@julianhuppert makes good points on social media use. many campaigns just broadcast, don't reap benefits of volunteer talent/skillbase

Hansard/ESRC roundtable panel: Building an effective social media campaign http://t.co/5lShgWd6 #publicaffairs

RT @Puffles2010: Puffles notes @julianhuppert saying MPs take more seriously ppl coming to see him in a surgery/personally written correspondence #hssocial

@julianhuppert @hansardsociety effective means listening. are you listening to the 96 you are following?

Odd that @julianhuppert says Twitter a way to get info. He follows less than 100 people. Clearly he trusts that 100! #hssocial

"I'm not going to talk about F a c e b o o k because it largely annoys me!" @julianhuppert at @HansardSociety event :-D

Elizabeth Linder: Facebook about sharing, listening, dialogue. important role in campaigns - galvanise support across borders #hssocial

Andy Williamson: perception that too many MPs and Peers use social media in broadcast mode rather than genuine interaction #hssocial

Baroness Deech: communication with the public via social media does not provide genuine perspective of views of British public as whole

Excellent account from Mark Pack on social media's role in the Arab Spring #hssocial

Off to speak at an event for Parliament Week ESRC and @hansardsociety about 'building an effective social media campaign'. Any ideas? #fb

On the first panel this afternoon: @julianhuppert, @markpack, Baroness Deech, Elizabeth Linder with @andy_williamson in the Chair #hssocial