Events
#SignalPG Event Content, Key Quotes
It's impossible to accurately incapsulate the entire day of content, but here's an initial attempt via Twitter, Instagram and YouTube.
- For context, here's an overview, preview of the event from Cincinnati Enquirer.
Digital summit coming to P>he CEO of the popular micro-blogging site Twitter will headline a digital marketing summit at Procter & Gamble next week. Dick Costolo, ...- The event, sponsored by P&G and produced by Federated Media, is designed to bring P&G and others together to discuss brands in a digital world. Marc Pritchard, P&G's Chief Marketer, was quick to set the tone of the event.
- John Battelle's interviews with several of the speakers have been most insightful. He's not afraid to ask tough questions.
- And it was great to see that P&G promoted a tweet around their own event.
- P&G CEO Bob MacDonald discussed the economy and the impact of digital with Battelle.
P&G's Bob McDonald talking about Monte Carlo simulation. Procter and GAMBLE?! en.wikipedia.org/wiki/Monte_Car… #signalpg- From Bob McDonald, we transitioned to CNET's Brian Cooley. His presentation was information packed. He discussed life in a post-pc era and how people are dealing with media, communications and social in marketing. He dove into great detail around the need for successful products today needing an ecosystem.
- CNET's @briancooley notes product's ecosystem makes or breaks success: device, service, apps, and operating system. #signalpg
- More comments that Cooley made that were reinforced throughout the day.
