Poynter NewsU Webinar: Community Engagement and Your News Organization

Highlights from the Poynter News University Webinar presented Joy Mayer, Director of Community Outreach for the Columbia Missourian.. She is hosted by Howard Finberg, Poynter's director of training partnerships and alliances. This Webinar was broadcast June 28, 2012.

  1. Here's a link to the Webinar replay: https://www.newsu.org/community-engagement-your-news-organization
  2. Social Media is a misnomer, sharing a newspaper clipping is a social activity. #nuwebinar
  3. “@MMorelli: I feel like tweeting during the #nuwebinar is like talking when the teacher is lecturing in class. #FeelBad”. LOL!
  4. Agree. We have always been social RT @marcoscopic: Social Media is a misnomer, sharing a newspaper clipping is a social activity. #nuwebinar
  5. The @tcdailyplanet has created partnerships with many local publishers, republishing on occasion. #nuwebinar
  6. People respond differently to people than they do to brands #nuWebinar
  7. Talking "conversational journalism" like at Guardian. Beyond perfectly packaged pieced delivered to user. #nuwebinar
  8. Guardian using specific invitations to contribute to conversations, like fathers perspectives or under-represented povs. #nuwebinar
  9. Not sure about using trending topics to find stories, too often it's just #ilikehottieswho not useful info #nuwebinar
  10. Make sure engagement is baked into the newsroom- great advice from @mayerjoy #nuwebinar
  11. Love the "I voted" campaign from the @CoMissourian, great use of social/civic engagement bit.ly/LwQlqq #nuwebinar
  12. Let readers know what you're working on, ask what questions they have, they can help research and let you know what they want. #nuwebinar
  13. I like the idea of making the editors seem more human by having them share pix of thei own dogs #nuWebinar
  14. Sometimes engagement is about providing service to community, not just getting readers/revenue. #nuwebinar
  15. Preach it @mayerjoy! Don't just use social media to broadcast. Listen, converse & engage with your community. #nuwebinar
  16. Community engagement for newsrooms is about "making the journalism better!" Thanks for a great session @mayerjoy. #nuwebinar
  17. Find your audience! Your sources are the base of your target audience. #journalism #nuwebinar
  18. @newsu @mayerjoy Got lots out of my first #nuwebinar on community engagement in newsrooms. Thanks! Look forward to future webinars!

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Journalism and media training for professionals, educators, students and the public. NewsU is the e-learning site of @Poynter.

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