<![CDATA[Walter Adamson · Storify]]>http://storify.com/adamsonNodeJS RSS ModuleSat, 25 May 2013 20:57:35 GMT<![CDATA[Livestock slaughter - Another Bloody Business]]>

Four Corners' 2011 expose of the brutal mistreatment of Australian cattle in Indonesia shocked many and had far reaching consequences for the live export trade. Tough new regulations were introduced to protect the welfare of Australian animals shipped overseas for slaughter.

Storified by Walter Adamson · Tue, Nov 06 2012 12:16:40

Another Bloody Business - Four CornersAnother Bloody Business - Four Corners
By Sarah Ferguson and Deb Masters Updated November 2, 2012 09:13:00 Four Corners' 2011 expose of the brutal mistreatment of Australian ca...
Footage reveals horror of Pakistani slaughter - ABC News (Australian Broadcasting Corporation)Footage reveals horror of Pakistani slaughter - ABC News (Australian Broadcasting Corporation)
Updated November 05, 2012 16:09:20 A live export company has released grisly footage of Australian sheep being brutally slaughtered in Pa...
This "Storify Story" is just a case study of how social media really extends and adds value to a news report or event. Without social media it's likely that very few of these diverse views would have been heard, and then only those that were "officially" sanctioned by the owned media channels as they play their own politics and deal out favours and tit for tat. Social gives all sides a chance, and in fact Wellard has been proactive on Youtube, and it also savagely exposes the weak links on all sides of the debate e.g. Minister Ludwig. 
4 Corners Live Exports · Greens MPs
The report was horrific.

i cant watch

— Jane Russell · Mon, Nov 05 2012 12:09:29

Where's the humanity?

— Symon Ward · Mon, Nov 05 2012 06:48:36

Mortified that this has happened AGAIN...even after Lyn White of Animals Australia exposed the trade by joining with 4Corners in a very disturbing and confronting documentary that brought the Aust Export Industry to a standstill. AND HERE WE ARE AGAIN! Not good enough. I only managed to watch the last 10 mins of 4Corners last night to see the Minister being interviewed and HOW PATHETIC. Couldn't answer one question - wriggled and wormed his way through. Immediate dismissal is what is required - you're not doing your job buddy and the Aust people FIRE YOU. Our Govt is the biggest bunch of soft cocks - whether it be whaling, live export, forests...and I haven't even got to the people yet. Sack the lot of you!!!

— Donalea Patman · Mon, Nov 05 2012 18:17:45

4corner's once again exposes the disgusting treatment our animals are subjected to when being exported alive........

— Paul Nosko · Mon, Nov 05 2012 09:28:56
The Wellard video is well done, from their CEO, and pro-active - appearing before the story aired.
Wellard Statement on Pakistan · mediauploadable
It's hard to stop this momentum.
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]]>http://storify.com/adamson/livestock-slaughter-another-bloody-businesshttp://storify.com/adamson/livestock-slaughter-another-bloody-businessTue, 06 Nov 2012 20:16:40 GMT<![CDATA[Define Disimprove and Inferioriate]]>

Was it Nixon that bought us "misinformation"? I'm donating "disimprove" and "inferiorate" to the lexicon, feel free to use as appropriate.

Storified by Walter Adamson · Sat, Oct 27 2012 03:21:47

A query from a concerned Tweep
You mean it has disimproved "improve"?
From the Twexicon
Josh solves rubix cube in 1:32 DISIMPROVED · joshuabaileyrock2
are you pregnant with an unexpected pregnancy? - Catholic Answers ...are you pregnant with an unexpected pregnancy? - Catholic Answers ...
Jan 11, 2010 ... Please note: I will not tolerate statments designed to inferiorate, hurt, or judge the person viewing the content. Any...
Watch the next ones!
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]]>http://storify.com/adamson/define-disimprove-and-inferioriatehttp://storify.com/adamson/define-disimprove-and-inferioriateSat, 27 Oct 2012 10:21:47 GMT<![CDATA[Social Spread of PM Julia Gillard #misogyny Speech ]]>

Storified by Walter Adamson · Mon, Oct 22 2012 17:01:16

Julia Gillard's Speech Over Opposition's Sexism, Misogyny · newsinworld
Searching for social mentions from 1 October 2012 to 22 October 2012 inclusive shows 10,869 mentions, and 5,938 on Twitter.
Igo2socialmedia
Igo2socialmedia
From the 5,938 tweets 9.7 million impressions were created.
Igo2socialmedia
Beyond the raw statistics we can find the conversations which the speech has generated, e.g. on Facebook.

Right-o, crowdsourcing time. I mentioned last week that I'd been commissioned to write an article for Marie Claire. After Gillard's speech caused such fist-pumping from women (reflected in today's polls), they want to look at the question of what young women think about sexism and misogyny today. This is around the 25 - 35 year old mark, but I'd also be interested in perspectives from women both older and younger than this group. Do you feel like sexism and misogyny are still problems for young Australian women, or are these just outdated words that mean nothing to your lives? If you wouldn't mind providing some context for your answers, that would be great. When Gillard spoke of misogyny and sexism in the Parliament, did you cheer or cringe? Do you believe equality has been achieved and this is all just distraction, or do you think we still suffer from insidious expressions of sexism? Regardless of whether or not you feel tied to feminism or where you fall on the truth of Gillard's words, what if any are the issues that make you feel undermined or vulnerable? (EG for me, I feel frustrated at the lack of female commentators and the assumption that gender parity in discussions is achieved by having slightly less than 50% represented by women; frustrated at the lack of women's stories being valued in the media and pop culture; sick to shit of harassment on the streets and at home; rape apology; phrases like 'the handbag hit squad'. I could go on. On the other hand, I'm way less concerned about the number of women on corporate boards. That seems to me to be a very traditional battle that is about pursuing traditionally male expressions of power rather than looking at how women might try to do things differently.) If you'd prefer to email your thoughts, you can reach me on clementine.ford@gmail.com If you don't want to go into too much detail, that's perfectly fine but I'd really appreciate responses on this. To summarise: do you still feel the fight against misogyny and sexism is relevant, or do you think it's all a bit of hysteria over nothing?

— Clementine Ford · Sun, Oct 21 2012 17:07:43
Surprisingly ? Gender activity has 64% male across all activity.
Igo2socialmedia
Although in Twitter is was only 52% male (chart below a sample of 5,000 tweets). We can see the international spread with 15% of mentions in the UK and 11% in the US.
Igo2socialmedia
While overall the sentiment was 36% negative Forums and Blogs had much higher negative sentiment than Twitter.
Igo2socialmedia
Samples of positive and negative tweets - Twitter was the least negative channel.
Igo2socialmedia
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]]>http://storify.com/adamson/social-spread-of-pm-julia-gillard-misogyny-speechhttp://storify.com/adamson/social-spread-of-pm-julia-gillard-misogyny-speechTue, 23 Oct 2012 00:01:16 GMT<![CDATA[Who's Responsible for that Facebook Post?]]>

The Australian consumer watchdog has declared that Brands are responsible for the content of posts made by fans on their Facebook pages. Is that realistic? How is it practically enforced? How do brands determine what might be a misleading or deceptive post by a fan?

Storified by Walter Adamson · Mon, Sep 03 2012 19:08:48

Facebook crackdown just the start for ACCC | ZDNetFacebook crackdown just the start for ACCC | ZDNet
Aug 15, 2012 ... Summary: The Australian watchdog&#39;s warning to companies to moderate social media comments is just the tip of the s...

Here's our point of view

ASB's Facebook ruling points to greater role of governance | iGo2 GroupASB's Facebook ruling points to greater role of governance | iGo2 Group
A ruling by Australia's ad watchdog that makes brands responsible for fan comments on their Facebook pages will make use of the social me...
And we refer to these sources:
ACCC gives big business 24 hours to fix Facebook comments, but SMEs get more timeACCC gives big business 24 hours to fix Facebook comments, but SMEs get more time
Cara Waters The consumer watchdog has weighed in on the debate over false and misleading comments on brands' Facebook pages, calling for ...
Comms Council launches social codeComms Council launches social code
The Communications Council (TCC) has today launched its new social media code of conduct, designed to help brands navigate the increasing...
Because of feedback from Mark Parker we examined the issue in more detail

Our post "ASB’s Facebook ruling points to greater role of governance" evoked comments from Mark Parker which led us to dig a little deeper into the issue of “brand responsibility” for comments on Facebook and other social networks. As an element of social governance it is only one piece of a much larger jigsaw puzzle. But that one piece can have severe consequences if the operational risk management is not in place, as Allergy Pathway found out.


It turns out to be a rather grey area, and as Mark suggested we might need some clearer guidelines and preferably illustrated by examples in order to minimize the risk of brands violating the rulings of the High Court and the Australian Consumer & Competition Commission. Read more below...

Why who you are might change who is responsible for your Facebook post | iGo2 GroupWhy who you are might change who is responsible for your Facebook post | iGo2 Group
Our post ASB's Facebook ruling points to greater role of governance evoked comments from Mark Parker which led us to dig a little deeper ...

Summary

So you get the idea – what might be considered “false, misleading or deceptive” depends on the person making such claims, and their affiliations, and their expertise and qualifications – doesn’t it?


And to be free from risk, brands need to monitor comments on their competitors’ social networks and make a judgement about whether to ask their competitors to delete posts. Or do they, or don’t they?


All in all this is very grey and that’s one reason that we said that the ruling seems to be out of touch with the reality of social networks.


If you have suggestions on how these cases should be handled to comply with the ACCC ruling then please let us know, or other examples

Ad watchdog's stance on Facebook brand pages is 'commercially unrealistic', VB warns - mUmBRELLAAd watchdog's stance on Facebook brand pages is 'commercially unrealistic', VB warns - mUmBRELLA
A ruling by Australia's ad watchdog that makes brands responsible for fan comments on their Facebook pages will make use of the social me...
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]]>http://storify.com/adamson/who-s-responsible-for-that-facebook-posthttp://storify.com/adamson/who-s-responsible-for-that-facebook-postTue, 04 Sep 2012 02:08:48 GMT<![CDATA[Social Media Intelligence Tips & Tools]]>

Here are a set of our product-neutral posts with tips and advice about social media monitoring and tools. How to select the right tool, what to look out for, how to get the best value in monitoring.

Storified by Walter Adamson · Wed, Aug 29 2012 19:43:28

Let's start with "Marketing Strategy – 5 Tips on Monitoring the Competition"

Marketing Strategy - 5 Tips on Monitoring the Competition | iGo2 GroupMarketing Strategy - 5 Tips on Monitoring the Competition | iGo2 Group
One of the primary reasons you should be monitoring social media is to better understand your competition. Your marketing strategy must a...
Social business intelligence is a hot topic at the #MICON Conference. We provide some answers.
Social Media and Business Intelligence | iGo2 GroupSocial Media and Business Intelligence | iGo2 Group
We do a lot of monitoring work in the social media data streams for clients - delivering social business intelligence.

Social Media and Intelligent Insight – So What? and Who Cares?

See post below.
Social Media and Business Intelligence | iGo2 GroupSocial Media and Business Intelligence | iGo2 Group
We do a lot of monitoring work in the social media data streams for clients - delivering social business intelligence.
Marketing Strategy - 5 Tips on Monitoring the Competition | iGo2 GroupMarketing Strategy - 5 Tips on Monitoring the Competition | iGo2 Group
One of the primary reasons you should be monitoring social media is to better understand your competition. Your marketing strategy must a...

How do you choose tools?

Social Media Monitoring Tools - 5 Key Features | iGo2 GroupSocial Media Monitoring Tools - 5 Key Features | iGo2 Group
If you are going to have an effective social media listening program you must invest in decent social media monitoring tools to support t...
Best Social Media Monitoring Tools & Software | BrandwatchBest Social Media Monitoring Tools & Software | Brandwatch
Find out how our Social Media Monitoring services can help your brand. The best coverage, cleanest data and most transparent pricing.

We experience several frustrations almost every day on behalf of our clients who are struggling to tie together all the elements of end to end process to link social media monitoring with publishing, management frameworks, analytics and insight as well as business results. It is difficult to close that ‘last mile’ and bring it all together. And increasingly, we need to add social advertising into the mix and measure its effectiveness across the process. In a recent Mashable post it is explained how companies are finding it hard enough to link social to “just” brand building let alone the over all integrated digital strategy. As Dave Fleet suggests the social brand is only half the puzzle.


We explain the challenges of this "last mile" in the post below.


The 'Last Mile' of Social Media Management and Marketing | iGo2 GroupThe 'Last Mile' of Social Media Management and Marketing | iGo2 Group
We experience several frustrations almost every day on behalf of our clients who are struggling to tie together all the elements of end t...
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]]>http://storify.com/adamson/social-intelligence-tools-and-tipshttp://storify.com/adamson/social-intelligence-tools-and-tipsThu, 30 Aug 2012 02:41:15 GMT<![CDATA[Channel 9 Olympic #fail Gold]]>

While NBC copped flak and a #fail fanpage and a twitter bashtag for its Olympic coverage it was Australia's Channel 9 which took gold for the social media #fail of the event. From the Opening Ceremony to Closing Ceremony Channel 9 was lambasted in the media and on its Facebook Page.

Storified by Walter Adamson · Thu, Aug 30 2012 01:20:13

#NBCFail: Network's Olympic disaster earns global social media mockery; NBC exec Schiller disses 'whining'#NBCFail: Network's Olympic disaster earns global social media mockery; NBC exec Schiller disses 'whining'
NBC has united the world...in scorn, contempt, and mockery of its gaffe-plagued, stone-age Olympics coverage. Cutting the tribute to the ...
Nine in social media storm over Olympics coverage - mUmBRELLANine in social media storm over Olympics coverage - mUmBRELLA
Nine's coverage of the Olympics is close to receiving a higher volume of criticism than online conversation about the games themselves. O...
Channel Nine cops it over chatty London Olympic closing ceremony ...
4 hours ago ... The hash tag #shutupeddie flew around on social media after hosts Eddie McGuire and Leila McKinnon spoke over musical p...
The Facebook post below has received nearly 200,000 Likes.

Dear Channel 9 any chance you could possibly re think your approach to covering London 2012.<br> Maybe some volleyball, badminton, table tennis, archery etc in prime times instead of swimming, repeats of swimming, interviews of swimming, analysis of swimming, previews of swimming! <br> <br> Give the other sports some exposure and recognition for what they have achieved and what they have accomplished!<br> <br> Kind regards, the rest of Australia!

— · Fri, Aug 10 2012 01:36:39
Channel 9's comprehensive Olympics coverage... : australiaChannel 9's comprehensive Olympics coverage... : australia
reddit: the front page of the internet
Will Nine's Olympics gamble pay off? All eyes on Big Brother | CrikeyWill Nine's Olympics gamble pay off? All eyes on Big Brother | Crikey
There's no doubt Channel Nine's head honchos will feel bruised by the bollocking their station's Olympic Games coverage has copped from j...
Social Business - 10 Commandments Before You Start | iGo2 GroupSocial Business - 10 Commandments Before You Start | iGo2 Group
iGo2 is two years young and we have learnt a lot about social business in that time. Some of it from working with customers, some of it t...
Channel 9 Tarnishes Brand By Mishandling Facebook Generated CriticismChannel 9 Tarnishes Brand By Mishandling Facebook Generated Criticism
It seems that in this digital age some brands have forgotten the golden rule of customer service: If a customer has a good experience the...
Media Watch: Now you see it, now you don't (13/08/2012)Media Watch: Now you see it, now you don't (13/08/2012)
Of course bull-riding isn't an Olympic sport, and for the past two weeks it's been Olympics all the way. For all the free-to-air networks...
The London Olympic Legacy: Science and Social Media | Playbook | Wired.comThe London Olympic Legacy: Science and Social Media | Playbook | Wired.com
LONDON - And so the Olympics come to an end. The last medals awarded, the 16 days of competition having left behind with images of greatn...
Channel 9 takes gold Olympic #fail in social media | iGo2 GroupChannel 9 takes gold Olympic #fail in social media | iGo2 Group
While NBC copped flak and a #fail fanpage and a twitter bashtag for its Olympic TV coverage it was Australia's Channel 9 which took gold ...
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]]>http://storify.com/adamson/channel-9-olympic-fail-goldhttp://storify.com/adamson/channel-9-olympic-fail-goldThu, 16 Aug 2012 01:29:33 GMT<![CDATA[Brumby's brand crisis]]>

When Brumby's Bakery instructed their franchisees to raise prices and to blame the Federal Government's new carbon tax a brand crisis and social media debacle ensued which cost the CEO his job.

Storified by Walter Adamson · Tue, Jul 10 2012 20:13:25

Brand crisis - Brumby's burns 50% goodwill - no brand resilience | iGo2 GroupBrand crisis - Brumby's burns 50% goodwill - no brand resilience | iGo2 Group
We wrote previously how brands can adopt the concept of brand resilience and build out their social strengths in order to gain the positi...

A clearcut case of deceit. Deane Preist got caught out big time. Will avoid Brumbys until they can prove themselves to be good corporate citizens.

— Glenn Tempest · Wed, Jul 04 2012 14:46:20

Tim Mavrick Donut King and Michelles Patisserie also managed by the same lot? ok...Ill never buy from them again either..NEVER

— Marina Elizabeth Josephine · Wed, Jul 04 2012 14:09:30

Brumby's, has encouraged franchisees to increase their prices and then "let the carbon tax take the blame". They issued a public apology, but that not fixing the damage. They are an absolute disgrace!! I support that Boycott call on facebook which has already many likes and share it on my wall to make sure it spreads. Join it too. I hope this is Brumby’s shame to fame is a warning for other businesses to do something so unethical. Bad Karma, Brumby!! https://www.facebook.com/BoycottBrumbysBakery

— Claudia Lutrop · Wed, Jul 04 2012 21:40:49

‎"There is no doubt, the Carbon Tax will add further costs to doing business post 1 July, but they are not reflected in the impending RRP increase and comments which suggested otherwise were an unacceptable error of judgment." -- from Brumbys website. So the memo *was* definitely asking franchisees to falsely blame the carbon tax for price increases. It's not about politics, it's about ripping off your customers.

— Scott McLauchlan · Fri, Jul 06 2012 22:14:38
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]]>http://storify.com/adamson/brumby-s-brand-crisishttp://storify.com/adamson/brumby-s-brand-crisisWed, 11 Jul 2012 03:13:25 GMT