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Storified by · Wed, Mar 06 2013 08:44:37

Do any CRM platforms allow for tracking social media engagement and compare that audience with member database? #IMA2013

— Josh Andrews · Wed, Mar 06 2013 08:32:01

Day 1 of SXSWi: It's all about TV and engagement today.

Storified by · Mon, Mar 19 2012 14:07:40

SXSW 2012 - Ogilvy Notes

The personal portfolio site of Ogilvy Notes. ... Please note: Rainn will not be serving pancakes, but he does encourage the audience to...

@TVEngagement: Does Social Media Drive TV Ratings?

Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room...

Emphasize community over campaigns. Bridges seasons/episodes. The unsexy stuff is what pays off. #tvengage #sxtvengage

— Leng Caloh · Fri, Mar 09 2012 12:25:10

Important for social to add something to the experience, not just what you'd get from watching #tvengage

— Maureen Kearney · Fri, Mar 09 2012 12:17:02

Repeats seeing lift in ratings after social engagement when they feature user comments in repeats. #sxtvengage

— Leng Caloh · Fri, Mar 09 2012 12:28:12

@Bravotv released the social edition of programming - Users submit , comments air in a repeat, keeping old content fresh #tvengage #sxswi

— Jesse Montano · Fri, Mar 09 2012 12:28:49

Oh: Sometimes talent will say something off-brand. Like "douchebag." #tvengage #SXSW

— Peggy Logan Gartin · Fri, Mar 09 2012 12:50:19

Nobody is mad if advertiser promotes itself. Turnoff if media voice does so. #tvengage

— Charo HenriquezScaia · Fri, Mar 09 2012 12:56:30

Don't break the trust with your audience. Need to do ($) partnerships in a thoughtful, authentic way. #sxtvengage

— Leng Caloh · Fri, Mar 09 2012 13:04:29

Many tools to measure engagement. Not ONE definitive dashboard. Constant experimentation. Social is in SUCH an esrly stage now. #tvengage

— Charo HenriquezScaia · Fri, Mar 09 2012 12:58:51

MTV rep: guys like to share humor. Women tend to share content that says something about themselves. #sxtvengage

— Leng Caloh · Fri, Mar 09 2012 13:09:18

One key for live events is to engage the user and the display data. People vote, then see results. #2ndscreen #sxsw

— Shane Guiter · Tue, Mar 13 2012 08:02:48

Hyper Local Public TV Station Models: Content 3.0

How are public television stations positioning themselves for the future? Are they producers, curators of existing content or simply anot...

.@kdando regularly asks @pbs Facebook fans what they want to see on their FB page. #hyperlocal #pubmedia #sxsw

— Leng Caloh · Fri, Mar 09 2012 13:47:38

#hyperlocal @angeesimmons says local stations can't stop at content but has to actively ask/participate in community improvement #sxsw

— Julia Schrenkler · Fri, Mar 09 2012 13:45:27

Only one session worth tweeting about -- but an excellent one

Storified by · Thu, Mar 15 2012 18:19:08

Irritated Austin doesn't have street signs facing all directions on 1-way streets. Drivers aren't only ones using streets #walking #sxsw

— Leng Caloh · Tue, Mar 13 2012 10:08:09

Angry Birds everywhere! They're above me! Duck! Oh wait those are real. #soconfused #walkingAustin #SXSW

— Leng Caloh · Tue, Mar 13 2012 11:48:43

One key for live events is to engage the user and the display data. People vote, then see results. #2ndscreen #sxsw

— Shane Guiter · Tue, Mar 13 2012 08:02:48

Easy to say 'We're doing the best we can,' but tech-savvy readers are completely changing how they view news content. #sxsw #newsdesign

— Jessica Plautz · Tue, Mar 13 2012 09:07:30

Going rogue has always been the answer - show worth so the beancounters can't resist change #sxnewsdesign #sxsw #newsdesign

— Ross Hawkes · Tue, Mar 13 2012 09:22:34

Ad/underwriting placement also harder when using responsive design & creating for smaller screens #ohnobelowthefold #SXnewsdesign #SXSW

— NAPT · Tue, Mar 13 2012 09:34:08

Nice thoughtful piece. RT @aschweig: My Hotspot's Name is Mark http://t.co/fK41Tjxh (my take on this #homelesshotspots thing at #sxsw)”

— Leng Caloh · Tue, Mar 13 2012 09:34:40

But desire leads to suffering! RT @aschweig: Silbermann - Pinterest is "helping people discover things they didn't know they wanted" #SXSW

— Leng Caloh · Tue, Mar 13 2012 09:55:39

Social Media Boundaries: Personal/Personnel Policy

As our networks expand, our profiles get more public, and our work requires a human face, where do we draw the line between personal and ...

Personal and Professional Identity: Social Media Policies for Nonprofits - TheNonProfitTimes

Buy print and digital editions of The NonProfit Times. Visit the NPT store to find exclusive data about the nonprofit sector including: T...

Should be interesting: how do you as a Tweeter for your org keep it authentic and warm but still rep the org? #sxkeepitreal

— mosylu · Tue, Mar 13 2012 09:12:20

Danger is merging personal/company Twitter account is that brand message can become muddled, lose way. #sxkeepitreal #swswi

— Kate Voth · Tue, Mar 13 2012 09:14:11

Make sure redundancies are built in, and that they carry on the tone and focus #sxkeepitreal

— Maureen Kearney · Tue, Mar 13 2012 09:31:40

If customer attacks all company pages/handles/employees, make sure most relevant person responds, not necessarily "big wig." #sxkeepitreal

— Kate Voth · Tue, Mar 13 2012 09:32:30

Handling negative comments at #NTEN: Alert the staff, discuss response, staff who has trusted relationship will respond #sxsw #keepitreal

— NTEN · Tue, Mar 13 2012 09:36:31

Main tweeter for @oxfam put together training material for when he is out, including problems and responses #sxkeepitreal

— Maureen Kearney · Tue, Mar 13 2012 09:37:04

Preparing for breaking news; and a heated (some would say not-so-helpful) debate about measuring social ROI

Storified by · Fri, Mar 23 2012 12:17:50

"Stories are the way to make sense of the data deluge in this age of social media." - @burtherman of @Storify speaking at #sxtimemap.

— Storify · Mon, Mar 12 2012 08:10:50

#sxswtip: if you see a gaggle of people all holding something you want (ie coconut juice paks), keep an eye out for a team handing out stuff

— Leng Caloh · Mon, Mar 12 2012 12:02:02

There are birds here in Austin that sound just like the Angry Birds. My fingers twitch every time I hear them. #SXSW #isitrealorisitanapp

— Leng Caloh · Mon, Mar 12 2012 16:51:02

I love this guy. Not only brilliant, but hilarious too! RT @jmspool: I just unlocked the "You never use Foursquare" badge on @foursquare!

— Leng Caloh · Mon, Mar 12 2012 16:25:46

3-2-1 Publish: Prepping the News Room for D-Day - sxsw.com

How can real-time news organizations prep their reporters, technology infrastructure, and social feedback loops for a big news event? I...

Lots of room still here at 3-2-1 Publish: Prepping the News Room for D-Day at SXSW 2012. #sxsw #321Publish http://t.co/ZwB4AQpD

— Leng Caloh · Mon, Mar 12 2012 10:34:31

Reporters need to know how social media fits into their routine, @BostonAbrams says. So true. #sxsw #321Publish

— Eric Carvin · Mon, Mar 12 2012 10:38:42

#sxsw #321Publish Can write a blog based on reporter's tweets.

— Leng Caloh · Mon, Mar 12 2012 10:39:24

#sxsw #321Publish http://t.co/4LhTp4jH SEO Fail: aggregated page didn't have the distinctive "Whitey" of "Whitey Bulgur"

— Leng Caloh · Mon, Mar 12 2012 10:41:25

#321Publish #SXSW My words: be sure to include key words that avg people (not newsroom) are more likely to use--esp w/ hard-to-spell names

— Leng Caloh · Mon, Mar 12 2012 10:44:20

#321Publish #sxsw Hong: integrate SEO into newsroom. SEO specialist to share trends and keywords, work w/ writers/editors to help integrate

— Leng Caloh · Mon, Mar 12 2012 10:47:56

Oh good grief. Looks like we're getting all sorts of spam with the #321Publish hashtag...

— Leng Caloh · Mon, Mar 12 2012 10:50:45

#321Publish #sxsw @eleanorhong: can prepare for big news events (like sports) - make sure you've got the right Twitter handles, hashtags

— Leng Caloh · Mon, Mar 12 2012 10:51:42

SO TRUE - need to pay attn to even smallest details, such as replacing @addthis with your handle on share button @eleanorhong #321Publish

— Amy Vernon · Mon, Mar 12 2012 10:51:58

80% of clicks are from page one of Google results. SEO vital for news orgs. #321Publish

— Amy Vernon · Mon, Mar 12 2012 10:52:50

Stay socially relevant, @eleanorhong says — find content, spot trends, join the conversation. #sxsw #321Publish

— Eric Carvin · Mon, Mar 12 2012 10:58:51

Chime.in, as an interest network, cultivates the social equivalent of beat reporters from its users @sheigh #321Publish

— Amy Vernon · Mon, Mar 12 2012 11:05:01

Chime.in used the Rose Parade as its "shakedown cruise" - big event to push the limits of it's abilities. #321Publish

— Amy Vernon · Mon, Mar 12 2012 11:07:09

#321Publish #sxsw @Sheigh: Run a shakedown cruise - test of a D-Day scenario.

— Leng Caloh · Mon, Mar 12 2012 11:08:18

Storified by · Mon, Mar 19 2012 14:03:27

IMA 2012: Rise to the Challenge! Day One

The Integrated Media Association held its 2012 conference on March 7-8 in Austin, Texas. The conference theme was "Rise to the Challenge:...

IMA 2012: Rise to the Challenge! Day Two

The Integrated Media Association held its 2012 conference on March 7-8 in Austin, Texas. The conference theme was "Rise to the Challenge:...

iMA

Create, record and share the sounds you create anywhere to friends, family and the world with SoundCloud, the world's largest community o...

Is Public Media Ready for Mobile Audience? - Allen Weiner and Jacobs Media by iMA

Gartner predicts smartphones and tablets will represent 90% of net-new growth in device adoption over the next four years, with an astoun...

Mobile world works via content foraging. Save it for later, look at it on any device. - Allen Weiner, Gartner #IMAconf #pubmedia

— Leng Caloh · Wed, Mar 07 2012 06:26:40

Weiner: big takeaway: it's about location-based media. Biggest area for exploitation is in local content, local advertising. #IMAconf

— Ian Hill · Wed, Mar 07 2012 06:31:00

Weiner: people think mobile is about content consumption, but it's more about content creation. Opportunity there. #IMAconf #pubmedia

— Leng Caloh · Wed, Mar 07 2012 06:38:09

Weiner: What's driving social TV is people using their device while watching TV. #IMAconf #pubmedia

— Leng Caloh · Wed, Mar 07 2012 06:42:49

Mobile is an experience, not a device #imaConf #pubmedia

— Nicole Hollway · Wed, Mar 07 2012 06:47:47

My guess is pubtv stations say mobile will require more staffing b/c of the time-consuming nature of video conversion. #IMAconf #pubmedia

— Leng Caloh · Wed, Mar 07 2012 07:24:07

RT @amysample: We think of ourselves as broadcasters...Don't confuse our distribution channel with what we actually do @shaneguiter #imaconf

— Leng Caloh · Wed, Mar 07 2012 08:11:43

.@shaneguiter: "In the end, fun really equals productivity." Bring on the ping pong tables! #imaconf #pubmedia

— Leng Caloh · Wed, Mar 07 2012 08:16:59

Base exec mtgs on projects. Do standup mtgs. @shaneguiter #imaconf #pubmedia --> more collaboration, more energy.

— Leng Caloh · Wed, Mar 07 2012 08:22:34

Brain science, TV meets social media, cyborgs and location apps, and creepy personalization. A full and fascinating day all around. Social note-taking: Tweets and retweets about about sessions I attended...and wanted to attend... And a few random thoughts.

Storified by · Mon, Mar 19 2012 14:10:26

If they were selling "My Mom Went to #SXSW And All I Got Was This Lousy T-Shirt," I would totally buy it. #gottafindsomeswagforthekidlets

— Leng Caloh · Sun, Mar 11 2012 09:56:12

How Brain Science Turns Browsers into Buyers

Need to boost website conversion and sales? Want to accomplish more with fewer resources? You need to appeal to and engage your customer'...

How Brain Science Turns Browsers into Buyers: SXSW 2012

Slides from Roger Dooley's panel, How Brain Science Turns Browsers into Buyers at SXSW 2012. The first part is an introduction to the pan...

Live From #SXSW: How Brain Science Turns Browsers Into Buyers | Reputation Capital: Content Marketing Strategy, Copywriting, Social Media Consulting

Most marketing efforts fail because they don't account for how people's brains really process and respond to information, according to pa...

Reduce questions in a form + immediate gratification (ex: "play now") = higher conversion #BrainBuy #SXSW

— Patti Fore · Sun, Mar 11 2012 09:11:23

Content column should be in smaller widths, like newspaper. People prefer smaller widths even if longer widths are easier to read. #BrainBuy

— Patti Fore · Sun, Mar 11 2012 09:14:23

Fascinating. Metrics show people more likely to read narrow columns of text online, but actually read wider columns faster. #brainbuy #sxsw

— Tim McDougall · Sun, Mar 11 2012 09:16:58

Doppelgänger effect. Showing people themselves in digital experiences drastically impacts preference and for sure engagement #BrainBuy

— Luke Perez · Sun, Mar 11 2012 09:19:18

55 characters per line is what people 'want' to read. Start thin, then shift wider. #brainbuy http://socialtriggers.com

— Joe Schaeffer · Sun, Mar 11 2012 09:20:41

Include soundbites in content - help people share the content easily. Include these in fancy fonts. #BrainBuy #SXSW

— Patti Fore · Sun, Mar 11 2012 09:21:31

Reading different fonts uses different parts of brain. You work harder to read fancier font, why content is more memorable. #BrainBuy #SXSW

— Patti Fore · Sun, Mar 11 2012 09:18:37

Content fails when you don't make the audience the hero. They are Luke Skywalker. You are Obi Wan. #brainbuy #patterns

— David Richeson · Sun, Mar 11 2012 09:32:43

Storytelling - neurons applicable to the action fire when we read the story and we do it together. Imagination and sharing! #brainbuy

— Michael Berolzheimer · Sun, Mar 11 2012 09:27:56

We are hardwired for stories. Part of brain are affected according to what is being read; a story at brain level @BrianClark #BrainBuy #SXSW

— Patti Fore · Sun, Mar 11 2012 09:26:28

If you read or hear something in story, your brain lights up in the same way as if you are experiencing it in real life. #sxsw #brainbuy

— Rebecca Davis · Sun, Mar 11 2012 09:26:48

Persuasive storytelling = ppl telling themselves story that's congruent w what you want them to do #brainbuy #sxsw

— Jennifer Bubriski · Sun, Mar 11 2012 09:27:17

"Pullout quotes in content trigger the part of the brain that looked out for approaching velociraptors." @akpradeep #brainbuy #sxsw

— Tim McDougall · Sun, Mar 11 2012 09:39:02

The brain likes "pop-out" paradigms. Words or phrases that stand out will get read. #brainbuy

— David Richeson · Sun, Mar 11 2012 09:37:22

Today was primarily about user experience: following the scent of information, how to strategize interface content. I missed the Baby Boomers v. Millenials Pubmedia session, but caught some interesting tweets.

Storified by · Thu, Mar 15 2012 18:26:59

Reynolds: dont deliver "impressions," make impressions. Don't deliver "uniques," deliver a unique audience #sxsw #editdata

— bpopken · Sat, Mar 10 2012 10:42:35

"Digital isn't a medium. It's the age we're in. We must be digital first." Totally agree. #patterns #sxsw

— Steve Isaacs · Sat, Mar 10 2012 10:48:31

Soc media in itself isn't powerful; networks of people with the ability to engage each other are. #mediaright #sxsw

— Andy Carvin · Sat, Mar 10 2012 10:52:01

Big Ol' Babies: Why Baby Boomers=Public Media FAIL

Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media contin...

#BigBabies: Why Baby Boomers = Public Media FAIL

Tweets from the #BigBabies panel at SXSWi 2012.

As a GenXer (maybe?) I'm just humming stuck in the middle with you. Both of you #bigbabies

— Julia Schrenkler · Sat, Mar 10 2012 08:05:41

Hasn't the economy exaggerated this problem? Stations are left with only boomer managers and cheap under 30 labor #SXSWi #bigbabies

— Josh Andrews · Sat, Mar 10 2012 08:08:03

Yes! So true! @deekgeek explains "Boomers have to hire new media staff for EACH position, not expect one person to do all jobs" #bigbabies

— Juan Garcia · Sat, Mar 10 2012 08:11:27

"Tech in a box." One digital employee can't do every tech job in the newsroom; expectations require adjustment. #bigbabies #sxsw

— Jessica Plautz · Sat, Mar 10 2012 08:09:56

Agreed. don't want to teach you email either “@AIRmedia: #bigbabies What would make them come back? "a big fat problem to solve."@aschweig”

— Kathy Phan · Sat, Mar 10 2012 08:31:22

Thought: shld I hold meetings for our boomers, where we talk about our values? Email newsletter for X'ers, Millenials instead? #bigbabies

— Suzanne Marmion · Sat, Mar 10 2012 08:15:52