<![CDATA[#sxsmroi stories · Storify]]>http://storify.com/hashtags/sxsmroiNodeJS RSS ModuleSun, 19 May 2013 11:42:25 GMT<![CDATA[SXSW Interactive 2012]]>

Takeaways from SXSW Interactive, March 9-13, 2012, Austin, TX. Focus on UX, user behavior, content, digital journalism, and social media.

Storified by Brett Essler · Mon, Apr 16 2012 17:08:32

SXSW Interactive Live Streaming Sessions Presented by PepsiCo | SXSW.com
New for 2011: SXSW Interactive Keynotes and Featured Speakers will be streamed live on SXSW .com, allowing site visitors to partic...
Digital Debauchery with Anthony Bourdain
Digital Debauchery with Anthony Bourdain - SXSW 2012 · kern.rick
Interactive Session Spotlight: "Digital Debauchery with Anthony Bourdain" | sxsw.comInteractive Session Spotlight: "Digital Debauchery with Anthony Bourdain" | sxsw.com
Connecting with your audience is all about understanding your audience. With this fact in mind, Anthony Bourdain and his social media tea...
Holy moly it's a packed house!! #sxsw #sxbourdain http://pic.twitter.com/oBz0TH0l · Anthony De Rosa
Coding the Next Chapter of American History: Keynote Address by Jennifer Pahlka
Coding the Next Chapter of American HistoryCoding the Next Chapter of American History
Join Code for America founder Jennifer Pahlka for a very inspirational keynote address and learn how your geek skills can transform the w...
Code for America's Jennifer Pahlka to Inspire with SXSW Interactive Keynote | sxsw.comCode for America's Jennifer Pahlka to Inspire with SXSW Interactive Keynote | sxsw.com
Challenging the tech community to change the world for the better is a big part of the core mission of SXSW Interactive. With this idea i...
Jennifer Pahlka | Code for AmericaJennifer Pahlka | Code for America
I'm doing a keynote on Tuesday at South by Southwest. To be honest, I haven't finished writing the talk yet. Yes, I know it's only a few ...
Is Aggregation Theft? 
Is Aggregation Theft?Is Aggregation Theft?
In the beginning, there was Slate's beloved news roundup, "Today's Papers." Then, in 2001, The Week magazine landed in the States with gr...
From SXSW: Curator’s Code, An Approach For Standardizing Attribution - 10,000 WordsFrom SXSW: Curator’s Code, An Approach For Standardizing Attribution - 10,000 Words
Early bird rates for AllFacebook Marketing Conference end today, March 14. Don't miss your chance to meet in San Francisco for two days o...
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]]>http://storify.com/brettessler/sxsw-interactive-2012-2013http://storify.com/brettessler/sxsw-interactive-2012-2013Tue, 17 Apr 2012 00:08:32 GMT<![CDATA[Social ROI & "Your Marketing Sucks. Think Local."]]>

A few of the SXSW sessions I attended.

Storified by Cathy Britt · Fri, Apr 06 2012 11:11:47

What's So [Bleeping] Hard About Social ROI?

What's So [Bleeping] Hard About Social ROI?What's So [Bleeping] Hard About Social ROI?
Social media marketing is a beautiful mash-up of cultural connection and commerce creation, but it's been walking around with a ball-and-...

Your Marketing Sucks: Why You Need to Think Local

Your Marketing Sucks: Why You Need to Think LocalYour Marketing Sucks: Why You Need to Think Local
Every consumer is local. They live in a community. They're engaging and interacting in their favorite places, online and offline. And muc...

"Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it comes to connecting with local consumers online.


Why does local matter for every brand? 86% of consumers use the internet to find a local business. 20% of all searches on Google have local intent. 1 in 3 mobile searches is local. Google map use is 40% local. After looking up a local business on a smart phone, 61% of users called the business and 59% visited. 100% of consumers are local."

Interactive Marketing Insights from SXSW 2012Interactive Marketing Insights from SXSW 2012
At this year's South by Southwest Interactive festival in Austin, TX, thousands of marketers, developers, and digital strategists met for...
Top Tweets according to Reach Local's blog:
“So simple - we are all local. We live somewhere, so #market to us there w/ an integrated strategy.” – Amy Daniels, @amedaniels

“Search engines are the number 1 source of online information on local businesses for local consumers. Requires strategy.” – Evan Schmidt, @e_sosh

“45% of marketers not geo-modifying their paid search = local fail.” – Steve Agganis, @sagganis

“88% of those who look for local info on a smartphone take action within a day.” – LindsayVaughn, @lindsayvaughn

“More and more search has local intent. Are you thinking about that in your marketing?” – Victoria Harres, @victoriaharres

“67% consumers would not purchase a product/service after reading 1-3 negative reviews” – Elysa Rice, @elysa

“Host events to invite local influencers and get to know them”  – Andrea Dunbeck, @acdunbeck

“Local marketing includes local reputation management/monitoring” – Andrea Dunbeck, @acdunbeck

“100% of all people live somewhere! Quote from #sxlocalchat . Obvious but shows the importance of local brand identity!” – Wayne Edmiston, @wayneedmiston 

Taking it all in...

My #sxsw badge got some bling! #pbs #buttons · Cathy Britt
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]]>http://storify.com/CathyABritt/my-sxsw-story-monday-march-12thhttp://storify.com/CathyABritt/my-sxsw-story-monday-march-12thFri, 06 Apr 2012 18:11:47 GMT<![CDATA[What's so [Bleeping] Hard About Social ROI?]]>

SXSW Interactive 2012

Storified by Aimee Roundtree · Mon, Mar 26 2012 07:06:53

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]]>http://storify.com/akroundtree/what-s-so-bleeping-hard-about-social-roihttp://storify.com/akroundtree/what-s-so-bleeping-hard-about-social-roiMon, 26 Mar 2012 14:06:53 GMT<![CDATA[SXSW -- Monday, March 12th]]>

Preparing for breaking news; and a heated (some would say not-so-helpful) debate about measuring social ROI

Storified by · Fri, Mar 23 2012 12:17:50

3-2-1 Publish: Prepping the News Room for D-Day

3-2-1 Publish: Prepping the News Room for D-Day - sxsw.com3-2-1 Publish: Prepping the News Room for D-Day - sxsw.com
How can real-time news organizations prep their reporters, technology infrastructure, and social feedback loops for a big news event? I...
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]]>http://storify.com/lengcaloh/my-sxsw-story-monday-march-12thhttp://storify.com/lengcaloh/my-sxsw-story-monday-march-12thFri, 23 Mar 2012 19:17:50 GMT<![CDATA[A Case Study In Making Up Your Own Mind]]>

Tweetstream from the SxSW panel on 'Why is social media ROI so [bleeping] hard?". My belief is this, you're intelligent human beings, I should treat people as such until they prove otherwise. Here's about as much full context as I can give.

Storified by Matt Ridings · Tue, Mar 13 2012 22:25:37

To summarize this simply, Olivier Blanchard was supposed to be on a SxSW panel about 'why is social media roi so hard?'.  He pulled out at the last minute and I got a phone call asking if I would cover for him.  I did.  It was a massively attended session.  It had a percentage of folks who wanted more out of the session.  Olivier monitored the tweetstream from the session and based on a couple of tweets began inserting derogatory comments about the session and panel and pushing people to buy his book to get the 'real' answers.  He then followed that with a full blog post.  Myself and many, many, others have some very strong opinions about the ethics involved in that behavior, but it's not really up to me to try and form your opinions for you.  You're adults, not children.  Frankly, this kind of drama belongs on the playground, not the professional arena.
Yes, he was missed by the panel as well.
They doubled the room size and it still overflowed. Was pretty surprised at the interest frankly.
Think there's some interest in social ROI? #sxsw #smroi standing room only with 15 min to go http://pic.twitter.com/sA0y9JnX · Brice Englert
A Darby fan
And a Liz fan, obviously a broad spectrum in the audience about the way they view social
The audience was bummed about it too.  But I don't know, do you have more to say about ROI?  I'm going to guess yes...every day..and I'm going to guess that we're about to hear some more...right now.
No kidding! How does one divide 45 minutes between 5 panelist, each with their own perspectives, answering directed questions by a moderator?  Obviously by attempting to summarize a complex viewpoint into a couple of sentences.  Hopefully the audience will understand that, but yes, you definitely go into it knowing that there will be people who want depth and not breadth...and they'll be disappointed since the format just doesn't allow that.
This room is packed for #SMROI! No pressure on the presenters..... #SXSW http://pic.twitter.com/fBgtuk3F · Ricky Cadden
It's a good thought, might be useful as long as it's not distracting from the session overall.  Assuming he has access to a livestream so that he can understand the context of the answers and not the easily misunderstood tweets that come out of sessions in real-time.
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]]>http://storify.com/mattridings/a-case-study-in-crossing-a-linehttp://storify.com/mattridings/a-case-study-in-crossing-a-lineWed, 14 Mar 2012 05:25:37 GMT<![CDATA[Day 4, #SxSW recap, Part II]]>

Mo Krochmal, the editor of Social Media News NY, has been curating the hashtagged conversation from the panels and talks at South by Southwest since Friday. This is part II from Monday. This means he has read almost every content-related tweet from Austin, at a distance, from New York City.

Storified by Mo Krochmal · Tue, Mar 13 2012 17:36:20

Social Media News NYSocial Media News NY
Social Media News NY - Covering the newsmakers, thought leaders, innovators & events in social media. | Facebook
Social Media News NY is an innovative journalism community serving New York's social media professionals. If you like this content, you'll "Like" us, right? Thank you.
#sxsw #MoneyTalks
#sxsw #disruptsu
#sxsw #loctrack
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]]>http://storify.com/krochmal/day-4-sxsw-recap-part-iihttp://storify.com/krochmal/day-4-sxsw-recap-part-iiWed, 14 Mar 2012 00:36:20 GMT<![CDATA[My SXSW Story -- Monday, March 12th]]>

Check out what I did, who I met, where I went in Austin today.

Storified by · Tue, Mar 13 2012 02:01:37

<strong>Joe Schaeffer</strong> checked in to <strong>Hilton Garden Inn Austin Downtown Hotel</strong> · Joe Schaeffer
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]]>http://storify.com/dubelclique/my-sxsw-story-monday-march-12thhttp://storify.com/dubelclique/my-sxsw-story-monday-march-12thTue, 13 Mar 2012 09:01:37 GMT<![CDATA[What's so bleeping hard about Social ROI]]>

Storified by Tyler Willis · Mon, Mar 12 2012 22:01:24

An attendee's view of the #sxsmroi panel. Good stuff! http://pic.twitter.com/D51s96Ny · dubelclique
Does Engagement Drive ROI?
It would be really awesome if I could sell cars through facebook.
A ROI can take a lot of forms: monetary, engagement, cSAT (relationship). Social ROI is a tool, it's up to you to apply it to the right goal.
4mb excel spreedsheet. Has macros, has this, it's a black box. plugs in a metric and gets a number. Boom, there, I've got it.
Measure ROI through Group Debt. Salespeople don't get questioned on whether taking the guy out to the golf-course made money, they justify the total T&E against making the number.
Brands use relationship building to build trust. You can measure the benefit of trust in speed and reach. Trust makes solving a problem much easier.
How do you measure trust and love? Heart Shaped Pie Chart
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]]>http://storify.com/tylerwillis/what-s-so-bleeping-hard-about-social-roihttp://storify.com/tylerwillis/what-s-so-bleeping-hard-about-social-roiTue, 13 Mar 2012 05:01:24 GMT<![CDATA[SXSWi Day Four]]>

A rundown of all the excitement from Day Four of SXSWi.

Storified by · Mon, Mar 12 2012 20:36:54

sxswi · ksat_sxsw
Welcome back for Day Four of SXSWi. Here's the view from Austin right now.
ksat_sxsw
But we won't let that stop us. Panels get started in about 30 minutes. Up first is a look at whether hyperlocal news is a hoax. Then a panel on whether Twitter has made the sportswriter irrelevant. See you in a bit!

Update 9:02am: Here's my interview with the fascinating Kathleen Hessert. She was part of a panel yesterday regarding athletes and social media. Hessert coaches athletes like Shaq and Danica Patrick.
SXSWi 2012: Kathleen Hessert on Athletes and Social Media · normalguyguide
And here's my interview with Johnny Ludden from Yahoo Sports about how social media are affecting the lives of beat reporters.
SXSWi 2012: Yahoo Sports' Johnny Ludden on Sports Journalism · normalguyguide
Just interviewed Twitter's editorial director, Karen Wickre. Video to be posted soon.

First panel of the day:
The Hyperlocal Hoax: Where's the Holy Grail?The Hyperlocal Hoax: Where's the Holy Grail?
Over the last decade, so called "Hyperlocal" websites, apps and services have been "the next big thing." Now quick: Name one super-succes...
For years, panels have focused on hyperlocal news as the "next big thing" in journalism. It still hasn't happened. So this panel will discuss what's worked and what's failed.

Orren: Unfortunately a lot of hyper local news sites don't have a business plan. That means they're destined to fail. You need structure. Two ways to make it: be super-niche or to scale (get enough of an audience to compete with the local paper). Professional looking or slick sites can be a turn off for people looking for hyperlocal news fans. 
Orren: No one likes an empty room. You have to create an environment that's vibrant and an environment people want to play in. Orren doesn't believe in moderating comments. Hyperlocal site owners have to be publisher and editor. They have to get involved in advertising. Nothing fixes problems like money. So it all comes back to revenue and making money for these sites.
ksat_sxsw
The great Mark Briggs is now talking about how hyperlocal sites can make money. If you don't follow Briggs on Twitter, you should. @markbriggs

Briggs: Events are an easy way for local sites to make money. Charge people to attend, bring in advertisers, etc. Some local sites, like the Sacramento Press, have also offered consulting services for businesses on things like social media. AOL has spent more than $50 million on Patch. It doesn't appear to be successful so far, but AOL has said it's a long-term venture. Advertising has nothing to do with the local sites - it's national advertising. Main St. Connect is a venture in the northwest, and it appears to be doing better. It has a more traditional journalism business model.
Briggs: A lot of sites are doing well, but hyperlocal is hard to scale. So we've yet to see a huge success on the revenue front.

Williams is editor of Dallas South News, a non-profit news organization. They used a volunteer model in the initial stages, including Williams' mom. 
Williams: South Dallas part of town is a traditionally ignored by the traditional media. Sponsorships are key source of income, but they also accept individual donations and paid events. For Dallas, the largest sponsors have been the earliest sponsors. Time Warner is an example. Some small businesses are starting to become sponsors. Williams said instead it's best to view other non-profits and figure out how to apply that in the news business - instead of trying to take the NY Times' business model and apply that to a non-profit. 
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]]>http://storify.com/ksat_sxsw/sxswi-day-fourhttp://storify.com/ksat_sxsw/sxswi-day-fourTue, 13 Mar 2012 03:36:54 GMT<![CDATA[What's So [Bleeping] Hard About Social ROI?]]>

#sxsmroi, #smroi; @darbydarnit @craigdaitch @techguerilla @lizstrauss @eswayne

Storified by · Mon, Mar 12 2012 14:50:56

Social media marketing is a beautiful mash-up of cultural connection and commerce creation, but it's been walking around with a ball-and-chain: the nagging question "How can you show this has a Return on Investment?" It's time to set social media free. We've assembled a crack team of the best and brightest authors, brand-builders and marketers together to finally put this question to rest with some real answers, honest talk, and genuine experiences. We will ask the hard questions that your CFO wants answered, and we'll talk about the tools they use to get those answers. We'll also discuss how to get to ROI when "conversion" doesn't necessarily equal a "sale" - such as often is the case for non-profit organizations.
A panelist's view of the #sxsmroi room. Hello all! Thx for coming today. pic.twitter.com/M68Lou0H · Petri Darby
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]]>http://storify.com/dubelclique/what-s-so-bleeping-hard-about-social-roihttp://storify.com/dubelclique/what-s-so-bleeping-hard-about-social-roiMon, 12 Mar 2012 21:50:56 GMT