JOLT - Shake Up Your Thinking - #acsymp11
Audiences Central's annual symposium brought together audience development professionals from across the UK and Europe. Discussion, discovery and debate were the objectives of the day ending in a plenary session to collate the days findings. PCM creative's Caron Lyon was 'on the ground' to pick up the buzz, stream a selection of debates and capture your tweets.
- Opening the day and getting up on our feet. There was no rest, no sit back and disengage, Ivan had us up and sharing our influencers and inspirations. It was time to meet the audience. Watch below.
Shake Up Your Thinking
I'd never been to the MAC (Midland Arts Centre) and on arrival I was delighted to discover a modern, proud building, flags flying and looking out over a stunning park. What a setting, what an arrival.- I'd not really thought of it before now (while writing this piece) Entrances are so important. They set the scene. They prepare your audience, tweaking their expectations. When selecting a venue for an event I know if I'll consider book it by the time time I've reached the front door!
We were warmly welcomed by the Audiences Central team and the inside of the MAC was no disappointment. A great choice of venue.
In the timetable today:- Intro & Welcome *- Tapping in to Tourism- Know your Neighbours- The Value of Community Engagement *- Click for More *- The Cost of Volunteering- Do Faith Audiences Engage in the Arts?- A Happy Marriage of Sport and the Arts or a Shotgun Wedding?- Cultural Identity and Audience Development- Plenary ** live streamed - available on demand, featured belowAs a social web practitioner I was amongst the delegation using the tools at hand. On this day my iPhone4 to capture the essence of the JOLT event.Below you will find videoed sessions, audio interviews and a few photos to help you the reader reflect on the day if you attended or followed the day on Twitter and for those who weren't able to attend a taster of the day's speakers, discussion and debate.Tagging the Talk
- The day was trackable across Twitter which enabled comments and observations to be exchanged in real-time. The #acsymp11 tag identified the event while additional session tags ie. #jolttech enabled session comments to be identified. Included in this post is a selection of tweets from the day. You will notice how the tagging convention of event followed by session has help me place the tweets in context to the media I captured during the day.
I kicked off the day by testing the wifi. A fundamental component of an 'on the ground' excursion. Before the day kicked off I caught up with Ivan Wadeson from All About Audiences. Economics and the role of arts and culture in audience development. Listen below.
Welcome & .... get on your feet!
- The calibre of the speakers was humbling and the day began for me with the venues artistic director Dorothy Wilson. An inspiration of community engagement at its very best. I found a quiet moment to talk to Dorothy for Audience Europe. Listen below.
- Here are a selection of the tweets surround Dorothy's presentation and the discussion in the session.
#acsymp11 #joltneigh before reopening after 2 seasons closed for a refirb MAC continued to hold events on the site, out doors.
#acsymp11 producer model places relationships at the heart of our practice #joltneigh- #acsymp11 #joltneigh It's been important for MAC to develop relationships with local service providers, taxis, shops, community groups.
- #acsymp11 important to make your neighbours feel at home, welcome and part of your arts experience #joltneigh
My second session was Click for More with Peta Murphy-Burke from Arts Council England, Sarah Chambers, Deputy Director of Marketing and Audience Strategy and Emma Keith, Producer of NTLive from the The Royal National Theatre. Steve Manthorp a Digital Creative Artist and Consultant was facilitating. Below is the live stream and a selection of tweets from the session.
