On April 9th, 2012 Facebook announced that it had agreed to purchase popular photo sharing service Instagram in a deal reported to be worth some $1 billion. Here is a collection of the initial reaction to the news...

Storified by AccessPR · Mon, Apr 09 2012 17:19:58

We're excited to announce something very big: Instagram + Facebook http://bit.ly/Hslpv2

— Instagram · Mon, Apr 09 2012 10:05:20

Facebook buys Instagram for about $1 billion

Facebook just announced that it is buying Instagram. Mark Zuckerberg posted the announcement on Facebook. A press release says the transa...

Facebook Buys Instagram for $1 Billion

Facebook is not waiting for its initial public offering, to make its first big purchase. The social network has acquired Instagram, the p...

Facebook acquires Instagram for $1 billion

NEW YORK (CNNMoney) -- Facebook has agreed to buy photo sharing network Instagram for $1 in a combination of cash and stock, the company ...

With Instagram Buy, Mark Zuckerberg Shifts Facebook Into Acquisition Mode - Forbes

On the eve of its initial public offering, Facebook just announced that it's buying the popular mobile photo-sharing service Instagram fo...

Facebook to Acquire Instagram | Techland | TIME.com

Facebook announced today that it has reached an agreement to acquire Instagram, a fun, popular photo-sharing app for mobile devices. LINK...

FaceTagram? InstaBook? Whatever You Call It, All Your Photo Are Belong to Facebook (for $1 Billion)!

If you want a quick analysis of why Facebook would pay $1 billion for popular photo-sharing service Instagram, please ignore the obvious ...

Facebook to Buy Instagram for $1 Billion

Facebook Inc. said it is acquiring the popular photo-sharing app maker Instagram for $1 billion in what is the social network's biggest a...

Facebook helps Instagram with unique Open Graph app rollout

Facebook and Instagram have been working together for weeks on an Open Graph integration for the mobile photo sharing app, we've discover...

Instagram Acquired By Facebook For $1 Billion

Facebook announced in a blog post that it is buying photo-sharing service Instagram. Mark Zuckerberg wrote in a post on his Timeline, "Fo...

Facebook buying Instagram for $1 billion in cash and stock

Facebook has agreed to buy the hugely popular photo-sharing site Instagram for about $1 billion in cash and stock in a blockbuster deal r...

Facebook Takes Pretty Picture Of Instagram: Zero To $1 Billion In 15 Months

The $1 billion acquisition by Facebook of mobile photo app company Instagram, announced on both companies' blogs, caps a startling rise f...

POLL: Will you stop using Instagram now that Facebook owns it? http://tnw.to/1DyeN by @thatdrew

— The Next Web · Mon, Apr 09 2012 11:36:11

Facebook buys Instagram for $1bn

Facebook has announced it is to buy Instagram - the popular photo-sharing smartphone app. Facebook is paying $1bn (£629m) in cash and sto...

Deleting Your Instagram Account? Here’s How to Save Your Pics

Facebook is buying Instagram - and some Instagram users aren't happy about it. Whether or not unhappy users will actually follow through ...

For a billion dollars! Wow wow wow. Congrats @kevin and team! I still remember when you were at that table in Dogpatch. Instagram home run!

— Robert Scoble · Mon, Apr 09 2012 10:15:35

Links, Tweets, videos and photos detailing the happenings from the ground in Austin.

Storified by AccessPR · Wed, Mar 14 2012 16:41:22

Last day of #sxswi is much more relaxed, much less crowded http://pic.twitter.com/RiFwsWdj · AccessPR

#pinterest will open up common API infrastructure that will also be part of their work around iOS and #android #sxsw

— AccessPR · Tue, Mar 13 2012 09:38:13

#pinterest profiles will be redesigned, likely this week says @8en says they wanted to make them "more beautiful" #sxsw

— AccessPR · Tue, Mar 13 2012 09:36:27

Long term monetization for #pinterest will focus on heart of the product: discovering great things. But monetization is not a focus #sxsw

— AccessPR · Tue, Mar 13 2012 09:34:30

Content on #pinterest is changing all the time. Recently added satire boards #sxsw

— AccessPR · Tue, Mar 13 2012 09:26:07

"By personality, we'd rather be working on the product than doing media interviews" @8en #pinterest #sxsw #ketchum

— AccessPR · Tue, Mar 13 2012 09:23:07

#pinterest didn't take off for a long time in San Francisco or New York #sxsw the notion of early adopters has changed

— AccessPR · Tue, Mar 13 2012 09:21:14

.@8en sent the first version of @Pinterest to 200 of his friends to check out, only 100 even opened the email #pinterest #sxsw

— AccessPR · Tue, Mar 13 2012 09:16:04

#Pinterest started as a bi-coastal operation. 3 people in two 'offices' on each coast #SXSW

— AccessPR · Tue, Mar 13 2012 09:10:45

#Pinterest is build on the concept of collecting, everything that's interesting to a person, clothing, books, art, etc. #sxsw

— AccessPR · Tue, Mar 13 2012 09:09:23

Time for the @Pinterest explained session with @8en at #SXSW they certainly have some 'splainin to do! #pinterest

— AccessPR · Tue, Mar 13 2012 08:57:29

Your Tuesday morning #SXSW update: http://eepurl.com/jZOnP

— AccessPR · Tue, Mar 13 2012 08:28:56

The Year Nobody “Won” SXSW

South by Southwest Interactive has become famous for producing big "winners." Twitter, Foursquare and GroupMe can credit the festival for their respective surges in buzz from the influencer crowd. That led to mainstream buzz and, eventually, adoption. Now Twitter is worth something like $8 billion, Foursquare $600 million, and GroupMe sold to Skype for $85 million.

PR crisis at SXSW: Media slams marketing firm for 'Homeless Hotspots' bit.ly/wnMvRp #sxsw

— · Fri, Mar 09 2012 18:13:42

"television is and was a great promotion vehicle for the next show" #SXweborigs #SXSW

— · Fri, Mar 09 2012 18:12:59