Storified by Jeff Risley · Mon, Feb 27 2012 15:28:15

How The Era Of ‘Big-Data’ Is Changing The Practice Of Online Marketing

In the early days of ‘Mad Men’ marketing, half of all Marketing spend was famously wasted – the Marketer just didn’t know which half. Man...

Big Data’s Impact in the World

Mo Zhou was snapped up by I.B.M. last summer, as a freshly minted Yale M.B.A., to join the technology company's fast-growing ranks of data consultants. They help businesses make sense of an explosion of data - Web traffic and social network comments, as well as software and sensors that monitor shipments, suppliers and customers - to guide decisions, trim costs and lift sales.

How Target Knew a High School Girl Was Pregnant Before Her Parents Did | Techland | TIME.com

A father found himself in the uncomfortable position of having to apologize to a Target employee. Earlier he had stormed into a store nea...

Who Do You Trust More with Your Data: Facebook or a Bank? - BusinessWeek

text size: T T Privacy January 12, 2012, 4:30 PM EST If you want to know how much Web companies know about you, talk to Max Schrems. The ...

On Tuesday, January 10, Google announced it would integrate information from the Google+ social network into search results.

Storified by Jeff Risley · Mon, Mar 12 2012 18:54:12

3 Ways Google Social Search Should Change Your Marketing

Since the introduction of Google+, Google has been redefining how it can provide more relevant search results. Recently Google introduced...

Move Over Search Box, Google's Home Page Gets A Share Box

If you still don’t get how much Google is behind ensuring Google+ gets everything it needs to succeed, consider the screenshot below, sho...

Google Knowledge Graph Could Change Search Forever

Google has a confession to make: It does not understand you. If you ask it "the 10 deepest lakes in the U.S," it will give you a very goo...

Google+ rolling out granular control for “What’s Hot”, aiming for more relevant content

13th February 2012 by Brad McCarty If you've been wanting a bit more granular control over the "what's hot" section of your Google+ strea...

Google Users Dislike Personalized Search Results [Survey]

Should Google's search results be personalized based on past searches and information from social networking sites? Forty-five percent of...

How to Take Advantage of Google Search with Google Plus http://bit.ly/wRyC26

— Suzywonton · Thu, Feb 09 2012 21:51:20

45 Resources on Google Search Plus Your World (SPYW) http://bit.ly/xdSRHW

— Natascha Ljubic · Fri, Feb 10 2012 03:00:08

Report: Google+ & The +1 Button Are Seeing Gigantic Growth In The US

A new study release by Compete shows an explosive growth spurt of Google+1 and Google+ that started in October.  The study represents an ...

Google Still #1 Traffic Source For Most Of Top 30 Websites -- Report

This may surprise no one: Google is the leading source of traffic for 23 of the top 30 websites. That’s according to Citi analyst Mark Ma...

3 Google Innovations & Changes Pharma Needs To Know About | SIRENSONG

Posted by Cherie Yates | 8:29 am on Monday February 06, 2012 | Recently there has also been an integration of Google+ content into search...

How to Harmonize Google+ With Your Other Social Platforms

Google's Search Plus Your World is the most recent and arguably most significant change the search engine behemoth has made to search yet...

Google+ and Why Every Healthcare Organization Needs a Social Profile | Social Media Today

In case you missed it, Google really is organizing all the word's data. This is no longer a clever marketing ploy but the stark reality o...

How Google Search Plus Your World is Changing SEO

In its simplest form, search engine optimization (SEO) used to be about three things - making your content crawlable, linkable, and usabl...

How Google+ Could Threaten Google's Core Search Business

Farhad Manjoo has done it again. Manjoo, the resident tech writer at Slate who writes with a unique clarity and seems to grok the way con...

A comprehensive Google+ #SEO guide covers every aspect and angle of Google+ and how it impacts search. http://t.... http://sgp.cm/7ab60f

— Blueliner Web · Wed, Jan 25 2012 07:44:10

Google merges personal data from YouTube, Gmail, search, Google+ and many more by March 1st -> http://www.bbc.co.uk/news/technology-16720406

— yasssu · Wed, Jan 25 2012 08:16:15

TechCrunch | Facebook And Twitter Engineers Fight Google “Search Plus Your World” With “Don’t Be Evil”

Sometimes the nicest of people, when faced with the pressure of competition, make evil stupid decisions. That's pretty much what happened...

"Ask On Google+" Links Appearing In Google's Search Results

The invasion of Google+ into Google’s search results continue. The latest Google+ification? Now Google’s encouraging people at the end of...