Peter Mathews, Editorial Manager, Nielsen up now at the Metadata Perspectives conference here at Frankfurt Book Fair #metacon

RT @erinlcox: RT @pubperspectives: Nielsen says that books with accurate metadata sell 40% more than books with incomplete data. #metacon #fbf11 #metacon

Lots of talk about "good" metadata. Consistency, structure, standardisation, judicious selection the key by common consent. #metacon #fbf11

RT @pubperspectives: Nielsen says that books with accurate metadata sell 40% more than books with incomplete data. #metacon #fbf11

RT @pubperspectives: One book may have as much as 1000 data fields in it's metadata. #metacon #fbf11

RT @carenmilloy: Peter Lynch: 'the most important thing for driving editorial and sales is discovery - but metadata is created by production team #metacon

BISC are not used all over the world, there are BIC and other codes. #metacon #fbf11

Nielsen numbers: titles with bic-codes sell beter than ones without #metacon

Info. database: semantic wiki w/ CMS functions would be great! Enhanced equiv. to Goodreads / Shelfari, for internal use? #metacon #fbf11

RT @pubperspectives: Create and push a central database for all information. Lynch at #metacon #fbf11

Some booksellers and librarians prefer at least three blirbs for a books. Use blurbs from earlier books if needed. #metacon #fbf11

Lynch: BISAC codes and tagging for sub genes and SEO are critical to libraries and booksellers #metacon

Lynch: metadata drives discovery which in turn drives sales which in turn drives reviews #metacon

RT @carenmilloy Lynch: why put effort into >1000 metadata fields? Cause has positive impact on sales & avoids mistakes #metacon #isbnhour

Michael Bhaskar: talking about role of metadata in Google PageRank - value in terms of links, metatags etc into your site #metacon

#metacon #fbf11 Michael Bhaskar: if we don't understand it, (the Google SEO algorithm) you are at the mercy of it.

Enjoying enhousiastic speach by Michael Bhaskar #metacon

At the mercy of the algorythm unless you understand it #metacon #seo

Bhaskar: cloaking, link bating, link farm, spamdexing impacted on Google algorithm = poor UX so came up with Panda Algorithm #metacon

Panda algorithm launched by panda this year is the biggest change to the system in years. @ajaxlogos #metacon #fbf11

#metacon learning about how Google works and its history, user testing and experience is part of panda SEO. Profound effect on internet.

Bhaskar: The panda update had major impact on search & required overhauls in sites metadata to make sense to the new algorithm #metacon

Good design+ useful content+ user experience = key to google algorithm. Good news for publishers #metacon Bhaskar