Storified by hugh garry · Tue, Mar 12 2013 12:46:16

Here he is! @Oatmeal takes the stage to talk cartoons, web, cats and creativity #SXSW #BearsWin http://pic.twitter.com/8bgo2x6zBU · perfeckt australia

Crowdfunding, creativity & jokes all part of last #SXSW keynote #bearswin

— Brittany Black · Tue, Mar 12 2013 12:05:42

Matthew Inman's view of the audience (on the last day of #sxsw) #BearsWin http://pic.twitter.com/XulD3BKw7R · Catherine K. Nodurft

"i was not an artist. i an instrument for an imbecile" @theoatmeal on why he quit/went into "comedy, writing or whatever i do" #bearswin

— rosie siman · Tue, Mar 12 2013 12:09:39

Online dating website was the first site Matthew Inman created for himself, not for a client. #bearswin

— Brittany Black · Tue, Mar 12 2013 12:08:27

Map of the sexual habits of the various regions of America via @Oatmeal at #SXSWi #BearsWin http://pic.twitter.com/pb4GYZl8km · Mayu Arita

He did quiz about sex & over time built up a huge database of people's sexual habits vs geography. (Shows us hilarious map) #sxsw #BearsWin

— Alistair Fairweather · Tue, Mar 12 2013 12:09:27

Your career + the Internet = sad. "I make movies" "I make movies on the Internet" See. @oatmeal #sxsw #BearsWin

— Dan Chuparkoff · Tue, Mar 12 2013 12:10:37

I'm not a cartoonist. I'm a stand-up comedian whose stage is the web. -@Oatmeal #sxsw #BearsWin

— Danielle Urban · Tue, Mar 12 2013 12:11:40

"I'm not a cartoonist. I'm a stand-up comedian whose stage is the web." - Mathew Inman @oatmeal #SXSW #bearswin

— eckfactor Australia · Tue, Mar 12 2013 12:11:47

Wanted to make observations, anecdotes and share jokes #bearswin

— Brittany Black · Tue, Mar 12 2013 12:11:36

one of the most common requests for @oatmeal creator? "you should make a comic about hipsters!" hahah #bearswin #sxsw #sxswi

— rosie siman · Tue, Mar 12 2013 12:14:53

#bearswin Words that have changed over the last few years: Hipsters, Douchebag, Awkward and Geek, per@Oatmeal

— G. Marie · Tue, Mar 12 2013 12:17:44

Being faceless. Makes the work more likeable. Wants the @Oatmeal character to be portrayed as someone different then himself. #bearswin

— Brittany Black · Tue, Mar 12 2013 12:17:30

I like to think of the @Oatmeal character as a bloated, forest-dwelling alcoholic who only comes out at night #sxsw #Bearswin

— Sasha Naod · Tue, Mar 12 2013 12:17:58

If you do want a face or character for your brand, separate it from your personal identity. #bearswin

— Brittany Black · Tue, Mar 12 2013 12:19:22

Inman is making fun of Pete Cashmore for using his face as the Mashable brand. So hilarious. #sxsw #BearsWin

— Alistair Fairweather · Tue, Mar 12 2013 12:19:15

Hilarious @mashable jokes from @oatmeal #bearswin #sxsw http://pic.twitter.com/MkzpjRJnud · Raquel Peña

#BearsWin #sxsw Inspiration - He thought inspiration would come with right music, right coffee, and the time. The Ah-ha moment comes outside

— David lee · Tue, Mar 12 2013 12:20:48

Creativity needs to be thought of as a river...constantly moving and changing. #bearswin

— Brittany Black · Tue, Mar 12 2013 12:21:20

Storified by hugh garry · Tue, Mar 12 2013 10:04:45

The Digital Fix at SXSW - Nick Cave #SXSW #NickCave http://pic.twitter.com/8rWtxTT45C · Lorne

"My father was a maths teacher in rural Australia which was quite a grim job." #sxsw #nickcave

— Alistair Fairweather · Tue, Mar 12 2013 09:04:49

Cave's childhood sounds quite idyllic - wandering around the local river, hunting rabbits with a shotgun #sxsw #nickcave

— Alistair Fairweather · Tue, Mar 12 2013 09:05:31

Cave on his idyllic Aussie childhood. "I had a shotgun". And how sad he is that we can't allow kids same freedom now. Heh #nickcave #sxsw

— Chris Roper · Tue, Mar 12 2013 09:06:02

Cave is talking about how Australians always looked overseas for culture: USA and England #sxsw #nickcave

— Alistair Fairweather · Tue, Mar 12 2013 09:07:38

"In rural Australia we had the Johnny Cash show - that had a big impact on me. I didn't realise he was American." #sxsw #nickcave

— Alistair Fairweather · Tue, Mar 12 2013 09:06:58

"The Johnny Cash show had a big impact on me growing up. I didn't realise it was American, I just thought it was this weird guy." #NickCave

— Amanda Sevasti · Tue, Mar 12 2013 09:07:35

There was something evil or dangerous about the Johnny Cash Show - #nickcave the man in black

— Emily J. Hurst · Tue, Mar 12 2013 09:08:22

the man #nickcave #sxsw http://instagr.am/p/Ww3XERyngQ/ · abazar

Not sure people realise that sharing stage with #nickcave is Ratso Sloman, a famous real-life character from Kinky Friedman's books. #sxsw

— Chris Roper · Tue, Mar 12 2013 09:07:15

Nick Cave would act out Bowie songs behind a locked bedroom door as a kid (didn't we all!) #nickcave #SXSW

— Kathy Kavan · Tue, Mar 12 2013 09:10:02

"We felt culturally deprived. All we dreamed about was going to the big cities where there was culture…" #sxsw #nickcave

— Alistair Fairweather · Tue, Mar 12 2013 09:09:40

"When we got there we realised there was no culture, so we dreamed of going to England. We got there - no culture either." #sxsw #nickcave

— Alistair Fairweather · Tue, Mar 12 2013 09:10:13

"Culturally, life has been a series of disappointments" #NickCave #SXSW

— mandy galmes · Tue, Mar 12 2013 09:11:47

"We formed AAA club - Anti Alcoholics Anonymous" - this was at age 11! #rockstar #selfabuse #sxsw #nickcave

— Alistair Fairweather · Tue, Mar 12 2013 09:12:03

"I was interested in art. I knew something about it. It's was assumed [at school back then] ] that I was homosexual #nickcave

— Film4 Insider · Tue, Mar 12 2013 09:13:44

In response Cave and his friends dressed in drag, and carried handbags! Classic! #sxsw #nickcave

— Alistair Fairweather · Tue, Mar 12 2013 09:13:52

"I went to art school & failed.. Which I couldn't believe because I thought I was amazing. I'd always wanted to be a painter" #nickcave

— Film4 Insider · Tue, Mar 12 2013 09:14:53

Cave only produced one painting: a circus muscleman looking up the skirt of a ballerina. I would love to see that painting. #sxsw #nickcave

— Alistair Fairweather · Tue, Mar 12 2013 09:15:25

"I had this band going at the same time, but it really closed something down in me, because I loved the whole idea of it" #nickcave

— Film4 Insider · Tue, Mar 12 2013 09:15:40

By laughing at themselves, brands and agencies can diffuse conflict around campaigns in crisis, overcome messaging mess-ups, and put out fires with funny. It's all about knowing when and how to deploy the humor bomb.

Storified by hugh garry · Mon, Mar 11 2013 14:25:06

Goal of session: What is humor, science behind humor, how it works on Internet & how to be funnier @benhuh #sxsw #humorbomb

— Kelly Leonard · Mon, Mar 11 2013 13:52:05

Our mission is to make the world happy for 5 minutes every day. @benhuh #humorbomb #SXScout

— Erin Turner · Mon, Mar 11 2013 13:49:50

Front and center at #The Art of Making Fun of Yourself" w/ @benhuh #humorbomb #SXScout http://pic.twitter.com/e0Cdj9H3uL · Erin Turner

@benhuh just introduced himself to the crowd as Psy, even his mother he notes said he looks like Psy... #sxsw #humorbomb

— Kelly Leonard · Mon, Mar 11 2013 13:48:29

Ben Huh: Hello, my name is Psy #humorbomb http://pic.twitter.com/Dyprw8UahK · Alyssa Pridgen

I work for a living. I have a real job. I post cat photos on the Internet. @benhuh #humorbomb #SXScout

— Erin Turner · Mon, Mar 11 2013 13:49:03

23 million submissions and 5.5 million originals generated by the @Cheezburger community #sxsw #humorbomb

— Joyce Peralta · Mon, Mar 11 2013 13:51:31

The best ideas come as jokes. Make your thinking as funny as possible. ---David Ogilvy #humorbomb #sxbssp

— Shahin Edalati · Mon, Mar 11 2013 13:54:40

Humor = telling the truth without telling the truth #humorbomb #sxsw

— Tiffany Dovey · Mon, Mar 11 2013 13:54:33

We laugh after experiencing false threats. Yeah, that lion wasn't going to attack me. #humorbomb #revolucionsxswi

— SocialRevoluciónSXSW · Mon, Mar 11 2013 13:55:10

Humor on the web. It is the vehicle of the largest number of messages that are being sent through. #humorbomb #revolucionsxswi

— SocialRevoluciónSXSW · Mon, Mar 11 2013 13:56:16

Importance of humor online - it helps to remove the friction @benhuh #humorbomb #sxswi

— Candace McCaffery · Mon, Mar 11 2013 13:57:08

Why do we post humor? It's a canvas. #humorbomb #revolucionsxswi

— SocialRevoluciónSXSW · Mon, Mar 11 2013 13:57:17

HA! If you know what I mean. #humorbomb #sxsw http://pic.twitter.com/9mValRbiXf · Karthik Gaekwad

We post humor online b/c we feel like we're on stage. @benhuh #humorbomb #SXScout

— Erin Turner · Mon, Mar 11 2013 13:57:05

Offline we don't spend much time trying to make people laugh, but online we feel like we're on a stage @benhuh #sxsw #humorbomb

— Joyce Peralta · Mon, Mar 11 2013 13:56:57

Only .1% of all humor goes viral. Wow! #humorbomb http://pic.twitter.com/lvQhfH93rh · Karthik Gaekwad

0.1% of all humor is viral, then becomes a commodity; not something you can build a brand on, very hard to predict @benhuh #sxsw #humorbomb

— Kelly Leonard · Mon, Mar 11 2013 14:00:45

Channel humor is based on accepted mainstream humor. Subcultural humor is based on hobbies, shared experiences, etc. #sxsw #humorbomb

— Colleen 林可玲 · Mon, Mar 11 2013 14:03:10

Layers of humor: viral (.1%), channel (.9%), subcultural (4%), interpersonal (95%). #humorbomb #SXSW

— Meredith Darling · Mon, Mar 11 2013 14:02:28

Julie Uhrman, founder and CEO of OUYA chats about the $99 free-to-play game console built on Android and designed by Yves Behar. It is slated for release in March 2013.

Storified by hugh garry · Mon, Mar 11 2013 12:55:58

Line up! #sxsw #uhrmtopo #teamUhrman @juhrman @joshuatopolsky http://www.ustream.tv/channel/sxsw-interactive-1 http://pic.twitter.com/pF0ujnWm6P · OUYA

And yes, OUYA is pronounced "Oo-yuh," rhymes with "Booyah!" #UhrmTopo #SXSW

— Omar L. Gallaga · Mon, Mar 11 2013 12:04:17

Why does the world need Ouya? "It's really about enabling creators, want to open up the role of TV gaming" @juhrman #sxsw #UhrmTopo

— Kelly Leonard · Mon, Mar 11 2013 12:05:03

"Everyone is a gamer now. My 4 year old is a gamer." - @juhrman #UhrmTopo

— Jinah · Mon, Mar 11 2013 12:05:35

"The type of games we're seeing is changing. The most creative exciting games aren't going to TV anymore" @juhrman @playouya #UhrmTopo

— Mashery · Mon, Mar 11 2013 12:06:35

OUYA is about enabling creators. TV is the best platform for games, so we're helping people make games for the TV #UhrmTopo #sxsw #sxswi

— rosie siman · Mon, Mar 11 2013 12:06:27

#UhrmTopo Drawing comparison between Ouya & cable tv (vs network tv) positing a democratizing force of Ouya via lowering barriers of entry

— Robert Matney · Mon, Mar 11 2013 12:07:51

'Ouya is about enabling inventor/creators for TV gaming. Problem it addresses: Console games too $$ to make'-@juhrman #sxsw #uhrmtopo

— Jennie Bewes · Mon, Mar 11 2013 12:07:59

You should be able to try every single game before you buy. Agreed. #uhrmtopo #norisk #SXSWi

— Chris Kocek · Mon, Mar 11 2013 12:09:25

#uhrmtopo Tablet game lacks in immersive experience. You dont play for hours like TV. Device matters but it's about the living room culture.

— David lee · Mon, Mar 11 2013 12:09:21

"Bring your dreams to life." @juhrman #uhrmtopo #askuhrman #sxsw http://pic.twitter.com/lfQ4Kmcmot · OUYA

Uhrman: "Kickstarter is opposite of field of dreams. If you come, we will build it." #askuhrman #UhrmTopo

— Charlie Dunn · Mon, Mar 11 2013 12:11:41

Ouya is essentially an operating system for the television #sxsw #uhrmtopo

— Jennie Bewes · Mon, Mar 11 2013 12:09:24

"Great content should be easy to find, and we want to remove as many barriers as possible." @juhrman #uhrmtopo #askuhrman #sxsw

— OUYA · Mon, Mar 11 2013 12:11:50

.@kickstarter was really our beginning. If you come, we will build this! @juhrman @playouya #UhrmTopo #sxsw

— Mashery · Mon, Mar 11 2013 12:11:09

Uhrman shows Ouya controller to #SXSW crowd. #UhrmTopo http://pic.twitter.com/vo0X4O9zuI · TP1 / digital agency

OUYA reached their goal on Kickstarter in 8 hours 22 minutes. Amazing #UhrmTopo #sxsw

— Daniele Fiandaca · Mon, Mar 11 2013 12:13:51

Colors and letters for keys on the controller were crowdsourced via Reddit. #UhrmTopo

— Jinah · Mon, Mar 11 2013 12:16:07

"Here's what you need: a great gaming ecosystem." @juhrman #uhrmtopo #askuhrman #sxsw Watch the live stream: http://www.ustream.tv/channel/sxsw-interactive-1

— OUYA · Mon, Mar 11 2013 12:21:03

"This new hardware movement is showing us that design is really important. It's not just about what's inside'-@juhrman #sxsw #uhrmtopo

— Jennie Bewes · Mon, Mar 11 2013 12:19:30

Print is dead. Long live print. Tom Pain's 21st century pamphlet connects to the internet to showcase user generated content from activists in Syria and bloggers in Preston (UK).

Storified by hugh garry · Mon, Mar 11 2013 06:37:41

Final preparations in the green room #digiprint #sxsw http://instagr.am/p/WrlpdqAFew/ · Tom Metcalfe

Panel talking abt using conductive ink on print newspaper to connect the physical touch of print to the web. Best of both worlds #digiprint

— Ben Sharbaugh · Sun, Mar 10 2013 09:19:10

"What could it mean to journalism if print becomes interactive?" @tommetcalfe #digiprint

— John Mills · Sun, Mar 10 2013 09:18:03

Implications: Analytics for your print publication. #digiprint

— Ben Sharbaugh · Sun, Mar 10 2013 09:19:53

Internet didn't kill print newspaper. Our lifestyles did. It's been a 40yr downfall. #digiprint

— Ben Sharbaugh · Sun, Mar 10 2013 09:25:08

Nick: god forbid anyone who gave me a piece of paper. The last thing I want to do in bed is look at a screen - so I got a kindle #digiprint

— Jon Rogers · Sun, Mar 10 2013 09:27:03

Newspapers were created for horse cart rides. More recently: for the bfast table, but nobody eats long bfast at home anymore. #digiprint

— Ben Sharbaugh · Sun, Mar 10 2013 09:27:29

Print is an integral part of who we are. It will never be obsolete. #digiprint

— Brian Block · Sun, Mar 10 2013 09:29:14

Lots of people hate paper/print but if their company is featured in Wall St Journal, they want a print copy. Nick White @dailydot #digiprint

— Jessi Colund · Sun, Mar 10 2013 09:29:15

We are tactile beings. Can we reimagine print so that it fits into our lives and we still get its benefits? #digiprint

— Jessi Colund · Sun, Mar 10 2013 09:30:23

Worldcrunch finds international stories and translates for readers. #digiprint

— Brian Block · Sun, Mar 10 2013 09:33:12

Print is an integral part of who we are. It will never be obsolete. #digiprint

— Brian Block · Sun, Mar 10 2013 09:29:14

"Let's learn how to say LOL in any language" @garrettgoodman #digiprint #SxSW

— Katy Jeremko · Sun, Mar 10 2013 09:36:58

We set ourselves a challenge to update print, says Interactive Newsprint's @digitaldocs at #digiprint #sxsw

— WAN-IFRA · Sun, Mar 10 2013 09:10:09

"We find amazing stories that you won't see in English language news" @garrettgoodman @worldcrunch #digiprint

— Jessi Colund · Sun, Mar 10 2013 09:42:22

http://InteractiveNewsprint.org : Hello to meaningful storytelling #digiprint #SxSW

— Katy Jeremko · Sun, Mar 10 2013 09:44:01

My Description

Storified by hugh garry · Sun, Mar 10 2013 15:46:40

Great Team “@Gravitythinking: Serendipity and technology - creating luck ? #sxswlucky http://t.co/AJV33gOMmo” ·

You create your own luck by committing to an idea #lucky #sxsw

— adro718 · Sun, Mar 10 2013 15:45:50

Kevin Rose: Commitment to an idea is an idea so others can come on board and refine it #SxSWLucky #SXSW

— Carmen Gonzalez · Sun, Mar 10 2013 15:45:51

Idea to actually building something is a difficult jump for some people. @kevinrose #sxswlucky #mlsxsw

— MIT Media Lab · Sun, Mar 10 2013 15:45:51

"The cost of collaboration is so low" says @Joi - The message continues!! #ifmine @if_mine #collaboration #sxsw #sxswlucky

— Anthony Fontana · Sun, Mar 10 2013 15:45:51

RT @crgonzalez: Joichi Ito: While you cannot plan ahead, we are all connected. If you need it to happen, it will. #SxSWLucky #SXSW

— Lisa Rollins · Sun, Mar 10 2013 15:45:51

Serendipity loves curiosity & spontaneity. Bit like me. #sxsw #SxSWLucky

— Kate Eltringham · Sun, Mar 10 2013 15:45:52

"The cost of doing shit about what you care about is so low due to technology" #SxSWLucky

— Adam Cunningham · Sun, Mar 10 2013 15:45:52

@joi, @colincolin, @jpbarlow, @kevinrose in discussion of serendipity #sxsw #SxSWLucky pic.twitter.com/lDRhtS6mjb ·

Opportunities are created through strong relationships. Serendipity lives at the edges of the network #sxswlucky

— christophe pelletier · Sun, Mar 10 2013 15:45:52

It's important to always look for the one person who is completely opposite of everyone else you know #sxswi #sxswlucky

— 87AM · Sun, Mar 10 2013 15:45:52

"The moment one definitely commits oneself, then providence moves too." W H Murray #sxswlucky

— Luis Spencer Freitas · Sun, Mar 10 2013 15:45:53

Ito: Pattern recognition improves with age. To develop a weak tie network, move toward outliers & look for patterns #SxSWLucky #sxsw

— Carmen Gonzalez · Sun, Mar 10 2013 15:45:53

Going to confusing places and seeing the patterns and mapping them back into your space helps to create new ties. @joi #sxswlucky #mlsxsw

— MIT Media Lab · Sun, Mar 10 2013 15:45:53

#sxswlucky Large organizations lose creativity cuz they homogeneize instead of hybridizing #AlmaLearns

— Marta Insua · Sun, Mar 10 2013 15:45:53

Use technology as a filter to build insight from random signals #serendipity #sxswlucky #sxswnovella

— The Optimist · Sun, Mar 10 2013 15:45:53

@sxsw #sxswlucky - "beginner's mind" the more we learn the smarter we become. As we gain wisdom, how do we retain a beginner's mind?

— tony felice · Sun, Mar 10 2013 15:45:54

"In the beginner's mind there are many possibilities in the expert's mind there are few." Must keep a beginners mind! #SxSWLucky #almalearns

— Angela · Sun, Mar 10 2013 15:45:54

#sxswlucky Serendipity loves enthusiasm, creativity, zeal and optimism #sxsw #AlmaLearns

— Marta Insua · Sun, Mar 10 2013 15:45:54

@kevinrose: Create false constraints to see what new perspectives you discover. #sxsw #SxSWLucky

— 87AM · Sun, Mar 10 2013 15:45:54

Storified by hugh garry · Sun, Mar 10 2013 15:05:32

Mr. fivethirtyeight himself at his #noisedata talk at #sxsw. @ Exhibit Hall 5 http://t.co/7nF6pawKuN ·

For one week, people searched for my name more than Joe Biden's. But Justin Bieber trumped us both. #noisedata #sxsw

— Joanna Jordan · Sun, Mar 10 2013 14:23:57

Silver asks "Why isn't Big Data producing Big Progress?" #sxsw #noisedata

— Alistair Fairweather · Sun, Mar 10 2013 14:23:58

More info = more conflict, more probs in short term. #noisedata

— Kathi Kaiser · Sun, Mar 10 2013 14:23:58

Silver points out that we've seen this kind of thing before - when the printing press was invented, number of books spiked #sxsw #noisedata

— Alistair Fairweather · Sun, Mar 10 2013 14:23:58

"The last congress was the the most divided congress in history, and coincidentally the least productive." #sxsw #noisedata

— Alistair Fairweather · Sun, Mar 10 2013 14:23:58

Why is it that big data doesn't create big change? We cherry pick the facts that tell the stories we'd like to hear. #noisedata #SXSWi

— Sim Mendick · Sun, Mar 10 2013 14:23:58

Silver is showing us how the Drudge Report's front page on election day cherry picked polls that predicted Romney to win #sxsw #noisedata

— Alistair Fairweather · Sun, Mar 10 2013 14:23:58

Politieke consensus en opkomst media. Bij presentatie Nate Silver http://t.co/cFiinm1lXZ ·

Nate Silver: Big data priorities correlation over causality. #noisedata #bigdata #SXSW

— Sarah Tierney · Sun, Mar 10 2013 14:23:58

Silver points out that our brains tend to fixate on small variables in the data and make narratives out of that #sxsw #noisedata

— Alistair Fairweather · Sun, Mar 10 2013 14:23:58

Nate Silver: With rise of big data, we get more true signals, but also more spurious relationships. #sxsw #noisedata

— LS:N Global · Sun, Mar 10 2013 14:23:58

You have to make sure that stories speak to the bigger story. #noisedata #SXSW

— Kellyn · Sun, Mar 10 2013 14:23:58

"One of the problems is that we still have this same monkey brain - adapted for quick decisions based on v little data" #sxsw #noisedata

— Alistair Fairweather · Sun, Mar 10 2013 14:23:58

Silver shows us an example of a GPS taking him on a ridiculous trip across Manhattan #sxsw #noisedata

— Alistair Fairweather · Sun, Mar 10 2013 14:23:58

The GPS saw a road that had no traffic and wanted him to take it - except the road was actually closed #sxsw #noisedata

— Alistair Fairweather · Sun, Mar 10 2013 14:23:59

"When people get a map on their phone, they lose the ability to navigate the real world." Nate Silver #sxsw

— Jed White · Sun, Mar 10 2013 14:23:59

Compete in industries where the water level (bar of success) is low #noisedata #SXSW

— Dan Rubin · Sun, Mar 10 2013 14:23:59

Silver shows us that for most of humanity (before 1700) there wasn't much economic growth at all #sxsw #noisedata

— Alistair Fairweather · Sun, Mar 10 2013 14:23:59

In science, we seek a balance between curiosity and skepticism #noisedata #SXSW

— Stephen Russell · Sun, Mar 10 2013 14:23:59

Swiss Miss shares herpassion and knowledge from her diverse business experience, and how taking your side projects seriously will lead to your success.

Storified by hugh garry · Sun, Mar 10 2013 12:59:16

"Mom, are you going to tell them about how much you love what you do?" #swissmiss #sxsw http://t.co/cxqkX5WHfU ·

Eisenberg is documenting her son's tantrums on Tumblr! http://bit.ly/VXKftH That's darling. #sxsw #swissmiss

— Alistair Fairweather · Sun, Mar 10 2013 12:56:28

Kid meltdowns! http://itshardbeingtwo.tumblr.com #swissmiss #sxsw

— Sean Connolly · Sun, Mar 10 2013 12:56:28

Life is nothing but a sum of total choices. -@swissmiss #swissmiss #sxsw

— pbj · Sun, Mar 10 2013 12:56:28

RT @RacergirlKimbo: Don't wait for the perfect moment, it will never happen #sxsw2013 #swissmiss

— Maralyn Beck · Sun, Mar 10 2013 12:56:29

"The Swiss dedicated the faces on their money to artists, writers, designers, and historians." -Tina Eisenberg #swissmiss (not politicians!)

— Grant K Norwood · Sun, Mar 10 2013 12:56:29

#wordstoliveby #swissmiss #sxswi http://t.co/VRwA46mfGQ ·

Rule 1: Invest your life in what you love. #sxswi #swissmiss

— Shawn Cheng · Sun, Mar 10 2013 12:56:29

No. 2: "Embrace enthusiasm" -- #swissmiss, who is super charming and enthusiastic #sxsw

— Lainna Fader · Sun, Mar 10 2013 12:56:29

"I live in that hooray space" #swissmiss #sxsw

— Andrew Lohman · Sun, Mar 10 2013 12:56:29

3. Don't complain, do something about it, or let it go #swissmiss #SXSW

— Jennifer Brogee · Sun, Mar 10 2013 12:56:30

The best way to complaint is to make things #swissmiss #sxswi #sxswadpeople

— Simon Gade Hjorth · Sun, Mar 10 2013 12:56:30

#swissmiss started temporary tattoo business because there were so many ugly temporary tattoos - ship worldwide! http://tattly.com/

— Amanda Sevasti · Sun, Mar 10 2013 12:56:30

RT @lainnafader: "The success of Tattly shows that you should always take your side projects seriously" -- #swissmiss #sxsw

— Becky Migas · Sun, Mar 10 2013 12:56:30

#swissmiss made an adorable GIF of her awesome team #awww #sxsw http://t.co/685PVC2eHb ·

4. Trust and empower #swissmiss #SXSW2013

— envisionme.co.za · Sun, Mar 10 2013 12:56:30

I love how @swissmiss showcases her team in her talk. Great leadership quality there. #swissmiss #sxswno

— Ingeborg Volan · Sun, Mar 10 2013 12:56:31

5. Experience > Money #swissmiss #SXSW2013

— envisionme.co.za · Sun, Mar 10 2013 12:56:31

A labor of love always pays off #swissmiss #SXSWi #sxswadpeople

— Simon Gade Hjorth · Sun, Mar 10 2013 12:56:31

#swissmiss @ Austin Convention Center http://t.co/wTVDzwH1po ·

Top TV comedy hitmaker Chuck Lorre ("The Big Bang Theory," “Two and a Half Men,” "Mike & Molly") makes his SXSW debut in a wide-ranging discussion with author Neil Gaiman.

Storified by hugh garry · Sat, Mar 09 2013 14:30:56

Front row at Chuck Lorre and @neilhimself convo! And hi @amandapalmer!! http://pic.twitter.com/iyahfGczVj · Joe Gizzi

@neilhimself + Chuck Lorre are both dressed as the Hebrew version of Johnny Cash. (Chuck's words, not mine) #sxsw #bitter #almalearns

— Genevieve Jenkins · Sat, Mar 09 2013 13:41:00

Chuck Lorre begin writing essays for his #vanitycard with the pilot of Dharma & Greg. #bitter

— Aliera Peterson · Sat, Mar 09 2013 13:43:04

Lorre's vanity cards at the end of TV episodes began with "Dharma and Greg." Gaiman recalls pausing VHS tapes to read them. #sxsw #bitter

— NATPE · Sat, Mar 09 2013 13:45:51

Chucklorre

Neil to Chuck: Your book reads like a peek into comedy from the inside. Chuck to Neil: Like liner notes. #sxsw #bitter

— Jinah · Sat, Mar 09 2013 13:46:14

My blog at first was me and a couple of stegosauruses blogging -- @neilhimself at #sxsw

— domain .ME · Sat, Mar 09 2013 13:52:07

@neilhimself has clear lines of when he will/won't interact. Twitter, yes; his blog, no. #sxsw

— Kirsty Stark · Sat, Mar 09 2013 13:50:12

Chuck Lorre on creating a website: "I wanted it non-interactive. I didn't want you to talk to me." #ftmsx

— Daimon Eklund · Sat, Mar 09 2013 13:47:27

#bitter On the other hand, Neil Gaiman just never added comments to his site. Wants to control the conversation through his blog posts #sxsw

— Jacob Sloan · Sat, Mar 09 2013 13:56:20

Chuck Lorre's website is consiously "non-interactive" :0) #sxsw Lorre/Gaiman

— Carson Block · Sat, Mar 09 2013 13:47:24

Neil Gaiman: You are doomed when you ask fans what they want. Fans always want more of what they already have. #bitter #sxsw

— Alicia Hammond · Sat, Mar 09 2013 13:52:09

"The magic combination is faith and trust." @chucklorre w/ @neilhimself #sxsw #sxvj

— Ryan Johnson · Sat, Mar 09 2013 13:54:28

Chuck Lorre on the goal of writing Big Bang Theory: create a story that is like A Beautiful Mind without paranoid schizophrenia. #sxsw

— Mark Himmelsbach · Sat, Mar 09 2013 13:59:05

Big Bang Theory was never set out to be about nerds says Lorre #sxswi #bitter

— Jeff Sullivan · Sat, Mar 09 2013 13:56:06

Big bang theory was about about brilliant people who couldn't figure out how to pay tips. #sxswi #bitter

— Jeff Sullivan · Sat, Mar 09 2013 13:56:51

Chuck Lorre wrote the Teenage Mutant Ninja Turtles theme song? Who knew... #sxsw

— callmelinds · Sat, Mar 09 2013 13:59:59

#bitter there have only been two Sandman fans in the history of network tv and they are both played by Johnny Galecki #sxswi

— Donna Ekart · Sat, Mar 09 2013 14:00:19

#bitter @neilhimself says the only true form of fame is having your kids think you are cool. #sxsw

— Jacob Sloan · Sat, Mar 09 2013 13:59:45

How can we better understand how content circulates within contemporary networked culture? The collective decisions people make about whether to pass along content are profoundly reshaping the media landscape.

Storified by hugh garry · Sat, Mar 09 2013 13:29:11

Can't help, but notice @joshgreen's colorful socks. That's @nicelaundry! #spreadable #SxSW http://pic.twitter.com/KVG7jvLmWZ · Z. Mike Wang

Viral media "makes us sick" - someone designs a "killer virus" - it infects us, and we infect those we know #spreadablemedia #sxsw #sxswi

— Andrew Soucy · Fri, Mar 08 2013 15:06:59

"Binders full of women" went viral because people responded creatively, @henryjenkins says. #sxsw #spreadable

— Eric Carvin · Fri, Mar 08 2013 15:09:31

... As long as we're stuck with the metaphor of 'viral', we strip ourselves of agency. We remove the politics of media." #spreadablemedia

— Anna Higgs · Fri, Mar 08 2013 15:10:11

#spreadable #sxsw viral media-a theory of infection based on subjectability/vulnerability...we decide what's worth passing on @henryjenkins

— Ann Michael · Fri, Mar 08 2013 15:08:36

Learning about how things go "viral" from @henryjenkins. Focus is not just on "retweets", but on creation. #spreadable #SXSW

— Z. Mike Wang · Fri, Mar 08 2013 15:09:14

"The rise of notion of the influencer does the same thing.. It's a shortcut to a broadcast attitude that tries to simplify" #spreadablemedia

— Anna Higgs · Fri, Mar 08 2013 15:14:44

The messiness of human communication drives distribution & dissemination of content. There's an illusion of control. #spreadable #sxsw #sxvj

— Jennifer Hohn · Fri, Mar 08 2013 15:19:20

The spreadability of media has started to "shake the broadcast media" in profound ways, @henryjenkins argues. #sxsw #spreadable

— Eric Carvin · Fri, Mar 08 2013 15:17:44

The pope of transmedia Henry Jenkins ready for #spreadable media at #sxsw · Relax In The Air

On #Kony2012 virality: "That's a scope and scale most of us would never imagine" for grassroots media, @henryjenkins says. #sxsw #spreadable

— Eric Carvin · Fri, Mar 08 2013 15:19:23

Most online monitoring is "hearing" where brands understand what's said. Listening is understanding the context & taking action #spreadable

— rbb Public Relations · Fri, Mar 08 2013 15:24:18

#spreadable we created the fictitious audience then allure her. Like Frankenstein #sxsw #sxvj

— Ryan Johnson · Fri, Mar 08 2013 15:23:30

know your audience as human beings - not aggregation or profiles. #spreadable #sxsw #sxswi #sxsw2013

— tamara p · Fri, Mar 08 2013 15:23:31

Frankenstein planning = the creation of target personas that marketers discuss as though they are real - love it! #spreadable

— DLKW Lowe · Fri, Mar 08 2013 15:38:13

Companies think they know their audience, but often base it mistakenly on what is said about their brand, @Sam_Ford says. #sxsw #spreadable

— Eric Carvin · Fri, Mar 08 2013 15:21:52

"The new kind of activism" will rely more on new forms of collective communication, @henryjenkins says. #sxsw #spreadable

— Eric Carvin · Fri, Mar 08 2013 15:27:18

Unfair to compare "Twitter revolutions" to civil rights. MLK used the phone - does that make it a phone revolution? #SXSW #spreadable

— Nick Jensen · Fri, Mar 08 2013 15:28:02

Producers of content are losing control over the levers of distribution. #sxsw #spreadable

— Josh Ehart · Fri, Mar 08 2013 15:34:05

#spreadable "before we can trade with each other, we have to trust" -@henryjenkins #sxsw #sxvj

— Ryan Johnson · Fri, Mar 08 2013 15:32:30