Technology has disrupted the news business, but it's also creating an immense opportunity for publishers, journalists, content creators and brands. Syndication, curation and aggregation all pose potential pathways for recovery, but which one is poised as the next sustainable business model?
On Wednesday evening, NewsCred brought together media industry titans -- including Chris Ahearn, former president, Reuters Media; Dylan Cohen, global team leader of Content Syndication for Bloomberg; and Betsy Morgan, president of The Blaze and former CEO of the Huffington Post -- for an interactive and spirited discussion on the future of the news business.
All three panelists spoke frankly about just how significantly the journalism business has changed over the last few years. Here were some of the major points:
1. Focus on your audience: Successful online magazines have gone out of their way to tailor content to the interests of their audiences.
"Audiences and certainly consumers of news and information content," said Morgan, "they like a perspective and they like a brand that they can cheer for. It's often said they like a brand where they can wear a sweatshirt that says, 'I'm a reader of the Huffington Post. I'm a blogger for the Huffington Post. I'm a reader of The Blaze. I'm a contributor to The Blaze.'"