Events
25 Tactics to Better Engaged Constituents Online by @ChrisTuttle #501TechNYC
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.@christuttle starts talking about his work as a super #nonprofit tech guru #501technyc http://pic.twitter.com/dpnjVMdz
Think about concepts, engagement, look at things you CAN do (some stuff you might not be able to do). #501techNYC- The Internet is a two-way communications vehicle. Be better at engagement, even w/ a static site #501techNYC
- Good to remember: "What might take me an hour, could take some one else more than an hour." #501techNYC
Tactic #1: FavIcon - have a graphic icon that appears in a user's browser next to the URL. It's simple and continues your brand! #501techNYC
Does your site have a FavIcon? Give ur brand a boost in browsers FavIcon.cc @christuttle #501technyc (shout out @bigduck site)- Tactic #2: 404 Error Page - customize this page to help visitors find what they really do want to find. #501techNYC
Try using your 404 page for better navigation -- keep them engaged -- put a site map, about us, site search, etc. #501TechNYC- Tactic #2: Use Google Webmaster Tools to find and fix broken inbound links sending people to that 404 Page #501techNYC @christuttle
- Tactic #3: Custom giving levels - encourage people to give by suggesting levels (starting at $25) #501techNYC @christuttle
- 3) Custom Giving Levels: encourage people to give money online (ave. online donor gives about $84 thru online gift) #501TechNYC
@christuttle $10 minimum giving is too low. At least start at $25--I'm thinking more #501TechNYC #nptech- If your org has numbers that are meaningful to your mission, cause, or org, include those in your custom giving page #501TechNYC
- Tactic #4: Fiscal transparency - show where your money goes in a clear and easy to find way (home page? footer?) #501techNYC @christuttle
- 4) Fiscal Transparency: Show your donors WHERE their money goes (check out Save the Children, @charitywater) #501TechNYC
- Easy for donors to see how your org spends its money? @christuttle says be transparent & put on homepage savethechildren.ca #501technyc
- Tactic #5: Utilize video in email - don't embed or attach video to email, use screen shot & embed image w/ link @christuttle #501techNYC
- 5) Utilize video in email! Do not try to attach it (or check out @movableink -- they can do AMAZING things w/ dynamic content). #501TechNYC
- My favorite 'thank you' video (be careful, it's catchy): youtu.be/YxNJJgs08Xg #501techNYC
- Tactic #6: Social sharing options - ShareThis or AddThis or other buttons to help visitors share your content @christuttle #501techNYC
- 6) Social sharing options (this 'social' thing is catching on): Put those social and sharing buttons on your pages/content #501TechNYC
- Let your own advocates share your org's message to their social sites #501TechNYC
- #Fact // "Most people don't read online. We skim, we read the bold header…" #501TechNYC
