Business

IBM knocks out 6 Silver Anvils at PRSA Awards

The Public Relations Society of America (PRSA) presented the 2012 Best of Silver Anvil Award to the “Centennial Celebration of Service” campaign, a year-long, professional skills-based volunteerism initiative that attracted 88 percent of IBM’s 400,000-plus member workforce.

  1. Congrats to @IBM for winning Best of #PRSAAnvil Award for a campaign developed with @KetchumPR! bit.ly/Lyp46i
  2. “It is only fitting that IBM won the ‘best of” competition this year,” said James J. Roop, APR, Fellow PRSA, 2012 Awards and Honors Committee chair, and president of Roop & Co., Cleveland, Ohio. “The company and Ketchum received five Silver Anvils for different events and programs surrounding its 100th anniversary. A series of great work to support a milestone anniversary for an iconic brand truly exemplifies what the Best of Silver Anvil represents.”
  3. Congrats to @IBM & @Ketchum for their Best of Silver Anvil for "Celebration of Service" campaign. #PRSAAnvil
  4. Ketchum won 9 Silver Anvils and 9 Honorable mentions. Thanks to our clients for allowing us to do such great work.#prsaanvil
  5. At PRSA annual awards event, #IBM won 6 Silver Anvil awards for excellence in Communications and in brand-building! :) http://pic.twitter.com/Wrm3BQji
  6. Wonderful to see a great company such as IBM doing such outstanding public relations. They are cleaning up at the #prsa Silver Anvils
  7. Public Relations Society of America Online Newsroom: IBM’s Centennial Celebration of Service Wins PRSA 201... bit.ly/LiOckN #news
  8. And this team did the kind of cleaning up that really matters - helping their community. Just one group of almost 400,000 people.

  9. IBMers from Rochester, Minnesota improve a nature center as part of IBM's Celebration of Service. #COS #IBM100 twitpic.com/5cgttk
  10. Part of the ad for #Ibm100 ran in the WSJ. Hung it on my office wall for inspiration. Heres to another 100 years! twitpic.com/5cdtt9

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Karl Roche

IBM Communications, I'm also @ibmevents, self proclaimed disruptive communicator & cyclist - my own views here

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