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Tue, Nov 15 2011 22:36:41

Social media and election coverage, #ASNEchat, Nov. 15, 2011

Panel: Mandy Jenkins, Huffington Post; Mallary Tenore, Poynter; Julia Thompson, Des Moines Register; Brian Beutler, Talking Points Memo; Amanda Zamora, The Washington Post; and Jeff Mason, Reuters.

  1. Most important social media tools for election coverage

  2. ASNEchat
    Let's get going with Q1: What digital tools are most important for your coverage so far and how are you using them? #ASNEChat
    ASNEchat
    Tue, Nov 15 2011 14:04:11
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  3. JuliaThompson
    Q1: Twitter for live coverage & tabs on candidates/news, @Storify for mood/reaction, Facebook for conversation & distribution. #asnechat
    Julia Thompson
    Tue, Nov 15 2011 14:05:00
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  4. brianbeutler
    Twitter has supplanted all other tools as THE key Breaking News tool-the best way to stay updated while reporting in the field #ASNEchat
    Brian Beutler
    Tue, Nov 15 2011 14:05:36
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  5. mallarytenore
    A1: @Storify is a great tool for Election Day coverage. Many news orgs used it last year: http://bit.ly/vIUD8R #ASNEchat #asnechat
    Mallary Tenore
    Tue, Nov 15 2011 14:05:04
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  6. mallarytenore
    A1: Also, Followerwonk & Twiangulate are good for comparing follower bases of politicians' accounts. #ASNEchat #asnechat
    Mallary Tenore
    Tue, Nov 15 2011 14:05:46
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  7. mjenkins
    A1: Twitter, FB, some sentiment analysis. We also use some great in-house created gadgets to curate social media. #asnechat
    Mandy Jenkins
    Tue, Nov 15 2011 14:06:38
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  8. mjenkins
    A1: Sounds basic, but we use social slideshows to break down big issues. This went on debt ceiling stories http://huff.to/rWSgHn #asnechat
    Mandy Jenkins
    Tue, Nov 15 2011 14:08:00
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  9. amzam
    A1: focused on helping campaign team leverage mobile/social tools to cover election from ground up. beat tracking with @twitter. #asnechat
    Amanda Zamora
    Tue, Nov 15 2011 14:06:45
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  10. amzam
    A1: Also, working to equip, train reporters on smartphones to cover events. eg: @philrucker on @instagram today with @mittromney #asnechat
    Amanda Zamora
    Tue, Nov 15 2011 14:09:23
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  11. ivanlajara
    A1. Twitter, CoverItLive, Google Docs for Election day, like this http://bit.ly/ty8Kd8 #asnechat
    Ivan Lajara
    Tue, Nov 15 2011 14:19:52
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  12. Tracking consumers' use of social media

  13. ASNEchat
    Q2: How do you keep track of how consumers are using social media for election news and how do you respond? #ASNEChat
    ASNEchat
    Tue, Nov 15 2011 14:07:05
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  14. mallarytenore
    A2: Good idea to set up searches for local politicians so you can see what ppl are saying about them. #asnechat
    Mallary Tenore
    Tue, Nov 15 2011 14:09:23
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  15. mallarytenore
    A2: If you see lots of ppl retweeting your political coverage, you could consider setting up separate Twitter account for it. #asnechat
    Mallary Tenore
    Tue, Nov 15 2011 14:11:23
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  16. mjenkins
    A2: Again, basic, but we listen to their feedback on FB, Twitter, onsite. Our staff's attuned to that and adjusts accordingly. #asnechat
    Mandy Jenkins
    Tue, Nov 15 2011 14:10:25
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  17. mjenkins
    A2: Consistent experimentation with our timing, tools and methods based on our social analytics has helped as well. #asnechat
    Mandy Jenkins
    Tue, Nov 15 2011 14:12:22
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  18. amzam
    Q2: differences for consumers: people track news in realtime and don't always distinguish news *sources.* #asnechat
    Amanda Zamora
    Tue, Nov 15 2011 14:11:03
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  19. JuliaThompson
    A2: We experiment on different media and gauge response. Also, sometimes it's as easy as just asking. #asnechat
    Julia Thompson
    Tue, Nov 15 2011 14:11:27
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  20. brianbeutler
    A2 We track all referrals. Over time we've learned a lot about how to distribute stories to users of a variety of social media #ASNEchat
    Brian Beutler
    Tue, Nov 15 2011 14:10:49
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  21. Setting yourself apart from the crowd

  22. ASNEchat
    Q3: So how do you or your org try to differentiate and add value (i.e. avoid becoming or getting lost in the noise) #ASNEChat
    ASNEchat
    Tue, Nov 15 2011 14:12:05
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  23. JuliaThompson
    A3: We break news on Twitter & FB while adding context & analysis. Brand @dmregister experts such as @KObradovich @JenniferJJacobs #asnechat
    Julia Thompson
    Tue, Nov 15 2011 14:13:31
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  24. amzam
    A2: people see flood of story as the story. look to differentiate with resources, fact-checking, context. #asnechat
    Amanda Zamora
    Tue, Nov 15 2011 14:12:29
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  25. amzam
    A3: trying to leverage our reach to create ground-up network for campaign coverage; work w/ reporters to engage vs. distribute #asnechat
    Amanda Zamora
    Tue, Nov 15 2011 14:13:34
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