Hello iPad user! You should definitelydownload and try our free iPad app!

Published
by
Fri, Jan 27 2012 13:20:27

Big Brands, Little Shops, and Branded Twitter

Thoughts on Twitter's upcoming brand page opportunities: I saw the tweets/postings on Twitter's new branded sites and still just question its scalability for smaller businesses. But I think these are some good insights on the possibilities as well...

  1. brand_BIG
    Twitter to roll out enhanced brand pages? http://www.businessinsider.com/source-twitter-will-start-to-function-more-like-facebook-on-feb-1-2012-1
    Ken Peters 
    Fri, Jan 27 2012 00:19:01
    0 likes
     · 
    0 comments
  2. RickCaffeinated
    @thebrandbuilder @brand_BIG I don't know - the article has the "old Twitter" profile jacked up for Coke. Makes me question.
    Rick Stilwell
    Fri, Jan 27 2012 10:21:25
    0 likes
     · 
    0 comments
  3. brand_BIG
    @RickCaffeinated @thebrandbuilder Rick, yes, but click on Coke's profile now. The article is compelling; e-commerce direct via Twitter?
    Ken Peters 
    Fri, Jan 27 2012 11:14:50
    0 likes
     · 
    0 comments
  4. RickCaffeinated
    @brand_big @thebrandbuilder aah - gotcha. See what you mean. But next question is what does it buy to have multiple "landing sites"?
    Rick Stilwell
    Fri, Jan 27 2012 11:19:15
    0 likes
     · 
    0 comments
  5. brand_BIG
    @RickCaffeinated @thebrandbuilder Well, it puts you where your customers are and makes their buying experience more convenient.
    Ken Peters 
    Fri, Jan 27 2012 11:27:34
    0 likes
     · 
    0 comments
  6. brand_BIG
    @RickCaffeinated @thebrandbuilder Get them to buy on Twitter & you're less likely to lose a sale 'cause they had to click to somewhere else.
    Ken Peters 
    Fri, Jan 27 2012 11:28:42
    0 likes
     · 
    0 comments
  7. RickCaffeinated
    @brand_big @thebrandbuilder maybe mondo brands, but think Mom & Pop shops don't need to spread out as far, better served w/ central space.
    Rick Stilwell
    Fri, Jan 27 2012 11:32:23
    0 likes
     · 
    0 comments
  8. thebrandbuilder
    @RickCaffeinated @brand_big If you're a retailer, it isn't a bad idea to create a twitter account that only functions as a sales channel.
    Olivier Blanchard
    Fri, Jan 27 2012 11:33:32
    0 likes
     · 
    0 comments
  9. thebrandbuilder
    @RickCaffeinated @brand_big Give your customers a chance to separate the engagement/convo feed from a stream of promotions.
    Olivier Blanchard
    Fri, Jan 27 2012 11:34:16
    0 likes
     · 
    0 comments
  10. brand_BIG
    @RickCaffeinated @thebrandbuilder I don't know that they are offering to mom & pop brands, but why not? It's another sales vehicle.
    Ken Peters 
    Fri, Jan 27 2012 11:34:45
    0 likes
     · 
    0 comments
  11. thebrandbuilder
    @RickCaffeinated @brand_big It helps make the experience less spammy, and it also makes it easier to search the sales feed for deals...
    Olivier Blanchard
    Fri, Jan 27 2012 11:34:58
    0 likes
     · 
    0 comments
  12. thebrandbuilder
    @RickCaffeinated @brand_big ... when the user/customer is in the mood to shop rather than just interact.
    Olivier Blanchard
    Fri, Jan 27 2012 11:35:24
    0 likes
     · 
    0 comments
  13. brand_BIG
    @thebrandbuilder @RickCaffeinated Agreed. Making the feed a hard sell 24/7 would show a lack of understanding of the audience in the space.
    Ken Peters 
    Fri, Jan 27 2012 11:36:06
    0 likes
     · 
    0 comments
  14. thebrandbuilder
    @brand_BIG @RickCaffeinated However they do it isn't really important. A company can create different spaces for different uses. #clarity
    Olivier Blanchard
    Fri, Jan 27 2012 11:36:28
    0 likes
     · 
    0 comments
  15. brand_BIG
    @thebrandbuilder @RickCaffeinated Yes. If the "sales" feed is separate & you could go there to "shop" but not interact. Makes good sense.
    Ken Peters 
    Fri, Jan 27 2012 11:37:45
    0 likes
     · 
    0 comments
  16. RickCaffeinated
    @thebrandbuilder @brand_BIG one of the things I appreciate more and more about #socmed is that it's so scalable. But as more platforms...
    Rick Stilwell
    Fri, Jan 27 2012 11:38:06
    0 likes
     · 
    0 comments
  17. RickCaffeinated
    @thebrandbuilder @brand_BIG ... build in the one-stop-shop/branding pieces, just seems like it loses some of that for the smaller folks.
    Rick Stilwell
    Fri, Jan 27 2012 11:38:48
    0 likes
     · 
    0 comments
  18. brand_BIG
    @RickCaffeinated @thebrandbuilder Even if big brands "invade" the space, it still offers tremendous opportunity for smaller & niche brands.
    Ken Peters 
    Fri, Jan 27 2012 11:39:39
    0 likes
     · 
    0 comments
  19. RickCaffeinated
    @brand_big @thebrandbuilder hmm - thanks. Just keeping my cynic/skeptic hats on 'til I see where it helps across the board more.
    Rick Stilwell
    Fri, Jan 27 2012 11:42:30
    0 likes
     · 
    0 comments

Did you find this story interesting? Be the first to or comment.

Liked!
Total views
46

Are you sure?

Are you sure you want to delete this story?

Feature story