I found this session Connecting the Dots to be very interesting with many good practical ideas--especially if you are doing advocacy work. I'll start with an overview of the panel but will also share some context from my perspective as a Canadian with active interest in politics.

Storified by James Howe · Thu, Apr 18 2013 14:16:49

Nancy Schwartz (NancySchwartz) on Twitter

The latest from Nancy Schwartz (@NancySchwartz). Nonprofit Marketeer -- Consultant, Blogger+ & Speaker GettingAttention.org. New York City

ForestEthics: because protecting forests is everyone's business

ForestEthics is a nonprofit environmental group committed to protecting North America's forests and the people and wildlife that depend o...

Nancy Schwartz & Jeanette Russell drop some knol re crafting story arcs in campaigns. #13ntcdots #13ntc @salsalabs pic.twitter.com/4Hjv5uczyW · Leif Utne

Attending a session on crafting powerful campaigns with @NancySchwartz and friends #13ntcdot

— James Howe · Fri, Apr 12 2013 13:44:40

Different things compel different people. Try and try again #13ntcdots

— Adam Goldberg · Fri, Apr 12 2013 13:42:51

Every campaign needs a goal that is winnable @NancySchwartz #13ntcdots #13ntc

— Sue Anne Reed · Fri, Apr 12 2013 13:44:54

Not abt an information deficit. It's abt an attention deficit. @NancySchwartz paraphrasing the brilliant @rachelannyes #13ntcdots #13ntc

— Ivan Boothe · Fri, Apr 12 2013 13:47:41

Tension powerful in advocacy. Don't just say how your org will solve a problem—no reason for ppl to help @NancySchwartz #13ntcdots #13ntc

— Ivan Boothe · Fri, Apr 12 2013 13:49:46

Schwartz: use a story arc through your campaign to bring folks along with you #13ntcdot

— James Howe · Fri, Apr 12 2013 13:50:51

On marriage equality Facebook photos: "Everybody changed their picture, but there was no call to action" @NancySchwartz #13ntcdots #13ntc

— Ivan Boothe · Fri, Apr 12 2013 14:00:16

It's important to report on the RESULTS of your action campaigns, don't leave people hanging! —Jnet of @salsalabs #13ntcdots #13ntc

— Ivan Boothe · Fri, Apr 12 2013 14:02:28

Shoutout from @NancySchwartz to @momsrising who do a great job of combining advocacy stories & info/data #13ntcdots #13ntc

— Ivan Boothe · Fri, Apr 12 2013 14:03:44

.@forestethics uses network-aware targeting to hit massive corporate opponents where it hurts: in their supply chain. #13ntc #13ntcdots

— Abe Greenhouse · Fri, Apr 12 2013 14:10:12

"Don't get shaken when your [campaign] arc needs to change." #13ntcdots #13ntc

— Ivan Boothe · Fri, Apr 12 2013 14:14:36

Here's an overview of one of my favourite sessions from the 2013 Nonprofit Techonology Conference with Beth Kanter and Will Coley. I want to share it because of all the great practical advice on tools and techniques.

Storified by James Howe · Tue, Apr 16 2013 07:41:34

Benefits of Content Curation #13NTCCur8

Content curation is the process of sifting through information on the web and organizing, filtering and making sense of it, and sharing t...

"Content curation is the antidote to information overload". #13NTC #13NTCcurate @kanter

— Caroline Avakian · Sat, Apr 13 2013 09:04:50

Kanter: a curator is like a sommelier #13ntccurate I'll need to move more in that direction

— James Howe · Sat, Apr 13 2013 09:06:57

Kanter says curation is more than sharing and retweeting #13ntccurate

— James Howe · Sat, Apr 13 2013 09:13:11

Costco as a content curator for grocery shopping - from the mind of @willcoley #13ntccur8

— Shari · Sat, Apr 13 2013 09:10:29

Become a lighthouse, frame the content that you curate for your audience says @kanter #13ntccurate

— Lucy Cox-Chapman · Sat, Apr 13 2013 09:00:23

Know your audiences, and be selective in the topics you curate for them. #13ntccur8

— Shari · Sat, Apr 13 2013 09:23:18

In #13ntccur8 session, @kanter interviews participants abt curation practices. #13ntc @ Hilton… instagram.com/p/YDfEmemuCU/ · Will Coley

Know your audiences, and be selective in the topics you curate for them. #13ntccur8

— Shari · Sat, Apr 13 2013 09:23:18

Content curation - seek, sense, share. #13ntccurate #13ntc

— Janice Babineau · Sat, Apr 13 2013 09:38:48

Actually read the article before you share it. #13ntccur8

— Safe Patient Project · Sat, Apr 13 2013 09:39:07

10 Tips on Curating Social Media Content for Your Nonprofit or Foundation

Everyone, including me, needs help sorting through today's "data tsunami" as Steven Rosenbaum calls it. In his recent book Curation Natio...

A sizzling session with some of nonprofits' finest social media folks that entertained and enlightened. I've captured some of the highlights here but it's hard to do this session justice via Storify. Being there was an experience!

Storified by James Howe · Sat, Apr 13 2013 16:58:07

#13ntcrhosm nice work ladies! @jordanv @cariegrls @wharman @starfocus @tammy pic.twitter.com/TtIoWHVJht · Jessie Earl

#13ntcrhosm saw someone asking for all the presenter handles: @tammy @cariegrls @wharman @starfocus @jordanv

— Bettina Sferrino · Sat, Apr 13 2013 13:55:17

Thanks to the full room at #13ntcrhosm for sticking around for the last session of the #13NTC day! pic.twitter.com/e6p51TWk9N · jordanv

So @cariegrls is very anti-scheduling of posts. Would love to hear arguments for, just for grins. #13ntcrhosm

— Jenna Sauber · Sat, Apr 13 2013 13:37:23

"I will never outsource community management" - @cariegrls #13ntcrhosm As it should be.

— Bettina Sferrino · Sat, Apr 13 2013 13:38:18

When people want you to post things to your online community, ask, "what's in it for the fans?" - @cariegrls #13ntcrhosm

— Bettina Sferrino · Sat, Apr 13 2013 13:39:19

Be a social media user first before you make it your profession - amen. @cariegrls #13ntcrhosm

— Chris Oien · Sat, Apr 13 2013 13:39:53

@cajunjen makes content curation easier! I prefer some scheduling, mostly real-time. #13ntcrhosm

— Shari · Sat, Apr 13 2013 13:40:35

Contests can be super exhausting for your org & your community, so make sure the payoff is worth it. - @cariegrls #13ntcrhosm

— Jenna Sauber · Sat, Apr 13 2013 13:40:58

FINALLY a #13NTC session actually talking about treating online communities like communities! #13ntcrhosm (bummed I have to leave early)

— Bettina Sferrino · Sat, Apr 13 2013 13:41:27

Social media is hard work even if you have photos of cute kittens says Carrie of American Humane Society #13ntcrhosm

— James Howe · Sat, Apr 13 2013 13:43:33

So important to creat shareable content. @cariegrls #13ntcrhosm absolutely!

— Anna Mahan-Miller · Sat, Apr 13 2013 13:43:53

Customer service wins - great metric to add to your #socialmedia reporting. @cariegrls #13ntcrhosm

— Jenna Sauber · Sat, Apr 13 2013 13:44:37

Don't pay attention to likes as a measure of success; growth rate is more important. #13ntcrhosm

— JaneA Kelley · Sat, Apr 13 2013 13:44:40

Focus less on policiing staff, more on edcuation. Teach employees abt privacy, decision-making, content strategy @cariegrls #13ntcrhosm

— Farra Trompeter · Sat, Apr 13 2013 13:46:57

Facebook admin contract--BRILLIANT, @cariegrls!! #13ntcrhosm

— Bettina Sferrino · Sat, Apr 13 2013 13:48:12

#13ntc @hsus: promote Facebook posts w/ measurable conversions (take action, donate) #13ntcrhosm

— Rachel Hassinger · Sat, Apr 13 2013 13:51:40

#13ntcrhosm can you think of a single brand you want to follow on multiple Facebook pages?

— Wendy Harman · Sat, Apr 13 2013 13:51:49

Respond to every SM MT (FB w/in 2 hrs & Twitter w/in 30 mins.) @cariegrls #13ntcrhosm

— Angela Gonzalez · Sat, Apr 13 2013 13:51:55

@silsen @cajunjen Scheduling can be a tactic but you can't set it and forget it. Must also be on as a person. #13ntcrhosm

— James Howe · Sat, Apr 13 2013 13:52:34

Great tweets about Joe Thornley's (@thornley) keynote presentation on who's the boss of social media and a taste of the content shared in the breakout sessions.

Storified by James Howe · Tue, Feb 26 2013 07:49:15

Awesome start to the Social Media Summit! Over 140 attendees at the Digital Media Panel! #socbizwr

— Waterloo Region SBC · Mon, Feb 25 2013 06:41:23

Via @communic8nhowe 'Wondering which social media site to use? Ask your Customers what they're using' Great advice everywhere at #socbizwr!

— Downtown Kitchener · Mon, Feb 25 2013 07:18:20

My #socbizWR folks: Want more details or to review my Fundamentals of Social Media? Find them here: http://bit.ly/OSvovb

— James Howe · Mon, Feb 25 2013 08:00:04

Real question isn't WHAT is trending? It is: WHY is it trending? @krcraft #socbizwr Oreo Rainbow case Tipping dinosaurs

— Gordon Diver · Mon, Feb 25 2013 08:27:56

Thanks @carlabowes for the informative insight on daily best practices for online community managers. #socbizwr

— Nate Robertson · Mon, Feb 25 2013 08:28:36

Analytics Mission, Why? Learn to tell compelling end to end stories @Krcraft #socbizwr P1 in series of tweets

— Gordon Diver · Mon, Feb 25 2013 08:35:20

Analytics Misson, Why? Define and refine supporting strategy, tactics, delivery methodologies, and frameworks @krcraft #socbizwr

— Gordon Diver · Mon, Feb 25 2013 08:36:14

Using repeatable methods for measuring success, identifying patterns, and recognizing risks enables agile responses @krcraft #socbizwr

— Gordon Diver · Mon, Feb 25 2013 08:36:50

92% of retweets are within the first hour of the post. Post when your audience is listening. #socbizwr #Socbiz

— Machteld Faas Xander · Mon, Feb 25 2013 08:37:00

New followers & likes are one thing but static followers are very different from those who share & participate in your content #socbizWR

— Carla Bowes · Mon, Feb 25 2013 08:53:18

Your tweets are what teach people about you. Your social accounts affect how people view you & your business. Be professional. #socbizwr

— Jessica Jungton · Mon, Feb 25 2013 08:53:29

Twitter relationship building tips by James Howe @communic8nhowe #socbizWR http://pic.twitter.com/GwVBX2UVZS · Tina Geisel

No need to fear complaints on social media. “@TheSocialSpider: When dealing with complaints seek to satisfy & delight, not defend. #socbizwr

— Machteld Faas Xander · Mon, Feb 25 2013 09:02:18

Listen, analyze, act, optimize, measure and rinse and repeat. Such an important take away! #socbizWR

— Carla Bowes · Mon, Feb 25 2013 09:02:57

Attend my Twitter session at #socbizWR? Here' s my post on how to use Twitter to build relationships http://bit.ly/13fJLC6

— James Howe · Mon, Feb 25 2013 09:10:01

Hey @gdiver62 thx to @krcraft, #socbizwr attendees will get a supersize trial - pls @ DM or email us info@getsqueeze with the hashtag!

— Squeeze · Mon, Feb 25 2013 09:15:51

Reward your connections, new or existing, leads or not, with valuable content. #smbWR #socbizWR

— EllePyke · Mon, Feb 25 2013 09:17:22

Can't assume that location and common values will bind prospects to us any longer - biz has changed and we need to adapt @thornley #socbizwr

— Gordon Diver · Mon, Feb 25 2013 09:58:53

We all need a competitive advantage to avaoid being me too. The biz that stand out survive and thrive @thornley #socbizwr

— Gordon Diver · Mon, Feb 25 2013 10:01:29

Storified by James Howe · Mon, Feb 25 2013 12:30:53

I'm all set for a great day at #socbizWR. Day starts with #smbWR panel on using video as part of your content marketing strategy

— James Howe · Mon, Feb 25 2013 05:07:42

Excellent turnout @smbwr this morning! #smbwr View from the front: http://pic.twitter.com/cAY2bQrj1A · Skylight Productions

#smbwr topic: how video can be part of yr content strategy.

— Shawna Reibling · Mon, Feb 25 2013 05:21:59

#smbWR Duncan Finigan says think about your opening shot #socbizWR

— James Howe · Mon, Feb 25 2013 05:25:53

#smbwr #socbizwr memorytree: canadians consume more video media than any other country. Your audience wants video.

— Shawna Reibling · Mon, Feb 25 2013 05:40:20

Peter Shannon @Memory_Tree demonstrates value and power of video at #smbwr. laughter, sadness, and hope with 90sec videos.

— Brian Haacke · Mon, Feb 25 2013 05:43:28

Having video on your homepage makes your website 53% more likely to show up in a Google search. #smbwr #socbizwr

— Jessica Jungton · Mon, Feb 25 2013 05:44:34

Google only counts a hit on YouTube after a percentage of the video has been watched. Quality video counts. #smbWR #socbizWR

— EllePyke · Mon, Feb 25 2013 05:46:04

#smbwr find out the intent of your video and make sure you pick the right channels of distribution

— Iulia Marin · Mon, Feb 25 2013 05:51:36

Nelson from @SkylightVisuals is giving great strategy on video SEO. What are your goals, your audience, your platform #smbWR #socbizWR

— EllePyke · Mon, Feb 25 2013 05:51:42

Nelson from @SkylightVisuals is giving great strategy on video SEO. What are your goals, your audience, your platform #smbWR #socbizWR

— EllePyke · Mon, Feb 25 2013 05:51:42

Advantages to hosting video in Facebook IF you have a large FB following #smbwr

— Latitudes Festival · Mon, Feb 25 2013 05:52:01

#smbwr Skylight: facebook can host videos, great to use if your main audience is on facebook, facilitates facebook brand ambassadors as well

— Shawna Reibling · Mon, Feb 25 2013 05:53:52

#smbwr Skylight: put transcript of video into description on youtube- this makes the text searchable as key words on google.

— Shawna Reibling · Mon, Feb 25 2013 05:55:46

Think slow, says @dwightstorring Think about the story; there will be much more depth #smbwr

— Latitudes Festival · Mon, Feb 25 2013 05:56:49

#smbwr #socbizwr slow down and find meaning in your work, to find the personal story to tell. Produce to build community.

— Shawna Reibling · Mon, Feb 25 2013 05:57:17

Storring: Digital stories are the original slow stories. #socbizWR #smbWR

— James Howe · Mon, Feb 25 2013 05:57:54

.@dwightstorring shares photovoice project on signs of abuse for @womenscrisisSWR. Full version at http://wcswr.org/charming #smbWR #socbizWR

— James Howe · Mon, Feb 25 2013 05:59:55

DYK? People decide to continue watching a video, or not, after the first 5secs - make sure your content is strong! #smbwr

— Dash Internet · Mon, Feb 25 2013 06:01:09

Want to see @dwightstorring #digitalstorytelling in action? Sign up for his workshop on March 23. Register at http://latitudeslongitudes.org #smbwr

— Latitudes Festival · Mon, Feb 25 2013 06:04:48

Leslie Hughes of PunchMedia shared how to use LinkedIn Company pages.

Storified by James Howe · Mon, Jan 21 2013 06:28:26

At this gorgeous new library for #smbWR (@ Waterloo Public Library - John M. Harper Branch) http://4sq.com/13HkCOj

— Clare Hitchens · Thu, Jan 17 2013 04:56:19

Just getting started with @PunchMediadotca at @smbWR #smbWR http://lockerz.com/s/277479558 · Jacki

More than 2.6 million companies are using LinkedIn Pages – are you? #socbiz #SMBWR

— SMB Waterloo Region · Thu, Jan 17 2013 05:01:54

4 out of 5 say LinkedIn drives business decisions #smbwr @punchdotmedia

— Waterloo | Stratford · Thu, Jan 17 2013 05:03:14

Presentation lesson: always have a story ready for when the laptop wants to reboot 5 min in. Thx @punchdotmedia #smbwr

— June Macdonald · Thu, Jan 17 2013 05:11:38

Linked In pages provide a visual of your company & displays products/services in detail to drive CTR #SMBWR

— SMB Waterloo Region · Thu, Jan 17 2013 05:13:37

Customize your company page to reflect your company as a whole; assume this the first interaction with your brand. #smbwr

— Carla Bowes · Thu, Jan 17 2013 05:14:06

Target various audiences with customized landing tabs. Use relevant details to increase website visits or inquiries #smbwr

— SMB Waterloo Region · Thu, Jan 17 2013 05:17:16

Hughes: Person who creates LinkedIn Company page must have an email address with company domain #smbWR

— James Howe · Thu, Jan 17 2013 05:24:20

Interesting point about call to action buttons on company pages ... Need to look at that #smbWR

— Blair Wettlaufer · Thu, Jan 17 2013 05:36:51

Tell your not-for-profit story on a LinkedIn page. Connect to potential corporate donors. #smbWR

— Clare Hitchens · Thu, Jan 17 2013 05:39:51

Excellent discussion about value proposition for premium linkedin #smbwr

— Shawna Reibling · Thu, Jan 17 2013 05:40:04

Great examples: 12 Best LinkedIn Company Pages of 2012 http://ow.ly/1RebrY #smbwr @LinkedIn @punchdotmedia

— June Macdonald · Thu, Jan 17 2013 05:42:08

Social media. Exciting on personal and professional levels. #WaterlooLibrary is proud to be hosting #smbWR today.

— WPL · Thu, Jan 17 2013 05:49:42

Had a good chat with Christine from @HOFKW at #smbWR Linkedin for nonprofits - I think there is great potential

— Trent Bauman · Thu, Jan 17 2013 06:42:03

Yes! RT @clarehitchens: Tell your not-for-profit story on a LinkedIn page. Connect to potential corporate donors. #smbWR

— James Howe · Thu, Jan 17 2013 08:01:40

Thank you very much to Leslie Hughes aka @PunchMediadotca for sharing how to use the Company Pages on LinkedIn! #smbWR

— SMB Waterloo Region · Thu, Jan 17 2013 08:52:16

Here are photos from our event this morning http://on.fb.me/V8c0wi #smbWR

— SMB Waterloo Region · Thu, Jan 17 2013 09:11:47

Thanks to @WaterlooLibrary for hosting #smbWR at its new John Harper Branch on the west side!

— SMB Waterloo Region · Thu, Jan 17 2013 07:54:55

Storified by James Howe · Mon, Oct 22 2012 07:45:16

Good advice from Google-->If your charity doesn't have a video strategy, set up YouTube channel anyway & figure it out later #ArtezTO

— Julie Fiorini · Thu, Oct 18 2012 09:10:09

Theme at #artezTO is take risks!! Listen up charities cause if you do the same old same old you will become a dinosaur...

— Shane Davis · Thu, Oct 18 2012 09:51:56

Listening to @steveirvine from @CanadaFacebook's keynote presentation at #artezTO - "Spreading Social Good in a Connected World"

— Rachel McKee · Thu, Oct 18 2012 10:03:44

"Every two days, we create as much information as we did from the dawn of civilization until 2003" (Eric Schmidt) @steveirvine #ArtezTO

— Mark Jordan · Thu, Oct 18 2012 10:03:49

This is mind blasting! #artezto http://pic.twitter.com/zeOOygq7 · Julia Silvestri

Steve Irvine from Facebook talking about connections and how to break through the noise with 2.5 billion shares on Facebook a day #artezTO

— TechSoup Canada · Thu, Oct 18 2012 10:04:57

Irvine: the web is reorganizing around people #artezTO

— James Howe · Thu, Oct 18 2012 10:05:03

Irvine: There is a shift now to discovery. Most in Canada start that by going to Facebook #artezTO

— James Howe · Thu, Oct 18 2012 10:06:14

"The web is reorganizing around people. From Browse, to Search to Discover." @steveirvine luncheon keynote #ArtezTO

— Mark Jordan · Thu, Oct 18 2012 10:08:08

Irvine: Moving from the voice of the organization to the voice of a friend. We prefer what our friends say. #artezTO

— James Howe · Thu, Oct 18 2012 10:11:03

Irvine: social media marketing = moving messaging away from being the voice of the organization to the voice of a trusted friend. #ArtezTO

— Nissa Poetranto · Thu, Oct 18 2012 10:12:15

Social media marketing is simply word of mouth according to #Facebook #simples #artezTO

— Clare McDowall · Thu, Oct 18 2012 10:12:53

Irvine 1 in 10 will believe it when you say it. When that 1 friend tells 10 of their friends, 9 in 10 of them will believe it. #artezTO

— Jill Baumgartner · Thu, Oct 18 2012 10:13:23

Irvine: 12 million Canadians on Facebook everyday #artezTO

— James Howe · Thu, Oct 18 2012 10:14:11

Irvine: who is on Facebook? Half women, 1/3 over 45, 60% come everyday, #artezTO

— James Howe · Thu, Oct 18 2012 10:17:05

Irvine: 33% of Canadian facebook users are over 45 #artezTO

— Jill Baumgartner · Thu, Oct 18 2012 10:18:09

How do you engage supporters with social media? Sharing content via Facebook makes content more relevant because they trust you! #artezTO

— TechSoup Canada · Thu, Oct 18 2012 10:18:34

Irvine: orgs often focus on fans and don't think about friends of fans #artezTO

— James Howe · Thu, Oct 18 2012 10:19:27

Building a word of mouth campaign with Facebook? Start with fans but its friends of fans that are your biggest opportunity #artezTO

— TechSoup Canada · Thu, Oct 18 2012 10:24:06

Storified by James Howe · Mon, Oct 15 2012 08:39:45

Speaking at #net2TO is Jane Zhang of @techsoupcanada.

— James Howe · Fri, Oct 12 2012 07:03:37

"People need to know why you give a damn". Good call. Why are you passionate about your work? Make people care about your cause. #Net2TO

— LizC · Fri, Oct 12 2012 07:04:29

Zhang: I'm a really a crazy cat lady. #net2TO

— James Howe · Fri, Oct 12 2012 07:05:28

Zhang: Being honest and transparent gains support. Be open about needs. #net2TO

— James Howe · Fri, Oct 12 2012 07:09:50

Learning a lot about benefit of a personal story to raise awareness and engage supporters from Jane. Passion is key to engagement #Net2TO

— LizC · Fri, Oct 12 2012 07:14:50

Want to watch the Spice Kittens? Here's the link: https://new.livestream.com/FosterKittenCam/TheSpiceKittens #Net2TO

— Jason Shim · Fri, Oct 12 2012 07:15:00

Zhang: Conversations beside kitten cam evolve into something more substantive #net2TO

— James Howe · Fri, Oct 12 2012 07:15:17

Jane sharing the story of The Spice Kittens.. And how when you share why you care, others will too #Net2TO http://pic.twitter.com/ZbLxD2qE · Jenny

Give power to your supporters because THEY have passion AND power to influence! And they know best #Net2TO #nonprofit

— Clare McDowall · Fri, Oct 12 2012 07:17:31

"Let go of control, if you let the community that cares about you they will find creative ways to help you out" @jzhang99 #Net2TO

— Sara McMillen · Fri, Oct 12 2012 07:18:12

Zhang: A video from GetUp Australia that captures love and passion - what tools do you use to drive passion? http://www.youtube.com/watch?v=_TBd-UCwVAY #Net2TO

— Jason Shim · Fri, Oct 12 2012 07:21:12

Zhang: We connect because of feelings. Today is about what tools help drive our passion. #net2TO

— James Howe · Fri, Oct 12 2012 07:21:35

#net2to capture the passion and share your passion with your supporters

— Mark Fisher · Fri, Oct 12 2012 07:21:45

what i love about #Net2to already is that there are no 'experts' here. we are ALL co-learners!

— Talya Rotem · Fri, Oct 12 2012 07:44:58

11th Pitch: Twitter for social change #Net2To

— Sara McMillen · Fri, Oct 12 2012 07:59:09

...and we have a session agenda! Very interesting concept of pitching sessions! #Net2TO http://pic.twitter.com/NSA2Gdql · Jenny

Twitter: the greatest relationship tool that exists

I used this presentation to lead a discussion on using Twitter to build relationships at the NetSquared Camp in Toronto on October 12. 2012.

The fact that Twitter is about exchanging ideas is why I love it #Net2TO.

— LizC · Fri, Oct 12 2012 08:30:20

Storified by James Howe · Sun, Sep 23 2012 07:27:39

Happy to have made it to the #smbWR. Going to be an interesting morning.

— Ideas Unlimited · Thu, Sep 20 2012 04:53:50

Don't forget about the 1/3 of social media users who are just listeners! #smbwr

— Lauren Dugan · Thu, Sep 20 2012 04:59:27

Does semantic search affect discoverability? Implications for smaller players. #smbWR

— Clare Hitchens · Thu, Sep 20 2012 05:05:26

Martin Waxman: In general, there is a generation gap between how people over and under 35 use technology and SM #smbWR

— James Howe · Thu, Sep 20 2012 05:07:19

Waxman: We need to shift our perpective to how millennials think #smbWR

— James Howe · Thu, Sep 20 2012 05:09:47

Waxman: We've turned the corner. Mobile is here. #smbWR

— James Howe · Thu, Sep 20 2012 05:10:22

Me too! “@FeuchtK: #smbwr might not be under 25 but my news comes from twitter, like the media agnostic term”

— Barbara Daly · Thu, Sep 20 2012 05:11:35

In US people spending more time on mobile devices than print media #smbWR - so true, only print I still get is the @TheEconomist

— Kyle Feucht · Thu, Sep 20 2012 05:11:44

In US people spending more time on mobile devices than print media #smbWR - so true, only print I still get is the @TheEconomist

— Kyle Feucht · Thu, Sep 20 2012 05:11:44

Totally agree with @martinwaxman that retailers missing opps with @foursquare - reward me for mayorship, makie it a game #smbWR

— Kyle Feucht · Thu, Sep 20 2012 05:13:32

Totally agree with @martinwaxman that retailers missing opps with @foursquare - reward me for mayorship, makie it a game #smbWR

— Kyle Feucht · Thu, Sep 20 2012 05:13:32

I agree with @martinwaxman we need to get retail more involved with #foursquare #smbWR @shamattygalle

— Nate Robertson · Thu, Sep 20 2012 05:14:20

Waxman: @armano says to stop referring to mobile and start considering ourselves always connected #smbWR

— James Howe · Thu, Sep 20 2012 05:14:43

#smbWR we are all competing for the same thing ... Audience

— Carla Bowes · Thu, Sep 20 2012 05:15:39

"The new face of media; we do the programming but we don't get paid" @martinwaxman #smbWR

— EllePyke · Thu, Sep 20 2012 05:15:59

Really? RT @mumby: Only 70% of mobiles sold are smart phones? Why are they selling dumb phones still? Who knew? #smbWR

— Alison Kramer · Thu, Sep 20 2012 05:16:24

Waxman: Facebook is working on helping companies to connect with customers who don't already like their page #smbWR

— James Howe · Thu, Sep 20 2012 05:16:50

Just like TV, we have the big three social networks = Facebook, Twitter, Youtube/Google. Pinterest is the first specialty network #smbwr

— Lauren Dugan · Thu, Sep 20 2012 05:16:52

Ads haven't advanced since we had to get up to change the channel - need to leverage mobile marketing #smbWR

— Kyle Feucht · Thu, Sep 20 2012 05:19:54

Storified by James Howe · Thu, Aug 02 2012 13:26:57

@TerreChartrand I suspect it's an old video and could be yanked. Probably someone just didn't think through putting it online.

— James Howe · Wed, Aug 01 2012 15:16:27

@KingandOttawa It would have to be a decade or older. Some of that is seriously legacy. I didn't see Jana, or Mitra though...

— Terre Chartrand · Wed, Aug 01 2012 15:17:09

@TerreChartrand Guelph is my tip off. It's no longer part of CTT. And the quality.

— James Howe · Wed, Aug 01 2012 15:18:33

@KingandOttawa And yet it was posted to their YouTube account and tweeted today. Perhaps an unfortunate gaff, but very unfortunate.

— Terre Chartrand · Wed, Aug 01 2012 15:23:13

@TerreChartrand Maybe a case of putting the intern in charge of social media?

— James Howe · Wed, Aug 01 2012 16:23:06

@KingandOttawa I don't know. Our interns are rock solid and I can't imagine one being otherwise.

— Terre Chartrand · Wed, Aug 01 2012 16:26:20

I agree with @TerreChartrand, our intern is also rock solid. Entrusting interns/students with SM have worked well for us. @KingandOttawa

— Jason Shim · Wed, Aug 01 2012 18:57:24

@KingandOttawa Perhaps I've met too many capable and high-capacity interns/students who handle SM well, like @shubsengupta @smoestoe

— Jason Shim · Wed, Aug 01 2012 20:02:00

@KingandOttawa @JasonShim worked well for us with the WIND thanks KW grant! I would never recommend generalizing students. :)

— Shubhagata Sengupta · Wed, Aug 01 2012 20:42:57

@shubsengupta @JasonShim Some students may be capable. Exceptions exist. But I'd never recommend a client put a student in charge of SM.

— James Howe · Thu, Aug 02 2012 04:14:29

@JasonShim @shubsengupta @smoestoe @TerreChartrand Students can be part of your SM mix but I wouldn't put them in charge in most cases.

— James Howe · Thu, Aug 02 2012 06:13:51

@KingandOttawa @JasonShim Have you ever hired a student for social media, James?

— Terre Chartrand · Thu, Aug 02 2012 06:26:15

@TerreChartrand @JasonShim No but I don't say I won't. But I wouldn't put them in charge.

— James Howe · Thu, Aug 02 2012 06:28:28

@JasonShim @Communic8nHowe @shubsengupta @smoestoe Indeed. And I really caution judging any group of people based on age alone.

— Terre Chartrand · Thu, Aug 02 2012 06:35:01

@TerreChartrand @JasonShim I don't judge by age alone. Just yesterday I met with a potential collaborative partner who is 19.

— James Howe · Thu, Aug 02 2012 07:11:04

@Communic8nHowe @JasonShim Then why are you advocating for never trusting someone based on their age when it comes to business?

— Terre Chartrand · Thu, Aug 02 2012 08:19:27