@FdoAguirreCEO conducts "Twitterview" with NPR about #NOCincyBananaSplit
The #NOCincyBananaSplit story continues to get more and more interesting. Here's how NPR interviewed Chiquita's CEO for their story.
#NOCincyBananaSplit keeps getting attention. NPR's "All Things Considered" is building a story. During the process, I was told they were unable to interview @FdoAguirreCEO via traditional means.
So I asked if he'd do a Twitterview.
- Mr. Aguirre replied.
- I was going to reply with a note that said a Twitterview is like an email interview. Only it's shorter, more concise and easier. But I didn't see the above tweet until after the following exchange.
- Six tweets. One news story. Done.It's a short Twitter conversation reminding us we have more tools than ever to do our job in a shorter than ever time frame.Don't forget to tell @Chiquita and @FdoAguirreCEO they should stay in #Cincinnati. #NOCincyBananaSplit
