Poynter Revenue Camp 2012, Part 1

Highlights from The Poynter Institute's recent Revenue Camp (#RevCamp) on May 18-19, 2012.http://www.newsu.org/revenue-camp-2012-broadcast "Revenue Strategies for Journalism Entrepreneurs with Mark Briggs and "Make Money from Advertising," with Mike Orren. A Storify by @JeremyCaplan

  1. Revenue Strategies for Journalism Entrepreneurs: Who is Succeeding and How?
    with Mark Briggs, director of digital media at King 5 TV in Seattle and the author ofEntrepreneurial Journalism: How to Build What's Next for News

    Make Money from Advertising
    with Mike Orren, founder and president of Pegasus News

  2. Getting set to kick off Revenue Camp for Journalists @Poynter. Follow #revcamp for live-tweeting coverage.
  3. Totally getting excited about all day Revenue Camp @Poynter. On site and Online. #revcamp poy.nu/yAwmQM Dip in or stay the day
  4. Excited to be @Poynter - Getting ready to listen to @MarkBriggs, author of Entrepreneurial Journalism, speak at #Revcamp @Poynter
  5. Managed to stay a @Poynter virgin all this long, finally here in St Pete to teach & be part of #Revcamp for journalism entrepreneurs.
  6. "Journalism is an entrepreneurial venture. We're not the future, we're the present of local journalism." - David Boraks, founder of DavidsonNews.net, as quoted by Mark Briggs at the start of the opening #RevCamp 2012 session. 
  7. Mark Briggs: Get comfortable with the uncertainty of being an entrepreneur. #revcamp
  8. Mark Briggs

    Mark Briggs is director of digital media at King 5 TV in Seattle and the author ofEntrepreneurial Journalism: How to Build What's Next for News, published by CQ Press. He also is a Ford Fellow of Entrepreneurial Journalism at The Poynter Institute and is the editor of the blog Journalism 2.0. He is the instructor for several courses at Poynter's NewsU, including Becoming an Entrepreneurial Journalist: From Idea to Implementationand Innovation at Work: Helping New Ideas Succeed.

  9. @markbriggs "we don't publish news to make $, we make $ so we can publish news" @poynter #revcamp
  10. Briggs: You need a certain comfort level with money. Not necessarily in journalist's DNA #revcamp
  11. Mark Briggs talks about being comfortable with sales, refers to the INewsNetwork as a model:
  12. "Ideas are cheap. Execution is everything." - Mark Briggs, arguing that Facebook wouldn't be what it is today if it weren't for its effective execution. 
  13. Briggs: Be open with concepts. Like a mini-focus group every minute. #revcamp

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