Eventprofs Chat Archive - April 19, 2012
Topic: How to Get PR for Your Event / Business Panel: @liesegardner, @chadkaydo, @eventmarketer, @planyrmeetings Host: @ready2spark
For those of you joining us, including @liesegardner @chadkaydo @PlanYrMeetings @eventmarketer, please introduce yourself. #eventprofs
Hi folks, This is Ken Briodagh @EventMarketer magazine -- looking forward to this! #eventprofs- Question 1: With all of the pitches that land on your desk, what gets your attention?
- OK! Let's get started, shall we... Q1: With all of the pitches that land on your desk, what gets your attention? #eventprofs
- If I don't see that hook right away (and hopefully sans a faux-clever setup), I hit delete like it's my job. 'cause it is. #eventprofs
@TahiraCreates this is a great idea! Personalizing emails and PR is a great way to connect #eventprofs
@ready2spark A1: Everyone should have at least 500 contacts on LinkedIn. You need 2 reach big. #eventprofs- Q1 Executive Summary
- The editors say: Don't try to be clever, include photos & video, be personal (traditional releases feel mass distributed). #eventprofs
- Q2: How do you find sources for your articles?
- Q2: How do you find sources for your articles? (i.e. you're looking for an expert on sustainable events) #eventprofs
- I find sources anywhere I can. Twitter and Google, if if fishing blind, but I really like to lean ... (cont.) #eventprofs
- ... (cont.) on my p.r. and event agency friends, if I can. Symbiosis between press and p.r. is awesome #eventprofs
@PlanYrMeetings That way, I can easily find them and investigate the content they're sharing. #eventprofs
@ready2spark A2: Sources come from reporters/eds at events every night, from SM, from conferences, from asking other sources. #eventprofs- @ready2spark A2 A lot of good discussion forums on LinkedIn - great for sourcing #eventprofs
A2 Do searches on keyword Twitter hashtags. Then monitor the hashtags for potential resources. #eventprofs
Hello #membership & association #eventprofs. I like to use @monitter to stream live tweets at events. What do you use?- Q2 Executive summary
- The editors say they find experts: via social media (linkedin, blogs & twitter primarily), other sources, events, networking #eventprofs
