Qatar's World Cup in the clouds
A report of a remote-controlled, solar-powered hovering shade, which could be used to cool soccer stadiums in Qatar, has taken on a life of its own.
- So almost a week ago, the Peninsula newspaper wrote a brief, three paragraph article describing research at Qatar University for an "artificial cloud" that could be used to keep stadiums cool, attributing the story to an Arabic newspaper:
- Two days later, the story made it onto the BBC Sport page, this time including an animation of the artificial cloud from Qatar University.
- And then the next day, it was on CNN:
- Perhaps the most amusing - and most retweeted - take on the story though, was by Yahoo! Sports:
- The claim that Montgomery Burns first came up with the idea of using an artificial construct to block the sun, even illicited a response from former Simpsons writer Bill Oakley:
- In its many iterations, the World Cup "cloud" story has illicited thousands of tweets.
- Some joked:
- While others have expressed exasperation at the seemingly endless life of this thinly-sourced story.
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