Obama Far Ahead of Romney in Using Web and Social Media
The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study by the Pew Research Center's Project for Excellence in Journalism. For both, economy was issue No. 1, but neither candidate engages in much dialogue with voters.
- Neither campaign engaged heavily in the "social" aspect of the social media-But the Obama campaign filled its news blog with citizen content. Nearly all of the tweets, posts on Facebook and YouTube videos originated with someone inside the campaign or a well-known supporter. Rarely did either candidate reply to, comment on or retweet something from a citizen.
- Micah Sifry: There's very little retweeting, very little commenting, there's very little listening going on by these campaigns. In some ways, they're taking the old habits that come from broadcast media, where you talk at voters and you message at voters and not really using the two-way nature of online media Moe: Do you get the sense that that's intentional? Or do campaigns just not get it? Sifry: Oh no, I think this is intentional by now. I think they've decided that this is the most reliable path, that anything else where you open yourself up to dialogue is fraught with risk. They're very worried about making any unforced errors, anything the other side can pounce upon and turn into a flap.
- President Obama has long been considered the most digitally engaged candidate and president of all time — but is buzz over Paul Ryan helping the Mitt Romney campaign generate more online engagement than the Obama team? A Pew study released Wednesday found that “Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters” on the basis that the Obama campaign is posting four times the amount of content and is active on twice the number of platforms that the Romney team. However, the Pew study was based on data gathered throughout two weeks in early June — well before Saturday’s announcement of Paul Ryan as Romney’s vice presidential pick. That announcement immediately led to a spike in interest on Twitter, with nearly 4,000 tweets per minute about Ryan being sent during the event.