<![CDATA[Cathy Britt · Storify]]>http://storify.com/CathyABrittNodeJS RSS ModuleSun, 26 May 2013 09:34:43 GMT<![CDATA[Collaborations for Cause]]>

The first annual Collaborations for Cause conference set out to build strong, lasting bridges among creative multimedia storytellers, non-profits, socially responsible corporations and supporting communities. I left inspired. Here's an overview of the sessions and some takeaways...

Storified by Cathy Britt · Sat, May 05 2012 14:01:50

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Collaboration For Cause, May 4-5th | Blue Earth Alliance | Photography Inspiring Social ChangeCollaboration For Cause, May 4-5th | Blue Earth Alliance | Photography Inspiring Social Change
Retreat | Schedule | Presenters | Register Collaborations for Cause is a retreat for communications professionals who want and need to us...

The New Media Frontier: NPOs, NGOs and Government Agencies

Russell Sparkman (FusionSpark Media) started things off with a snapshot of where we are today, why everything we've always known about communications has changed, and why it will never be the same.
Quality, quality, quality...must be QUALITY content.

Stories from the Multimedia Toolbox

Benjamin Drummond and Sara Joy Steele (BDSJS) showed how a multimedia toolbox can help both local nonprofits and international organizations reach new audiences across a multi-platform media landscape. 
Home – Benjamin Drummond / Sara Joy SteeleHome – Benjamin Drummond / Sara Joy Steele
Benjamin Drummond and Sara Joy Steele are a documentary team that specializes in multimedia stories about people, nature and climate change.
Video is not always the right tool. Find the right tool in your toolbox. The opportunities are endless...
Out of the projects that Sara and Benj presented, their Natural Histories Project resonates the most with me. Not only because the subject matter is so closely aligned with my new position at the Burke Museum of Natural History & Culture, but because I love the simplicity of its presentation and how much passion the images and interviews convey.
The Natural Histories ProjectThe Natural Histories Project
The NaturalHistories Project
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]]>http://storify.com/CathyABritt/collaborations-for-causehttp://storify.com/CathyABritt/collaborations-for-causeSat, 05 May 2012 21:01:50 GMT<![CDATA[Becoming a U.S. Citizen]]>

After sitting through my uncle's naturalization ceremony to become a United States citizen, I wanted to know more about the process immigrants must go through to be granted citizenship. Here's a brief look at the process, tests and the ceremony.

Storified by Cathy Britt · Fri, Apr 13 2012 12:30:20

First, meet Uncle Bob -- a new citizen of the United States

My uncle Bob grew up in Canada - near Vancouver, B.C. - but has lived in the United States for the past 32 years. On Thursday, April 12, he and 79 others were granted U.S. citizenship in front of Seattle's Mayor McGinn and other officials during a Naturalization Ceremony.
Naturalization ceremony 4/12 | The Seattle Public LibraryNaturalization ceremony 4/12 | The Seattle Public Library
The Seattle Public Library will host a naturalization ceremony during which 90 people from around the world will be sworn in as citizens ...
Uncle Bob with Seattle Mayor McGinn · BrittCAT
Content from Becoming a U.S. CitizenContent from Becoming a U.S. Citizen
My uncle Bob grew up in Canada - near Vancouver, B.C. - but has lived in the United States for the past 32 years. On April 12, 2012, he a...

What's the naturalization process for immigrants?

The timeline for naturalization appears to vary dramatically for each person. Here's the process immigrants must go through to become U.S. citizens:
USCIS - Citizenship Through NaturalizationUSCIS - Citizenship Through Naturalization
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The Tests: Civics & Writing

I have to admit, it's good to have a refresher on the Civics portion of the test because I honestly couldn't remember some of the answers. Junior high and high school history and civics classes seem so long ago… 

These Civics Flash Cards are very helpful to flip through:
USCIS - Study Materials for the Civics TestUSCIS - Study Materials for the Civics Test
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Betterworldbooks
Try the "Naturalization Self Test" and see how you do!
USCIS - Naturalization Self TestUSCIS - Naturalization Self Test
The naturalization self test is a study tool to help you test your knowledge of U.S. history and government. The actual civics test is NO...
Study, study, study...
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]]>http://storify.com/CathyABritt/becoming-a-u-s-citizenhttp://storify.com/CathyABritt/becoming-a-u-s-citizenFri, 13 Apr 2012 19:30:20 GMT<![CDATA[3 Screen Min, White Space & Branded Content at SXSW]]>

Some more of my SXSW takeaways...

Storified by Cathy Britt · Fri, Apr 06 2012 10:53:18

The view between sessions at #sxsw. The sun is finally shining through the windo @ Austin Convention Center http://instagr.am/p/ICpkjLA7Bx/ · Cathy Britt

3 Screen Minimum: Convergence of TV & Social Media

A full 70 percent of US tablet owners say they use their devices while watching TV.
3 Screen Minimum: Convergence of TV & Social Media3 Screen Minimum: Convergence of TV & Social Media
A full 70 percent of US tablet owners say they use their devices while watching TV. Companies like Verizon are baking social into their p...

White Space: Shaping Nothing for Clean Design

Not only was this talk full of interesting fundamental design theories, it was entertaining and a good mix of nerdy. Perfection. 
White Space: Shaping Nothing for Clean DesignWhite Space: Shaping Nothing for Clean Design
There is little compliment for a design greater than saying that it "looks clean." But clean design is much more than just a look. To mak...
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]]>http://storify.com/CathyABritt/my-sxsw-story-tuesday-march-13thhttp://storify.com/CathyABritt/my-sxsw-story-tuesday-march-13thFri, 06 Apr 2012 17:53:18 GMT<![CDATA[Social ROI & "Your Marketing Sucks. Think Local."]]>

A few of the SXSW sessions I attended.

Storified by Cathy Britt · Fri, Apr 06 2012 11:11:47

What's So [Bleeping] Hard About Social ROI?

What's So [Bleeping] Hard About Social ROI?What's So [Bleeping] Hard About Social ROI?
Social media marketing is a beautiful mash-up of cultural connection and commerce creation, but it's been walking around with a ball-and-...

Your Marketing Sucks: Why You Need to Think Local

Your Marketing Sucks: Why You Need to Think LocalYour Marketing Sucks: Why You Need to Think Local
Every consumer is local. They live in a community. They're engaging and interacting in their favorite places, online and offline. And muc...

"Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it comes to connecting with local consumers online.


Why does local matter for every brand? 86% of consumers use the internet to find a local business. 20% of all searches on Google have local intent. 1 in 3 mobile searches is local. Google map use is 40% local. After looking up a local business on a smart phone, 61% of users called the business and 59% visited. 100% of consumers are local."

Interactive Marketing Insights from SXSW 2012Interactive Marketing Insights from SXSW 2012
At this year's South by Southwest Interactive festival in Austin, TX, thousands of marketers, developers, and digital strategists met for...
Top Tweets according to Reach Local's blog:
“So simple - we are all local. We live somewhere, so #market to us there w/ an integrated strategy.” – Amy Daniels, @amedaniels

“Search engines are the number 1 source of online information on local businesses for local consumers. Requires strategy.” – Evan Schmidt, @e_sosh

“45% of marketers not geo-modifying their paid search = local fail.” – Steve Agganis, @sagganis

“88% of those who look for local info on a smartphone take action within a day.” – LindsayVaughn, @lindsayvaughn

“More and more search has local intent. Are you thinking about that in your marketing?” – Victoria Harres, @victoriaharres

“67% consumers would not purchase a product/service after reading 1-3 negative reviews” – Elysa Rice, @elysa

“Host events to invite local influencers and get to know them”  – Andrea Dunbeck, @acdunbeck

“Local marketing includes local reputation management/monitoring” – Andrea Dunbeck, @acdunbeck

“100% of all people live somewhere! Quote from #sxlocalchat . Obvious but shows the importance of local brand identity!” – Wayne Edmiston, @wayneedmiston 

Taking it all in...

My #sxsw badge got some bling! #pbs #buttons · Cathy Britt
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]]>http://storify.com/CathyABritt/my-sxsw-story-monday-march-12thhttp://storify.com/CathyABritt/my-sxsw-story-monday-march-12thFri, 06 Apr 2012 18:11:47 GMT<![CDATA[Learning from the best & the brightest in public media]]>

This is a compilation of some of the sessions I attended during my first Interactive Media Association (iMA) conference in Austin, TX on March 7-8, 2012. #iMAconf

Storified by Cathy Britt · Fri, Apr 06 2012 11:13:40

Listen up!

SoundCloud was kind enough to record most of the sessions for us to enjoy again and share with others. So, here you go:
iMAiMA
Create, record and share the sounds you create anywhere to friends, family and the world with SoundCloud, the world's largest community o...

Session: Lessons from Argo (Or Winning at Digital News Without Spending Millions)

"Hiring rockstars" was a common theme of this session. 
Lessons from ARGO - or Winning at News Without Spending Millions by iMALessons from ARGO - or Winning at News Without Spending Millions by iMA
NPR's Project Argo is wrapping up its two-year pilot phase after demonstrating how public media can quickly establish authority and build...
Project ArgoProject Argo
On this site you'll find tools and best practices developed by our team of bloggers, editors and technologists over more than a year of d...
Matt Thompson's "Dark Secrets of the Online Overlords"
Dark secrets of the online overlords video | Argo, the BlogDark secrets of the online overlords video | Argo, the Blog
Among the most difficult parts of this project for me has been figuring out how to conduct or facilitate meaningful conversations among p...

New NPR CEO Gary Knell makes his first remarks to #pubmedia audience

Listen in:
NPR President and CEO Gary Knell addresses IMA by iMANPR President and CEO Gary Knell addresses IMA by iMA
NPR President and CEO, Gary Knell, will give his first address to the public media industry since taking the helm at NPR in December. Pri...
New NPR CEO Gary Knell keynote #imaconf: Public media is a "jedi force" that should work to cover "mosaic" of America. http://pic.twitter.com/16XHKZHA · amelson

Session: What's your Digital Strategy Elevator Pitch? 

Thank goodness you can't see my attempt at acting in this SoundCloud audio recording of "What's Your Digital Strategy Elevator Pitch?" We were asked to divide into small groups, think of a problem, consider who is affected by the problem, introduce a solution, state how the solution solves the problem, propose the initial investment needed and the ROI -- all in our 1-minute elevator pitch. It was tough to limit ourselves to 1-minute but the groups had a lot of fun with this activity. Our pitch? We came up with "Wait, Wait I'm Buffering..." 
What's your digital strategy elevator pitch? by iMAWhat's your digital strategy elevator pitch? by iMA
Quick. You're in an elevator, door opens, and your new Board Chair comes and stands beside you. Opportunity. What's your digital strategy...
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]]>http://storify.com/CathyABritt/imaconfhttp://storify.com/CathyABritt/imaconfFri, 06 Apr 2012 18:13:40 GMT