Andrew Bruce Smith · Storify

Brodeur Alumni PeerIndex group

Andrew Bruce Smith — Thu, 17 Mar 2011 17:22:42 GMT

One for former Brodeur co-workers. See how your social capital stacks up against former colleagues on PeerIndex. http://www.peerindex.net/andismit/group/brodeur_worldwise_alumni_group

Storified by Andrew Bruce Smith · Thu, Oct 27 2011 14:14:35

Click here to see where you sit in the table.

Adrian on COMPUTER WEEKLY "Knitting patterns for the software patchwork quilt - CWDN" http://t.co/GyzGCrv #Coverity
— ABridgwater · Thu, Mar 17 2011 09:58:26

I'm actually *shivers with the shame* enjoying writing a PowerPoint document.
— mynameisearl · Thu, Mar 17 2011 09:13:36

GET IN! England fall the right side of their latest nail-biter #cwc11 #icare
— benroome · Thu, Mar 17 2011 09:32:11

In taxi on way to soon-to-be--renamed City of Manchester stadium. Nervous but excited about date with destiny. If she shows up!
— pmaher · Thu, Mar 17 2011 10:06:11

Power Efficiency Urges UK Government Action To Improve Energy Efficiency in Private Sector; http://t.co/zPAhlAD
— AscendantPR · Thu, Mar 17 2011 01:38:22

First outing in the big smoke for poppy and Joe. You have to rethink your route with a pram!
— yeards · Tue, Mar 15 2011 17:35:57

I gave up giving up for lent but now I've given up on giving up!
— FrancisBrownePR · Wed, Mar 16 2011 06:29:48

Had finance seminar today from HSBC chap, who told us the 2008 crash was "beyond anyone's control, like the events in Japan this week." Hmm.
— patroclus · Wed, Mar 16 2011 11:07:58

Breathtakingly ignorant attention-seeking textual diarrhoea from a clueless non wealth creator . Pathetic. http://t.co/LQMtxkx
— WestFour · Tue, Mar 15 2011 16:06:22

Fair dos, I couldn't live on a submarine. Living below deck on a cruise ship was airless enough for me #heston
— Matchfactory · Tue, Mar 15 2011 14:18:56

I'm at Out There Media - Athens Office (Sorou 22, Marousi/Athens) http://4sq.com/fmmaN6
— ted_lelekas · Thu, Mar 17 2011 05:27:04

where the hell is a theater store? I am seriously underperforming in the eyes of my little one, here! http://4sq.com/h6jKX5
— giannicatalfamo · Thu, Mar 17 2011 01:32:58

Just printed off @cdixon's blog on demise of SEO: http://wadds.co/eh5P2D. Big mistake. 72 pages of comments
— wadds · Thu, Mar 17 2011 07:09:59

Most consumer brands social media strategy seems to be about mummy bloggers says @briansolis. #dellb2b
— PerveenAkhtar · Thu, Mar 17 2011 08:25:19

PR Week Power Players of Social Media UK list: the story so far

Andrew Bruce Smith — Thu, 31 Mar 2011 17:05:54 GMT

On Monday night, I made a list of UK Social Media Power Players, based on PR Week's original list, with a few more people added by me for good measure. I made use of the new group function in PeerIndex to curate it. 48 hours later, the list has been viewed nearly 4,000 times, and has seen people queuing up to be on it. Here is a brief timeline of how interest in the list developed.

Storified by Andrew Bruce Smith · Thu, Oct 27 2011 14:16:22

Some time in the last week, PeerIndex added a new group function - in other words, the ability to create lists of people ranked by their PeerIndex score. As a test last Monday evening, I decided to take PR Week's recently published list of Social Media Power Players and use this as the basis for creating a PeerIndex Group.

PR Week Power Players of Social Media UK - Andrew Bruce Smith - PeerIndex

Based on original PR Week Power Players list + other worthies, PeerIndex - Understand your online social capital

It didn't take long for people to spot it...

@andismit @peerindex Loving your list: http://bit.ly/dQUhky. Do I get a crown? And will it make me money?
— wadds · Mon, Mar 14 2011 15:33:53

I then had the bright idea of asking people to ReTweet the link in order to be considered for inclusion on the list.

If you RT the PR Week Power Players of Social Media group curated by @andismit http://bit.ly/dQUhky you'll be added to list (if u qualify)
— andismit · Mon, Mar 14 2011 15:54:15

And then the clamour started.

RT @andismit: If you RT the PR Week Power Players of Social Media group curated by @andismit http://bit.ly/dQUhky you may be added to list
— AdamVincenzini · Tue, Mar 15 2011 02:24:41

RT @andismit If you RT the PR Week Power Players of Social Media group curated by @andismit http://bit.ly/dQUhky you'll be added to list
— stuartbruce · Tue, Mar 15 2011 01:51:21

Then PeerIndex founder @azeem pitched in...

@andismit love this http://t.co/eNiRA1V - wd be great to hear your ideas on how to use groups w/i PR firms (for clients) and any other apps
— azeem · Tue, Mar 15 2011 02:52:34

As the day unfolded, it was difficult to keep up with volume of RTs - some people re-iterated their desire to be on the list...

@andismit Did u see i RT'd your tweet yesterday?
— Petedevery · Wed, Mar 16 2011 07:30:39

@andismit my RT aint getting me on the list. My wife assures me I'm still a "power player" to her
— jonomarcus · Wed, Mar 16 2011 13:23:38

Also had interesting mini-discussion with @cathybussey of PR Week regarding measuring influence and power....

RT @andismit RT my PR Week Power Players of Social Media http://bit.ly/dQUhky & you'll be added => that's not a very robust methodology!
— CathyBussey · Tue, Mar 15 2011 03:41:52

@andismit Didn't see the 'if you qualify' as I saw it through a RT
— CathyBussey · Tue, Mar 15 2011 03:53:05

@andismit Various - influence, peer recommendation, but ultimate critera was demonstrable work - case studies. The work is most imp I think.
— CathyBussey · Tue, Mar 15 2011 03:52:48

@andismit we have the same problem with PowerBook - how do you measure/define 'power'? Causes arguments every year!
— CathyBussey · Tue, Mar 15 2011 03:57:22

Generally had lots of positive comments - including this one from Lewis PR supremo Chris Lewis....

Jon Silk (WaggEd) ranks Number 1 in PR Week Power Players Of Social Media League Table

Andrew Bruce Smith — Thu, 17 Mar 2011 17:24:49 GMT

PR Week UK last week published its list of PR Power Players Of Social Media. Aside from the cries of "link bait", a few people asked what the the methodology was for selecting them. As there didn't appear to be one, I've used the new KloutDex ranking methodology to sort out the true players from the wannabes. Turns out Jon Silk of WaggEd is the 800lb PR Social Media gorillia. Respect.

Storified by Andrew Bruce Smith · Thu, Oct 27 2011 14:22:09

Power Players Of Social Media: PR
— prweek.com · Fri, Mar 04 2011 02:35:30

PR Week UK last week published its list of PR Power Players Of Social Media. Aside from the cries of "link bait", a few people asked what the methodology was for selecting them. As there didn't appear to be one, I've come up with the following: KloutDex.

The KloutDex rating system is very sophisticated. Actually, no it isn't. It simply takes a person's PeerIndex score and adds it to their Klout score to come up with a final figure.

Putting PR Week's original list of PR Social Media Power Players through the analytical mill, we arrive at the following league table:

1. Jon Silk Waggener Edstrom

2. John Willshire PHD

3. Drew Benvie 33Digital

4. Eb Adeyeri Lewis

5. Rob Brown Staniforth

6. Katy Howell Immediate Future

7. Daljit Bhurji Diffusion

8. Jim Dowling Cake

9. Helen Nowicka Porter Novelli

10. James Warren Weber Shandwick

So there you have it. Jon Silk is the number one UK PR Power Player in Social Media according to PR Week's original list.

The full list complete with links to more detailed PeerIndex and Klout assessments can be found here.

Of course, as I opined at the time, what about other potential power players who weren't on PR Week's original list? For example, Speed Communications Managing Director Stephen Waddington? With a KloutDex score of 115, he would be in joint first place with Jon Silk.

So it is perfectly possible that there are other PR Social Media Power Players out there who might have an even higher Kloutdex score.

If you feel you have a bigger one (oo-er), Tweet me and I'll add you to the list. Or even if you just want to be on the list to see where you rank, just let me know.

Now that PR Week has a methodology (KloutDex) for ranking PR Social Media Power Players, I have no doubt they will be reporting on the changing positions on a weekly basis.

If you go to ShakeAway at the N1 Centre on Upper Street right now, you'll get given as much ice cream as you want for free. Truth.
— prgeek · Fri, Mar 04 2011 01:44:14

I've got a bad feeling about this RT @simonth Ruh Roh RT @engadget Phantom Menace returns to theaters in 3D, Feb 2012 http://engt.co/eNdq6G
— willsh · Fri, Mar 04 2011 01:24:30

Tour of London today it appears (@ Shepherd's Bush Underground Station w/ 2 others) http://4sq.com/fC8dQ7
— drewb · Fri, Mar 04 2011 01:57:55

So who's going to #smwf at the end of the month? Come and hit us up (not literally of course) http://t.co/sgPfwOU
— EbA · Fri, Mar 04 2011 02:07:55

Three nominations and three bronze awards #Staniforth @freshawards that's not a bad result.
— robbrown · Thu, Mar 03 2011 14:39:12

RT @lovehatetravel: Woohoo! New blogs are up - about the Commuter Aid Packs we did on Monday and our #LHTtweetoff - go check 'em! :) http://bit.ly/eZpMcn
— katyhowell · Thu, Mar 03 2011 06:34:39

RT @Parlez_me_nTory: Loving Mr Starkey this evening - worth the licence fee alone LMFAO #BBCQT
— Daljit_Bhurji · Thu, Mar 03 2011 15:02:13

Alone. Waiting for @CakeGroup (@ The College Arms) http://4sq.com/h4Nmsh
— jimdowling · Thu, Mar 03 2011 10:04:52

@mattpark #gaga alert: Friday's Times has exclusive pix of her Paris catwalk show... Enjoy!
— Helennow · Thu, Mar 03 2011 16:00:50

Shocked and devastated to hear about Mark Hanson. Top bloke. Rest in peace, pal.
— jamesdotwarren · Thu, Mar 03 2011 05:17:08

Social media power players in PR, digital and ad agencies revealed in an article I've just written for PRWeek http://tinyurl.com/4droo4k
— Newsandfeatures · Mon, Feb 28 2011 08:36:42

Looks like Grayling will get British Airways' global work - one of the reasons why Grayling was merged with Trimedia http://bit.ly/gwVYHo
— dannyrogers2001 · Fri, Mar 04 2011 01:51:42

@Penny_Joyner thanks, glad you liked it
— CathyBussey · Thu, Mar 03 2011 09:10:11

@NorthumberArt I reckon there's a story in Rothbury's Twittering peeps for the Gazette. Will make a call
— wadds · Fri, Mar 04 2011 03:00:18

@chelseyveturis make sure you're registered for Klout!
— klout · Wed, Mar 02 2011 16:49:59

@balqan the details are available at http://b.pi.mu/fecLXX ^aa
— PeerIndex · Fri, Mar 04 2011 04:31:16

The decline of e-mail and the invitation avalanche

Andrew Bruce Smith — Wed, 09 Feb 2011 15:31:58 GMT

09/02/2011 Comscore and social media expert Jay Baer both point to the decline in e-mail usage, consumption and influence.

Storified by Andrew Bruce Smith · Thu, Oct 27 2011 14:30:09

According to Comscore, Web e-mail usage has declined 59% among 12 - 17 year olds.

ComScore Says You Don’t Got Mail: Web Email Usage Declines, 59% Among Teens!

In introducing his messaging platform last November Facebook CEO Mark Zuckerberg said one of the primary motivations behind product strategy was that teenagers have given up on email, "High school kids don’t use email, they use SMS a lot. People want lighter weight things like SMS and IM to message each other." A comScore study on 2010 digital trends reinforces Zuckerberg's claim. It's inevitable: As innovative social messaging platforms like Facebook and Twitter continue to dominate our online time, email begins its steady decline. Total web email usage was down 8% in the past year (YOY), with a whopping 59% decline in use among people between the ages of 12-17. Cue Matt Drudge -style alarm.

Meanwhile Jay Baer refers to: "Part 8 of the Subscribers, Fans, and Followers research series, “The Social Break-Up” which includes data that frankly shocked me"

41% of Twitter users have followed a brand, and subsequently unfollowed

71% of Facebook members have become more selective about “liking” companies

77% of email users have become more cautious about giving companies their email address – just in the past year

Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up http://bit.ly/fxXuSp
— jaybaer · Wed, Feb 09 2011 07:01:10

Continues Baer: "We are smothering our very best customers with an invitation avalanche, asking them to hang out with us in every digital clubhouse we can devise. And the reality is, they just aren’t that into us.

They are cheating on us behind our backs, committing attention infidelity right under our noses.

When no longer interested, 25% of consumers just delete, ignore, or filter emails (undetectable by marketers)

When no longer interested, 57% of consumers just ignore or remove companies’ Facebook post from their News Feed (undetectable by marketers)

47% of consumers who have created a Twitter account are no longer active on Twitter, creating ghost town accounts (undetectable by marketers)

We must focus on measuring passion in social media, not aggregation. The fact that you have 50,000 followers means very little in terms of how many people will see (much less respond) to any specific Tweet.

Consumers are already growing tired of speed dating brands, and will be playing increasingly hard to get."

Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up | Email Marketing Advice | Social Media Consulting - Convince & Convert

The Social Break-Up, new research from ExactTarget shows why and how consumers sever social media relationships with brands.

Storify: what are Brodeur Alumni up to at the moment?

Andrew Bruce Smith — Tue, 08 Feb 2011 12:08:19 GMT

More Storify curation.

Storified by Andrew Bruce Smith · Thu, Oct 27 2011 14:30:49

Here's a quick snapshot of what former Brodeur colleagues are up to at the moment.

BBC News - Should a teenager be left to babysit a toddler? http://www.bbc.co.uk/news/magazine-12380329
— LucyMThomas · Tue, Feb 08 2011 03:55:29

I don't know Lucy, what do you think?

So a BBC review says that R4 needs to appeal to a younger audience and not be so London/SE centric - isn't that the point of it though?
— sjhowie1 · Tue, Feb 08 2011 03:53:38

The view from Adrian's desk this morning over Dorset http://yfrog.com/h0d33vj · ABridgwater

Adrian is just showing off...

If your employees are not your biggest brand ambassadors you need change because they should be says @CandaceKuss #SMWLDN
— PerveenAkhtar · Tue, Feb 08 2011 01:46:24

Perveen is keeping us posted from #SMWLDN.

Getting ready for our #socialmediaweek breakfast @3monkeyspr
— yeards · Mon, Feb 07 2011 23:27:04

I wonder how #socialmediaweek is going for Mr Yeardsley?

Straight in at #1 in the buzzword bingo fatuous strapline charts - a BOC UK gas truck emblazoned with `Delivering Solutions Globally` #fail
— WestFour · Mon, Feb 07 2011 12:22:21

And Mr Simnett gives BOC both barrels...

Storify: The Daily - a selection of negative reactions

Andrew Bruce Smith — Tue, 08 Feb 2011 11:56:48 GMT

More Storify testing. Curating content sourced from RSS feeds, Twitter and Google News.

Storified by Andrew Bruce Smith · Thu, Oct 27 2011 14:30:38

Is The Daily worth a PR pitch? - MarCom Professional

It’s not been long since The Daily launched and it has already been branded a “complete failure of imagination”. Why exactly? Despite significant investment and heavy input from Apple, The Daily is apparently nothing that hasn’t been seen before.To quote Shane Richmond:“It’s not a ‘native’ iPad experience at all, it’s a news magazine torn up and stuffed, page-by-page onto the iPad screen. After months of waiting to see Rupert Murdoch’s grand vision for this new medium, it turns out he wants to sell us the old vision but with a couple of videos thrown in.”Admittedly, Shane writes and blogs for...

Computing: The Daily falls far short of greatness | Computing | Chron.com - Houston Chronicle

When word leaked that News Corp. — controlled by media baron Rupert Murdoch - was working on an iPad-only news product with the help of Apple, skepticism ran rampant. Early descriptions of The Daily, as it's called, indicated it would take the traditional newspaper model and apply it to the very nontraditional tablet computer. As the name implied, it would be updated once a day, wouldn't allow for sharing of content and wouldn't link out to the Web. The Daily was finally launched last week, and at a New York City dog-and-pony, its staff members worked hard to dispel the...

MediaPost Publications Report: The Daily Is "Buggy" 02/07/2011

Report: The Daily Is Buggy - 02/07/2011

Murdoch's iPad app The Daily is an "eight-figure science fair experiment' in the future of #news - @Newsosaur http://bit.ly/grznZN
— indyjohn · Tue, Feb 08 2011 03:35:02

ExpertSources adds to growing list of press release services

Andrew Bruce Smith — Tue, 08 Feb 2011 11:41:24 GMT

Another press release service - other press release services are available....

Storified by Andrew Bruce Smith · Thu, Oct 27 2011 14:30:38

Expertsources the on-line directory for UK Media Experts

Expertsources is an online Media contact directory, News Bulletin list

New Press Release Service launches next week. Unique Features. Info at http://www.expertsources.co.uk/news_bulletin_about.php
— Expertsourcesuk · Fri, Feb 04 2011 04:32:06

SourceWire | The independent resource for hi-tech and business journalists

SourceWire - The independent resource for hi-tech and business journalists

Press Release Distribution | Social Media News Release | Coverage Reporting | RealWire

RealWire is an online media press release distribution service. Learn more about our press release distribution, social media news release and coverage reporting services now.

BBC iPlayer iPad app out this week?

Andrew Bruce Smith — Tue, 08 Feb 2011 11:34:26 GMT

Storified by Andrew Bruce Smith · Thu, Oct 27 2011 14:30:37

BBC iPlayer iPad app out this week • reghardware

Beeb Tweeter sings like a canary By Tony Smith • Get more from this author The BBC's iPlayer app for the iPad will be out on Thursday, a Corporation apparatchik has Tweeted. The message comes from one Geoff Marshall and it reads: "iPlayer App for iPad is being released this Thursday - 10th Feb. 3G connection is browse only. Browse+Playback requires Wi-Fi." Geoff's profile describes the fellow as a "BBC worker" and an "improv comedy performer", so we hope it's with the former hat he's Tweeting, and not the latter. The joke, of course, is that iPlayer works well on...

BBC iPlayer app for iPhone and iPad coming soon | TopNews New Zealand

The long-awaited BBC iPlayer app for the Apple iPhone and iPad could be released within a month, emerging reports claim. As per PaidContentUK, the BBC ...

“@geofftech: iPlayer App for iPad is being released this Thursday - 10th Feb. " this from a BBC engineer, so looks real
— ruskin147 · Mon, Feb 07 2011 22:36:44

Unpaid internships in the UK PR industry

Andrew Bruce Smith — Tue, 08 Feb 2011 11:17:30 GMT

In which sundry PR folk on Twitter put forward their views on unpaid internships in the UK PR industry. This is also my first trial of using Storify to create curated content.

Storified by Andrew Bruce Smith · Thu, Oct 27 2011 14:30:41

@KatheStanton set the ball rolling....

Excellent post on why unpaid internships ill-serve the PR industry. http://linkd.in/ehtKbS
— KatheStanton · Mon, Feb 07 2011 06:43:16

RT @KatheStanton: Excellent post on why unpaid internships ill-serve the PR industry. http://linkd.in/ehtKbS
— rickholton · Mon, Feb 07 2011 08:32:18

Unpaid interns are a disserivce to the PR industry - couldn't agree! http://ow.ly/3RKP9 via @prweek
— ashleykcummings · Mon, Feb 07 2011 11:10:02

I think Ashley meant she couldn't agree more.

PRWeek's Editor on why unpaid internships don't do the PR industry any good http://bit.ly/gGhqWR
— IoanaCiobotariu · Tue, Feb 08 2011 01:37:48