"Real-time marketing" is the new buzzword in the (online) marketing world. This page curates a few tweets sparked by David Armano's appeal to share good examples of real-time marketing connected to Oscars.

Storified by Constantin Basturea · Sun, Feb 24 2013 17:18:48

I can't sneeze without some marketer or social media pundit saying the phrase real-time marketing now. Funny how buzzwords explode

— Shiv Singh · Sat, Feb 23 2013 17:01:32

Reminder: if you spot good examples of real-time marketing connected to Oscars, please tag #oscarsRTM cc @jowyang @shivsingh @AaronStrout

— David Armano · Sun, Feb 24 2013 12:03:49

.@armano: what's the difference between @shivsingh's real-time marketing and @dmscott's newsjacking? // cc: @jowyang @aaronstrout

— Constantin Basturea · Sun, Feb 24 2013 12:24:05

@cbasturea @shivsingh @dmscott @jowyang @aaronstrout not theorizing today. Now it's about practice. #oscarsRTM

— David Armano · Sun, Feb 24 2013 12:24:59

@pandafix fine Content marketing. I am trying to combine several efforts under one roof. However, the myth to RTM is that it's not planned.

— David Armano · Sun, Feb 24 2013 12:54:49

@cbasturea @armano @dmscott @jowyang @aaronstrout it's more practicing, question is how much scale and integration does it have

— Shiv Singh · Sun, Feb 24 2013 13:00:25

@shivsingh @cbasturea @dmscott @jowyang @aaronstrout I think we see the integration come next. These first examples are pilots #OscarsRTM

— David Armano · Sun, Feb 24 2013 13:01:11

@armano @cbasturea @dmscott @jowyang @aaronstrout but these aren't the first examples, there are many by diff brands already from 2011

— Shiv Singh · Sun, Feb 24 2013 13:02:26

@shivsingh @cbasturea @dmscott @jowyang @aaronstrout correction. These are early examples. This space is still young IMO #OscarsRTM

— David Armano · Sun, Feb 24 2013 13:05:44

@shivsingh @cbasturea @armano @dmscott @jowyang @AaronStrout bingo and for most brands there's very little scale. juice isn't worth squeeze.

— Adam Kmiec · Sun, Feb 24 2013 13:09:03

@adamkmiec @cbasturea @armano @dmscott @jowyang @aaronstrout yes, and the transformation needed is much deeper

— Shiv Singh · Sun, Feb 24 2013 13:12:29

<nods head> RT @shivsingh: @adamkmiec @cbasturea @armano @dmscott @jowyang @aaronstrout yes, and the transformation needed is much deeper

— Aaron Strout · Sun, Feb 24 2013 13:18:39

@AaronStrout @shivsingh @adamkmiec @cbasturea @dmscott @jowyang we all said the same things about community management. #OscarsRTM

— David Armano · Sun, Feb 24 2013 13:19:26

@AaronStrout @shivsingh @adamkmiec @cbasturea @dmscott @jowyang OK, maybe WE didn't say that about community management. But others did.

— David Armano · Sun, Feb 24 2013 13:21:55

@shivsingh @armano @AaronStrout @adamkmiec @cbasturea @dmscott Prediction: Oreos will pull power plug again. #OscarRTM

— Jeremiah Owyang · Sun, Feb 24 2013 13:25:00

@jowyang @shivsingh @AaronStrout @adamkmiec @cbasturea @dmscott haha. That's funny. #redcarpetgoesblack #OscarsRTM

— David Armano · Sun, Feb 24 2013 13:27:29

Organizing tweets... please stand by

Storified by Constantin Basturea · Wed, Jan 16 2013 19:08:04

Listening to a fascinating presentation by @weatherFX, THE WEATHER CHANNEL's big data play. Man.

— Alexis C. Madrigal · Wed, Jan 16 2013 11:10:29

The keynote room at #adscon is buzzing with excitement! @alexismadrigal is getting ready to speak. @theatlantic

— blastpr · Wed, Jan 16 2013 09:32:02

#AdsCon @AlexisMadrigal: Most effective #email subject line by @barackobama: Hey. http://instagr.am/p/UjbrYLyN7g/ #bigdata #USElection · Yangbo Du

"It turns out that our creativity is good but our judgement is lousy." @alexismadrigal #ADSCON

— Kevin Reilly · Wed, Jan 16 2013 09:54:13

#AdsCon @AlexisMadrigal: Tony Cha with @NAVTEQ car http://instagr.am/p/UjcivAyN8P/ enabling regular updating of @googlemaps. #GIS #bigdata · Yangbo Du

All eyes on @alexismadrigal at #adscon as he talks about data in the everyday world http://pic.twitter.com/BXCgXPin · media6degrees

ADS-CON Advertising + Data Science Congress

Underwritten by Media6Degrees and the Stern Center for Business Analytics, ADS-CON is a half-day symposium dedicated to the exploration o...

What does Dairy Queen have anything to do with data analytics? You may be surprised by what @alexismadrigal has to say at #adscon

— media6degrees · Wed, Jan 16 2013 10:04:20

25% from hormones vs. 400% from breeding for milk production... Interesting tidbits from @alexismadrigal at #adscon @NYUStern

— media6degrees · Wed, Jan 16 2013 10:06:34

"The most effective money raising email subject line for Obama is 'hey'" - now that's data science at its best. -@alexismadrigal #adscon

— Saneel Radia · Wed, Jan 16 2013 10:08:59

Optimizing cows - 25% increase in milk production from hormones vs. 400% from breeding @alexismadrigal #adscon

— P. Kapoor · Wed, Jan 16 2013 10:09:35

what is data externality? A cost or a benefit? @alexismadrigal asks us at #adscon @NYUStern

— media6degrees · Wed, Jan 16 2013 10:09:54

#AdsCon @AlexisMadrigal: #Data externality tale: Overoptimizing dairy cows for milk production. @eatsustainable @dhgisme #foodtech #hackmeat

— Yangbo Du · Wed, Jan 16 2013 10:10:12

Great to see John Montgomery @GroupMWorldwide & Adrienne Skinner of @emarketer #AdsCON keynote w/ @alexismadrigal http://twitpic.com/bvrnw5 · blastpr

"You people interface w/ the machines. We're hoping you make it end like The Jetsons, not The Terminator." @alexismadrigal #ADSCON

— Kevin Reilly · Wed, Jan 16 2013 10:14:14

#AdsCon @AlexisMadrigal: Only humans, data scientists, can bring a conscience to use of #bigdata & mitigate #data externalities.

— Yangbo Du · Wed, Jan 16 2013 10:19:34

Big Data Is Great, but Don't Forget Intuition

Andrew McAfee, principal research scientist at the M.I.T. Center for Digital Business, led off the conference by saying that Big Data wou...

At #ADSCON, boy it feels weird sitting in a classroom again!

— Lyss3b · Wed, Jan 16 2013 10:29:23

@m6d_Inc CMO Elizabeth Hellman and the team open #AdsCON with the team at @NYUStern http://twitpic.com/bvrrqh · blastpr

Coding Forward is a three-city tour with the developers behind President Obama's 2012 re-election, organized by Obama for America Team and New Relic

Storified by Constantin Basturea · Thu, Jan 10 2013 12:58:19

#codingforward Great place to be tonight, if you're a Democrat/Prigressive and love code. #p2 http://moby.to/zndmxf · MariaNYC

Obama tech team talks winning, disrupting and sticking to basics

By Jo Piazza / current.com / @jopiazza The developers behind President Barack Obama's 2012 presidential campaign spent Saturdays and Sund...

Last night, I had the privilege of attending a grip-and-grin with the brains behind the Obama campaign's information technology strategy. And I took some notes: * The Obama campaign enlisted people... · andrewgraham

Almost time for #codingforward #newrelic http://pic.twitter.com/tRpbiwgZ · Andrew Bloomgarden

Obama's tech advantage....explained #codingforward http://pic.twitter.com/ZXCqzk1R · Justin Petrillo

The Obama campaign tech team: "A billion dollar 18-month disposable startup" #codingforward

— feliciamoeis · Tue, Jan 08 2013 16:36:12

Obama reelection dev team speaks #codingforward thanks @newrelic for pulling it together http://pic.twitter.com/JlT5Rd0y · Caroline Waxler

"To me the amazing part is people did this without technology. How did anyone win ever?" @newrelic #codingforward

— Jeremy Cimafonte · Tue, Jan 08 2013 16:38:09

"The campaign was about to break Google docs - there was too much data to hold and manage" #codingforward

— feliciamoeis · Tue, Jan 08 2013 16:38:19

The campaign had apparently stretched Google Docs to the limit trying to keep things organized. #codingforward

— Brian Guthrie · Tue, Jan 08 2013 16:43:00

"Figuring what the app was gonna do and solve that vendors can't do = biggest issue" #codingforward

— feliciamoeis · Tue, Jan 08 2013 16:43:13

I'd never heard of "story of me, story of we, story of now" before. Interesting. #codingforward

— Brian Guthrie · Tue, Jan 08 2013 16:44:04

A @thoughtworks deck on Agile just got called out as inspiration for the team. Wish I knew which one! #codingforward

— Brian Guthrie · Tue, Jan 08 2013 16:44:57

Project Narwhal was being built along w all the apps on top of it (w no idea how ppl will use it) #codingforward

— feliciamoeis · Tue, Jan 08 2013 16:45:14

Storified by Constantin Basturea · Tue, Oct 30 2012 17:04:48

Sentiment Analysis Symposium -- for business exploitation of ...

The Sentiment Analysis Symposium, October 30, 2012 in San Francisco, bridges business and technology in one of the most important emerg...

Sentiment analysis symposium, Conference -- at Sentiment analysis ...

View all of Sentiment Analysis Symposium&#39;s Presentations.

.@DianaMaynard presents the Practical Sentiment Analysis tutorial at #SAS12 west in SFO. http://pic.twitter.com/pXIfhAid · Seth Grimes

.@katenieder kicks off #SAS12, Sentiment Driven Behaviors, Sentiment Driven Decisions http://pic.twitter.com/vkHuQq9x · Seth Grimes

#SAS12 "Sentiment is like DNA" - repeated pattern combined with environmental factors that sometimes explains behavior.

— Seth Redmore · Tue, Oct 30 2012 08:51:11

"Sentiment is like DNA." @katenieder starts off #SAS12 with very interesting look at sentiment analysis. http://pic.twitter.com/mz9UAq1O · Ted Cuzzillo

Now this title gets my attention: Wine/Beer segmentation Study with Social Media! Ready for @carolsuehaney's results. Can I help? :) #SAS12

— Christine Sierra · Tue, Oct 30 2012 09:26:56

.@carolsuehaney of @toluna, on #SocialMedia Insights and the Mind of the Consumer, at #SAS12 http://pic.twitter.com/OGj4SZ32 · Seth Grimes

beer consumption has declined and wine is on the rise #sas12

— Lisa Joy Rosner · Tue, Oct 30 2012 09:28:07

"US turning into the wine country" #sas12 fine by me.

— Courtney · Tue, Oct 30 2012 09:28:26

Sentiment works across industries. Current topic is wine/beer consumption. Up next is emotions affect stock market...booze & money! #sas12

— Christine Sierra · Tue, Oct 30 2012 09:38:54

FB is a walled garden more authentic in twitter much more shallow #sas12

— Lisa Joy Rosner · Tue, Oct 30 2012 09:39:41

"happy birthdays" on FB walls are a very valuable sociality stat! Carol Haney's #SAS12 talk.

— katenieder · Tue, Oct 30 2012 09:44:57

Excited about @ThomsonReuters's talk on emotion affecting financial market. #sas12 http://pic.twitter.com/UUxTJ5hL · Soshio

Aleks Sobczyk of Thomson Reuters at #SAS12, on financial markets applications of #sentiment/news #analytics. http://pic.twitter.com/C1Xdy6Xs · Seth Grimes

So interesting, Aleks Sobczyk of Thomas Rueters covers the Fall of Mubarak using emotions data #sas12

— Courtney · Tue, Oct 30 2012 10:07:32

"Fear" social signal is a better indicator than "gloom" for market decline. #textanalytics #sas12

— Soshio · Tue, Oct 30 2012 10:13:17

A shot from the audience at @SentimentSymp in SFO #SAS12. http://pic.twitter.com/OXHYtckY http://tinyurl.com/8krgmks · PingGadgetSFO

Using #SocialMedia #Sentiment -- @catevz of @attensity at #SAS12 http://pic.twitter.com/DPSha1D2 · Seth Grimes

realtime access to sentiment cld change politics, biz, entertainment via @catevz #SAS12 BUT you have to interpret & react in realtime too.

— katenieder · Tue, Oct 30 2012 10:28:56

Storified by Constantin Basturea · Fri, Sep 28 2012 08:23:18

@garciahf García presenting @ Ipra 2012 about The Power of Communications in Crisis Management #ipralatam http://pic.twitter.com/EK85lN3R · Stefani Leyva

@garciahf Helio Fred Garcia, president of Logos Consulting Group, will be addressing us at #ipralatam in a few minutes

— Stefani Leyva · Wed, Sep 19 2012 12:20:30

At the IPRA Congress ... on stage very soon will be @garciahf speaking about "The Power of Communications in a Crisis." #IPRALATAM

— Deirdre Breakenridge · Wed, Sep 19 2012 12:22:40

Helio Fred García (@garciahf) expone el tema "El poder de la comunicación en la gestión de crisis". #IpraLatam

— IPRA Latinoamérica · Wed, Sep 19 2012 12:22:46

@garciahf es el siguiente ponente de #IPRALATAM y hablará sobre el poder de la #Comunicación en una #Crisis.

— Crea Comunicaciones · Wed, Sep 19 2012 12:24:39

@garciahf now on stage for a keynote on crisis communication. Very expected presentation! #IpraLatam

— Christophe Ginisty · Wed, Sep 19 2012 12:27:15

"@cginisty: @garciahf now on stage for a keynote on crisis communication. Very expected presentation! #IpraLatam" I agree!!!

— U-LearnPR · Wed, Sep 19 2012 12:30:59

@garciahf la comunicación no es la única salida para una crisis #Ipralatam

— Miguel Chumpén · Wed, Sep 19 2012 12:27:58

@garciahf How to make smart decisions in a timely way about #crisiscommunication #IPRALATAM

— Crea Comunicaciones · Wed, Sep 19 2012 12:28:31

"Every crisis is a business problem before a communications problem" @garciahf #ipralatam

— Raúl Baz Suárez · Wed, Sep 19 2012 12:30:43

@garciahf "La crisis es un problema de la empresa antes que ser un problema de comunicación" #IpraLatam

— IPRA Latinoamérica · Wed, Sep 19 2012 12:29:42

@garciahf La comunicación no es la única salida para una crisis #Ipralatam

— Israel · Wed, Sep 19 2012 12:28:53

@garciahf :"Response, not severity, determines outcome" #ipralatam

— Stefani Leyva · Wed, Sep 19 2012 12:30:09

@garciahf "En cualquier empresa, la crisis no trata de la gravedad del caso, es el valor de responder." #IpraLatam

— IPRA Latinoamérica · Wed, Sep 19 2012 12:31:05

@garciahf "La mejor gestión de crisis es la que nunca se ha escuchado" #Ipralatam

— IPRA Latinoamérica · Wed, Sep 19 2012 12:31:42

Response, not severity, determines the outcome of a crisis - excellent info from @garciahf #ipraLatam

— Deirdre Breakenridge · Wed, Sep 19 2012 12:31:45

@garciahf: Las mejores gestiones de crisis es aquellas que lograron que nadie hable de ellas #IpraLatam

— Café Taipá · Wed, Sep 19 2012 12:32:21

San Francisco, 9-11 September, 2012

Storified by Constantin Basturea · Thu, Sep 13 2012 12:12:03

29th Annual Conference: "The CCO and the Social Enterprise" | Arthur W. Page Society

29th Annual Conference: "The CCO and the Social Enterprise" Social and digital technologies have not only revolutionized communication, t...

The CCO and the Social Enterprise | Arthur W. Page Society

This year, we have seen the social enterprise trend pick up some serious momentum. When talking about social enterprises, I'm referring t...

29th Annual Conference Brings New Model to Life | Arthur W. Page Society

My head is full of ideas following yesterday's close of the Page annual conference in San Francisco. Aedhmar Hynes, the Page staff and a ...

Transparency Remains Key as the Communications Industry Evolves | Arthur W. Page Society

"The future of technology is the future of communications," said IBM Research senior vice president and director Dr. John Kelly on day tw...

In SF for Page Society annual conf -- hot topics: big data, social biz, becoming a media company & other aspects of a new model #AWPannual

— Jon Iwata · Sun, Sep 09 2012 08:26:59

Social enterprise = sharing, caring & collaboration: Aedhmar Hynes at #awpannual

— Bob Grupp · Sun, Sep 09 2012 14:29:07

@Aedhmar using Wizer interactive survey at #awpannual. Some fascinating responses to the Presidential questions. http://pic.twitter.com/TLpnEwum · Jason Clarke

Don Tap scott opens Page Society annual mtg: "The future is not to be predicted, it's something to be achieved."#AWPannual

— Jon Iwata · Sun, Sep 09 2012 15:11:09

Tapscott on the decline of newspaper says a young person said, "If the news is important it will find me." Agree? #page2012

— Diane Gage Lofgren · Sun, Sep 09 2012 15:12:33

This is not an information age but one of networked intelligence. Tapscott #page2012

— Diane Gage Lofgren · Sun, Sep 09 2012 15:16:11

@dtapscott talks about rethinking corporate communications #NewCommsModel @awpagesociety #AWPAnnual http://pic.twitter.com/9nuDvpud · rowanbenecke

Fortune's Adam Lashinsky discusses Apple's DRI (designated responsible individual) concept at Page conference. #AWPannual

— Ron Culp · Sun, Sep 09 2012 16:18:54

Approach to Apple's communication: just simplify (product & messages) via @adamlachinsky 's Inside Apple #AWPAnnual http://pic.twitter.com/Kmra3B57 · Aedhmar Hynes

Apple's communication strength is also its weakness - arrogance … via @adamlachinsky 's Inside Apple #AWPAnnual

— Aedhmar Hynes · Sun, Sep 09 2012 17:03:17

There is no Chinese brand ranked in the worlds top 100 brands #AWPannual It'll change soon. http://pic.twitter.com/BJ9Of1Tf · Aedhmar Hynes

Jeff Shafer of Lenovo introduces concept of 'polycentric' company. Big implications for corp communications #awpannual

— TimothyBlair · Mon, Sep 10 2012 08:52:27

Jeff Shafer, #Lenovo CCO: "No Chinese company on Interbrand top brands list but that will change." #AWPannual http://pic.twitter.com/HXZcvvpy · rowanbenecke

This page curates tweets and blog posts illustrating Kohler's participation at the 2012 Kitchen and Bath Industry Show (KBIS), organized in Chicago in April 2012.

Storified by Constantin Basturea · Thu, May 10 2012 11:28:41

Putting the final touches on our KBIS booth. Here's an exclusive sneak peek at our latest Artist Edition sink: http://pic.twitter.com/etpu4nyk · Kohler Co.

The @KitchenBathShow is officially underway! We'll be showing you the latest & greatest from Kohler booth S402 #KBIS http://pic.twitter.com/Az0sbhff · Kohler Co.

Thanks to everyone for stopping by our #KBIS booth! What were your highlights from the show? http://pic.twitter.com/cwrOtTjl · Kohler Co.

@Kohler 's VibrAcoustic bath controls: use presets or your own mp3s to send sound waves through the bath water. #KBIS http://pic.twitter.com/FEQyb25S · Apartment Therapy

A bath that plays music? Yep, it's our new VibrAcoustic technology. Watch the video, featuring music from @yunamusic http://youtu.be/csvUcdDK43w

— Kohler Co. · Fri, Apr 27 2012 07:14:06

RT thanks! “@Charles_Hudson: The biggest news out of @KitchenBathShow - the @Kohler VibrAcoustic bath http://bit.ly/IqhfCB #KBIS”

— Kohler Co. · Tue, Apr 24 2012 09:56:28

Come test out our new VibrAcoustic baths at #KBIS booth S402 and feel the music resonate http://bit.ly/I37BSR http://pic.twitter.com/fxd5dbbX · Kohler Co.

We are so excited that our VibrAcoustic bath was named one of @mashable's top 10 products of the week: http://mashable.com/2012/04/22/top-10-tech-this-week-26/

— Kohler Co. · Thu, Apr 26 2012 08:29:47

Just for fun...@Kohler is converting a lot of us from showers to baths with their new #VibrAcoustic bath. #KBIS http://pic.twitter.com/28USs0Rg · Ferguson Counters

Love how the Darlington by @CambriaQuartz looks with our Purist shower: http://pic.twitter.com/E7zDjZb8 · Kohler Co.

Our new bathroom amplifier lets you connect up to 8 music devices via Bluetooth. Come test it out in booth 402 #KBIS http://pic.twitter.com/FqEXjF7s · Kohler Co.

How many @subzerowolf refrigerators do you see in this picture? #KBIS http://pic.twitter.com/iraZJHwh · Kohler Co.

Our new Gilded Meadow sinks and tiles draw inspiration from Japanese watercolor. On display in booth 402 #KBIS http://pic.twitter.com/RJwgrfhk · Kohler Co.

Our new HydroRail shower column offers a showerhead and handshower in one easy-to-install unit #KBIS http://pic.twitter.com/EnMO6scC · Kohler Co.

Lovely decorative patterned tiles by Brit designer Neisha Crosland for Ann Sacks hand painted in Italy @Kohler #KBIS http://pic.twitter.com/0sFLOGP2 · Apartment Therapy

Amazing deep relief geometric tile by artist Daniel Ogassian for Ann Sacks @Kohler #KBIS http://pic.twitter.com/AevAjBuB · Apartment Therapy

Best in Show! Beyond gorgeous high polish petrified wood slab countertops by Ann Sacks #KBIS @Kohler http://pic.twitter.com/oCQgJ5H8 · Apartment Therapy

Come see our wide range of cast iron colors, including our newest hue, Suede. #KBIS http://pic.twitter.com/3Nj1bQel · Kohler Co.

On April 25, 2012, Consulting Magazine organized a webinar on social media and its current and future impact on the consulting profession, with perspectives from several thought leaders on the topic. This page aggregates selected tweets from participants to the webinar.

Storified by Constantin Basturea · Wed, Apr 25 2012 13:10:47

Scott Clarke, Capgemini - "Engage marketplace with: Collaboration, Integration, Transparency, Authenticity, Rationalization." #socbiz

— Brian Kight · Wed, Apr 25 2012 10:33:36

@Capgemini: 2 drive #brandloyalty, understand #socialcolonization #socialcreativity #socialinfluence #social mobility. #consulting #socbiz

— CMG Partners · Wed, Apr 25 2012 10:37:34

@BCGPerspectives study: 8/10 #CMO’s struggle 2 know how customers r using #socialmedia (#consulting #socbiz)

— CMG Partners · Wed, Apr 25 2012 10:39:53

This CMO study sounds interesting ... #socbiz #consulting

— charlesrathmann · Wed, Apr 25 2012 10:28:04

Chris Boudreax, Converseon - "The relationship between #socialmedia and #businessvalue is unclear to many people." #socbiz #consulting

— Brian Kight · Wed, Apr 25 2012 10:49:01

@cboudreaux Thank you for being a breath of fresh air on the webinar. Clearly you understand #socbiz more than anyone.

— Janice Mortimer · Wed, Apr 25 2012 10:41:03

Good slides @cboudreaux - looking forward to #socbiz notes later via http://ow.ly/avWYm

— CMG Partners · Wed, Apr 25 2012 10:52:36

Curated tweets from the CREWE team session.

Storified by Constantin Basturea · Tue, Apr 03 2012 14:27:55

Next up is @philgomes moderating a panel on Wikipedia, "from contention to cooperation." Should be a great discussion! #PRSADIconf

— Nick Lucido · Tue, Apr 03 2012 11:41:21

CREWE Project is definitely something to check out by @philgomes and colleagues. #PRSADIconf

— Lauren K. Gray · Tue, Apr 03 2012 11:55:59

RT @KeithTrivitt: Jimmy Wales tried to delete Wikipedia entry abt group trying to allow PR pros to edit Wikipedia entries #PRSADIconf

— Lauren K. Gray · Tue, Apr 03 2012 11:56:26

RT @ericschwartzman: Have u seen the Wikipedia engagement flow chart? [PDF] --> http://commons.wikimedia.org/wiki/File:CREWE_Wikipedia_Engagement_Flowchart.pdf #PRSADIConf

— Joseph Thornley · Tue, Apr 03 2012 11:57:40

Ha! RT @StephenPitalo: Listening to Wikipedia insight. So exciting, I just wikipeed a little. #PRSADIconf

— Kelly Doria · Tue, Apr 03 2012 12:01:21

Wikipedia and PR. Theme: don't let your spin-side over rule the bare facts for your brand. It won't turn out well if you do. #PRSADIConf

— Erica Wassinger · Tue, Apr 03 2012 12:06:36

#CREWE wants to widen latitude & make people sensitive to whitewashing issue-instead let #PR pros edit @Wikipedia pgs @philgomes #PRSADIconf

— PRSA's PR Tactics · Tue, Apr 03 2012 12:08:44

@philgomes uses Jim Carrey graphic in Wikipedia presentation same day Dumb & Dumber 2 announced. Coincidence? #alrightythen #PRSADIconf

— Stephen Pitalo · Tue, Apr 03 2012 12:09:44

"A brand's Wikipedia page represents a never-ending story of your company." good to remember for PR pros wanting to edit #PRSADIconf

— Keith Trivitt · Tue, Apr 03 2012 12:10:03

Wikipedia trusts verifiability over truth sez @PhilGomes - not enough to just posit something happened (even if you saw it) #PRSADIConf

— Graham Davis · Tue, Apr 03 2012 12:10:33

Excellent panel moderation by @PhilGomes in session on Wikipedia. Crucial for getting most from panel format. #PRSADIconf

— Laurel Hart · Tue, Apr 03 2012 12:13:40

RT @ericschwartzman: Have u seen the Wikipedia engagement flow chart? [PDF] --> http://commons.wikimedia.org/wiki/File:CREWE_Wikipedia_Engagement_Flowchart.pdf #prsadiconf

— SNCR · Tue, Apr 03 2012 12:19:23

"Bad actors and bad agents are not deterred by reputation issues" #PRSADIConf

— Graham Davis · Tue, Apr 03 2012 12:20:41

Wikipedia doesn't publish original research. To get articles edited, y not get more original research published & point 2 that? #PRSADIConf

— EricSchwartzman · Tue, Apr 03 2012 12:20:46

Just realized this is the same @PhilGomes presenting @ #PRSADIConf who writes best blog on cachaça on the Internet http://www.cachacagora.com

— Graham Davis · Tue, Apr 03 2012 12:23:54

Wikipedia panel - please break for questions, we're running out of time! #PRSADIconf

— Kelly Knab · Tue, Apr 03 2012 12:27:21

On PR pros editing Wikipedia: Stop thinking of it as "editing" entries but as presenting your brand's case for changes #PRSADIconf

— Keith Trivitt · Tue, Apr 03 2012 12:31:09

Don't treat online communities like that one friend with a truck who you call only when you need to move. #PRSADIconf

— airfoilpr · Tue, Apr 03 2012 12:38:30

Storified by Constantin Basturea · Tue, Apr 03 2012 08:44:02

.@joell on stage talking about Twitter as a new canvas for brands to tell stories. #nbcusocialtv http://pic.twitter.com/TYqWH5qR · Rachael Horwitz

Seeing a Twitter employee in a full suit and tie is almost like spotting a unicorn. Cc @joell #nbcusocialtv http://pic.twitter.com/F4Zn0soy · Rachael Horwitz

"'Traditional TV' is no longer. We have to wipe that phrase from our lexicon." ~ @McProulx at #NBCUsocialTV

— Brian A. Hernandez · Tue, Apr 03 2012 06:13:07

W.A.T.C.H. = Widen inputs. Adjust in real time. Team up. Converge media. Highlight content. Via @McProulx & @bosmediacontent #NBCUsocialtv

— Brian A. Hernandez · Tue, Apr 03 2012 06:29:33

Team Up and Converge Media Social + TV must be planned together & Content is Still King! #NBCUSocialTV our recent blog http://bit.ly/H1LIWi

— Mack Mclaughlin · Tue, Apr 03 2012 06:29:53

Twitter has now 140MM active users #nbcusocialtv

— Jean-Philippe Maheu · Tue, Apr 03 2012 06:34:16

"Today, the conversation on TV unfolds on Twitter. And the conversation is growing." #NBCUsocialTV

— Bluefin Labs · Tue, Apr 03 2012 06:34:21

Twitter's Joel Lunenfeld: "On Twitter the conversation is the canvas." #NBCUsocialtv

— Hilary Smith · Tue, Apr 03 2012 06:34:24

"Twitter can be a character on TV." - @joell Examples include #latenighthashtags, Tosh.0, etc #NBCUsocialTV

— Bluefin Labs · Tue, Apr 03 2012 06:36:27

FUN FACT --> Tweets per second record in 2011: 4,064. Tweets per second record in 2012: 12,233. (via @joell) #nbcusocialtv cc: @nbcusocialtv

— Lindsay Silberman · Tue, Apr 03 2012 06:41:18

Really liking @joell's phrase: "Must Tweet TV". #NBCUsocialTV

— May Li · Tue, Apr 03 2012 06:41:38

One in five Super Bowl ads had a hashtag this year -- @joell #nbcusocialtv

— Rachael Horwitz · Tue, Apr 03 2012 06:42:13

"Extend the lifetime - and conversation - of TV ad by including hashtag." Ex: #SoLongVampires cc @joell #nbcusocialtv http://pic.twitter.com/XrsQHXV6 · Melissa Barnes

"A hashtag is a campfire that people gather around" - @joell #twitter #nbcusocialtv

— Devon Glenn · Tue, Apr 03 2012 06:45:36

.@JOELL showed Chipotle's 1st national TV ad (2 minutes long) ► http://on.mash.to/zD23UM Incited 81,500 mentions instantly. #NBCUsocialtv

— Brian A. Hernandez · Tue, Apr 03 2012 06:45:50

@joell: Today, the conversation about TV unfolds on Twitter. Brands can extend reach by participating in "Must Tweet TV" #NBCUsocialTV

— Twitter Advertising · Tue, Apr 03 2012 06:46:30

An ad goes away in 30 secs, an interesting conversation can go on and on, says @joell. #nbcusocialtv

— Diane Davis Otter · Tue, Apr 03 2012 06:47:10

In 2011, users created 4,064 Tweets per second during Super Bowl. In 2012, Tps reached 12,233. #NBCUsocialTV http://pic.twitter.com/ruGDbt7y · Twitter Advertising

Twitter decisively owns real time at #nbcusocialtv - what say you Facebook's Kay Madati?

— Noah Mallin · Tue, Apr 03 2012 06:47:53

So Facebook's take on social TV is that they own sharing. Good luck tracking that on their platform! #nbcusocialtv

— Noah Mallin · Tue, Apr 03 2012 06:52:07