Nutmeg at Finovate 2012

Anna Manasova — Mon, 05 Mar 2012 05:13:33 GMT

Here is how the writeup of Nutmeg's success at Finovate could have been enhanced (with focus on Twitter as an example):

Storified by Anna Manasova · Sun, Mar 04 2012 21:13:33

Adding tweets talking about Nutmeg and its presentation at the show are a great way to enhance the coverage and show real feedback and positive sentiment. They should act, however, as any other links to content created by others, and include URL link to the source as well as the creator's Twitter username. An elegant way of including a tweet in a blog post write up is by embedding it (see below). This way a reader can not only be sure the quote is correct but it also enhances Nutmeg's brand if the tweets come from respected or relevant industry authority.

#nutmeg presents a new service that shifts the balance of power from bankers to individual consumers. Great start @Finovate
— yavalu · Tue, Feb 07 2012 01:23:56

Nutmeg first up. BEAUTIFUL looking online portfolio builder / investment management tool #Finovate
— Philip Calvert · Tue, Feb 07 2012 01:09:40

#nutmeg presenting at #finovate http://t.co/GsunxMAE
— Daniel Gusev · Tue, Feb 07 2012 01:09:02

Include multimedia. An interview with the CEO is a great way to present the product, humanize the brand as well as offer visual cues to those that are unlikely to read long paragraphs of text.

Nutmeg: Providing Private Banking Services to the Masses [INTERVIEW] · socialmediabanking

Similarly with photos:

We are incredibly proud to announce that Nutmeg · Facebook

It can also be useful to link to further coverage from the event for those who want to explore a little more. The following page, for example, had a live transcript of what was happening:

FinovateEurope 2012 Live Twitter Transcript - Finovate

Here's @Finovate's live Twitter stream from FinovateEurope on Tuesday, February 7.Entries appear in chronological order:Here's the first ...

Three more ideas for using Twitter during the event:

1. Using Twitter's proper functionality in terms of retweets or replies significantly helps with discoverability

2. At an event like Finovate where there's a high tweeting density, a lot more engagement could have been done directly on the day, e.g. with people who weren't even directly replying or mentioning @thenutmegteam

it's crucial to make the most of the people who might be 'tuning in' to the conference/event channel even from outside, by following the hashtag and tweeting investing links or fun facts with the hashtag attached, these would have been seen by anyone trying to monitor tweets from Finovate on this day

3. Unless you're replying to someone specific, never start a tweet with a Twitter handle as this tweet will only show up to those Twitter users that follow both yours and this specific account, e.g.:

@nickhungerford presenting at #finovate http://t.co/D8mT5apH
— nutmeg · Tue, Feb 07 2012 03:09:34

Social Media & Journalism

Anna Manasova — Thu, 14 Jul 2011 19:05:52 GMT

Reach Cambridge 2011 Class. Resources for Reach Cambridge class that took place on 15 July 2011, curated by Anna Manasova.

Storified by Anna Manasova · Thu, Oct 27 2011 00:58:55

Defining Social Media

Defining Social Meida | Life With Social Media

As I explained in my previous post on an introduction to Social Media, I think of social media primarily as a tool for communication - communication between a customer and a company, between individuals located across the world, between experts and beginners, between people like you and me.

Social Media Revolution:

Social Media Revolution 3 (4:15 version via Erik Qualman) · Socialnomics09

Examples of journalists using social media in the field:

BBC - 5 live blog: Reporting a Revolution: 5 live in Cairo

Every journalist wants to cover the biggest stories, of course. But actually doing so is often nothing to do with finely honed news instincts, or meticulous planning. Sometimes you just get lucky, and just try and make the most of it. I was working on some stories that were supposed to be broadcast sometime in the next few weeks.

How Guardian Tech readers detailed Oracle and Sun's buyups | Technology | guardian.co.uk

Gathering the details of Oracle's and Sun Microsystems' acquisitions down the years would be a slog for a single reporter, especially against a tight deadline. But what if you crowdsource it?

BBC - 5 live blog: Social media and journalism: Storyful

I'm definitely not your average internet fanatic. I am a product of the good old days, when the best journalism left ink on your fingers and news was delivered by trusted voices and familiar faces. On my first assignment as a broadcast journalist, I was handed a mobile phone the size of a large brick.

storyful

Got a story to share? Click here to use our storytelling app. Build a story using tweets, videos and images. Storyful uses the power of social networks to create an authentic, cooperative and socially useful journalism.

BBC - The Editors: Social media guidance for BBC journalists

Few news organisations can now doubt the crucial role social media plays in breaking down barriers to engagement, opening up newsgathering networks, and as an outlet for journalism. Sometimes there's still a sense of risk, especially around staff use, which has prompted different responses from different organisations.

Using Twitter in Journalism:

South Africa 2010: World Cup Twitter Buzz - CNN.com

We had great fun during the 2010 World Cup watching the stars shine on CNN's Twitter Buzz. The more a player, team or topic was tweeted, the bigger their picture on the screen. Updating every few seconds, players would rise and fall with every goal or red card, along with referees, celebrity fans and of course the vuvuzelas.

Using Twitter:

- hashtags for topics, e.g. #cambridge

- trending topics

- mentions for conversations @reachcambridge

Reach Cambridge Blog:

We can't believe the July programme is starting in just a few days! If you're coming this weekend, we can't wait to meet you. Here's an interview with last year's student to make these last few days go faster . Where in the world do you come from?

Want to become a journalist? Start being one now for example by starting your own blog.

Here's an example from last year's class where one of the students started a blog after the Reach Cambridge programme:

The way I see it…. | Random thoughts, and my first attempt at blogging!

I have decided that it's time for me to break the silence, because, by speaking out, I might just be a source of help to someone who is going through what I went through, and is confused about what to do next.

Other useful sites:

BBC College of Journalism - BBC Social Media Summit Homepage

BBC College of Journalism - Social Media Summit Homepage

BBC College of Journalism - Skills Homepage

BBC College of Journalism - Skills Homepage. ... Text only; Skip to content; Skip to local navigation; Skip to bbc . co . uk navigation; Skip to bbc . co . uk ...

Anna Manasova · Storify

Nutmeg at Finovate 2012

Social Media & Journalism