There's been a lot of discussion over the past year (or more?) about the effect of online culture, particularly social media and social networks, on decreasing the occurrence of serendipitous discovery - the exhilarating joy and challenge of discovering something entirely new. Marilynne Robinson points to something more worrying; that segmentation contributes to a caustic 'us versus them' mentality, divisiveness and intolerance. This must seem anathema to the possibilities envisioned by a free, global, online exchange of ideas, but perhaps not wholly unsurprising - this doctrine is heavily connected with the, as Robinson puts it, 'brutal' realities of the Libertarian free markets ideal. Perhaps the great challenge to restoring a sense of serendipity requires a great psychological leap, on a cultural level, to respecting the views of others, a more civil discourse, so that we can be open to listening, receiving or trying out new ideas.  

An accurate look inside the mind of a copywriter, left with a 12 hour window to write some tag lines, at around the 2 am mark.