Search Firestarters 26/04/12
The inaugral Search Firestarters event, hosted by Google UK, on the subject of Search Attribution
Fantastic night at #searchfirestarters @Google - Our @TomCull did a fine job for @CaratManchester - #Scriberia >> http://pic.twitter.com/yNihZZCO
#SearchFireStarters - Barrier to success, 51% of marketers give attribution a lack of priority... Is this fair?
So #searchfirestarters was fun last night. Lots to dwell on/think about/write up
@nathanwhitworth Exactly. I think they meant its become a buzz the last 1.5 years. Even then I think thats too short #searchfirestarters- Also interesting to hear someone say click attribution has only been around for 1.5 years. I'd say more like 5-6. #searchfirestarters
- Thinking back to the #searchfirestarters Google event on click attribution. Clearly still a lot of people not sure how to approach it.
Great question at last nights #searchfirestarters that has got me thinking. "using attribution to get the answer you want is dangerous".
had fun last night speaking at #searchfirestarters and representing @CaratManchester on the panel - lots of good questions on attribution
great turnout at first #searchfirestarters - we had 100+ of the industries key influencers in one room- Good #searchfirestarters event at Google tonight. Looking forward to the next one.
Just left #searchfirestarters thanks Google for your usual hospitality and some definite food for thought!
Thanks @neilperkin ! We Scriberians eat attribution models for breakfast #searchfirestarters
It's not the end of an event, but the start of a conversation #searchfirestarters
RT @EmmaBeynon: Good to see some challenging questions in the Q&A #searchfirestarters
#searchfirestarters. Great format. Punchy ten minute presentations followed by a panel. Tom Cull clearly very smart.
#searchfirestarters isn't attribution about finding what doesn't work as opposed to working towards a specific model?
