Storified by Jenise Fryatt · Mon, May 06 2013 15:07:18

Welcome to the chat everyone! I'm Jenise, Social Media Strategist for @smartershft & moderator here on the #contentchat

— Jenise Fryatt · Mon, May 06 2013 12:01:15

Our topic today is "Content Marketing for the Common Good" and our guest is @SmarterShft Pres @mitchellbeer. Welcome Mitchell! #contentchat

— Jenise Fryatt · Mon, May 06 2013 12:01:57

Thanks, Jenise. Delighted to be here in this capacity. #contentchat

— mitchellbeer · Mon, May 06 2013 12:02:34

Though Mitchell is our featured guest, we welcome everyone's questions and input. #contentchat

— Jenise Fryatt · Mon, May 06 2013 12:02:50

Please intro yourself and share a favorite cause. I'm big on sustainability, but also a fan of Habitat for Humanity #contentchat

— Jenise Fryatt · Mon, May 06 2013 12:03:40

Habitat for Humanity Int'l

A nonprofit, ecumenical Christian housing organization building simple, decent, affordable housing in partnership with people in need. ...

@mitchellbeer Hello! Excited to hear what you have to say, checked you out a bit online today! #contentchat

— Tracy Gaudet · Mon, May 06 2013 12:03:48

@inspireplanning Thanks, and likewise. Looking forward to chatting. #contentchat

— mitchellbeer · Mon, May 06 2013 12:04:46

@JeniseFryatt I'm big on local environmental and a local children's hospital causes #contentchat

— Tracy Gaudet · Mon, May 06 2013 12:05:17

@inspireplanning Mitchell has MAD journalism skills. He has helped some big causes find their online voice. #contentchat

— Jenise Fryatt · Mon, May 06 2013 12:05:29

@inspireplanning You really get to see positive change up close and personal when it's local, don't you? #contentchat

— Jenise Fryatt · Mon, May 06 2013 12:06:26

If I had to pick one favourite cause, it would be @DavidSuzukiFDN, home of the @TrottierEnergy project. #contentchat

— mitchellbeer · Mon, May 06 2013 12:06:31

David Suzuki Foundation | Solutions are in our nature

We work with government, business and individuals to conserve our environment by providing science-based education, advocacy and policy...

Trottier Energy Futures Project

The Trottier Energy Futures Project (TEFP) is a research and modeling effort to determine how Canada can dramatically reduce its emissi...

Hey gem here. I feel strongly about animal cruelty causes #contentchat

— Gemma Phelan · Mon, May 06 2013 12:07:26

@jenisefryatt - each in his own inimitable way, Tip O'Neill and Harvey Milk both said all politics is local. (Agree!) #contentchat

— mitchellbeer · Mon, May 06 2013 12:07:52

@JeniseFryatt So true, plus I feel like it's good karma! Would love to get out and do more hands on activites #contentchat

— Tracy Gaudet · Mon, May 06 2013 12:08:07

Awesome @mitchellbeer good to meet you cc @davidsuzukifdn @trottierenergy #contentchat

— Gemma Phelan · Mon, May 06 2013 12:08:12

@GemmaPhelan Hey there! Yes -- there's a lot to be done to stamp out the sad way that animals are too often treated. #contentchat

— Jenise Fryatt · Mon, May 06 2013 12:08:50

Hi guys, it's Keira. I am all about helping kids participate in sports and having the cost of participating not be a deterant #contentchat

— Keira Schindel · Mon, May 06 2013 12:08:56

Storified by Jenise Fryatt · Tue, Apr 30 2013 14:53:16

Welcome to the chat everyone! My name is Jenise. I'm social media strategist for @smartershft & moderator here on #contentchat

— Jenise Fryatt · Mon, Apr 29 2013 12:01:14

Today our topic is "Inspiration/Tips for Consistently Creating Quality Content" w/ guest @dashtonwagner! #contentchat

— Jenise Fryatt · Mon, Apr 29 2013 12:02:46

@dashtonwagner Welcome to the chat Doreen! I'm so excited you agreed to share your tips on this topic. :) #contentchat

— Jenise Fryatt · Mon, Apr 29 2013 12:03:20

Very excited that @dashtonwagner is the guest today! #contentchat

— Keira Schindel · Mon, Apr 29 2013 12:03:52

It's my pleasure to be here! #contentchat

— Doreen Ashton Wagner · Mon, Apr 29 2013 12:03:59

Everyone, plz intro yourself and share how you get into a creative frame of mind. I put yoga music on and listen w/ headphones #contentchat

— Jenise Fryatt · Mon, Apr 29 2013 12:04:19

I get my best inspiration when I'm in the garden! Hands full of dirt, my mind loves to create! Kinda tough in winter though #contentchat

— Doreen Ashton Wagner · Mon, Apr 29 2013 12:06:21

Hi all I'm a VA in Canada, I get creative by sitting in my backyard -I live in the woods :) @JeniseFryatt #contentchat How you get creative

— Tracy Gaudet · Mon, Apr 29 2013 12:06:23

@dashtonwagner I hear you. I find being outside among the plants extremely relaxing. Clears my head for thinking better. #contentchat

— Jenise Fryatt · Mon, Apr 29 2013 12:07:23

@dashtonwagner I find anything outside helps the process. #contentchat

— Tracy Gaudet · Mon, Apr 29 2013 12:07:43

@JeniseFryatt Hi! I'm a senior content strategist at @CiceronHQ. I drink #coffee when I need to get creative. Lots. Of. Coffee. #ContentChat

— Karl Pearson-Cater · Mon, Apr 29 2013 12:07:59

@inspireplanning And living in #PEI I'm sure you must have lots of inspiration just in your backyard! LOL #contentchat

— Doreen Ashton Wagner · Mon, Apr 29 2013 12:08:11

@inspireplanning Hey there, Tracy! Welcome to the chat. I know what you mean about the woods. I LOVE them! #contentchat

— Jenise Fryatt · Mon, Apr 29 2013 12:08:16

My name is Keira and I get creative by dancing around or choreographing in my head. Even when the project isn't dance related. #contentchat

— Keira Schindel · Mon, Apr 29 2013 12:08:18

@bigboxcar coffee works for me too, though I've had to cut back to almost now coffee - :( #contentchat

— Jenise Fryatt · Mon, Apr 29 2013 12:09:09

@bigboxcar you sure have multiple options for which coffee cup you use. I love your Monday Mugshots! #contentchat

— Keira Schindel · Mon, Apr 29 2013 12:09:43

@BusinessKeira Sounds like you are a kinesthetic thinker! I love dancing too - I usually do it when I'm cleaning #contentchat

— Jenise Fryatt · Mon, Apr 29 2013 12:10:03

@dashtonwagner It's so true! definitely quiet, lots of time to think once you unplug. #contentchat

— Tracy Gaudet · Mon, Apr 29 2013 12:10:16

@dashtonwagner Q1 - Why is creating fresh, quality content so important in content marketing? #contentchat

— Jenise Fryatt · Mon, Apr 29 2013 12:10:24

Storified by Jenise Fryatt · Tue, Apr 23 2013 11:39:24

Welcome to the chat everyone! Today we'll be talking about "Top Tips for Gaining Event Sponsorships" w/ our guest, @rockettm ! #contentchat

— Jenise Fryatt · Mon, Apr 22 2013 12:00:05

@rockettm Q1 - What value does event sponsorship provide to brands? Feel free to take a few tweets for this ;) #contentchat

— Jenise Fryatt · Mon, Apr 22 2013 12:09:58

As a sponsor, the current value is light, with basic benefits, such as my logo in the room/on the program #contentchat

— Meagan Rockett · Mon, Apr 22 2013 12:11:29

I have also taken advantage of a contra (sponsorship + booth in exchange for attendance promo srvcs) That has helped #contentchat

— Meagan Rockett · Mon, Apr 22 2013 12:12:02

However, I would be happy to up my sponsorship $ for more exposure, eg. letting me host a learning lounge @ the event #contentchat

— Meagan Rockett · Mon, Apr 22 2013 12:12:24

Sponsorship can create positive brand association and promote loyalty - that is if it is truly a good match. #contentchat

— Jennifer Phillips · Mon, Apr 22 2013 12:13:55

@rockettm I agree, that basic sponsorship models tend 2 be light on value. It really does seem that #eventprofs need to address #contentchat

— Jenise Fryatt · Mon, Apr 22 2013 12:14:43

@jphil33 I totally agree! #contentchat

— Meagan Rockett · Mon, Apr 22 2013 12:14:50

I may have misread the question (based on the other responses) but brands receive recognition within the community... #contentchat

— Keira Schindel · Mon, Apr 22 2013 12:15:13

@jphil33 How do you ensure a good match between sponsor and event? #eventprofs #contentchat

— Jenise Fryatt · Mon, Apr 22 2013 12:15:34

@jenisefryatt Yep, there has to be a better way to connect the dots... #contentchat

— Meagan Rockett · Mon, Apr 22 2013 12:15:42

@businesskeira Community in general? Yes. But how do they get recognized at events? #contentchat

— Meagan Rockett · Mon, Apr 22 2013 12:16:35

@BusinessKeira Yes, recognition is good. Sponsors usually hope recognition will drive sales leads. How do you help ensure this? #contentchat

— Jenise Fryatt · Mon, Apr 22 2013 12:16:54

@JeniseFryatt aligning company culture and values with the type of event or based on target audience? #contentchat

— Jennifer Phillips · Mon, Apr 22 2013 12:17:14

@JeniseFryatt @jphil33 I think one way to ensure a good match is to make sure both sides share common values #eventprofs #contentchat

— Monique Phillips · Mon, Apr 22 2013 12:18:00

As a sponsor, the end results is all about #sales leads. How do you ensure you are attracting the right sponsors? #contentchat

— Meagan Rockett · Mon, Apr 22 2013 12:18:04

@jphil33 Great thoughts! #contentchat

— Meagan Rockett · Mon, Apr 22 2013 12:18:28

Sounds like we need to research RT @jphil33 aligning company culture & values with type of event or based on target audience? #contentchat

— Jenise Fryatt · Mon, Apr 22 2013 12:19:04

@ForteEventsCo Welcome to the chat and great observation. Values are important. Sponsor & event org values shd line up. #contentchat

— Jenise Fryatt · Mon, Apr 22 2013 12:20:02

Storified by Jenise Fryatt · Mon, Apr 15 2013 15:12:39

Good day to you all! Welcome to our chat about "How to Create Content w/ G+ Hangouts!" #contentchat

— Jenise Fryatt · Mon, Apr 15 2013 12:00:51

I'm your moderator, Jenise Fryatt. And I'd like to welcome our guest Elaine Lindsay of @TroolSocial! #contentchat

— Jenise Fryatt · Mon, Apr 15 2013 12:01:39

Happy to be here @JeniseFryatt #contentchat

— Elaine Lindsay · Mon, Apr 15 2013 12:01:45

@troolsocial Speaking of hangouts, Q1 - What makes Google+ Hangouts so great for creating content? #contentchat

— Jenise Fryatt · Mon, Apr 15 2013 12:08:10

Hi @troolsocial I'm excited to learn about G+ Hangouts since I haven't been keeping up with that medium. #contentchat

— Keira Schindel · Mon, Apr 15 2013 12:11:01

Join me for a #contentchat TweetChat at: tweetchat.com/room/contentch… #contentchat

— Elaine Lindsay · Mon, Apr 15 2013 12:11:41

Q1 - What makes Google+ Hangouts so great for creating content? #contentchat

— Jenise Fryatt · Mon, Apr 15 2013 12:12:14

#ContentChat hangout using Hangout Toolbox.. lowerthird for ID of Participants pic.twitter.com/YqiPuu9S9n · Elaine Lindsay

Hangouts let you use many apps right inside to create, share and review content in realtime #contentchat

— Elaine Lindsay · Mon, Apr 15 2013 12:13:37

Hangout toolbox has sound effects to enjoy #ContentChat pic.twitter.com/QK4qhksNw0 · Elaine Lindsay

Open and watch YouTube vids in Hangout to review new content or critique it #ContentChat pic.twitter.com/cFLJY7JJkA · Elaine Lindsay

@troolsocial NICE #contentchat

— Jenise Fryatt · Mon, Apr 15 2013 12:15:18

Work on docs together! up to 10 different locations #ContentChat save to all participants when done pic.twitter.com/9lZe7xganO · Elaine Lindsay

wow! that video component is really cool - I had no idea. This is going to be a very educational hour :) #contentchat

— Keira Schindel · Mon, Apr 15 2013 12:16:51

@troolsocial Q2 - What types of posts are best for a Google+ Hangout? #contentchat

— Jenise Fryatt · Mon, Apr 15 2013 12:16:58

Use keywords in naming the hangout for more SEO #contentchat

— Elaine Lindsay · Mon, Apr 15 2013 12:17:32

@JeniseFryatt #ContentChat any posts work -Best set up Event - Hangout in G+ and build buzz #contentchat

— Elaine Lindsay · Mon, Apr 15 2013 12:18:22

chat to others while main speaker is talking in chat app #ContentChat polite and quiet! pic.twitter.com/RABM4141Lg · Elaine Lindsay

Storified by Jenise Fryatt · Tue, Apr 02 2013 10:24:32

Welcome to the chat! I'm Jenise Fryatt, social media strategist for SmarterShift.com and your moderator today on #contentchat

— Smarter Shift · Mon, Apr 01 2013 12:00:14

Today our topic is "Content Marketing for Small Businesses" and our guest is @JeffKorhan, author of the book Built-In Social #contentchat

— Smarter Shift · Mon, Apr 01 2013 12:01:24

Welcome to the chat Jeff! ow.ly/jDClx #contentchat

— Smarter Shift · Mon, Apr 01 2013 12:02:04

Built-In Social

Hi - This is Jeff This page is under construction. For now, this link will take you to Amazon where you can pre-order your copy of Built-...

@SmarterShft Hi Jenise! #contentchat

— Jeff Korhan · Mon, Apr 01 2013 12:02:21

@jeffkorhan What should we talk about? #contentchat

— Jeff Korhan · Mon, Apr 01 2013 12:02:52

Hey Everyone! Join us on #ContentChat NOW to talk about Content Marketing for Small Biz. I'll be @SmarterShft today. :)

— Jenise Fryatt · Mon, Apr 01 2013 12:08:57

@SmarterShft After nearly 1000 blog posts writing the book was easy - less than a month. I had the ideas and just wrote #contentchat

— Jeff Korhan · Mon, Apr 01 2013 12:09:55

@jeffkorhan Q1 – What is different about content marketing for a small biz, as opposed to for a large brand or indy contractor? #contentchat

— Smarter Shift · Mon, Apr 01 2013 12:11:26

@SmarterShft Editing was painful tho, had at least one major "meltdown" :-) #contentchat

— Jeff Korhan · Mon, Apr 01 2013 12:12:03

@SmarterShft Simper ways to build a business. Cut out the flashy features and unnecessary meetings. Focus on essentials. #contentchat

— Spencer Abrams · Mon, Apr 01 2013 12:12:54

@SmarterShft There is a level of intimacy expected from a small biz - the content has to be more personal #contentchat

— Jeff Korhan · Mon, Apr 01 2013 12:13:13

@jeffkorhan 1 major meltdown per month is a good ratio, in my book. ;) #contentchat

— Smarter Shift · Mon, Apr 01 2013 12:13:17

@SmarterShft Actually, I needed an epic meltdown - everything was easy after that! #contentchat

— Jeff Korhan · Mon, Apr 01 2013 12:14:17

@spencerabrams Would you elaborate a little? What would be a "flashy feature" that should be cut? #contentchat

— Smarter Shift · Mon, Apr 01 2013 12:14:24

@jeffkorhan Do you have an example of being more personal? #contentchat

— Karl Pearson-Cater · Mon, Apr 01 2013 12:15:18

Small biz should use #contentmarketing to start 1:1 conversations, whereas big biz should spread ideas. #contentchat

— Jordan Behan · Mon, Apr 01 2013 12:15:41

@jeffkorhan Q1a - Doesn't everything have to be more personal w/ content marketing even when your a big biz? #contentchat

— Smarter Shift · Mon, Apr 01 2013 12:15:42

@SmarterShft Favorite quote: "Better to have a kick-a** half (product) than a half-a** whole" (being everything to everyone) #contentchat

— Spencer Abrams · Mon, Apr 01 2013 12:17:05

Storified by Jenise Fryatt · Mon, Mar 25 2013 14:43:29

Welcome to the chat! Today's topic is 'Email Marketing: Still Powerful in 2013' w/ guest @ShellyKramer. Welcome Shelly! #contentchat

— Jenise Fryatt · Mon, Mar 25 2013 12:00:53

I'm Jenise Fryatt, social media strategist for http://t.co/R5w9Rd3DQN, our sponsor here on the #contentchat

— Jenise Fryatt · Mon, Mar 25 2013 12:01:39

Please intro yourself and share your favorite Springtime activity. I LOVE picnicking - even if it's just in my own backyard! #contentchat

— Jenise Fryatt · Mon, Mar 25 2013 12:02:29

I'm Shelly Kramer, brand strategist, marketer, perpetrator of ridicularity #contentchat

— Shelly Kramer · Mon, Mar 25 2013 12:05:44

@ShellyKramer Q1 - 1 - Email marketing often seems to get a bad wrap. What has been your experience with it? #contentchat

— Jenise Fryatt · Mon, Mar 25 2013 12:10:43

Q1 Email gets a bad rap. What has been your experience with #email #mktg ? #contentchat

— Shelly Kramer · Mon, Mar 25 2013 12:10:45

A1: For our clients, #email marketing is one of our most valuable marketing tactics. #contentchat

— Shelly Kramer · Mon, Mar 25 2013 12:12:17

@BusinessKeira Welcome Keira. Are you using #email marketing for your business? #contentchat

— Shelly Kramer · Mon, Mar 25 2013 12:12:36

A1 we're just trying to use as many marketing tools as we can! A catchy subject line always helps though #contentchat

— Cadence_Live · Mon, Mar 25 2013 12:12:38

Are you in using email marketing? If so, you'll want to join #contentchat happening right now. It's today's topic with a host of experts!

— Don Power · Mon, Mar 25 2013 12:12:41

@Cadence_Live What does that mean? That #email is but one of many tools or that it's an effective one for you? #contentchat

— Shelly Kramer · Mon, Mar 25 2013 12:13:45

I create a eNewsletter for work every quarter and it actually has a pretty good open rate but I'm always looking for improving #contentchat

— Keira Schindel · Mon, Mar 25 2013 12:13:45

Speaking of #email #marketing... I just received a marketing email with the subject line: TBD. Oops! #email #marketing #fail #contentchat

— Cadence_Live · Mon, Mar 25 2013 12:13:52

A1: #email marketing won't deliver much for you if you don't have a solid strategy in place. #contentchat

— Shelly Kramer · Mon, Mar 25 2013 12:14:12

@Cadence_Live Haha. "TBD" as an #email subject like is def a bonehead move. Hopefully accidental #contentchat

— Shelly Kramer · Mon, Mar 25 2013 12:14:41

@ShellyKramer It's one of many tools, but we're learning how to use email more effectively #contentchat

— Cadence_Live · Mon, Mar 25 2013 12:14:53

@JeniseFryatt @shellykramer Email marketing is most effective if you segment, produce awesome content and add value #contentchat

— Gemma Phelan · Mon, Mar 25 2013 12:15:15

@BusinessKeira Do you segment your audience in any way in your #email newsletters? #contentchat

— Shelly Kramer · Mon, Mar 25 2013 12:15:18

RT @GemmaPhelan: Email marketing is most effective if you segment, produce awesome content and add value #contentchat

— Shelly Kramer · Mon, Mar 25 2013 12:16:05

Storified by Jenise Fryatt · Tue, Mar 19 2013 10:43:33

Welcome to the chat everyone! Today's topic is "Everything you wanted to know about Triberr" and our guest is @DinoDogan #contentchat

— Jenise Fryatt · Mon, Mar 18 2013 12:00:37

Welcome Dino! Dino is one of the founders of Triberr - a very useful blog amplification platform. It's helped me a lot! #contentchat

— Jenise Fryatt · Mon, Mar 18 2013 12:01:21

I'm Jenise, your moderator today and social media strategist at http://SmarterShift.com, sponsor of #contentchat

— Jenise Fryatt · Mon, Mar 18 2013 12:01:58

@dinodogan Q1 What does Triberr do for bloggers? #ContentChat

— Jenise Fryatt · Mon, Mar 18 2013 12:08:57

so, all my clever remarks went unnoticed when I was tweeting as @dinodogan :-( #contentchat

— Triberr · Mon, Mar 18 2013 12:09:46

I've switched to the official Triberr account. My personal account always had a bug and never shows up in tweetchat #contentchat

— Triberr · Mon, Mar 18 2013 12:10:20

@Triberr Darn. So you'll repeat them, right? : ) #Contentchat

— mitchellbeer · Mon, Mar 18 2013 12:11:07

BTW - I'll be asking Dino questions about Triberr today, but please feel free to comment or ask your own questions! #contentchat

— Jenise Fryatt · Mon, Mar 18 2013 12:11:44

@JeniseFryatt is it ok if I do the chat as triberr? #contentchat

— Triberr · Mon, Mar 18 2013 12:11:45

@Triberr Absolutely! So Q1 - What does Triberr do for bloggers? #contentchat

— Jenise Fryatt · Mon, Mar 18 2013 12:12:31

We like to say that we solve big problems for little bloggers. Chief of which is attention. #contentchat

— Triberr · Mon, Mar 18 2013 12:13:06

You write amazing content, and it gets no play. Meanwhile, crappy content on big sites gets a ton of Attention. #contentchat

— Triberr · Mon, Mar 18 2013 12:13:35

We think this is bad. We know the best content is found amongst small, uncensored, independent, blogs. #contentchat

— Triberr · Mon, Mar 18 2013 12:14:21

We're working for those bloggers because we ARE those bloggers :-) #contentchat

— Triberr · Mon, Mar 18 2013 12:14:32

we have few truly innovative ways in which we bring attention for little bloggers, but those may be too geeky for 140chars #contentchat

— Triberr · Mon, Mar 18 2013 12:15:37

@Triberr So this just about makes you our hero, yes? #Contentchat

— mitchellbeer · Mon, Mar 18 2013 12:16:02

@Triberr When you speak of "little bloggers" are you talking about individuals and new brand blogs? Or just individuals? #contentchat

— Jen Mitchell Doncev · Mon, Mar 18 2013 12:16:40

@mitchellbeer you're the real hero, Mitch. We're just helping you show it. #contentchat

— Triberr · Mon, Mar 18 2013 12:16:44

@Triberr Q1a - Triberr provides powerful tools for bloggers. I know it can be complex but could you give one example? #contentchat

— Jenise Fryatt · Mon, Mar 18 2013 12:16:55

so is the trick to write crappy content?? :-) RT @Triberr: Meanwhile, crappy content on big sites gets a ton of Attention. #contentchat

— Justin Locke · Mon, Mar 18 2013 12:17:00

Storified by Jenise Fryatt · Tue, Mar 12 2013 15:45:22

Welcome to the chat! Our topic today is "Headlines & Tweets that Make Them CLICK!" I'm Jenise, your moderator here on #contentchat

— Jenise Fryatt · Mon, Mar 11 2013 11:59:39

I'm VERY excited to welcome all our BRILLIANT blogging and content marketing friends. Looking forward to hearing your thoughts! #contentchat

— Jenise Fryatt · Mon, Mar 11 2013 12:00:43

@bigboxcar Hey there, Karl! Your post about Trojan Horses was awesome! I really enjoyed it. #contentchat

— Jenise Fryatt · Mon, Mar 11 2013 12:02:41

@JeniseFryatt Thanks! Your comment on the post was excellent. Made my day. Thx to #contentchat for inspiring the post!

— Karl Pearson-Cater · Mon, Mar 11 2013 12:04:11

@bigboxcar Well, you certainly got me thinking. Content Marketing seems to be the place where ex-journos & marketers debate #contentchat

— Jenise Fryatt · Mon, Mar 11 2013 12:05:24

@TahiraCreates Welcome! So glad you could make it. I saw Paris for the first time last year, briefly. It was beautiful! #contentchat

— Jenise Fryatt · Mon, Mar 11 2013 12:06:17

@JeniseFryatt Haha! Well, I think the ex-journos are winning! (I'm an ex-journo as well) #contentchat

— Karl Pearson-Cater · Mon, Mar 11 2013 12:07:26

@bigboxcar that was a great post on the Trojan Horse - the bunny WAS funny, but wrong. I liked the pink ponies mktg story too. #contentchat

— Tahira Endean CMP · Mon, Mar 11 2013 12:07:43

Q1 - What makes you click on a tweet? #contentchat

— Jenise Fryatt · Mon, Mar 11 2013 12:08:01

@JeniseFryatt A1 - I click a tweet if I think I'll learn something #contentchat

— Dennis Shiao · Mon, Mar 11 2013 12:09:05

a1 If I know the person generally shares great content OR the headline "speaks" to me #contentchat

— Tahira Endean CMP · Mon, Mar 11 2013 12:09:21

@TahiraCreates Thx! IT was fun to write. I also do want to find a better metaphor for content strategy. Still looking! #ContentChat

— Karl Pearson-Cater · Mon, Mar 11 2013 12:10:50

@JeniseFryatt A1 I find a disruptive question compelling. And humour! #contentchat

— Shawna McKinley · Mon, Mar 11 2013 12:11:50

@TahiraCreates Yes! The source is rly important. Headline must be good, but I hate when the HEADLINE is better than the post. #contentchat

— Karl Pearson-Cater · Mon, Mar 11 2013 12:12:45

A1 - @dshiao @tahiracreates - YES! I'm looking to learn something and trust certain people to post that kind of stuff #contentchat

— Jenise Fryatt · Mon, Mar 11 2013 12:13:02

A1 - It has to grab my attention and look credible. #contentchat

— Jenise Fryatt · Mon, Mar 11 2013 12:13:53

a1 I like the disruptive question too - I want people to be able to also have their own opinion #contentchat

— Tahira Endean CMP · Mon, Mar 11 2013 12:13:55

A1 - Sometimes I'll click on something that isn't clear what it is, just because of who posted it. #contentchat

— Jenise Fryatt · Mon, Mar 11 2013 12:14:33

Storified by Jenise Fryatt · Mon, Mar 04 2013 14:15:39

Welcome to the chat everyone! Today our topic is the "Do's & Don'ts of Content Marketing" & our guest is @kathikruse Welcome! #contentchat

— Jenise Fryatt · Mon, Mar 04 2013 12:01:13

Q1 - What value does content marketing bring to a business' overall marketing strategy? #contentchat

— Jenise Fryatt · Mon, Mar 04 2013 12:10:33

Got it! A1:When you provide quality content to your customers, you become memorable. Help them buy. #ContentChat

— Kathi Kruse · Mon, Mar 04 2013 12:11:10

A1:When you tell them things they don’t know they didn’t know, you become remarkable. They talk about you to their network. #ContentChat

— Kathi Kruse · Mon, Mar 04 2013 12:12:08

@kathikruse Yes! Easier to remember quality, useful content then loud obnoxious advertising I want to click off! #contentchat

— Jenise Fryatt · Mon, Mar 04 2013 12:12:32

A1:With great strategy, you increase visibility & influence on search engines. Content drives leads and sales. #ContentChat

— Kathi Kruse · Mon, Mar 04 2013 12:13:47

WOM is best! RT @kathikruse: When you tell them things they don’t know they didn’t know They talk about you to their network. #contentchat

— Jenise Fryatt · Mon, Mar 04 2013 12:13:51

@kathikruse I agree... Sometimes the best way to network us to help people #Contentchat

— Khalif · Mon, Mar 04 2013 12:14:20

@jkhaliph Yes. People remember those who helped them. You can turn them into "Raving Fans" #ContentChat

— Kathi Kruse · Mon, Mar 04 2013 12:15:19

@kathikruse exactly.. #Contentchat

— Khalif · Mon, Mar 04 2013 12:15:56

@usedcarricky Don't forget to use the #contentchat hashtag. Go to tweet chat to make it easier. http://ow.ly/ile4F

— Jenise Fryatt · Mon, Mar 04 2013 12:16:10

@kathikruse Q2 What is the mindset that business' must have in order to market themselves using content? #contentchat

— Jenise Fryatt · Mon, Mar 04 2013 12:16:54

RT @JeniseFryatt: @kathikruse Q2 What is the mindset that business must have in order to market themselves using content? #ContentChat

— Kathi Kruse · Mon, Mar 04 2013 12:17:38

A2:Realize there’s strength in the crowd. Leverage employees knowledge. Invite participation. #ContentChat

— Kathi Kruse · Mon, Mar 04 2013 12:17:54

@JeniseFryatt They have to start with an invoice marketing mindset as opposed to an outbound mkndset #Contentchat

— Khalif · Mon, Mar 04 2013 12:17:59

@JeniseFryatt Help people, agate useful info to your fan base, etc as opposed to focusing on annoying ads #Contentchat

— Khalif · Mon, Mar 04 2013 12:18:46

@kathikruse inbound * #Contentchat

— Khalif · Mon, Mar 04 2013 12:19:17

Storified by Jenise Fryatt · Mon, Feb 25 2013 16:18:08

Welcome to the chat! Today's topic is 'Useful Tools for Content Marketers' and our guest is @lilachbullock. Welcome, Lilach! #contentchat

— Jenise Fryatt · Mon, Feb 25 2013 12:00:35

I'm Jenise, Social Media Strategist for our sponsor Smarter Shift Content Marketing. And I moderate #contentchat

— Jenise Fryatt · Mon, Feb 25 2013 12:01:51

Thanks Jenise, looking forward to it :) #ContentChat

— Lilach Bullock · Mon, Feb 25 2013 12:01:55

@lilachbullock Q1 - What basic tools should all content marketers be using? #contentchat

— Jenise Fryatt · Mon, Feb 25 2013 12:13:16

@JeniseFryatt good question. Do you mean for social media management i.e. or for blogging? or both lol #ContentChat

— Lilach Bullock · Mon, Feb 25 2013 12:14:28

Know how to tell a great story @JeniseFryatt: @lilachbullock Q1 - What basic tools should all content marketers be using? #contentchat

— Chris Yates · Mon, Feb 25 2013 12:14:31

@lilachbullock Well how about we start with social media management and then go to blogging? #contentchat

— Jenise Fryatt · Mon, Feb 25 2013 12:16:33

@jenisefryatt Thanks, tryin to get caught up after hectic morning!! #ContentChat

— Brandie McCallum · Mon, Feb 25 2013 12:16:46

@JeniseFryatt for #socialmedia I recommend starting out with a socialmedia dashboard like #hootsuite I also combine #Buffer #ContentChat

— Lilach Bullock · Mon, Feb 25 2013 12:18:25

Social Media Management Account Login - HootSuite

Login to your HootSuite account and start managing your social profiles and ...

Buffer - A Smarter Way to Share on Social Media

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you th...

@JeniseFryatt I'm also a fan of using a tool called #SocialOomph which not only sends a welcome DM out to new followers but #ContentChat

— Lilach Bullock · Mon, Feb 25 2013 12:18:53

Tools to Boost Your Social Media Productivity » SocialOomph.com

Your total cost is a low $3.97 bi-weekly (Once every two weeks) to unlock the Auto-Follow & Auto-DM features of your SocialOomph.co...

@chrisyates11 YES! All content marketers shd know how to tell a great story. Good point! Topic of last #contentchat http://ow.ly/i2kiQ

— Jenise Fryatt · Mon, Feb 25 2013 12:18:57

How and Why Brands Should Tell Their Stories | Smarter Shift by The Conference Publishers

Are you building and sharing your brand story? If not, you may be missing out on the kind of loyalty regularly elicited by such brands as...

@JeniseFryatt but also has the ability to schedule tweets on a recurring basis. #ContentChat

— Lilach Bullock · Mon, Feb 25 2013 12:19:25

@JeniseFryatt I haven't quite found one tool that does everything so find I use a few combined to give me the best results #ContentChat

— Lilach Bullock · Mon, Feb 25 2013 12:19:49

@JeniseFryatt @chrisyates11 absolutely content = story telling, learning how to engage your audience #ContentChat

— Lilach Bullock · Mon, Feb 25 2013 12:20:53

@lilachbullock Is it best to schedule tweets on a recurring basis? There is something to be said for timeliness and immediacy #contentchat

— Cadence_Live · Mon, Feb 25 2013 12:21:02