I can't help but watch with wonder as Pinterest breaks records such as fastest independent site to reach 10 M active unique users. Here's a collection of posts that should help Australian marketers appreciate what Pinterest can and cannot for their brands.

Storified by Mike Hickinbotham · Mon, Mar 12 2012 17:44:33

13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC]

Pinterest is taking the Internet by storm. These are the must-know facts about Pinterest user demographics.

Where The Ladies At? Pinterest. 2 Million Daily Facebook Users, 97% Of Fans ...

Pinterest now has over 10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users, acc...

bold Prada shoes. http://pinterest.com/pin/191473421627336419/

— mariacamillecredo · Thu, Feb 23 2012 01:56:03

Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC]

Pinterest is driving increasingly significant amounts of traffic to retailers' websites.

Someone buy me this pretty please? http://pinterest.com/pin/96827460708374566/ via @pinterest

— Elliot Deady · Thu, Feb 23 2012 01:56:35

The Top 20 Sites Being Shared On Pinterest

Alyson Shontell | Feb. 16, 2012, 1:40 PM | 89,382| Pinterest has kept quiet about its internal data, but RJMetrics decided to examine use...

Chobani Yogurt Tickles The Tastes Of Pinterest Addicts, And So Can Your Brand | Fast Company

There's a new social media platform every minute, it seems, and the darling of the moment is Pinterest. Here are some expert tips from Ch...

8 Ways Pinterest Is Inspiring Projects

How is Pinterest inpsiring you to take action? As Pinterest looks to turn the corner from buzz-worthy startup to mainstream social networ...

How Pinterest Is Changing Website Design Forever

Print Story Email Story Reprints Even if you haven't ever visited popular visual bookmarking site Pinterest, you might recognize its desi...

How Tumblr And Pinterest Are Fueling The Image Intelligence Problem - Forbes

The Crippling Image Intelligence Problem is a four part series that focuses on the evolution of content creation from its infancy on Face...

How You Could Get Sued For Using Pinterest

The Boston Business Journal stopped using Pinterest one day after setting up its account after realizing it could be sued for images it u...

Over the past couple of weeks, I've used Storify to capture posts that caught my attention. The idea is to pick select posts and pull together a story that's relevant to my mission of 'socialising the corporation'. Anyways, here's my first go at it. Thanks for reading!

Storified by Mike Hickinbotham · Sat, Feb 18 2012 01:40:36

A is for Access · Ben Zvan

All Marketers Should Be Multi-Channel Marketers

By Frank Reed on February 14, 2012 There are still a lot of businesses that conduct business as usual. They produce products as they alwa...

Is Creativity Missing In Content Marketing? - Forbes

Pepsi Refresh Project image via Wikipedia More than a decade after “content is king” ascended as a central tenet of digital media, the ve...

Get Your KPIs In Order -

Written by Neil Draper on February 11th, 2012 | Social Media and the new way of marketing that has evolved from it is thriving. Business ...

A Klout Score for Brands? Net Promoter Creator Adapts to Social Media

Net Promoter, a mainstay of marketing measurement, is being adapted to the social media age with a Klout-like rating system based on the ...

I woke up this morning to the SalesForce.com #df11 hashtag running through my Twitter stream. Dreamforce is the Salesforce.com conference that celebrates the social enterprise. Here's some of the tweets that grabbed my attention.

Storified by Mike Hickinbotham · Wed, Oct 26 2011 23:33:33

Dell has 5,600 people certified to speak on behalf of the company via social. Does your org doing this scare or thrill you? #df11

— charleneli · Wed, Aug 31 2011 12:51:24

RT @andrewspoeth: #df11 Dell measures 26,000 social media conversations per day, use @radian6 to process them.

— besocialonline · Wed, Aug 31 2011 13:20:51

Don't play doctor as 'social media' rep; rather, empower the right people to engage and act. @adamcb #socialroadmap #df11

— dubelclique · Wed, Aug 31 2011 12:47:26

"What's the ROI of a piano? For me, $0.00. For Elton John, a lot." ROI on social media tools depends on the user @garyvee #df11

— Neolane · Wed, Aug 31 2011 13:02:39

I love traditional media, but the ROI is not modern. Outdoor billboards don't work, people aren't even looking at the road @garyvee #df11

— marcusnelson · Wed, Aug 31 2011 13:09:04

"in the #social enterprise, Measure it, stick to the facts. Activity is not achievement" says @petercoffee at #df11

— Mrgareth · Wed, Aug 31 2011 13:17:11

Since the arrival of G+, most of the attention has been directed at how it will compete against Facebook. But the potential impact of G+ as the next evolution of the social network could be found in how it influences social gaming, Google's market cap, Twitter and sharing content online.

Storified by Mike Hickinbotham · Thu, Oct 27 2011 00:58:53

Google+ is set to take the social gaming industry by storm - TNW Google

Google’s long-awaited social project has arrived and it has been met with general approval from the early adopters. The promising new social platform opens up many opportunities for Google, and it can now tap into the lucrative social gaming industry. Whilst the likes of Facebook already has a solid footing in the gaming industry, it doesn’t mean [...]

Google+ Added $20 Billion To Google’s Market Cap

How much is social worth to Google? Investors added $20 billion to Google's market cap the first week after the launch of Google+ on June 28. A Morgan Stanley downgrade on Friday, brought the total down to $15.8 billion because of doubts whether Google will indeed be able to capitalize on new products such as Google+.

Is Google+ a bigger threat to Twitter than it is to Facebook? — Tech News and Analysis

Since Google+ came out, there's been a lot of focus on whether it's a "Facebook-killer," in part because it has a lot of similar features such as photo-sharing and status updates, but also because Google+ "Circles" seem like such a big improvement on what Facebook offers.

Google Is Now Pushing More (Share) Buttons Than Twitter | Fast Company

According to one set of analytics, the Google+ social network has resulted in such rapid adoption of a "+1" button on websites that it's outclassed sharing stalwart Twitter already. Here's why that matters--only a little.

From the emotional point of view, I feel like I'm back in elementary school and the two toughest guys in the school are going to fight at recess. From the rational point of view, the launch of G+ is exciting because it's increased the level of competition to earning the attention of the user. Here's a snapshot of some of the posts I've seen that relates to the G+ vs FB round 1 battle.

Storified by Mike Hickinbotham · Thu, Oct 27 2011 01:00:38

Google+ Must Serve Youth To Topple Facebook - International Business Times

In order for Google+ to supplant Facebook, it will have to appeal to at least one crucial segment of the online population - college students. ReutersFile photo of Google Inc's logo In dorm rooms across the country and much of the world, kids are updating messages on social networks and pretty much "hooked into" cyberspace all day and night.

Google+ Invite Mistake | Google vs Facebook

Right now Google+ is in what they call the "field trial" phase. As you know, they have sent out invitations to a limited number of people to test out this new social media platform. But while this is a considered a testing period it is also technically a launch.

Does Google+ Rapture Indicate “Pent-Up Demand” For Facebook Alternative?

Jul 7, 2011 at 7:52pm ET by Greg Sterling The early reviews of Google+ (including mine) have been almost uniformly positive - if not glowing. It is a good product, if not entirely original, with some standout features: Hangout, Circles.

Google Plus (Google+): The Painful Realization | Social Media Today

Yesterday was an awesome day. I played with Google+ all day. I've had a blast on it experimenting with features and building my social graph from scratch. Today however, was a different story; I had a moment of uncomfortable clarity.

Report: Facebook Like Button Most Used, Google +1 Button Surging

Jul 8, 2011 at 10:00am ET by Greg Finn Today BrightEdge, an enterprise SEO platform, released a report on the adoption of social sharing plugins on websites. This report also includes a look at the statistics around basic social links, e.g. , a direct link to a Facebook Fan Page.

Google+Facebook Browser Extension Allows Facebook Viewing, Updating On Google+ | Lifehacker Australia

If you're loving Google+ but finding it to be virtual ghost town while your friends slowly trickle in, the Google+Facebook browser extension incorporates your Facebook feed into your Google+ stream. You can also post status updates and replies directly within Google+.

In the span of a weekend my early impressions (combo of thoughts and emotions) about Google Plus has gone from a sense of pending exhaustion (see earlier blog: http://bit.ly/iY4Kp6) to being enthusiastic about the possibilities. Check out these great posts from the last 48 hours to put the launch of Google Plus into perspective.

Storified by Mike Hickinbotham · Thu, Oct 27 2011 01:05:39

The Google Plus 50

If you're curious about Google+, the new social network platform from Google, you're not alone. I've logged several hours already on the platform, experimenting, testing, and observing. It sparks my attention from several angles: marketing, technology, community, media, mobile, advertising, and more.

Why yo momma won’t use Google+ (and why that thrills me to no end) — Scobleizer

http://twitter.com/Gerben_v_E Gerben van Erkelens http://twitter.com/eschnou Laurent Eschenauer http://twitter.com/tariquetuku Tarique Tuku http://twitter.com/arosha Arosha Bandara http://twitter.com/NickyChips Nik Souris http://twitter.com/uzblogger Avaz Ibragimov http://twitter.com/uzblogger Avaz Ibragimov http://twitter.com/uzblogger Avaz Ibragimov http://policydiary.com/ John S. Wilson http://twitter.com/summertweet Summer http://www.facebook.com/people/K-Dasaratha-Rama-Rao/1213422743 K ...

Why yo daddy won’t use Google+: no noise control — Scobleizer

OK, there are a few people giving me heck for using sexist language in my last post. Sorry for pandering to my audience, but when I visit engineering teams at tech companies around the world they are mostly male.

The One Google Plus Feature Facebook Should Fear

While tech pundits are widely praising Google's new Plus product, I've found the one feature that could take away from Facebook where it's most dominant: Time on the site.Facebook users are known for staying on the site for over half an hour a day, something no other site could compete with… until now.

Post by Gina Trapani

Is it possible to enjoy the Circles interface TOO much?

Altimeter’s Google+ Coverage « Altimeter Group : Research Based Advisory for Disruptive Technologies

The Altimeter research team has provided a few viewpoints on Google+, after having experimented with the tool as one of the early testers. Here's a few of our varied perspectives, from our blogs.

Behind Google+'s Stealth March On Foursquare, Instagram, Gaming, Facebook, Your Life | Fast Company

With the initial fuss about Google+ dying down, the real potential for the social system to challenge popular net apps is breaking through. If you run the mobile app version of Google+ you can't help but spot the Check-ins feature--it's right there on the front page.

Google+ “Pages” Coming For Businesses

Where are the Google+ company "Pages" for brands, something similar to Facebook's "Fan Pages?" They're coming apparently. Google's head of Commerce and Local Jeff Huber confirmed what some people were hoping for: the imminent arrival of Google+ pages for entities. This was in a comment on Mike Blumenthal's blog: Right now it's pretty tough to make Google+ work for companies.

It's incredible watching Google (and other companies like it) that regularly roll out significant innovations to their core products every 6 to 9 months.Here's a snapshot of some of the reporting and reaction online about today's announcement.

Storified by Mike Hickinbotham · Thu, Oct 27 2011 01:19:17

Google Launches New Search Features: Voice, Images, Instant Pages & More

This afternoon, Google held a press conference in San Francisco to demonstrate some new features in Google Search, both on the desktop and on mobile. The company says it's trying to knock down the barriers to knowledge - that is, barriers to Google search results - with innovations involving speech recognition, computer vision, translation and other advances.

Google reads minds, not voices. RT @droid_life: I swear my first Google voice search was kitties, not... http://twitpic.com/5bl6b5 · kvt1216

Google Announces ‘Instant Pages,’ ‘Instant’ Image Search And ‘Instant’ Availability In 32 Languages

Google's launch of Google Instant last year was limited in its scope. At today's event Google's Amit Singhal went through some recent developments in Instant Search, which currently saves users 2-5 seconds in search. Google Instant namely that it was now available in 32 languages and over 62 domains.

New Google Search Features: You Can Now Search By Voice And By Dragging & Dropping Images: Google announced a se... http://bit.ly/izGr8d

— wegotmac · Tue, Jun 14 2011 13:43:25

Google Launches Mobile Icons, Image & Voice Search on Desktop [VIDEO]

Google announced a revamp of its mobile search interface, allowing easy access to restaurants, bars and coffee shops in the vicinity of your phone - and cutting into Yelp's local search business. At an event called "Inside Search" at the Yerba Buena Center for the Arts in San Francisco, the search giant launched a slew of new features for both its mobile and desktop search products.

Google just changed its search algorithm determining what type of online content is the most relevant to its... http://fb.me/VW7uIdhv

— HopeJohnstone · Tue, Jun 14 2011 13:43:20

Google Search By Image: Use A Snapshot As Your Search Query

Today at its 'Inside Search' event, Google announced several new features, including desktop support for voice search and a new mobile interface. And they've just shown off a new way to actually create queries: Google Search By Image. I haven't gotten to try it out yet, but the feature looks quite nifty.

Google Instant Pages: A New Way To Speed Up Search http://huff.to/mjiR7Q

— steveolenski · Tue, Jun 14 2011 13:43:09

I'm a daily user of the iPad. I use it primarily for reading and note taking (thank you Evernote and Kindle). At home, the family uses it for watching TV shows and movies. Along with 40 million others (expected sales of iPad in 2011 - I think I read that somewhere ...) I have a strong interest to learn what Apple has in store for us when the iPad 2 hits Apple Store stockrooms throughout the world. Here's a snapshot of some of the iPad 2 comments/impressions/stories that took my interest pre and post announcement. FYI - this is my first attempt using Storify. Looking forward to it! My comments are placed underneath the content I've pulled in to tell the story.

Storified by Mike Hickinbotham · Thu, Oct 27 2011 14:22:49

iPad 2 Rumors: The Comprehensive Guide

Can't make sense of all the iPad 2 rumors? We've created a straightforward guide to explain what rumors are most likely true and which ones are bogus.

On the horizon: #ipad2 . @nytimesbits will liveblog #Apple event starting at 1 p.m. ET. Preview: http://nyti.ms/fCxGYy

— nytimes · Wed, Mar 02 2011 04:36:42

iPad 2: what can we expect from Apple's latest launch? http://bit.ly/f4CCvZ

— guardiantech · Wed, Mar 02 2011 03:54:34

Today is Shiv Ratri and iPad2 Ratri

— labnol · Tue, Mar 01 2011 22:09:04

あれ、iPad2の発表は今夜？

— ymd_blues · Wed, Mar 02 2011 07:05:32

คืนนี้เตรียมพบกับการเปิดตัว ipad2!!!

— ongdarock · Wed, Mar 02 2011 07:05:22

BBC News - iPad 2 tablet launched by Apple's Steve Jobs in San Francisco

Apple chief executive Steve Jobs has unveiled the company's follow up to the iPad tablet computer

An iPad Lover’s (Initial) Thoughts On iPad 2

“These are post-PC devices, that need to be even easier to use than a PC.” That was Apple CEO Steve Jobs' closing remark as he left the stage having just announced the iPad 2 at an event today in San Francisco. And that comment really summed up the vibe of the entire event. When Jobs was on stage, he made it very clear over and over again that the iPad competition out there just doesn't seem to get it. And the iPad 2 is really a bet directly related to that. Apple kicked things off by noting that the iPad 2 was about much more than "marginal improvements", but the reality is that this is what many people writing about the event will see when they look at the iPad 2. And part of that is Apple's fault: they go out of their way not give much in terms of specs.

(4) How will the iPad 2 impact the year 2011? - Quora

Answer (1 of 2): World impact: communication will shift from audio-only being the norm to video with audio becoming the new normal. Business impact: usher a new era where the tablet form factor (not just iPads) becomes the predominant device for business professionals who do even a modest amount of traveling. People impact: personal computers truly become as Steve Jobs says "the bicycle for our minds" especially for those who could not gain access due to the barriers a mouse and keyboard present. Therefore, g...

Enjoyed testing the #ipad2 over the last month. The "remove Arab dictator" button, installed for Royal use only, is remarkably effective.

— Queen_UK · Wed, Mar 02 2011 08:15:32

Apple CEO Steve Jobs releases #ipad2 to show more proof that it's a bad idea to buy 1st generation Apple products.

— Stewie_Griffinn · Wed, Mar 02 2011 12:56:56

#iPad2 is now 33% thinner and 50% more absorbent.

— FakeceoSteve · Wed, Mar 02 2011 11:00:43