today.

Storified by SarahSkerik · Sat, Mar 10 2012 02:00:25

#SXSW = Christmas in March.

— Sarah Skerik · Fri, Mar 09 2012 06:52:42

Media moves and updates, from the @prnewswire audience development team http://t.co/XDTELawY

— Sarah Skerik · Fri, Mar 09 2012 06:53:33

@HiltonAustin so happy to be here! Cc @victoriaharres

— Sarah Skerik · Fri, Mar 09 2012 08:14:56

<strong>Sarah Skerik</strong> checked in to <strong>Old Pecan Street Cafe & Bakery</strong> · Sarah Skerik

8 ways to project confidence in the workplace, from the experts on @Profnet Connect. http://t.co/x06KAm3e

— Sarah Skerik · Fri, Mar 09 2012 10:09:33

Best way to start the day - breakfast w/ @codenamemax @victoriaharres @netreynolds @tmiale @thomashynes #happyday #sxsw #ff

— Sarah Skerik · Fri, Mar 09 2012 10:11:23

<strong>Sarah Skerik</strong> checked in to <strong>Austin Convention Center</strong> · Sarah Skerik

<strong>Sarah Skerik</strong> checked in to <strong>PepsiCo Central</strong> · Sarah Skerik

I'm about to learn whether humans or machines are better video curators #sxvideopicks #sxsw

— Sarah Skerik · Fri, Mar 09 2012 12:01:40

every 10 days a century of video is uploaded to youtube. #sxsw

— Sarah Skerik · Fri, Mar 09 2012 12:05:17

On YouTube the "recommended" videos are 200% more likely to be viewed than the "top rated" "most liked" etc. #sxvideopicks

— Sarah Skerik · Fri, Mar 09 2012 12:18:59

@quintpr recs are done by ppl in your social graph - the content is better

— Sarah Skerik · Fri, Mar 09 2012 12:25:24

Here is the Tetrisized video that @bingfish referenced: http://t.co/AeblwMgF #sxgamify #sxsw

— Jamie Beckland · Fri, Mar 09 2012 13:44:02

Gamers believe that constant improvement is possible. #SXgamify #sxsw

— Sarah Oyungu · Fri, Mar 09 2012 13:45:05

Gaming is the new MBA. Every Fortune 500 company should have a gamer in the C-suite. Bing Gordon, legendary VC at #SXSW. #sxgamify

— Sarah Skerik · Fri, Mar 09 2012 13:45:28

@bingfish is a believer in badges. virtual rewards double behavior. games are a system for creating meaning. #sxgamify

— Sarah Skerik · Fri, Mar 09 2012 13:48:31

constant feedback, rewards and a level playing field - gamification basics from @bingfish 3sxgamify

— Sarah Skerik · Fri, Mar 09 2012 13:50:23

Gamers know to fail fast and find edges #SXSW #SXgamify

— betsyb · Fri, Mar 09 2012 13:51:30

we're moving into an age of doing vs learning. gamers don't read manuals. #sxgamify

— Sarah Skerik · Fri, Mar 09 2012 13:51:49

socially active videos, and how curation drives visibility (& virality) http://t.co/6C5hZ8YM #sxsw

— Sarah Skerik · Fri, Mar 09 2012 13:57:11

The take from day one at South by Southwest 2012

Storified by SarahSkerik · Fri, Mar 09 2012 15:40:57

RT @tmiale: The interview of the decade!!! #SXSW #samsungsxsw http://pic.twitter.com/C0shX0Tk · Il_Bertux

Lots of competition to gain our attention. #sxsw #austintx #sxswi · Mike .

RT @victoriaharres: Brands: users define your brand ..and user experience designers hold the success of your brand in their hands. #sxswi #patterns

— PRNewswire · Fri, Mar 09 2012 13:04:58

45 minutes just to get to wait in this line. Glad I am a #SXSW speaker and was able to skip it. Sorry @ThomasHynes :) http://pic.twitter.com/K0lUEuEz · tmiale

I'm glad it's raining during SXSW. I'm sure this will be getting the first shower the hipsters have had in months.

— TexasHumor · Fri, Mar 09 2012 09:54:07

19 Tips for Getting the Most Out of SXSWi 2012 from #SXSW veterans http://prn.to/AfzE8u @victoriaharres @sarahskerik @thomashynes ^bss

— PRNewswire · Wed, Mar 07 2012 10:04:07

"Embrace Serendipity" @joi #sxsw #sxmedialab · damienvanachter

CTIA-The Wireless Association® Talks Heart Health in February's 'Wonder of Wireless'

Storified by SarahSkerik · Wed, Feb 01 2012 11:41:37

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— Ana Maria Larrivey · Wed, Feb 01 2012 10:58:23

lastest news @ cedai CTIA-The Wireless Association Talks Heart Health in February's 'Wonder of Wireless' http://bit.ly/wqet9G

— Consumer Electronics · Wed, Feb 01 2012 10:44:45

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— Susan Miller · Wed, Feb 01 2012 10:40:05

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— kaylee walker · Wed, Feb 01 2012 10:12:17

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— SkylarGordon202 · Wed, Feb 01 2012 09:40:10

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4 hours ago ... CTIA-The Wireless Association® Talks Heart Health in February&#39;s &#39;Wonder of Wireless&#39;.

CTIA-The Wireless Association® Talks Heart Health in February&#39;s ...

CTIA-The Wireless Association® Talks Heart Health in February&#39;s &#39;Wonder of Wireless&#39;. Feb. 1, 2012 /PRNewswire-USNewswire/ ...

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— Resveratrol · Wed, Feb 01 2012 09:22:39

CTIA-The Wireless Association® Talks Heart Health in February's 'Wonder of Wireless' http://finanznachrichten.de/22595687

— FinanzNachrichten.de · Wed, Feb 01 2012 07:31:47

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— Bill Osborne · Wed, Feb 01 2012 08:09:57

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— Tom Heston · Wed, Feb 01 2012 08:17:47

RT @tomheston: CTIA-The Wireless Association® Talks Heart Health in February's 'Wonder of ... - Market... http://sgoti.ws/wJT0OI #health

— CTIA · Wed, Feb 01 2012 08:20:07

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— Marie · Wed, Feb 01 2012 08:33:25

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— Products n Services · Wed, Feb 01 2012 08:43:44