Storified by Sandra Fernandez · Wed, May 22 2013 10:53:27

Free Webinar: The Brands and Bloggers Guide to the New FTC Disclosure Guidelines set for May 14

The Federal Trade Commission (FTC) recently issued new guidelines that impact the way brands and agencies can market through social media...

RT HAPPENING NOW: #Webinar on the New FTC Disclosure Rules fb.me/263kqLgta Join the convo and Q&A using the hashtag #BrandsandBlogs

— Hispanicize · Tue, May 14 2013 11:02:09

excited to be a part of today's @hispanicize @latinamomblogs #brandsandblogs webinar! lots to chat about ;)

— Stacey Ferguson · Tue, May 14 2013 11:06:15

Getting ready to learn about the new FTc Disclosure Rules #brandsandblogs

— Paula Bendfeldt-Diaz · Tue, May 14 2013 11:06:54

You are working as a advertising company once you begin working w/brands. #brandsandblogs

— Candy Olivares · Tue, May 14 2013 11:08:26

@justicefergie @hispanicize @latinamomblogs I'm listening to you now! Always love hearing from you, Stacey! #brandsandblogs

— Anne Hogan · Tue, May 14 2013 11:07:43

Once speech becomes commercial, it's no longer "free speech" & is subject to laws/regulations under FTC. - @justicefergie #brandsandblogs

— Anne Hogan · Tue, May 14 2013 11:09:24

there's no minimum amount for disclosures. if u got something, even if it's "only" worth $4, u need to let your readers know #brandsandblogs

— Sandra Fernandez · Tue, May 14 2013 11:12:32

You disclosure needs to be right next to the endorsement, not buried in some "TOS" page. #brandsandblogs

— Sandra Fernandez · Tue, May 14 2013 11:13:23

A blanket disclosure on a separate page doesn't cover you - needs to be right next to the endorsement or ad - @justicefergie #brandsandblogs

— Anne Hogan · Tue, May 14 2013 11:13:34

make sure your disclosure is easily understandable. #brandsandblogs

— Sandra Fernandez · Tue, May 14 2013 11:13:48

Say it in English, your disclosure should be simple and easy to understand. - @justicefergie #brandsandblogs

— Anne Hogan · Tue, May 14 2013 11:13:58

"If you blog post title has an endorsement in the title, then the disclosure needs to be in the title too." #brandsandblogs

— Sandra Fernandez · Tue, May 14 2013 11:14:31

"If you blog post title has an endorsement in the title, then the disclosure needs to be in the title too." #brandsandblogs

— Sandra Fernandez · Tue, May 14 2013 11:14:31

Make sure your disclosure travels with your post across platforms - FB, Twitter, G+, Pinterest, etc. - @justicefergie #brandsandblogs

— Anne Hogan · Tue, May 14 2013 11:15:02

If you automate social media make sure disclosure travels with it! via @justicefergie #brandsandblogs

— Yoly Mason · Tue, May 14 2013 11:16:09

Ask yourself, "would my mother understand my disclosure?" #brandsandblogs

— Sandra Fernandez · Tue, May 14 2013 11:16:38

Remember that, as social media pros, we are not the average consumer. Think like the average consumer. #brandsandblogs

— Sandra Fernandez · Tue, May 14 2013 11:17:04

May 14, 2013

Storified by Sandra Fernandez · Tue, May 14 2013 12:05:11

Great networking this morning at Marketing in a Mobile World #AMAHouston http://pic.twitter.com/mLSc4pA4oQ · dominique shu

#amahouston workshop, "Marketing in a Handheld World: Mobile Marketing Trends and Techniques for the… http://instagram.com/p/ZSw59_hfCA/

— Sandra Fernandez · Tue, May 14 2013 07:39:21

Cynthia Cisneros, VP of Community Affairs at KTRK ABC-13, is the moderator this morning. #amahouston

— Sandra Fernandez · Tue, May 14 2013 07:39:21

Speakers today: Isabel Rafferty, Sales Director of Adsmovil; Alvaro Cabal, Multicultural Communications Manager of Ford #amahouston

— Sandra Fernandez · Tue, May 14 2013 07:39:21

Speaker: Shervin Kalinia, Chief Executive Office of Hand Held Page. #amahouston

— Sandra Fernandez · Tue, May 14 2013 07:39:21

@AlvaroCabalFORD one of the speakers this morning - #amahouston http://pic.twitter.com/J9kAXDL9Fi · Juan Alanis

Marketing in a Handheld World: Mobile Marketing Trends and Techniques for the Hispanic Market #amahouston http://pic.twitter.com/2PWGD2G0aQ · Juan Alanis

Mobile has become very important to the Hispanic community. Our usage is different -- we rely on it like a desktop. #amahouston

— Sandra Fernandez · Tue, May 14 2013 07:39:22

What is the difference between mobile and desktop users? Hispanics are more likely to use mobile as general market uses desktop. #amahouston

— Kate N · Tue, May 14 2013 07:39:22

Hispanics overindex in usage of mobile devices. #amahouston

— Juan Alanis · Tue, May 14 2013 07:39:22

For Hispanic market, smart phone isn't a second screen, for large portion it's our only screen. #amahouston

— Sandra Fernandez · Tue, May 14 2013 07:39:22

The new prepaid data plans are making it easier for Hispanic markets to get online using mobile, #amahouston

— Sandra Fernandez · Tue, May 14 2013 07:39:22

Hispanic community want to be engaged, but they don't want "in your face sales". #amahouston

— Sandra Fernandez · Tue, May 14 2013 07:39:23

Don't try to sell to Hispanic market the same way as general market. Being aggressive is actually hurting the closing process. #amahouston

— Sandra Fernandez · Tue, May 14 2013 07:39:23

For the Hispanic community, the smart phone takes the place of a desktop. Hispanics spend 8% more on their cell phone bills. #amahouston

— elaine · Tue, May 14 2013 07:39:23

72 % of Hispanics own at least one mobile device #amahouston

— Juan Alanis · Tue, May 14 2013 07:39:23

Hispanics watch 62 % more digital video than non-Hispanics #amahouston

— Juan Alanis · Tue, May 14 2013 07:39:23

Hispanics are more likely to use mobile as general market uses desktop. #amahouston

— Ryan Stephens · Tue, May 14 2013 07:39:23

Hispanic market - we want 2 become friends first, then we'll do bsns with u. General market, we'll do bsns then become friends. #amahouston

— Sandra Fernandez · Tue, May 14 2013 07:39:24

For Hispanics, advertising is about "making friends" then business will come. Mobile advertising that is not as intrusive works. #amahouston

— Kate N · Tue, May 14 2013 07:39:24

NOTE: I will fill in this board with additional info on the bloggers and the topic later. Right now all I have is the tweets I selected in the panel. I promise.

Storified by Sandra Fernandez · Sat, Apr 13 2013 09:08:53

Mysession "15 Minutes of Genious in #Hispz13 @Juanofwords @laflowers @PresleysPantry @couponmamacita @LatinaLeader http://pic.twitter.com/iF5grCZVhS · Gabriela Natale

.@JusticeJonesie moderating the panel this morning. #Hispz13

— Sandra Fernandez · Sat, Apr 13 2013 09:07:15

Panel includes Pressley's Pantry, SuperLatina, @Juanofwords (Juan Alanis), @laflowers (Ana Flores, @spanglishbaby), Aurelia Flores #Hispz13

— Sandra Fernandez · Sat, Apr 13 2013 09:07:16

The Bloggers Genius panel. #hispz13 http://pic.twitter.com/yoSWeSUWf3 · Sandra Fernandez

Learning about couponing from coupon blogger. Don't wait until you've run out to buy the item, buy it when it's on sale. #Hispz13

— Sandra Fernandez · Sat, Apr 13 2013 09:07:16

Don't be brand loyal. Something may be cheaper, or free, if you get a coupon for a competing brand. #Hispz13

— Sandra Fernandez · Sat, Apr 13 2013 09:07:17

@CouponMamacita "Who doesn't love #FREE?" 15 mins of Genius Blogger Edition #hispz13

— bohemian babushka · Sat, Apr 13 2013 09:07:17

Buy products when is free or almost free. #Hispz13 @couponmamacita

— Mamá Contemporánea · Sat, Apr 13 2013 09:07:17

#DidYouKnow "Latinos are very married to brands, they won't switch so easily..unless a #coupon is involved." ~ @couponmamacita #Hispz13

— Lizza Monet Morales · Sat, Apr 13 2013 09:07:18

@couponmamacita keeps a stockpile of items she's gotten in bulk tks to coupons. sometimes she donates them. #Hispz13

— Sandra Fernandez · Sat, Apr 13 2013 09:07:18

You have to be ethical. You have to be courteous. You have to learn the store policy and stay within it, says @couponmamacita #Hispz13

— Sandra Fernandez · Sat, Apr 13 2013 09:07:18

#Shopping #Tip "Each store has a coupon policy.Learn it. U can get a postcard from Customer Service w/the info." ~ @couponmamacita #Hispz13

— Lizza Monet Morales · Sat, Apr 13 2013 09:07:18

When #couponing "if U can't use the product, think of someone or a #nonprofit who can & send it to them!" ~ @couponmamacita #Hispz13

— Lizza Monet Morales · Sat, Apr 13 2013 09:07:19

At the 15 min of Genius panel with @PresleysPantry @laflowers @couponmamacita #hispz13 http://pic.twitter.com/ZMjiNeuwEe · Monique Frausto

Not content being stereotyped! @PresleysPantry is brilliant! #hispz13 #15minofgenius

— LatinoFoodie Blog · Sat, Apr 13 2013 09:07:19

Listening to the adorable @PresleysPantry at #Hispz13 speak about her journey #blogging about food is making me HUNGRY! Lol

— Lizza Monet Morales · Sat, Apr 13 2013 09:07:19

Watching @PresleysPantry videos makes me so hungrrrrrry! #hispz13

— Monique Frausto · Sat, Apr 13 2013 09:07:20

@presleyspantry great cantando rancheras and the picadillo looks very tasty! #15minofgenius #Hispz13

— Mamá Contemporánea · Sat, Apr 13 2013 09:07:20

Now Gabriela Natale, @superlatinashow. #Hispz13

— Sandra Fernandez · Sat, Apr 13 2013 09:07:20

"Calladita Syndrome"- it's hurting Latinas-@superlatinashow #hispz13

— Tania Luviano · Sat, Apr 13 2013 09:07:21

NOTE: I will fill in this board with additional info on the speakers and the topic later. Right now all I have is the tweets I selected in the panel

Storified by Sandra Fernandez · Fri, Apr 12 2013 13:10:41

Kicking off our panel: Connecting with Digital Latinas with @rocky_e @BodenPR @ReneAlegriaNYC @MAMIVERSE @bostonita #hispz13

— AARP en español · Fri, Apr 12 2013 13:08:59

Panel for today's Digital Latinas session. #Hispz13 http://pic.twitter.com/Vjcpjbnrey · Sandra Fernandez

Shout outs to our CEO @ReneAlegriaNY #hispz13 http://pic.twitter.com/hbTLejKiK9 · MAMIVERSE.COM

#hispz13 @mamiverse Conecting with Latinas http://pic.twitter.com/gDiHEf0jAw · Laura Carbonell

Connecting with the Digital Latinas: A Primer on Marketing to Latinas Online #aarp #hispz13 http://pic.twitter.com/NJos1ID4Ma · Charlotte Castillo

All of the information & content should be turned into goals and dreams #hispz13

— MAMIVERSE.COM · Fri, Apr 12 2013 13:09:01

Who are the digital Latinas? #hispz13

— MAMIVERSE.COM · Fri, Apr 12 2013 13:09:01

First presenter is @natalieboden from @BodenPR #Hispz13

— Sandra Fernandez · Fri, Apr 12 2013 13:09:01

"The New Latina: Identity, Ideas and Influence." @natalieboden presentation #Hispz13

— Sandra Fernandez · Fri, Apr 12 2013 13:09:01

What inspires us and gets us moving? #hispz13

— MAMIVERSE.COM · Fri, Apr 12 2013 13:09:02

Latinas have grown from consumer to producer! #Hispz13

— ckrusch · Fri, Apr 12 2013 13:09:02

Latinas hold power and can change things w the drop of a tweet. Tremendous purchasing power says @natalieboden #hispz13

— Aileen Abella · Fri, Apr 12 2013 13:09:02

Important insight by @natalieboden "Digital Latinas can build and kill a business with the drop of a tweet" #Hispz13 #DigitalLatinas

— YESIMO.com · Fri, Apr 12 2013 13:09:03

@natalieboden @bodenpr "We are the CEO's of the home and we have been amplified by social .. and mutlicultural trendsetters." #Hispz13

— Lorraine C. Ladish · Fri, Apr 12 2013 13:09:03

The new latina barbie is disastrous- says @natalieboden #hispz13

— Tania Luviano · Fri, Apr 12 2013 13:09:03

"The Latina's sphere of marketing influence is on steroids" - @bodenPR #hispz13

— Nadia Jones · Fri, Apr 12 2013 13:09:04

"We are the cultural evangelists. We want everything customized to us and our virtual playground is huge." #hispz13 #digitallatinas

— Avocados From Mexico · Fri, Apr 12 2013 13:09:05

Our virtual playground is HUGE @BodenPR #hispz13

— MAMIVERSE.COM · Fri, Apr 12 2013 13:09:05

@Natalieboden @BodenPR "The Latina Digital Woman is complex! We can't be put in a box as how we are marketed to." #Hispz13

— Lorraine C. Ladish · Fri, Apr 12 2013 13:09:06

"Who are we?-Women, What do we want?-Don't know, When do we want it?-NOW!-This is the way to target Latinas says -@natalieboden #hispz13

— Tania Luviano · Fri, Apr 12 2013 13:09:06

NOTE: I will "fill in" this board with additional info on the speakers and the topic later. Right now all I have is the tweets I selected in the panel

Storified by Sandra Fernandez · Fri, Apr 12 2013 11:33:14

Now at 15 Minutes of Genius: Journalists Edition #hispz13

— Sandra Fernandez · Fri, Apr 12 2013 11:04:39

Listening to 15 min of genius @Penachristian @latinorebels @albertosardinas #hispz13 @CraftyChica #hispz13

— Tania Luviano · Fri, Apr 12 2013 11:04:40

@latinorebels panel at #Hispz13 is packed @ernestososa @charlespgarcia #Latism http://pic.twitter.com/csdPdsJscx · Lawrence Pedrosa

Alberto Sardiñas, asking who in the room is a journalist. #Hispz13 http://pic.twitter.com/fOEvfrtewh · Sandra Fernandez

Getting ready for 15 minutes of genius from @penachristian on the birth of @NBCLatino. #hispz13 http://pic.twitter.com/g8qyrJjYNK · Adrian Carrasquillo

Less than 1% of news stories that come out in US are about Latinos, and they are mostly negative. #Hispz13

— Sandra Fernandez · Fri, Apr 12 2013 11:04:41

@latinorebels @charlespgarcia #lrf899 wonderful speaker at #hispz13 #journalism http://pic.twitter.com/CYHZ3mfG6C · Letty

Fantastic! #LRF899 Foundation for Latino Journalism & Film Majors, http://www.latinorebelsfoundation.org #edu #highered #hispz13 http://pic.twitter.com/DVjYWaqHgm · Ezzy G. Languzzi

Photo: Great presentation by @charlespgarcia about the Latino Rebels Foundation and Latinos in the news at #hispz13 http://pic.twitter.com/JqWo7AXZwV · Alberto Sardiñas

33% of Americans think 1/2 of Hispanos are Undocumented-listening to @latinorebels #hispz13

— Tania Luviano · Fri, Apr 12 2013 11:04:42

Love the movement behind @latinorebels Listening to powerful statistics @hispanicize #hispz13 #Latinos

— Susset Cabrera · Fri, Apr 12 2013 11:04:42

. @charlespgarcia delivers a strong message on Hispanic media #hispz13 http://pic.twitter.com/trBFSvbbzU · Chris Peña

Esai Morales in the @LatinoRebels Foundation video. No. Big. Deal. Foundation will give journalism scholarships. #hispz13

— Adrian Carrasquillo · Fri, Apr 12 2013 11:04:42

Esai Morales supports latinorebels ! #Hispz13 #LATISM http://instagram.com/p/YA0QCwijOo/

— Pattie C. {LMVL} · Fri, Apr 12 2013 11:04:42

Brilliant: "In this country power is not given, it's taken." @charlespgarcia at #hispz13. Time for Latinos to take that power!

— Alberto Sardiñas · Fri, Apr 12 2013 11:04:43

The American Film Institute opened 15 slots for Latino filmmakers. - Charlie Garcia, Latino Rebels. #Hispz13

— Walyce · Fri, Apr 12 2013 11:04:43

@LatinoRebels Foundation. I'll be on the board for the organization. Very cool. More information to come. #hispz13

— Adrian Carrasquillo · Fri, Apr 12 2013 11:04:43

.@CraftyChica (Kathy Cano-Murillo) says she tries to change the world one glitter-fleck at a time. :-) #Hispz13

— Sandra Fernandez · Fri, Apr 12 2013 11:04:43

NOTE: I will "fill in" this board with additional info on the speakers and the topic later. Right now all I have is the tweets I selected inthe session.

Storified by Sandra Fernandez · Fri, Apr 12 2013 11:04:52

The Google and Youtube Latino panel is starting. #hispz13 http://pic.twitter.com/TrBAIT2iI8 · Sandra Fernandez

Learning from #youtube and #google teaching us how to make our videos viral. #hispz13 @ Hispanicize… http://instagram.com/p/YAZOLuFQvf/

— DeborahDeras · Fri, Apr 12 2013 07:58:30

Youtube has 4Billion hours of videos watched every month. #Hispz13

— Sandra Fernandez · Fri, Apr 12 2013 07:58:30

Fact: 72 hrs of content is uploaded into YouTube every minute. #Hispz13

— Sili · Fri, Apr 12 2013 07:58:30

Youtube has more than 1Billion monthly unique users. #Hispz13

— Sandra Fernandez · Fri, Apr 12 2013 07:58:31

140 views for each person in the planet...1 billion monthly unique visitors #Hispz13 @CosmoForLatinas

— michellehmulligan · Fri, Apr 12 2013 07:58:31

YouTube ya tiene más de mil millones de usuarios al mes, asegura Juanjo Durán, de YouTube. #hispz13

— Rafael Cores · Fri, Apr 12 2013 07:58:31

"Youtube reflects us, reflects life." - #hispz13 (Youtube & Google panel)

— Jhony Gutiérrez · Fri, Apr 12 2013 07:58:32

"Many of the defining channels of the next generation are being developed on Youtube today." - #hispz13 (Youtube & Google panel)

— Jhony Gutiérrez · Fri, Apr 12 2013 07:58:32

If the top 5 YOutube channels were stacked against cable channels, they would be among the top 20 viewed. #Hispz13

— Sandra Fernandez · Fri, Apr 12 2013 07:58:32

Every time I hear about @youtube from @juanjose_duran it blows my mind #hispz13 http://pic.twitter.com/mAWnu18Gta · Jeannette Kaplun

Did you know that YouTube has the largest audience in the world? The answer is 4bllion. #hispz13

— Mara · Fri, Apr 12 2013 07:58:33

With really cheap devices, you can now create amazing content and directly reach audiences. This wasn't possible in the past. #Hispz13

— Sandra Fernandez · Fri, Apr 12 2013 07:58:33

Youtube mobile gets more than 1 Billion views a day. This is triple what it was in 2011. #Hispz13

— Sandra Fernandez · Fri, Apr 12 2013 07:58:33

Interested in what's happening with Venezuela politics? Visit YouTube channel Venevision #hispz13 #Venevision #Google #YouTube

— Melanie/QueMeansWhat · Fri, Apr 12 2013 07:58:34

500 years of Youtube videos are watched every day on Facebook. Over 700 Youtube videos are shared on Twitter every minute. #Hispz13

— Sandra Fernandez · Fri, Apr 12 2013 07:58:34

Impressive: @youtube mobile gets over 1 billion views a day via @juanjose_duran #hispz13 #video

— Jeannette Kaplun · Fri, Apr 12 2013 07:58:34

500 years of @YouTube are watched on Facebook. Every. Day. Wow. #hispz13

— Agatha Kubalski · Fri, Apr 12 2013 07:58:35

US Hispanics are 50% more likely to own a smartphone (than general market). Twice as likely to stream video than watch TV. #Hispz13

— Sandra Fernandez · Fri, Apr 12 2013 07:58:35

Hispanics are 2x as likely to stream video on their TV #hispz13 http://pic.twitter.com/8icFM1LWtH · Charlotte Castillo

Photos and updates are in no particular order. This is just a small sampling from the Yach Party and the After Party. And a few are duplicated. Sorry. Best I could do from iPad Storify app.

Storified by Sandra Fernandez · Fri, Apr 12 2013 03:28:59

@McDonalds thanks for offering healthy menu choices and healthy conscious #swag (yoga mat) at #Hispz13 Totally going to #unwrapwhatsfresh!

— Rocio Chavez · Fri, Apr 12 2013 03:16:46

News You Can Use: All aboard!! @meligono & I are ready to #unwrapwhatsfresh for @mcdonalds ‘s “Unwrap At Sea P... http://bit.ly/12MbsiT

— Lizza Monet Morales · Fri, Apr 12 2013 03:16:47

#unwrapwhatsfresh Two years in a row @McDonalds yacht cruise is a hit, thank you! Great event. :D http://pic.twitter.com/nrEzKtOteC · Ezzy G. Languzzi

#Unwrapwhatsfresh best part of #hispz13 as always! !! Love it!

— Nadia Jones · Fri, Apr 12 2013 03:16:47

Enjoying the awesome view #unwrapwhatsfresh yacht party #hispz13 http://instagram.com/p/X8jn8OHhOP/

— Paula Bendfeldt-Diaz · Fri, Apr 12 2013 03:16:47

Dance party at sea! #UnwrapWhatsFresh #hispz13 @MeEncanta http://pic.twitter.com/LmHLZJcPiG · McDonald's

Se armo el baile en la fiesta de @MeEncanta . Help, somos docenas de mujeres desatadas #UnwrapWhatsFresh http://pic.twitter.com/AsbGUeakPc · Gabriela Natale

#UnwrapWhatsFresh #Hispz13 @MeEncanta http://pic.twitter.com/0SfUyry3n4 · Gabriela Natale

Instagram

Instagram for iPhone - Photo Feed Instagram for iPhone - Camera Instagram for iPhone - Explore ... Instagram - Fast, beautiful photo sh...

Instagram

Instagram for iPhone - Photo Feed Instagram for iPhone - Camera Instagram for iPhone - Explore ... Instagram - Fast, beautiful photo sh...

Cuidado maridos infieles q el detective @detectivegomez dCheaters esta en la fiesta de @meencanta #UnwrapWhatsFresh http://pic.twitter.com/PkRG8oaEl9 · Gabriela Natale

Two bit shuffle at sea #unwrapwhatsfresh @meencanta @vpepr #hispz13 http://pic.twitter.com/vbPBgWwHlX · Lourdes Rodriguez

Instagram

Instagram for iPhone - Photo Feed Instagram for iPhone - Camera Instagram for iPhone - Explore ... Instagram - Fast, beautiful photo sh...

Instagram

Instagram for iPhone - Photo Feed Instagram for iPhone - Camera Instagram for iPhone - Explore ... Instagram - Fast, beautiful photo sh...

Instagram

Instagram for iPhone - Photo Feed Instagram for iPhone - Camera Instagram for iPhone - Explore ... Instagram - Fast, beautiful photo sh...

Instagram

Instagram for iPhone - Photo Feed Instagram for iPhone - Camera Instagram for iPhone - Explore ... Instagram - Fast, beautiful photo sh...

Instagram

Instagram for iPhone - Photo Feed Instagram for iPhone - Camera Instagram for iPhone - Explore ... Instagram - Fast, beautiful photo sh...

Instagram

Instagram for iPhone - Photo Feed Instagram for iPhone - Camera Instagram for iPhone - Explore ... Instagram - Fast, beautiful photo sh...

Instagram

Instagram for iPhone - Photo Feed Instagram for iPhone - Camera Instagram for iPhone - Explore ... Instagram - Fast, beautiful photo sh...

Instagram

Instagram for iPhone - Photo Feed Instagram for iPhone - Camera Instagram for iPhone - Explore ... Instagram - Fast, beautiful photo sh...

Tweets collected in realtime

Storified by Sandra Fernandez · Fri, Apr 12 2013 03:26:32

Waiting for the #adelante workshop to begin! @NelyGalan #hispz13 http://pic.twitter.com/309YLzHBH5 · Sandra Fernandez

Beautiful stage set up at #Adelante!!!! #hispz13 http://pic.twitter.com/JDodrfFcsD · Hispanicize

Wisdom of Latino Legends #hispz13 #adelante @adelantepower presented by Coca-Cola @ Eden Roc… http://instagram.com/p/X-XKyCrRSK/

— Joy of Jessalin · Thu, Apr 11 2013 13:23:47

FIrst thing I saw when walking into the #Adelante session? A sign saying, "Make Fear and Failure Your Best Friend. Yes. #hispz13

— Brandi J · Thu, Apr 11 2013 13:23:47

The fantastic Charo at @adelantepower #adelante #hispz13 http://pic.twitter.com/iH55Io4RFa · Lorraine C. Ladish

Who runs the world? Girls! #Adelante starting now at #Hispz13 http://pic.twitter.com/BjcNLBLQ2T · Hispanicize

Who is READY for "The Adelante Movement" ? @AdelantePower #adelante #Hispz13 #CokeHispz13

— Lina Maria Mayorga S · Thu, Apr 11 2013 13:23:48

We are ready!!! #Adelante http://pic.twitter.com/DtjqBUD9to · Nely Galan

#Adelante http://pic.twitter.com/2YuM2FzAvQ · Nely Galan

I want to see Latinas be all they can be. #adelante #Hispz13

— Aileen Abella · Thu, Apr 11 2013 13:23:48

Think bigger than you've ever thought before!!!!! #Adelante

— Nely Galan · Thu, Apr 11 2013 13:23:49

Attending @Nely_Galan's #Adelante session at #Hispz13 with Charo and @RitaMoreno.

— Midy Aponte · Thu, Apr 11 2013 13:23:49

Providing a forum for us to be fearless #Adelante

— Adelante Movement · Thu, Apr 11 2013 13:23:49

"Women, don't buy shoes, buy buildings!" -- @Nely_Galan #Adelante #Hispz13

— Midy Aponte · Thu, Apr 11 2013 13:23:49

Mil gracias a @CocaCola for recognizing the power and potential of the #Latina. #Adelante #Hispz13

— Natalie Asorey · Thu, Apr 11 2013 13:23:50

"Don't buy shoes, buy buildings!" Well said, Nelly Galan! #hispz13 #adelante #latinas #mompreneurs

— Luly B · Thu, Apr 11 2013 13:23:50

Our generation is the first generation that we have Latina Legends. #Adelante

— Ezzy G. Languzzi · Thu, Apr 11 2013 13:23:50

.@NelyGalan welcoming everyone to the #adelante movement. #hispz13 #fb http://pic.twitter.com/bbbCdzfQH9 · Sandra Fernandez

"Debemos invertir en todos los aspectos de la comunidad latina, ya sea en un nuevo negocio o en una iglesia" Nely Galán #Adelante

— Adelante Movement · Thu, Apr 11 2013 13:23:50

Latinas fastest growing entrepreneurs in America si señor! #adelante #coke #hispz13

— Adriana Martin · Thu, Apr 11 2013 13:23:51

NOTE: I will "fill in" this board with additional info on the speakers and the topic later. Right now all I have is the tweets I selected while I was i the session.

Storified by Sandra Fernandez · Fri, Apr 12 2013 08:05:04

Now at the 15 Minutes of Genius: Marketer's Edition. #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:24

Watching the lovely @natalieboden speak on being a marketing genius at #hispz13 cc: @BodenPR

— Chase Fitzgerald · Thu, Apr 11 2013 10:29:24

First speaker is Natalie Boden, @BodenPR. "The Rise of the Feminist Movement and its Effect on Marketing to Latinas." #smartpurse #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:24

Movies still represent Latinas primarily as maids. @BodenPR #smartpurse #hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:24

Latina WOW Facts from @natalieboden #smartpurse #Hisp13 http://pic.twitter.com/d0Q2EGVX6e · Sandra Fernandez

How should brands connect with the new latina, and invest in her? @natalieboden #smartpurse #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:25

Know what inspires her! It's not all about fashion. @natalieboden #smartpurse #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:25

Invest in her. Instead of a beauty competition, how about a business competition? @natalieboden #smartpurse #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:25

Great pic of "Latina WOW Facts" from @natalieboden #smartpurse #Hispz13 http://ow.ly/jYq3n @SandraSays!

— BodenPR · Thu, Apr 11 2013 10:29:26

Defy the stereotype. @natalieboden #smartpurse #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:26

Invest in them early. @natalieboden #smartpurse #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:26

Why brands will benefit from investing in latinas (early). @natalienoden #smartpurse #hispz13 http://pic.twitter.com/EjIljUvBhS · Sandra Fernandez

"If u invest in a man you invest in one individual, if u invest in a woman you invest in a family and a whole nation." #smartpurse #hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:27

There's no better time than now to invest in the Latina. @natalieboden #smartpurse #hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:27

There is no better time than now to invest in the Latina #hispz13

— Fiorella · Thu, Apr 11 2013 10:29:27

@natalieboden I'm going to have to leave early, but I LOVED your presentation. Your girls are fortunate to have a mother like you. #hispz13

— Chase Fitzgerald · Thu, Apr 11 2013 10:29:28

What unites us beyond language? #Hispz13

— Claudia S Alderete · Thu, Apr 11 2013 10:29:28

What unites us as Hispanics, beyond language? asks speaker. #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:28

There isn't a unanimous HIspanic hero, says speaker. We are very divided, there's no one who spoke for all/to all. #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:28

We don't have a story that unites us, says speaker. #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 10:29:28

NOTE: I will "fill in" this board with additional info on the speakers and the topic later. Right now all I have is the tweets I selected during the panel/session

Storified by Sandra Fernandez · Thu, Apr 11 2013 09:45:38

Dad bloggers panel with @juanofwords @mochadad #hispz13 http://instagram.com/p/X958-DBfNN/

— Sandra Fernandez · Thu, Apr 11 2013 08:02:52

Daddy blogger starting now. #hispz13 http://pic.twitter.com/E89p7hQIkC · Anjelica

Supporting the dad bloggers! @Juanofwords @mochadad @LamarTyler in the VIP room! ;) #Hispz13 http://pic.twitter.com/fdcSRsHBHa · Aileen Abella

At the dad blogger session and it is awesome!!! @LamarTyler @mochadad @Juanofwords #hispz13 http://t.co/Z9HlJSsoZd · Luly B

Reppin the dads of blogging!! @juanofwords @mochadad #hispz13 http://pic.twitter.com/PoHGNFgrff · MAMIVERSE.COM

Great dads on the panel here #hispz13

— MAMIVERSE.COM · Thu, Apr 11 2013 08:02:54

@mochadad focuses on fatherhood because of his audience #hispz13

— MAMIVERSE.COM · Thu, Apr 11 2013 08:02:54

Listening to a great panel speak about dad bloggers! #hispz13 http://pic.twitter.com/eLzPxsKpAk · Lainey at McDonald's

"I know what my audience wants..." @mochadad doesn't compromise with brands on what to blog about. #authentic #Hispz13

— Aileen Abella · Thu, Apr 11 2013 08:02:54

The Dad Bloggers session, with @Juanofwords @mochadad is a small group, but great content. #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 08:02:55

"Moms read by blog to get a dad's perspective." @mochadad #Hispz13

— Aileen Abella · Thu, Apr 11 2013 08:02:55

Readers look for that "father perspective" with us #hispz13

— MAMIVERSE.COM · Thu, Apr 11 2013 08:02:55

Edgar wants a quinceanera...@Juanofwords material from his son! Love it! #Hispz13

— Aileen Abella · Thu, Apr 11 2013 08:02:55

@mochadad started his blog to give a different view of black fathers. #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 08:02:55

@mochadad says that most of his readers are women. #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 08:02:56

@mochadad is surprised when a guy says he read his blog. "Did your wife make you read it?" LOL #Hispz13

— Aileen Abella · Thu, Apr 11 2013 08:02:56

The majority of my readers are women @mochadad #hispz13

— MAMIVERSE.COM · Thu, Apr 11 2013 08:02:56

@Juanofwords says he is sensitive that most of his readers are women, and writes with that in mind. #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 08:02:56

@Juanofwords is sensitive to the fact that his readers are female. Wouldn't talk a certain way to his wife, sister. #Hispz13

— Aileen Abella · Thu, Apr 11 2013 08:02:57

When @Juanofwords writes he thinks "Would I say that to my wife, my mom, my sister?" before posting it. #Hispz13

— Sandra Fernandez · Thu, Apr 11 2013 08:02:57